Sony Pixel Power calrec Sony

Speed is King

25/02/2016

Outpost VFX isn't located in the bustling hub of Los Angeles or nestled somewhere in the heart of London's vibrant West End. Instead, Outpost rests on the far more relaxing southern shores of England, in the coastal beach town of Bournemouth, where life is more tranquil and less expensive.

The benefits are somewhat rooted in the lifestyle here, but a large part of it also comes down on the financial side - we can run a larger team on lower overheads, making us more flexible when bidding our projects, says Duncan McWilliam, Outpost director.

This philosophy of finding the cheaper, easier option extends beyond the choice of studio location - it also influences Outpost's approach to software. We carry this ethos right across our pipeline of work, says McWilliam.

Soaring Above Shanghai

When Outpost set up shop in 2013 - not far from the lapping waves of the English Channel - one of the first jobs was evaluating the major renderers it could potentially adopt into its pipeline.

As a combined hardware and software cost, Redshift came out to be the most affordable solution - and not just in monetary terms, remembers McWilliam. Our biggest cost of all is artist time, and in that regard Redshift came out miles ahead.

Artist time is always a huge factor when working on render-intensive projects. Take, for example, the recent Jaguar F-Pace commercial created by the talented Outpost team. In it, the new Jaguar release is assembled piece by piece as it soars above the neon-streaked Shanghai skyline, with thumping sound effects accompanying the high-adrenaline action.

This being Jaguars first ever SUV, the stakes were pretty high, says McWilliams. Creating dynamic movement through a nocturnal hyper-real city was the broad remit of the project, but a key part of it was to show off the precision design and engineering of the car without revealing its final form.

It was up to Outpost to build, texture and light the CG components of the car, also creating the dramatic animation as the vehicle constructs itself above the nocturnal city streets. It was a challenging task to say the least.

As with any shoot, on-the-day conditions can dictate the feel of the piece - in this case, the heavens opened shortly before shooting, remembers McWilliams. This added a layer of unforeseen complexity into the VFX work as now we had to build reflections into almost every shot.

The car model also contained millions of polys, and we were using lots of 8K textures, so the density was high, he continues. Thankfully, Redshift handles high poly counts with total stability - the way it manages memory is great: often the scene load time was longer than the actual render, which is crazy!

Along with its stability, Redshift's outright speed hugely impressed McWilliam. Throughout the commercial we were test rendering at five seconds a frame, he explains. When it came to final production renders, our maximum time was 10 minutes per frame and our overall average 6.5 minutes per frame - this was with global illumination, in-camera depth of focus and in-camera motion blur. That's fast.

Need for Speed

With increased speed comes increased creativity and decreased cost, allowing the team to develop projects in a way that previously wasn't possible.

In a high-end VFX facility, you have three considerations - quality, time and price, explains McWilliam. Quality is obviously key, and speed of render is intrinsically linked to this - if our artists can get 20 iterations of their lighting an hour on GPU as opposed to five or six on CPU, then they can try out more ideas and ultimately get more creative.

As well as the creative benefits, Redshift's speed also brings a host of practical benefits to the Outpost team, empowering the studio from a financial standpoint.

With Redshift, the licenses and hardware are cheaper per frame created than any CPU system - meaning once again, if I have a fast renderer, I'm running a more efficient system. Having that speed allows us to increase both output and quality, and that's invaluable.

Flexibility Meets Power

Redshift's raw power has also been something of an eye-opener. One example of that is that there's always been an issue with depth of field and motion blur as a 2D process - for years we've had to make a compromise between depth passes and motion vectors, and the results were never pretty, explains McWilliam. In the past, that would mean that for the real money shots, we would have to do it all in camera and then wait a really long time for the render.

But now, with the Jaguar project, we could set up the shot, balance the lighting, do a test render - at 6 seconds per frame, no less - then turn on motion blur and DOF and hit render, and it just worked. It's incredible! he continues. These kind of capabilities are massive when it comes to the reality of a production pipeline: We could create all of those challenging shots for Jaguar with a compact team in under four weeks, from start to finish.

In the end, the project stayed true to the brief, delivered ahead of schedule, and received a standing ovation when presented to the Jaguar team, McWilliam says.

