Panasonic launches new line-up of UHD Blu-Ray Players including reference-class UB9000 and supporting dynamic metadata technologies

Three new Ultra HD Blu-ray Players including two models that support HDR10 and Dolby VisionTM** dynamic metadata technology

Latest generation HCX (Hollywood Cinema Experience) Processor for stunning HDR picture quality

UB9000 boasts unparalleled sound due to a newly-developed vibration-reducing chassis

Hands-free easy operation thanks to voice control from Google Assistant (coming soon)* and Amazon Alexa (coming soon)*

13th February 2018 Panasonic is today delighted to announce the launch of its latest Ultra HD Blu-ray Players, including two models, the DP-UB9000 and the DP-UB820 series, which both support HDR10 ** dynamic metadata technology, the next-generation HDR format. In addition, the accompanying DP-UB320 series completes the line-up for 2018, which comprises of three players, all Ultra HD Premium certified. Spearheading the line-up is a high-end, universal AV player, the UB9000, which includes both HDR10 and Dolby VisionTM technology and reproduces Ultra HD Blu-ray, Video On Demand (VOD), and USB content.

The 2018 portfolio of Ultra HD Blu-ray players is powered by a Hollywood Cinema Experience (HCX) Processor, expertly developed and refined by specialists in the heart of Hollywood. Regardless of the type of content, the result is a thrilling home entertainment experience, just as the filmmaker intended.

In addition to the high picture quality of its HCX Processor, the reference-class UB9000 offers extremely high sound quality thanks to its analogue audio circuits, including a dedicated audio power supply, a high-performance D/A converter, and XLR balanced output. Housed in a newly-developed vibration-reducing chassis with high rigidity and lower position for the centre of gravity, the UB9000 produces excellent sound quality. This exciting new model raises the bar for AV enthusiasts with the highest-ever picture and sound quality in the history of Panasonic Blu-ray Disc Players.

Panasonic s 2018 Ultra HD Players*** support voice control from both Google Assistant (coming soon)* and Amazon Alexa (coming soon)*. Simply speak to an existing Google Assistant or Amazon Alexa enabled device, and you can conveniently fast forward or pause your favourite movie without having to use the remote control.

Taking HDR to the max

Two of the new Panasonic Ultra HD Blu-ray players, the UB9000 and UB820, support HDR10 ** dynamic metadata technology which will offer considerable benefits to viewers through optimising the viewing experience on a scene-by-scene basis. HDR10 is an open, royalty-free dynamic metadata platform created by 20th Century Fox, Panasonic and Samsung. The UB9000 and UB820 also support Dolby VisionTM**. Dolby Vision transforms entertainment experiences by delivering greater brightness and contrast, as well as a fuller palette of rich colours. From content creation to distribution and playback, Dolby Vision delivers a consistent and spectacular experience across a range of content and devices.

High-Quality Pictures: Proprietary technologies faithfully reproduce original images

The 4K engine powering the line-up is Panasonic's proprietary HCX Processor for Ultra HD Blu-ray. This has been improved by applying unique chroma and gradation processing to the video technologies which were developed at the Panasonic Hollywood Laboratory (PHL), the R&D facility for enhancing Blu-ray picture quality. Launched last year, the HCX Processor reproduces Ultra HD Blu-ray and internet-streamed 4K video images with stunningly precise colours and optimal brightness.

Precise Chroma Processing

The colour information in 4K source component signals compressed by formats such as Ultra HD Blu-ray is thinned to 4:2:0, or about 1/4 the original amount. To match the 4:4:4 requirement of a television display, chroma up-sampling is performed by the Ultra HD Blu-ray Player. In basic up-sampling known as a 2-tap process' the system samples adjacent, upper and lower colour pixels, and uses them to create intermediate pixels. Panasonic uses a multi-tap process' to compare the number of pixels in addition to those in the upper/lower/left/right positions, in order to create optimal pixels. By increasing the accuracy of the multi-tap process to interpolate the decoded 4K (4:2:0) signals of Ultra HD Blu-ray content to 4K (4:4:4), Panasonic delivers beautiful, natural pictures with life-like depth and vivid colours.

The UB9000, UB820 and UB320 series have an original 4K Direct Chroma Up-scaling feature that up-converts Full HD to 4K resolution for displaying beautiful colours.

[A 4K/60p/4:4:4-compatible TV must be connected with an 18-Gbps-compatible high-speed cable. When reproducing Ultra HD Blu-ray content, 4:4:4/36-bit data is output for 4K/24p, and 4:2:2/36-bit data is output for 4K/60p.]

Optimum HDR Processing

With more and more HDR content available on disc and via streaming services, the optimal reproduction of HDR content has become essential. In addition to having a wide range of contrast, images from Ultra HD Blu-ray players must be reproduced with fine detail in both dark and bright areas. To achieve this, the new players use Panasonic's three unique HDR processing technologies.

HDR Optimiser***

HDR-compatible TVs use tone-mapping to match the brightness range of images according to the static metadata within the content, but optimal results are sometimes not possible due to the limitations of the specific TV model. By conducting the tone-mapping on the player, stable HDR picture quality is delivered regardless of the TV. Panasonic s original image processing technologies achieve HDR images with higher definition while tone-mapping is used to adjust the brightness level of the content. Even HDR images from ordinary HDR10 and TV footage provide optimal playback.

HDR Adjustment for various viewing conditions

All 2018 models have an HDR adjustment feature which

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