Transforming your audience into advocates with Kelsey Gamble

Transforming your audience into advocates with Kelsey Gamble 10 August 2026

Building community, harnessing fandom for marketing and activating the four stages of engagement.

Find this episode of the Screen Australia Podcast on Apple Podcasts, Spotify or Pocket Casts.

From puzzle apps to MMORPGs, Australians love gaming - and word of mouth from peers, YouTube and socials are the major touchpoints for discovery. Like the screen industry, audience is key and a vital part of building global reach for every studio.

In the second episode of this games series, we sit down with multi-hyphenate Kelsey Gamble to explore how important audience and community building are to indie creators and how that can be harnessed for discoverability. Having started in community management at EB Games Australia, League of Geeks and international power-publisher Bethesda Softworks to producing the latest titles with award-winning studios Massive Monster and New Blood Interactive, Gamble shares her insights into the online to real-world opportunities for community building.

We discuss the defining features between community management and marketing, the importance of authentically engaging, knowing what your audience loves and where they are, and how indie game makers - and screen practitioners - can convert audiences to advocates by embracing fandom.

Keen to learn more about the four stages of community engagement? Discover more here.

Go check out the first episode in the games series, with Umbrella Games Ari Harrison, here.

New to games? Check out the Australian Games Industry Glossary of Terms.

Subscribe to the Screen Australia Podcast on Apple Podcasts, Spotify or Pocket Casts

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