Sony Digital Rapids Pixel Power calrec Sony

Bringing Editing Workflow into the Cloud

23/05/2020

LONDON-Remote access to all video files to all the relevant (and authorized) personnel is a good thing. But do those benefits extend to editing in the cloud?

Although it has been around for some time, it is only in the relatively recent past that acceptance has been spreading.

WHAT DOES THE TERM EDITING IN THE CLOUD' MEAN? Providing you pick an advanced solution, video editing in the cloud takes care of everything for you. That's the view of Ray Thompson, director of broadcast and media solutions marketing at Avid.

A common misconception is that cloud-based video editing is just about editing tools sitting inside a cloud service provider's infrastructure. But it usually encompasses a storage component and a bandwidth component to get content into and out of the cloud.

Stephen Tallamy, chief technology officer at Editshare, adds: Editing in the cloud provides the ability to be in any location and work on any machine and mimic on-premise workflows with fine grain control over your media such as real-time scrubbing capabilities, along with editing and grading video content in real time.

Nicholas Stokes, CEO, Envoi, a provider of cloud solutions, provides further insight. It enables content creators to establish their video production and editing environment within a cloud framework. This makes it possible to manage full editorial and post production workflows all in the cloud, so that video creators no longer need massive on-premise hardware infrastructures.

Thompson agrees. He says that when a post production facility previously wanted to add capacity it meant buying more hardware. But with the cloud, users can spin resources up and down as and when needed.

From an economic perspective, it enables facilities to easily expand their resources since they're no longer confined by physical space, he said. Thanks to cloud-based editing, you can hire talented editors regardless of where they live.

That's a view shared by Tallamy. The benefits are immense, particularly the ability to save on costs throughout a production. You can limit the on-site production teams, and then hire and work with the best talent anywhere and of course, the speed and ability to turn things around at a much faster pace.

WHAT IS A TYPICAL WORKFLOW?Stokes provides a scenario: A video creator is shooting on location in Los Angeles and needs to deliver 1TB of media data to his team of five editors. However, editorial teams for the U.S. are in New York and the international team is based in the U.K.

You have 24 hours to deliver the final interview, he continued. If you hired FedEx or UPS it would take 24 hours to ship hard drives to each location, then eight plus hours to edit the content. With the cloud you can upload or ingest media data into the cloud in hours and the global editing teams can start content creation immediately.

Tallamy provides further insight. Ingest content, create proxies and deliver the high-resolution media via chunking to a data centre. Meanwhile, editors are working away on either the source media-via cloud workstations, or proxies-for local workstations, cutting the stories and narratives. Then, a quick resync enables them to relink to the high-end material simply and efficiently. Using a media management system connected to a file delivery system, the content can now be backhauled to a video server somewhere for playout.

WHAT ARE THE CHALLENGES?Stokes believes the biggest hurdle until now has been the ability to move high-quality capture content to the cloud.

The present deployment of 5G will quickly remove this obstacle and enable the cloud to be at the center of the content creation process right from the point of capture, Stokes said. With so many different tools, workflows, and formats, the biggest challenge for video providers right now is defining the right setup for their unique deployment.

Bandwidth is always the challenge as media file sizes continue to grow, according to Tallamy.

Moving large data files is always a challenge considering network pipes are not built the same in every location, he said. So, if you choose a remote location for a production, expect to tailor your workflow or codec choice. We have seen this across multiple reality TV shows we have worked with where the location is superb but the network isn't.

PLUS: Has Remote Production Changed Production ... Forever?

For Thompson the challenges relate to the environment itself.

If you have a good solution, it will auto provision everything for you, he said. You just need a technical resource that understands what the requirements are to run the application and storage. You also need to know how much estimated bandwidth you're going to need, taking into consideration how many people will be working on the project. Depending on the resolution and bit rate of the content you're going to edit, you may also need a dedicated line between your facility and the cloud point of presence or data center. Therefore, having a secure connection is critical.

WHAT ABOUT SECURITY?Tallamy believes security is a huge topic and is among the top three concerns by most creative production teams.

