Sony Pixel Power calrec Sony

Bringing Editing Workflow into the Cloud

23/05/2020

LONDON-Remote access to all video files to all the relevant (and authorized) personnel is a good thing. But do those benefits extend to editing in the cloud?

Although it has been around for some time, it is only in the relatively recent past that acceptance has been spreading.

WHAT DOES THE TERM EDITING IN THE CLOUD' MEAN? Providing you pick an advanced solution, video editing in the cloud takes care of everything for you. That's the view of Ray Thompson, director of broadcast and media solutions marketing at Avid.

A common misconception is that cloud-based video editing is just about editing tools sitting inside a cloud service provider's infrastructure. But it usually encompasses a storage component and a bandwidth component to get content into and out of the cloud.

Stephen Tallamy, chief technology officer at Editshare, adds: Editing in the cloud provides the ability to be in any location and work on any machine and mimic on-premise workflows with fine grain control over your media such as real-time scrubbing capabilities, along with editing and grading video content in real time.

Nicholas Stokes, CEO, Envoi, a provider of cloud solutions, provides further insight. It enables content creators to establish their video production and editing environment within a cloud framework. This makes it possible to manage full editorial and post production workflows all in the cloud, so that video creators no longer need massive on-premise hardware infrastructures.

Thompson agrees. He says that when a post production facility previously wanted to add capacity it meant buying more hardware. But with the cloud, users can spin resources up and down as and when needed.

From an economic perspective, it enables facilities to easily expand their resources since they're no longer confined by physical space, he said. Thanks to cloud-based editing, you can hire talented editors regardless of where they live.

That's a view shared by Tallamy. The benefits are immense, particularly the ability to save on costs throughout a production. You can limit the on-site production teams, and then hire and work with the best talent anywhere and of course, the speed and ability to turn things around at a much faster pace.

WHAT IS A TYPICAL WORKFLOW?Stokes provides a scenario: A video creator is shooting on location in Los Angeles and needs to deliver 1TB of media data to his team of five editors. However, editorial teams for the U.S. are in New York and the international team is based in the U.K.

You have 24 hours to deliver the final interview, he continued. If you hired FedEx or UPS it would take 24 hours to ship hard drives to each location, then eight plus hours to edit the content. With the cloud you can upload or ingest media data into the cloud in hours and the global editing teams can start content creation immediately.

Tallamy provides further insight. Ingest content, create proxies and deliver the high-resolution media via chunking to a data centre. Meanwhile, editors are working away on either the source media-via cloud workstations, or proxies-for local workstations, cutting the stories and narratives. Then, a quick resync enables them to relink to the high-end material simply and efficiently. Using a media management system connected to a file delivery system, the content can now be backhauled to a video server somewhere for playout.

WHAT ARE THE CHALLENGES?Stokes believes the biggest hurdle until now has been the ability to move high-quality capture content to the cloud.

The present deployment of 5G will quickly remove this obstacle and enable the cloud to be at the center of the content creation process right from the point of capture, Stokes said. With so many different tools, workflows, and formats, the biggest challenge for video providers right now is defining the right setup for their unique deployment.

Bandwidth is always the challenge as media file sizes continue to grow, according to Tallamy.

Moving large data files is always a challenge considering network pipes are not built the same in every location, he said. So, if you choose a remote location for a production, expect to tailor your workflow or codec choice. We have seen this across multiple reality TV shows we have worked with where the location is superb but the network isn't.

PLUS: Has Remote Production Changed Production ... Forever?

For Thompson the challenges relate to the environment itself.

If you have a good solution, it will auto provision everything for you, he said. You just need a technical resource that understands what the requirements are to run the application and storage. You also need to know how much estimated bandwidth you're going to need, taking into consideration how many people will be working on the project. Depending on the resolution and bit rate of the content you're going to edit, you may also need a dedicated line between your facility and the cloud point of presence or data center. Therefore, having a secure connection is critical.

WHAT ABOUT SECURITY?Tallamy believes security is a huge topic and is among the top three concerns by most creative production teams.

There are guidelines and rules set out by industry groups such as the TPN, MPAA and the EBU in order to best meet the security guidelines, Tallamy said. We implement our EditShare EFS auditing platform across all craft editing platforms, enabling you to secure your content and offer peace of mind for creatives that their content is always kept safe, whether it's on premise, in the cloud or anywhere in between.

Speaking for Envoi, Stokes maintains that cloud workflows are often more secure than on-premise as there is no physical presence to be accessed.

Cloud providers, such as AWS, ensure maximum security and we also integrate with Teradici to ensu
LINK: https://www.tvtechnology.com/news/bringing-the-editing-workflow-into-t...
See more stories from tvtechnology

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

28/10/2026

SDI Failsafe IP Routing: Inside the UTAH-400 Series 2 Router

SDI Failsafe IP Routing: Inside the UTAH-400 Series 2 Router A pure-IP routing core has no inherent fallback. When the ST 2110 network degrades, when the PTP gr...

