Sony Pixel Power calrec Sony

Bringing Editing Workflow into the Cloud

23/05/2020

LONDON-Remote access to all video files to all the relevant (and authorized) personnel is a good thing. But do those benefits extend to editing in the cloud?

Although it has been around for some time, it is only in the relatively recent past that acceptance has been spreading.

WHAT DOES THE TERM EDITING IN THE CLOUD' MEAN? Providing you pick an advanced solution, video editing in the cloud takes care of everything for you. That's the view of Ray Thompson, director of broadcast and media solutions marketing at Avid.

A common misconception is that cloud-based video editing is just about editing tools sitting inside a cloud service provider's infrastructure. But it usually encompasses a storage component and a bandwidth component to get content into and out of the cloud.

Stephen Tallamy, chief technology officer at Editshare, adds: Editing in the cloud provides the ability to be in any location and work on any machine and mimic on-premise workflows with fine grain control over your media such as real-time scrubbing capabilities, along with editing and grading video content in real time.

Nicholas Stokes, CEO, Envoi, a provider of cloud solutions, provides further insight. It enables content creators to establish their video production and editing environment within a cloud framework. This makes it possible to manage full editorial and post production workflows all in the cloud, so that video creators no longer need massive on-premise hardware infrastructures.

Thompson agrees. He says that when a post production facility previously wanted to add capacity it meant buying more hardware. But with the cloud, users can spin resources up and down as and when needed.

From an economic perspective, it enables facilities to easily expand their resources since they're no longer confined by physical space, he said. Thanks to cloud-based editing, you can hire talented editors regardless of where they live.

That's a view shared by Tallamy. The benefits are immense, particularly the ability to save on costs throughout a production. You can limit the on-site production teams, and then hire and work with the best talent anywhere and of course, the speed and ability to turn things around at a much faster pace.

WHAT IS A TYPICAL WORKFLOW?Stokes provides a scenario: A video creator is shooting on location in Los Angeles and needs to deliver 1TB of media data to his team of five editors. However, editorial teams for the U.S. are in New York and the international team is based in the U.K.

You have 24 hours to deliver the final interview, he continued. If you hired FedEx or UPS it would take 24 hours to ship hard drives to each location, then eight plus hours to edit the content. With the cloud you can upload or ingest media data into the cloud in hours and the global editing teams can start content creation immediately.

Tallamy provides further insight. Ingest content, create proxies and deliver the high-resolution media via chunking to a data centre. Meanwhile, editors are working away on either the source media-via cloud workstations, or proxies-for local workstations, cutting the stories and narratives. Then, a quick resync enables them to relink to the high-end material simply and efficiently. Using a media management system connected to a file delivery system, the content can now be backhauled to a video server somewhere for playout.

WHAT ARE THE CHALLENGES?Stokes believes the biggest hurdle until now has been the ability to move high-quality capture content to the cloud.

The present deployment of 5G will quickly remove this obstacle and enable the cloud to be at the center of the content creation process right from the point of capture, Stokes said. With so many different tools, workflows, and formats, the biggest challenge for video providers right now is defining the right setup for their unique deployment.

Bandwidth is always the challenge as media file sizes continue to grow, according to Tallamy.

Moving large data files is always a challenge considering network pipes are not built the same in every location, he said. So, if you choose a remote location for a production, expect to tailor your workflow or codec choice. We have seen this across multiple reality TV shows we have worked with where the location is superb but the network isn't.

PLUS: Has Remote Production Changed Production ... Forever?

For Thompson the challenges relate to the environment itself.

If you have a good solution, it will auto provision everything for you, he said. You just need a technical resource that understands what the requirements are to run the application and storage. You also need to know how much estimated bandwidth you're going to need, taking into consideration how many people will be working on the project. Depending on the resolution and bit rate of the content you're going to edit, you may also need a dedicated line between your facility and the cloud point of presence or data center. Therefore, having a secure connection is critical.

WHAT ABOUT SECURITY?Tallamy believes security is a huge topic and is among the top three concerns by most creative production teams.

There are guidelines and rules set out by industry groups such as the TPN, MPAA and the EBU in order to best meet the security guidelines, Tallamy said. We implement our EditShare EFS auditing platform across all craft editing platforms, enabling you to secure your content and offer peace of mind for creatives that their content is always kept safe, whether it's on premise, in the cloud or anywhere in between.