There are guidelines and rules set out by industry groups such as the TPN, MPAA and the EBU in order to best meet the security guidelines, Tallamy said. We implement our EditShare EFS auditing platform across all craft editing platforms, enabling you to secure your content and offer peace of mind for creatives that their content is always kept safe, whether it's on premise, in the cloud or anywhere in between.

Speaking for Envoi, Stokes maintains that cloud workflows are often more secure than on-premise as there is no physical presence to be accessed.

Cloud providers, such as AWS, ensure maximum security and we also integrate with Teradici to ensu
LINK: https://www.tvtechnology.com/news/bringing-the-editing-workflow-into-t...
See more stories from tvtechnology

Most recent headlines

29/05/2020

From Life Hacks to Light Humor, Check Out the Nine Indonesian Podcasts Coming Exclusively to Spotify

Podcasts continue to rise in popularity around the world, and there's one co...

29/05/2020

Spotify Launches the Official Normal People' Soundtrack

Today, Spotify launched the official soundtrack playlist for the Ireland-set drama Normal People, which has become a sensation since premiering on BBC Three and...

29/05/2020

The Switch Launches New MIMiC' Cloud-Based, REMI Production-as-a-Service Platform

The Switch Launches New MIMiC' Cloud-Based, REMI Production-as-a-Service Pl...

29/05/2020

DTV Audio Group Webinar Examines Evolving At-Home Workflows

DTV Audio Group Webinar Examines Evolving At-Home Workflows The pandemic has taken REMI-style production to actual homes By Dan Daley, Audio Editor Thursday,...

29/05/2020

Tech Focus: Networked Audio, Part 1 - Standards Help the Technology Grow Up

Tech Focus: Networked Audio, Part 1 - Standards Help the Technology Grow Up SMPTE 2110, NMOS, AES70, and others aid in increasing adoption for broadcast sports ...

29/05/2020

Tech Focus: Networked Audio, Part 2 - SMPTE Readies a Refresh for ST 2110

Tech Focus: Networked Audio, Part 2 - SMPTE Readies a Refresh for ST 2110 The familiar standards suite is transitioning to IP By Dan Daley, Audio Editor Thur...

29/05/2020

ARRI Lighting Appoints Ivo Ivanovski GM, Business Unit

ARRI Lighting Appoints Ivo Ivanovski GM, Business Unit By Ken Kerschbaumer, Editorial Director Thursday, May 28, 2020 - 9:50 am Print This Story | Subscri...

29/05/2020

Legends Behind the Lens: Ray Dolby

Legends Behind the Lens: Ray Dolby The man behind the most iconic name in audio brought broadcast to the ears of sports fans By Brandon Costa, Director of Digi...

28/05/2020

Calrec Helps Capture Captain Tom Moore's 100th Birthday Broadcast

When Sound Engineer Paul Cutler was asked to mix Captain Tom Moore's 100th birthday celebrations for a live broadcast, his first move was to hire a Calrec B...

28/05/2020

Calrec's Dave Sampson moves into new IP role as Network Specialist

Calrec has created a new position to further cement its reputation as a market leader in IP technology. Dave Sampson has taken on the role of Network Specialist...

28/05/2020

HBO Max Officially Launches

LOS ANGELES-HBO Max, the streaming service created by WarnerMedia, is now available, adding a new platform for consumers' seemingly constant expanding optio...

28/05/2020

Dolby Labs Certifies SSIMPLUS for Dolby Vision Monitoring

WATERLOO, Ontario-Dolby Laboratories has approved SSIMWAVE's SSIMPLUS Viewer Experience monitoring product for its ability to decode Dolby Vision-enabled co...

28/05/2020

U.S. Pay TV Revenue Projected to Drop 35% to $57.4B by 2025

LONDON-Global pay-TV revenue will fall to $150 billion in 2025, from a peak of $202 billion in 2016, despite the addition of 35 million additional subscribers, ...