During his 10 years of visual effects supervising experience, McWilliams has experimented with a great deal of different systems and a huge variety of pipelines. Now that he's running his own studio, however, making the right choice of renderer from both an artistic and practical standpoint is key. In that regard, McWilliams feels he's hit the nail on the head.
LINK: http://www.cgw.com/Press-Center/In-Focus/2016/Speed-is-King.aspx...
See more stories from cwg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Release Rundown: What to Watch in May, From Saccharine to Tuner

(L-R) Dustin Hoffman and Leo Woodall appear in Tuner by Daniel Roher, an official selection of the 2026 Sundance Film Festival. (Photo courtesy of Sundance In...

02/05/2026

Warm Audio launch the Reamper

Versatile re-amping tool announced Warm Audio are best known for their recreations of sought-after vintage studio gear, but their latest release brings a ne...

02/05/2026

FCC Releases Tentative Agenda for May Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

02/05/2026

Sinclair Remains Bullish on Station M&A

Share Copy link Facebook X Linkedin Bluesky Email...

02/05/2026

NABLF Announces 2026 Broadcast Leadership Training Award Winners

Share Copy link Facebook X Linkedin Bluesky Email...

02/05/2026

Gravity Media Taps Custom Consoles for Work on Production Center

Share Copy link Facebook X Linkedin Bluesky Email...

02/05/2026

May 01, 2026

Scripps Research immunologist Dennis Burton elected to American Academy of Arts and Sciences A leader in broadly neutralizing antibodies, Burton has helped driv...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

Ratings Roundup: NBA Playoffs Return to NBC Sports up 38%; NFL Draft Down 12% Overall From 2025

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

01/05/2026

BKB Bare Knuckle Boxing Appoints Will Wright as Chief Operating Officer to Drive Global Growth and Operational Excellence

BKB Bare Knuckle Boxing ( BKB ), today announced the appointment of Will Wright ...

01/05/2026

NAB Rewind: Lawo's Andreas Hilmer on the Power of the Edge One AV Stagebox

Lawo has been at the center of the industry's transition to IP and other next-generation technologies. At NAB 2026, its story was the Edge One AV stagebox, ...

01/05/2026

Kentucky Derby 152 to Air Across 19 Networks in 170-Plus Territories

HBA Media, acting on behalf of NBC Sports and Churchill Downs Incorporated, has announced broadcast and streaming distribution for Kentucky Derby 152, taking pl...

01/05/2026

Give Me the Backstory: Get to Know Barbara Kopple, the Director of American Dream

By Bailey Pennick One of the most exciting things about the Sundance Film Festi...

01/05/2026

Find Out Which The Devil Wears Prada 2' Character You Are With Our New Playlist

Florals for spring? Groundbreaking. But a playlist that tells you which The Devi...

01/05/2026

Olivia Rodrigo Takes Over FC Barcelona Jersey for El Clsico Match at Spotify Camp Nou

One of the world's biggest popstars is headed to El Cl sico. Later this mont...

01/05/2026

Heritage Audio announce the Baby RAM Black Edition

Limited-edition model celebrates 15th anniversary Heritage Audio's range of monitor controllers has just gained a new member, the Baby RAM Black Edition...

01/05/2026

Universal Audio release UAD Enigmatic '82 Overdrive Special Amp

Dumble recreation now available as UAD plug-in Along with their renowned processing plug-ins, Universal Audio have been steadily introducing emulations of c...

01/05/2026

UPDATED: Republican AGs Join Nexstar-Tegna Antitrust Suit

Share Copy link Facebook X Linkedin Bluesky Email...

01/05/2026

Broadcaster Draper Media Names Bill Vernon President

Share Copy link Facebook X Linkedin Bluesky Email...

01/05/2026

Analysts: 'Hollywood's Vertical Video Strategy Is Dead Wrong'

Share Copy link Facebook X Linkedin Bluesky Email...

01/05/2026

Lightware UK celebrates new London showroom with launch e...

To celebrate the opening of its new showroom and office, Lightware UK hosted a dedicated launch event at the new London location. The event welcomed partners, c...

01/05/2026

Calrec Puts Broadcaster Choice Centre Stage at MPTS 2026

Choice without compromise The broadcast industrys transformation is accelerating, and traditional broadcasters are having to fundamentally reinvent how they o...

01/05/2026

Beam Dynamics Showcases its Asset Intelligence Platform a...

Beam Dynamics will return to MPTS 2026 with its asset intelligence platform, helping systems integrators, live production teams, media facilities and profession...

01/05/2026

Synamedia and FX Digital collaborate to bring GO Shorts a...

Best-in-class UX design and rapid, scalable delivery for next-generation viewing experiences Leading video software provider, Synamedia, today announced a coll...