28/10/2026

MLB Network Brings Live Drone, Batting-Practice Livestream to Comprehensive Fall Classic Coverage

MLB Network is nearly all-day media day coverage across MLB Now, MLB Central, ML...

28/10/2026

Tech Focus, Digital Mics, Part 2 - Two Candidates on the Network

Voyage Audio and Shure microphones are in the forefront of the sector's transition to digital Microphones may have come late to the digital table, but they...

28/10/2026

Tech Focus: Digital Mics, Part 1 - The Future Is Here

Having long resisted the transition, broadcast audio's most fundamental element is finally entering the digital era About 25 years ago, a microphone manufa...

28/10/2026

WMSA Briefs FCC, NTIA, Congress and White House on Wireless Microphone Spectrum

The Wireless Microphone Spectrum Alliance (WMSA), formed in 2025 to raise awareness with government entities about wireless microphone operations, has held meet...

28/10/2026

SVG-Sit Down: Inside the Telos Alliance with John Schur and Martin Dyster

Telos Aliiance was at the recently held IBC in Amsterdam once again representing its brands which include Axia Audio, Omnia Audio, Telos Systems, 25-Seven Syste...

28/10/2026

SPORTEL Monaco Draws Nearly 2,000 Attendees for Two Days of Deal Making and Networking

SPORTEL Monaco 2026 wrapped up three days of high-level business, international ...

28/10/2026

Give Me the Backstory: Get to Know Joanna Natasegara, the Director of The Disciple: A Wu-Tang Fable

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

28/10/2026

Give Me the Backstory: Get to Know Jason Osder and William Lafi Youmans, the Co-Directors Behind Who Killed Alex Odeh?

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

28/10/2026

2027 Sundance Film Festival Reveals Legacy Programming

Co-Presented by Letterboxd BOULDER, Colorado, October 21, 2026 - The nonprofit Sundance Institute announced today the Legacy program for the 2027 Sundance Film...

28/10/2026

Moog launch the Model 112 & Model 210 amps

Two full-range, flat-response amps revealed Moog's latest announcement may come as a bit of a surprise to many, as rather than introducing a new synth, ...

28/10/2026

Audio Developer Conference 2026: Tickets now available

Annual event returns for 12th year in Bristol, UK Returning for its 12th year, the annual Audio Developer Conference is set to take place between 9-11 Novem...

28/10/2026

Fender Studio Pro 8.2 now available

Automation updates, Dim Solo mode, multiple Marker Tracks, MIDI 2.0 support & much more The latest version of Fender's DAW software has just arrived, de...

28/10/2026

Klevgrand release Altitude Harmony

Combines tuning & harmony generation Klevgrand's latest release offers a simplified take on Altitude, the pitch-correction and harmony-generation plug-i...

28/10/2026

Digital Originals backs the next wave of Australian screen talent

Digital Originals backs the next wave of Australian screen talent 28 October, 2026 Media releases SBS, National Indigenous Television (NITV) and Screen Aus...

28/10/2026

Behind every jinx is a story: Comedian Ting Lim takes a light-hearted look at superstition in SBS Audio's new podcast Jinxed!

Behind every jinx is a story: Comedian Ting Lim takes a light-hearted look at su...

28/10/2026

Brian Gregory to Lead Tegna Stations in North Carolina

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

Sift Clips Now Searches Frame.io Footage

Sift Clips Now Searches Frame.io Footage Brie Clayton October 28, 2026 0 Comments Frame.io search has now been added to Sift Clips. This new feature l...

28/10/2026

Choco Film Adopts DaVinci Resolve Studio and Blackmagic Cloud for Its Editing Workflow

Choco Film Adopts DaVinci Resolve Studio and Blackmagic Cloud for Its Editing Wo...

28/10/2026

Bitcentral Launches Fusion MediaShare to Help Station Groups Manage Content Across Markets

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

amaran Debuts First-of-its-Kind' 4K Auto Lighting Webcam for Live Streamers

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

Television Academy Partners With Best Buy to Train Next Generation of Production Assistants

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

Scripps Announces More Layoffs

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

Looper Insights Wins U.S. Patent for TV Interface Analytics

Share Copy link Facebook X Linkedin Bluesky Email...

28/10/2026

Rise AV announces 2026 Elevate cohort supporting the next...

Rise AV has announced the 23 women selected for its 2026 Elevate programme, bringing together professionals from 20 organisations across the UK, Ireland, German...

28/10/2026

QuickLink StudioEdge Simplifies Remote Interviews and Ele...

MTV Oy, Finland's largest commercial broadcaster, has long been recognized for its ability to deliver fast, reliable and engaging content across news, curre...

28/10/2026

NIH awards $16.4 million to establish multi-institution hepatitis C vaccine development center

LA JOLLA, CA-The shifty hepatitis C virus (HCV) has a knack for outmaneuvering t...

