The following case study was created by Blue Lucy partner Amber Technology and first published on their website.
A major national sporting body overseeing multiple competitions has undertaken a project to migrate and manage a sizable content archive while designing and implementing new media acquisition and distribution workflows.
To assist with this process, and following extensive market analysis, the entity chose to subscribe to the Blue Lucy Automation for Media (BLAM) Platform hosted on Amazon Web Services (AWS) and managed through local ANZ partner Amber Technology.
The challenges The national body was a fledgling organisation with no pre-existing media acquisition or distribution process, and no existing archive and media management strategy. With limited experience in this area, they called on Amber Technology's Media Systems team to provide advice on the best way forward.
There were disparate archives from multiple agencies, metadata or content tagging did not exist, also there was no proxy content or web portal to view and manage assets. Multiple distribution endpoints often required unique content versions.
No media automation or orchestration existed, creating cumbersome work processes that hindered efficient management of media.
The solution After extensive consultation with the customer, Amber Technology recommended the implementation of a core AWS-hosted BLAM platform with on-premise orchestration and application services within the broadcast services partner datacentre.
Blue Lucy facilitated the migration of assets from external storage repositories, cataloguing and indexing upon ingest.
Amber and Blue Lucy partnered together with the stakeholders to design and deploy a range of media workflows using the BLAM's no-code workflow builder, including:
Automated versioning, editing and branding of highlights content.
Distribution of content to multiple partners and online destinations such as Brightcove and broadcast rights holders
Content metadata enrichment from external match statistical data sources made the management of storage and archiving easier for stakeholders with enriched data facilitating future search processes.
Tiered storage management via direct integration with AWS S3 storage provides the ability to easily scale in the future depending on their requirements.
Other features built into the agile system design included web-based editing and integration with Adobe Premiere Pro, automated dialogue transcription via a connector to the AWS speech-to-text AI service, and automated asset creation that is driven from the fixtures and match schedules.
The outcomes The result of this project has been the development of a highly scalable and adaptable content platform ensuring the immediate and future requirements of the sport are supported.
Following the successful implementation there has been an observable reduction in editorial effort for media preparation and distribution.
A single content archive that is organised, searchable, browsable and enriched, together with automated storage management, has provided a simple and effective self-serve media access to the content library for all Clubs.
Julian Wright from Blue Lucy commented: This project demonstrates the importance of finding the right technology partner for media automation and management solutions. The success of the collaboration shows developing a trusted relationship with experienced partners can help organisations achieve their business goals.
Paul Devlin (AWS) said:
Blue Lucy's BLAM integrated seamlessly into the AWS platform, creating a system that is built for the future.
Conclusion Managing large content libraries and media distribution workflows can be complex and require specialist development to implement and adapt. The investment in the BLAM platform serves as an excellent example of how technology can be leveraged to simplify complex media workflows yielding immediate business benefits and significant long-term benefits.
The success of the collaboration between the client, Amber Technology and Blue Lucy is a testament to the importance of finding the right technology partner when implementing a media automation and management solutions. This ongoing partnership demonstrates how a trusted and experienced technology partner can help organisations navigate the complexities of media workflows and content management to achieve their business objectives.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Wayne, N.J., April 6th, 2026 Phantom High-Speed announces the release of PCC 4...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Faster, cleaner and more intuitive than ever
The control software for Flock Audio's digitally controlled patchbay systems has just been treated to an up...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
The following case study was created by Blue Lucy partner Amber Technology and first published on their website.