01/05/2026

Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to the Hi-5 ecosystem

Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to t...

01/05/2026

Panavision welcomes Fritz Heinzle as Vice President of Sales

Panavision welcomes Fritz Heinzle as Vice President of Sales Brie Clayton May 1, 2026 0 Comments Heinzle will support Panavision's global growth s...

01/05/2026

NAB Hires FCC Staffer Ben Arden as SVP, Deputy General Counsel

Share Copy link Facebook X Linkedin Bluesky Email...

01/05/2026

ARRI Introduces Compact New cforce MAX Lens Motor

Share Copy link Facebook X Linkedin Bluesky Email...

01/05/2026

CPI Media Deploys QuickLink StudioCall

Share Copy link Facebook X Linkedin Bluesky Email...

01/05/2026

FCC Proposes to Amend Audible Crawl Rule to Preserve Accessibility

Share Copy link Facebook X Linkedin Bluesky Email...

01/05/2026

Republican AGs Join Nexstar/Tegna Antitrust Suit

Share Copy link Facebook X Linkedin Bluesky Email...

01/05/2026

Dan Johnson Elevates Precision Editing With NUGEN Audio D...

LONDON, APRIL 30, 2026 The Post Republic London's Re-recording Mixer and Dialogue Editor Dan Johnson has built a reputation for clean, emotionally resonan...

01/05/2026

Adobe Unveils Powerful New Innovations in Photoshop & Lightroom

Adobe Unveils Powerful New Innovations in Photoshop & Lightroom Deepa Subramaniam April 30, 2026 0 Comments Your most tedious creative tasks just got ea...

01/05/2026

Berklee Partners with Santander US to Establish Global Opportunity Fund

Berklee Partners with Santander US to Establish Global Opportunity Fund The $400,000 grant offers students access to experiential learning opportunities withi...

01/05/2026

Student Spotlight: Keziah Thomas

Student Spotlight: Keziah Thomas The Indian composer, who was named the 2026 student commencement speaker for Berklee College of Music, talks about how shes p...

01/05/2026

Hannah Waddingham and Ncuti Gatwa to host the series final two episodes of Saturday Night Live UK

Friday 1 May 2026 Hannah Waddingham and Ncuti Gatwa to host the series final tw...

01/05/2026

Got plans? Cancel them. Sky Sports Big Weekend is coming

Friday 1 May 2026 Got plans? Cancel them. Sky Sports Big Weekend is coming Sky Sports is preparing for a bumper weekend of live action, including Manchester ...

01/05/2026

Sky Sports to broadcast all matches from World Sevens Football London edition

Friday 1 May 2026 Sky Sports to broadcast all matches from World Sevens Football London edition Sky Sports will be the exclusive UK broadcaster of the women&#...

01/05/2026

NIAJ Fest Gets Los Angeles In on the Joke With Free Pop-Up Events

Back to All News NIAJ Fest Gets Los Angeles In on the Joke With Free Pop-Up Events Entertainment 01 May 2026 GlobalUnited States Link copied to clipboard ...

01/05/2026

RT Secures UEFA Champions League Rights from 2027-2031

RT Sport awarded first pick free-to-air on Wednesday nights Champions League and Super Cup finals Highlights on Wednesday nights RT today (Thursday 30 Apri...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

30/04/2026

PWHL Reports Record Growth in Third Regular Season as Playoffs Begin April 30

The Professional Women's Hockey League (PWHL) concluded its third regular season on Saturday, reporting growth across attendance, viewership, digital engage...

30/04/2026

NBC Sports Launches National Sunday MLB Coverage Beginning May 3

NBC Sports will air national MLB coverage on Sundays beginning May 3, with MLB Sunday Leadoff on Peacock and NBCSN at 12:30 p.m. ET, followed by the debut of th...

30/04/2026

Clear-Com Appoints Brian Grahn and Ben Turnwell to New Roles

Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live. Grahn joined Cle...

30/04/2026

ARRI Introduces cforce MAX Lens Motor for Hi-5 Lens Control System

ARRI has introduced the cforce MAX, a new lens motor for the Hi-5 lens control system. The cforce MAX is twice as fast as the cforce plus motor it replaces whil...

30/04/2026

Knuerr, Voxtronic, and IHSE to Present Integrated Control Room Solution at Airspace World

Knuerr, Voxtronic, and IHSE will jointly present an integrated control room solu...