28/10/2026

Digital Originals backs the next wave of Australian screen talent

Digital Originals backs the next wave of Australian screen talent 28 October 2026 2026 Digital Originals cohort. Photo credit: Teniola Komolafe. SBS, National...

28/10/2026

COW Jobs: Managing Video Editor - Remote

COW Jobs: Managing Video Editor - Remote Brie Clayton October 27, 2026 0 Comments Managing Video Editor October 27, 2026COW Jobs: Production......

28/10/2026

COW Jobs: Production Manager

COW Jobs: Production Manager Brie Clayton October 27, 2026 0 Comments Production Manager October 27, 2026COW Jobs: Managing Video Editor -......

28/10/2026

ClaireGoodlassjoins Sky as Commissioning Editor, Documentaries

Wednesday 28 October 2026 Claire Goodlass joins Sky as Commissioning Editor, Documentaries Sky has appointed Claire Goodlass as Commissioning Editor, Document...

28/10/2026

Proximic by Comscore Expands Integration Across Magnite's CTV Ecosystem

Proximic by Comscore Expands Integration Across Magnites CTV Ecosystem First real-time contextual integration across Magnite SpringServe connects audience int...

28/10/2026

NVIDIA RTX Spark Windows Laptops Gain New Models, Agent Tools and Games

NVIDIA RTX Spark powers thin and light laptops built for everything that developers, creators and gamers do. RTX Spark laptops are now available from ASUS, Del...

28/10/2026

Have Your Say on RT's Future

RT is developing its next Statement of Strategy and wants to hear the views of people across Ireland the audience we serve. RT New Direction remains RT '...

27/10/2026

PSSI Global Services Clint Bergeson on the State of the Live Sports Transmission Business, Adapting to Current Challenges

Satellite, bonded cellular, and IP- and cloud-based solutions. Those are three o...

27/10/2026

Eutelsat Renews Qatar Media Corporation Agreement for DTH Distribution Across MENA

Eutelsat has renewed its partnership with Qatar Media Corporation (QMC), Qatar&#...

27/10/2026

PROTON to Showcase FLEXY Micro POV Camera at SATIS 2026

PROTON Camera Innovations GmbH will show the PROTON FLEXY at SATIS 2026 (Booth A13-B12), after the camera won a Best in Market award in the ProAV category at IB...

27/10/2026

ATSC Reports Interference Cancellation Demonstration for ATSC 3.0 in Brazil

ATSC, the Broadcast Standards Association, has reported results from a laboratory validation and live demonstration in Brazil of interference cancellation and s...

27/10/2026

PGA Tour Studios Adds Brian Gordon as Executive Producer, Head of Live Content

The PGA Tour announced Monday that Brian Gordon has joined PGA Tour Studios as executive producer and head of live content. He began with the Tour on Oct. 26 an...

27/10/2026

NBA Establishes Integrity Framework and Names Kalshi and Polymarket Preferred Prediction Market Exchanges

The NBA has announced agreements to establish a framework for NBA-related predic...

27/10/2026

JAY-Z to Headline Apple Music Super Bowl LXI Halftime Show

Apple Music, the NFL and Roc Nation have announced that JAY-Z will perform at the Apple Music Super Bowl LXI Halftime Show at SoFi Stadium in Los Angeles on Sun...

27/10/2026

DIRECTV and DAZN Add Cavaliers, Pacers, Grizzlies, Timberwolves and Spurs Local Games in Multi-Year Deal

DIRECTV and DAZN have signed a multi-year distribution agreement for local telec...

27/10/2026

NHL Launches NHL Monday Night Hockey for European Primetime Starting Nov. 30

The NHL has announced NHL Monday Night Hockey, a new initiative that will bring 11 live NHL games to fans across Europe in local primetime windows on Monday nig...

27/10/2026

Telefnica Servicios Audiovisuales Moves Movistar Plus+ Playout to Grass Valley AMPP

Telef nica Servicios Audiovisuales (TSA) has deployed Grass Valley AMPP for Movi...

27/10/2026

SES and CANAL+ Extend Satellite Partnership Through 2040

SES and CANAL have extended their partnership through 2040 with a multi-year agreement covering satellite capacity across Europe, Africa and the Caribbean. Un...

27/10/2026

Gravity Media Provides Flypack Production and RF Coverage for Red Bull Rampage 2026

Gravity Media deployed a flypack production system and RF cameras for Red Bull R...

27/10/2026

NSC TV Selects Appear X Platform to Move Santa Catarina Distribution From Satellite to IP

Appear has announced that NSC TV, a TV Globo affiliate in Brazil, has selected t...

27/10/2026

MLB's Broadcast Operations Push Innovation With ABS, AR, Expanded Drone Coverage

MLB's Ryan Zander discusses the league's work to integrate the ABS Chall...

27/10/2026

Reimagining a National System

Pictured: Filmmaker Vero Kompalic (Photo by Gia Rigoli) By Vero Kompalic This is the last picture I ever took in Venezuela. I had seen the girl in the row ah...