Speaking for Envoi, Stokes maintains that cloud workflows are often more secure than on-premise as there is no physical presence to be accessed.

Cloud providers, such as AWS, ensure maximum security and we also integrate with Teradici to ensu
LINK: https://www.tvtechnology.com/news/bringing-the-editing-workflow-into-t...
See more stories from tvtechnology

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

11/03/2026

Calrec To Unlock Hybrid Workflows At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

Matrox Video Enables the Next Era of Software-Defined Med...

Matrox Video will showcase its vision for the future of live production at NAB 2026 in Las Vegas, April 19-22, highlighting how broadcasters and media organizat...

11/03/2026

GlobalM Showcases Distributed Video Gateway Architecture...

Geneva-based technology company, GlobalM SA, is presenting its GMX Distributed Video Gateway, a software-defined IP media transport platform designed to replace...

11/03/2026

Video is King - 2026 Iconik Media Stats Report Finds Vide...

Backlight (booth #N2829), the company behind Iconik and Wildmoka, which power video workflows for large media and entertainment organizations, has released the ...

11/03/2026

QuickLinks Latest StudioEdge Models to Make North America...

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, presents its latest StudioEdge models at The NAB Show ...

11/03/2026

Telestream Expands Its Cloud Services with the Introducti...

Telestream, a global leader in media workflow technologies, today announced the expansion of Telestream Cloud Services with the introduction of UP, a new cloud-...

11/03/2026

Operative Launches AOS Configuration for Digital-First Mo...

Operative, the preferred advertising management provider for the world's leading media brands, today announced the launch of AOS for digital media, an AI-po...

11/03/2026

Calrec Redefines Broadcast Workflows at NAB 2026

Calrec will be located in Central Hall, on Booth C6907 Choice without compromise The broadcast industry is going through a rapid evolution that s signalling a...

11/03/2026

Worldstream and Cubbit launch sovereign S3 cloud storage...

The new service is hosted and operated entirely in the Netherlands, combining data sovereignty, resilience, scalability, and predictable costs without relying...

11/03/2026

Ease Live powers interactive Premier Padel experiences on...

Ease Live, an Evertz company and leader in interactive graphical overlays, today announced the successful deployment of its platform on Red Bull TV for Premier ...

11/03/2026

Mediagenix Title Management Accelerates Content Monetizat...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, is advancing its Semantic Intelligence cap...

11/03/2026

Emergent Launches Fusion- The Interactive Anything Platfo...

Emergent, a leading provider of AI-enhanced media production solutions, today announced the official launch of Fusion, a powerful, no-code application builder d...

11/03/2026

Techex Names Matt McKee as Senior Director of Sales, Americas

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

IAB Tech Lab Announces Content Monetization Protocol for AI LLMs

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

Mondae Hott Joins Kokusai Denki as Northeast Sales Manager

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

Gray Media to Air Cincinnati Reds' Games on WXIX FOX19

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

Shure Audio Solutions Deliver Super Bowl Win

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

UK's First Live Broadcast Using New n40 Private 5G Spectrum

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

Utah Scientific Expands Technology Partner Program With I...

Utah Scientific today announced the expansion of its Technology Partner Program with the addition of Audinate, Bitfocus, and Skaarhoj, three industry leaders wh...

11/03/2026

DigitalGlue Ends the Post Production Tax creativespace In...

DigitalGlue, creator of the creative.space on-premise managed storage platform, today revealed plans to launch creative.space Intelligence (CSI) at NAB 2026 (Bo...

11/03/2026

Maxon and Tencent Cloud Partner to Integrate HY 3D into C...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, has annou...

11/03/2026

NUGEN Audio Halo Vision Plug In Serves as Spatial Compass...

Composer and Re-recording Mixer Michael Phillips Keeley has built his career around immersive storytelling. Working from his Dolby Atmos-equipped studio, Sound ...

11/03/2026

YES selects Synamedia Iris to power advanced advertising

Leading video software provider Synamedia today announced that YES, the pay-TV subsidiary of the telco Bezeq (TASE: BEZQ), has selected Synamedia Iris to delive...

11/03/2026

Cost Savings Scalability and Smarter Monetization Viacces...