28/05/2020

Cable-Tec Expo 2020 Not Happening in Denver

EXTON, Pa.-Cable-Tec Expo 2020 will not be happening in Denver this October after SCTE-ISBE received notification from Colorado Gov. Jared Polis that the Colora...

28/05/2020

ABC's auditing services extended to include TAG's Anti-Piracy and Anti-Malware initiatives

28/05/2020 We're pleased to announce we've expanded our independent val...

28/05/2020

Broadpeak Makes High-Quality 5G Video Experiences a Reality With MobiledgeX Edge Compute Infrastructure

Broadpeak Makes High-Quality 5G Video Experiences a Reality With MobiledgeX Edge...

28/05/2020

RT Player launches Love in Isolation

RT has today announced a brand new RT Player Original series, Love in Isolation, which will start on 9 June. Since lockdown and social distancing became the n...

28/05/2020

TVU Mobile Backpack Transmitters a Game Changer for a Leading Australian Broadcaster in More Ways Than One

TVU Mobile Backpack Transmitters a Game Changer for a Leading Australian Broadca...

28/05/2020

Global Media Organizations Retransmit Manned SpaceX Falcon 9 Rocket Launch

Global Media Organizations Retransmit Manned SpaceX Falcon 9 Rocket LaunchSocial Distancing Requirements Minimize Broadcast Equipment at NASA Site; TVU's IP...

28/05/2020

SGO released a new upgrade of Mistika 10 with a Tangent color grading panels remap and AJA T-Tap I/O support

View Larger Image SGO's recently released Mistika 10 received a new upgra...

28/05/2020

Cisco Announces June 2020 Events with the Financial Community

SAN JOSE, Calif.,--- May 28, 2020 --- Cisco today announced that it will participate in the following conferences with the financial community during the month ...

28/05/2020

Cisco Announces Intent to Acquire ThousandEyes

News Summary: The combination of Cisco's expertise in network and application performance and ThousandEyes' visibility into the Internet will provide c...

28/05/2020

Cinegy releases free TURBOCUT plugin for Adobe CC

Munich, Germany, 28 May 2020 - Cinegy today announced TURBOCUT, a new Adobe CC plug-in which significantly accelerates the editing of H.264/HEVC by utilising th...

28/05/2020

Colour Online: Baselight Q&A. Thursday, June 4, 18:00 BST

Baselight Q&A with FilmLight's Andy Minuth, Daniele Siragusano and Martin Tlaskal Register for Colour Online Thursday, June 4 10:00 Los Angeles | 13:00 ...

28/05/2020

Considerations when choosing industrial or consumer grade modems and routers?

In this article we will examine and evaluate the differences between the main types of product design and construct required to satisfy the various operational,...

28/05/2020

AES Virtual Vienna Convention Workshop Schedule Announced

Posted: Wednesday, May 20, 2020 --...

28/05/2020

Creatives In Residence #05: Simon Couchman - ICG

Posted on 28 May 2020 Our Creative Director, Simon Couchman was asked to be featured in Creative Lancashires kitchen table stories - a series of profiles on pe...

28/05/2020

The International Hockey Federation (FIH) and NAGRA sign a ten-year partnership to deliver a game changing digital experience for fans

In close cooperation with the FIH, NAGRA will deploy and operate a direct-to-con...

28/05/2020

NETFLIX DEBUTS OFFICIAL TRAILER FOR JO KOY: IN HIS ELEMENTS

The Third Special From Jo Koy Is Set To Premiere Globally On Netflix June 12, 2020 Watch Trailer HERE Download Key Art HERE Watch Announcement HERE Downl...

28/05/2020

PAUL FEIG TO DIRECT THE SCHOOL FOR GOOD AND EVIL FOR NETFLIX

Director: Paul Feig (A Simple Favor, Ghostbusters, Spy) Writer: David Magee (Life of Pi, Mary Poppins Returns, Finding Neverland) and Laura Solon (Office Chris...

28/05/2020

NAB Leadership Foundation Announces 2020 Service to America Awards Finalists

NAB Leadership Foundation Announces 2020 Service to America Awards Finalists -- Celebration of Service to America Awards program accessible online and available...

