The following case study was created by Blue Lucy partner Amber Technology and first published on their website.
A major national sporting body overseeing multiple competitions has undertaken a project to migrate and manage a sizable content archive while designing and implementing new media acquisition and distribution workflows.
To assist with this process, and following extensive market analysis, the entity chose to subscribe to the Blue Lucy Automation for Media (BLAM) Platform hosted on Amazon Web Services (AWS) and managed through local ANZ partner Amber Technology.
The challenges The national body was a fledgling organisation with no pre-existing media acquisition or distribution process, and no existing archive and media management strategy. With limited experience in this area, they called on Amber Technology's Media Systems team to provide advice on the best way forward.
There were disparate archives from multiple agencies, metadata or content tagging did not exist, also there was no proxy content or web portal to view and manage assets. Multiple distribution endpoints often required unique content versions.
No media automation or orchestration existed, creating cumbersome work processes that hindered efficient management of media.
The solution After extensive consultation with the customer, Amber Technology recommended the implementation of a core AWS-hosted BLAM platform with on-premise orchestration and application services within the broadcast services partner datacentre.
Blue Lucy facilitated the migration of assets from external storage repositories, cataloguing and indexing upon ingest.
Amber and Blue Lucy partnered together with the stakeholders to design and deploy a range of media workflows using the BLAM's no-code workflow builder, including:
Automated versioning, editing and branding of highlights content.
Distribution of content to multiple partners and online destinations such as Brightcove and broadcast rights holders
Content metadata enrichment from external match statistical data sources made the management of storage and archiving easier for stakeholders with enriched data facilitating future search processes.
Tiered storage management via direct integration with AWS S3 storage provides the ability to easily scale in the future depending on their requirements.
Other features built into the agile system design included web-based editing and integration with Adobe Premiere Pro, automated dialogue transcription via a connector to the AWS speech-to-text AI service, and automated asset creation that is driven from the fixtures and match schedules.
The outcomes The result of this project has been the development of a highly scalable and adaptable content platform ensuring the immediate and future requirements of the sport are supported.
Following the successful implementation there has been an observable reduction in editorial effort for media preparation and distribution.
A single content archive that is organised, searchable, browsable and enriched, together with automated storage management, has provided a simple and effective self-serve media access to the content library for all Clubs.
Julian Wright from Blue Lucy commented: This project demonstrates the importance of finding the right technology partner for media automation and management solutions. The success of the collaboration shows developing a trusted relationship with experienced partners can help organisations achieve their business goals.
Paul Devlin (AWS) said:
Blue Lucy's BLAM integrated seamlessly into the AWS platform, creating a system that is built for the future.
Conclusion Managing large content libraries and media distribution workflows can be complex and require specialist development to implement and adapt. The investment in the BLAM platform serves as an excellent example of how technology can be leveraged to simplify complex media workflows yielding immediate business benefits and significant long-term benefits.
The success of the collaboration between the client, Amber Technology and Blue Lucy is a testament to the importance of finding the right technology partner when implementing a media automation and management solutions. This ongoing partnership demonstrates how a trusted and experienced technology partner can help organisations navigate the complexities of media workflows and content management to achieve their business objectives.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
19/11/2025
Aerojet Rocketdyne President Ken Bedingfield and Arkansas Gov. Sarah Huckabee Sanders were joined by state and local officials to celebrate the groundbreaking o...
19/11/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
19/11/2025
Calrec gives Phoenix Broadcast Solutions its full support in strategic multi-year enterprise partnership New Singapore OB company invests in Calrec technology f...
19/11/2025
October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Vitec has acquired Datapath, a developer of real-time video processing for large-scale video walls, AVoIP content distribution and KVM control in mission-critic...
19/11/2025
NEVADA CITY, Calif. Telestream has introduced ARGUS Version 2.3, which introduces Live Look, a feature that lets operators inspect live and on-demand streams vi...
19/11/2025
STAMFORD, Conn. and NEW YORK Charter Communications, Inc. has announced a major deal with Amazon Web Services (AWS) that establishes AWS as one of Charters stra...
19/11/2025
TOKYO Atomos has announced a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monitor-recor...
19/11/2025
Berklee's Signature Series Reimagines the Musical and Visual Artistry of Col...
19/11/2025
PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...
19/11/2025
AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...
19/11/2025
In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...
19/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...
19/11/2025
NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...
19/11/2025
WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...
19/11/2025
NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...
19/11/2025
DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...
19/11/2025
SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...
19/11/2025
WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Rohde & Schwarz collaborates with Broadcom to enable testing and validation of n...
19/11/2025
Back to All News
Innato, starring Imanol Arias and Elena Anaya, arrives on Netf...
19/11/2025
Back to All News
Guillermo del Toro Sits Down With Troll 2 Director Roar Uthaug...
19/11/2025
Some projects feel monumental from the moment the first phone call comes in. When BCE, the host broadcaster appointed to coordinate the national coverage, asked...
19/11/2025
November 19 2025, 08:00 (PST) BAY AREA HOST COMMITTEE AND DOLBY PARTNER TO DELIVER IMMERSIVE FAN EXPERIENCES
During the Week of Football's Biggest Game...
19/11/2025
Michael D. Higgins: Ireland's Ninth President features RT Archives footage and interviews across seven decades
Watch Wednesday 19 November at 9:35pm on RT...
19/11/2025
Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...
18/11/2025
Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...
18/11/2025
NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...
18/11/2025
Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...
18/11/2025
Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...
18/11/2025
Spanish Basketball Federation partners with ScorePlay to power digital transform...
18/11/2025
HBS selects BBright encoders and decoders to connect ST 2110 live production wor...
18/11/2025
Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...
18/11/2025
SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...
18/11/2025
SVG LIVE! Conference Explores the Tech Side of Sports and Entertainment ConvergenceLive sports and music productions increasingly share gear and infrastructureB...
18/11/2025
LPGA Ups Its Production Game in 2026 With 50% More Cameras, SSMO's & Drones,...
18/11/2025
ESPN's Dunk the Halls Real-Time Animated NBA Game Set to Return for Christma...
18/11/2025
By Jessica Herndon
When Chilean filmmakers Diego C spedes and Giancarlo Nasi ar...
18/11/2025
Earlier this year, we announced the BAPE x SPOTIFY x SYNA by Central Cee (aka Cench) capsule collection, a collaboration that blends sound, style, and street c...
18/11/2025
Our mission to make Spotify the ultimate home for all things audio continues. St...
18/11/2025
SGL Carbon and the renowned Link ping University inaugurated an advanced coating...
18/11/2025
CANBERRA, Australia, Nov. 18, 2025 - L3Harris Technologies (NYSE: LHX) has launched a new, next-generation software device called NETCASTER - the NETwork Contr...
18/11/2025
Pictured are L3Harris ISR President Jason Lambert and Waleid Al Mesmari, EDGE President-Space & Cyber Technologies, signing with Carlo Igniades, L3Harris Region...
18/11/2025
During October, streaming's share of TV viewing in Mexico settled at 23.7%, a marginal shift of -0.8 share points from the previous month.
Disclaimer: YUMI...
18/11/2025
Broadcast Builds On Lead Over Cable, Driven by Football and Drama Programming Ga...
18/11/2025
CINCINNATI E.W. Scripps has issued a statement responding to news that Sinclair has acquired about 8.2% of the outstanding class A (nonvoting) shares in the com...
The following case study was created by Blue Lucy partner Amber Technology and first published on their website.