As media companies face increasing cost pressures and operational complexity, at the 2026 NAB Show in Las Vegas, Viaccess-Orca (VO), a global leader in OTT / TV...

11/03/2026

Digital Alert Systems Unveils Version 6 Software for DASD...

Digital Alert Systems, a global leader in emergency communications solutions for media providers, today announced the release of Version 6 software for its DASD...

11/03/2026

SES Brings Satellite Connectivity to Refugees in Chad

First Medium-Earth Orbit (MEO) deployment of the emergency.lu platform for refugees and their host communities' use provides dependable broadband for humani...

11/03/2026

Foundry releases Nuke 17.0

Foundry releases Nuke 17.0 Brie Clayton March 1, 2026 0 Comments Native Gaussian Splat support, new 3D system based on USD, expanded machine learning ca...

11/03/2026

Preserving UNESCO World Heritage with URSA Cine Immersive

Preserving UNESCO World Heritage with URSA Cine Immersive Brie Clayton March 1, 2026 0 Comments The Explorers turned to France's cultural landmark...

11/03/2026

I Clicked This By Accident And It Made After Effects SO Much Faster

I Clicked This By Accident And It Made After Effects SO Much Faster Graham Quince March 1, 2026 0 Comments Discover how Region of Interest in Adobe A...

11/03/2026

Cine Gear Connect Brings a Focused All-Day Experience to Industry City, NY

Cine Gear Connect Brings a Focused All-Day Experience to Industry City, NY Brie Clayton March 4, 2026 0 Comments Registration is now open for Cine Gea...

11/03/2026

La Vorgine Edited and Finished with DaVinci Resolve Studio

La Vor gine Edited and Finished with DaVinci Resolve Studio Brie Clayton March 4, 2026 0 Comments One of Colombia's most ambitious projects goes g...

11/03/2026

SoundMarket Launches 18,000+ Tracks of Real Music by Award-Winning Composers for Editors and Post Professionals

SoundMarket Launches 18,000 Tracks of Real Music by Award-Winning Composers for...

11/03/2026

Capta Center Supports NOVO19 Remote Production with Blackmagic Design

Capta Center Supports NOVO19 Remote Production with Blackmagic Design Brie Clayton March 5, 2026 0 Comments The facility provides production and playo...

11/03/2026

DigitalGlue Ends the Post-Production Tax: creative.space Intelligence (CSI) Unifies On-Premise Storage with Forensic AI at NAB 2026

DigitalGlue Ends the Post-Production Tax: creative.space Intelligence (CSI) Unif...

11/03/2026

Kochi Sun Sun Uses Blackmagic Replay for High School Volleyball Finals

Kochi Sun Sun Uses Blackmagic Replay for High School Volleyball Finals Brie Clayton March 9, 2026 0 Comments Versatile Blackmagic Replay system proves...

11/03/2026

Richard Bona Joins Berklee for Signature Series Concert

Richard Bona Joins Berklee for Signature Series Concert The Grammy-winning Cameroonian bassist and vocalist collaborates with students and faculty in a progra...

11/03/2026

New NVIDIA Nemotron 3 Super Delivers 5x Higher Throughput for Agentic AI

Launched today, NVIDIA Nemotron 3 Super is a 120 billion parameter open model with 12 billion active parameters designed to run complex agentic AI systems at sc...

11/03/2026

March 10, 2026

Scripps Research scientists awarded nearly $5 million by NIH to investigate cancer growth Researchers will investigate how a common dietary nutrient may control...

11/03/2026

The 2026 RT Short Story Competition is now open for entries

TELL US YOUR (SHORT) STORIES The 2026 RT Short Story Competition is now open for entries Recognising and rewarding the best new Irish fiction writing for...

11/03/2026

Celtic Media Festival 2026 Nominees Announced

RT 's The Traitors Ireland is among the nominees for the 2026 Celtic Media Festival Torc Awards for Excellence, announced today....

10/03/2026

Harvey Arnold, Bert Goldman to Be Honored at the 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

Senators Urge FCC to Preserve Citizens Broadband Radio Service

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

SCTE TechExpo26 Issues Call for Content, Technical Papers

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

Zefr Receives MRC Accreditation

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

Study: Overloaded Sports Fans Fed Up with Fragmented Viewing Options

Share Copy link Facebook X Linkedin Bluesky Email...