28/05/2020

Great content still needs a great engagement strategy to drive viewers

By James Manderson, general manager at customer engagement platform Braze EMEA By Contributor Published: May 28, 2020 By James Manderson, general manager a...

28/05/2020

Artists Take Viewers into the Mind of Dell Optimizers Built-in AI

AUSTIN, TX - Dell Blue, the internal creative agency for Dell, has debuted the launch campaign for Dell Optimizer, Dell Technologys AI-based software for workst...

28/05/2020

Lightstorm Entertainment Uses Blacmagic Design

LOS ANGELES - Blackmagic Design has announced that Lightstorm Entertainment used an extensive array of Blackmagic products, including the Teranex AV, Smart Vide...

28/05/2020

Khronos Releases OpenVG 1.1 Lite Provisional Spec

BEAVERTON, OR - The Khronos Group, an open consortium of industry-leading companies creating graphics and compute interoperability standards, has publicly rel...

28/05/2020

RTV Slovenia Expands Partnership with Dalet to Transform End-to-End News Workflows for Radio and TV with Dalet Galaxy five

RTV Slovenia Expands Partnership with Dalet to Transform End-to-End News Workflo...

28/05/2020

Archiware offers free P5 Desktop LTO Edition License during COVID-19

-- Archiware, manufacturer of Archive and Backup software for the Media & Entertainment industry provides free licenses to support data security in production...

28/05/2020

EditShare and Adobe Collaborate to Enable Remote Production and Group Editing Workflows

-- EditShare , a technology leader that specializes in secure media management...

28/05/2020

Sonnet Announces Internal Drive Mount for 2019 Mac Pro, Supports Up to Three SATA Drives of Choice

-- Sonnet Technologies today announced the Fusion Flex J3i three-drive mounti...

28/05/2020

Interactive YouTube Game Show Quizuna Relies on ATEM Mini Pro for Live Streaming

-- Blackmagic Design today announced that its ATEM Mini Pro live production switcher is being used to power the recently premiered interactive talk and quiz s...

28/05/2020

Blackmagic Design Announces Blackmagic URSA Mini Pro 4.6K Update

-- Blackmagic Design today announced a major new software update for the original Blackmagic URSA Mini Pro 4.6K camera that adds localization for 11 languages...

28/05/2020

Riedel and RRN Deliver Remote Mastering Service for Live-Streamed Peter Maffay Concert

Riedel and RRN Deliver Remote Mastering Service for Live-Streamed Peter Maffay C...

28/05/2020

Astera For Floating Lotus Yoga Streaming

Astera For Floating Lotus Yoga Streaming posted: 28/05/2020 Nalini Tebbey owns and runs Floating Lotus, a thriving yoga studio based in Helensvale, Gold C...

28/05/2020

The Switch launches cloud-based TV Production-as-a-Service to deliver industry's most flexible and comprehensive live production platform

The Switch launches cloud-based TV Production-as-a-Service to deliver industry&#...

28/05/2020

Adobe partners with EditShare, Cinegy

Partnerships relate to remote production and editing By Jenny Priestley Published: May 28, 2020 Partnerships relate to remote production and editing targ...

28/05/2020

Bectu hosting meeting to discuss Covid-19's impact on OB workers

Meeting is open to Bectu members and non-members By Jenny Priestley Published: May 28, 2020 Meeting is open to Bectu members and non-members target=_blan...

28/05/2020

Workplace productivity tools added to TIG...

Technological Innovations Group (TIG) has added workspace technology specialist Embrava Technologies to its portfolio. TIG is offering Embrava's workspace...

28/05/2020

Resolutions of Nokia Corporations Annual General Meeting 2020

Resolutions of Nokia Corporations Annual General Meeting 2020 Nokia Corporation Stock Exchange Release May 27, 2020 at 16:00 (CET 1) Resolutions of Noki...

28/05/2020

Sky's National General Knowledge Test launches today featuring 100 questions that everyone should know

Test launched following new research which reveals the UK is a nation of quiz ad...