Promethean TV, a digital solution to drive ROI from live & VOD video, today announces details of its case studies with the True Digital Group. Promethean's IGNITE VIDEO product has offered high-performing interactive overlays for English Premiership League Football matches, primetime broadcasts of Show Me The Money rap battle show and behind the scenes content for the upcoming Miss Universe Thailand 2020 pageant.
Interactivity is the next frontier for brands to acquire, engage and monetise customers for sports, music and events. True Digital Group signed up brand partners Samsung for a half-time Man-of-the-Match poll during the broadcast of West Ham United vs. Manchester United in July. This campaign achieved five times the industry average for traditional display advertising - and of the 2.5% that activated the poll, a phenomenal 68% then participated with the branded offer. As the new season begins, the Premier League has allowed the use of overlays during the match itself, with the expectation that the CTRs will be even higher during the action.
With a range of English Premiership League Football live broadcasts, fan content and game highlights for every fixture, True Digital Group also commissioned a Sports Stats overlay that allows their audience to lean in to the match from the comfort of their own home. With an immersive set of touchscreen statistics, viewers can feel every second, diving deeper into a player or team s performance across each game.
Reed Anderson, Chief Technology Officer at True Digital Group, commented: We're thrilled to be the only network in Thailand to show all the action from the English Premier League, but equally importantly, we're delighted to be leading the way when it comes to showcasing the potential of these broadcasts - both for fan engagement and brand activation. Interactivity really is a passport for us to travel to exciting new places.
True Digital Group has also been using Promethean TV's IGNITE VIDEO overlays during the Show Me The Money rap battle show on primetime. The production team utilises an interactive voting overlay, where the audience chooses the best rap act of the night directly from their device - and an average of 1 in 5 viewers does just that, week in week out. Another activation revolves around giveaways of Loyalty Points with an integrated commerce overlay, which has also delivered a CTR of 19%. The engagement numbers aren't just a one off - impressions have grown by 173% over the summer and unique visitors have more than tripled, but even as the show grows and new users flock to watch the latest round, fan engagement remains consistent due to the interactive and compelling offering.
A third successful example centres on the upcoming Miss Universe Thailand 2020 pageant. True Digital Group used an interactive overlay to give viewers the option to access and watch exclusive audition content. The campaign achieved an average clickthrough rate of 4.8% - ten times more than the industry average for traditional display advertising - allowing sponsors and advertisers to engage with customers ahead of the upcoming live show on the 7 October 2020.
These case studies demonstrate what we already knew from the team's time in eSports - that video offers the chance to create unrivalled calls to action. Real time content, coupled with well produced interactive elements really augment the viewing experience rather than fighting it. If we can tap into the audience s passion, it is second nature for a viewer to reach out. These case studies show that people are, both literally and metaphorically, voting with their clicks for something new concludes Ian Sharpe, CEO of Promethean TV.
Most recent headlines
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
Promethean TV, a digital solution to drive ROI from live & VOD video, today announces details of its case studies with the True Digital Group. Promethean's IGNITE VIDEO product has offered high-performing interactive overlays for English Premiership League Football matches, primetime broadcasts of Show Me The Money rap battle show and behind the scenes content for the upcoming Miss Universe Thailand 2020 pageant.
