Sony Pixel Power calrec Sony

Bringing Editing Workflow into the Cloud

23/05/2020

LONDON-Remote access to all video files to all the relevant (and authorized) personnel is a good thing. But do those benefits extend to editing in the cloud?

Although it has been around for some time, it is only in the relatively recent past that acceptance has been spreading.

WHAT DOES THE TERM EDITING IN THE CLOUD' MEAN? Providing you pick an advanced solution, video editing in the cloud takes care of everything for you. That's the view of Ray Thompson, director of broadcast and media solutions marketing at Avid.

A common misconception is that cloud-based video editing is just about editing tools sitting inside a cloud service provider's infrastructure. But it usually encompasses a storage component and a bandwidth component to get content into and out of the cloud.

Stephen Tallamy, chief technology officer at Editshare, adds: Editing in the cloud provides the ability to be in any location and work on any machine and mimic on-premise workflows with fine grain control over your media such as real-time scrubbing capabilities, along with editing and grading video content in real time.

Nicholas Stokes, CEO, Envoi, a provider of cloud solutions, provides further insight. It enables content creators to establish their video production and editing environment within a cloud framework. This makes it possible to manage full editorial and post production workflows all in the cloud, so that video creators no longer need massive on-premise hardware infrastructures.

Thompson agrees. He says that when a post production facility previously wanted to add capacity it meant buying more hardware. But with the cloud, users can spin resources up and down as and when needed.

From an economic perspective, it enables facilities to easily expand their resources since they're no longer confined by physical space, he said. Thanks to cloud-based editing, you can hire talented editors regardless of where they live.

That's a view shared by Tallamy. The benefits are immense, particularly the ability to save on costs throughout a production. You can limit the on-site production teams, and then hire and work with the best talent anywhere and of course, the speed and ability to turn things around at a much faster pace.

WHAT IS A TYPICAL WORKFLOW?Stokes provides a scenario: A video creator is shooting on location in Los Angeles and needs to deliver 1TB of media data to his team of five editors. However, editorial teams for the U.S. are in New York and the international team is based in the U.K.

You have 24 hours to deliver the final interview, he continued. If you hired FedEx or UPS it would take 24 hours to ship hard drives to each location, then eight plus hours to edit the content. With the cloud you can upload or ingest media data into the cloud in hours and the global editing teams can start content creation immediately.

Tallamy provides further insight. Ingest content, create proxies and deliver the high-resolution media via chunking to a data centre. Meanwhile, editors are working away on either the source media-via cloud workstations, or proxies-for local workstations, cutting the stories and narratives. Then, a quick resync enables them to relink to the high-end material simply and efficiently. Using a media management system connected to a file delivery system, the content can now be backhauled to a video server somewhere for playout.

WHAT ARE THE CHALLENGES?Stokes believes the biggest hurdle until now has been the ability to move high-quality capture content to the cloud.

The present deployment of 5G will quickly remove this obstacle and enable the cloud to be at the center of the content creation process right from the point of capture, Stokes said. With so many different tools, workflows, and formats, the biggest challenge for video providers right now is defining the right setup for their unique deployment.

Bandwidth is always the challenge as media file sizes continue to grow, according to Tallamy.

Moving large data files is always a challenge considering network pipes are not built the same in every location, he said. So, if you choose a remote location for a production, expect to tailor your workflow or codec choice. We have seen this across multiple reality TV shows we have worked with where the location is superb but the network isn't.

PLUS: Has Remote Production Changed Production ... Forever?

For Thompson the challenges relate to the environment itself.

If you have a good solution, it will auto provision everything for you, he said. You just need a technical resource that understands what the requirements are to run the application and storage. You also need to know how much estimated bandwidth you're going to need, taking into consideration how many people will be working on the project. Depending on the resolution and bit rate of the content you're going to edit, you may also need a dedicated line between your facility and the cloud point of presence or data center. Therefore, having a secure connection is critical.

WHAT ABOUT SECURITY?Tallamy believes security is a huge topic and is among the top three concerns by most creative production teams.

There are guidelines and rules set out by industry groups such as the TPN, MPAA and the EBU in order to best meet the security guidelines, Tallamy said. We implement our EditShare EFS auditing platform across all craft editing platforms, enabling you to secure your content and offer peace of mind for creatives that their content is always kept safe, whether it's on premise, in the cloud or anywhere in between.

Speaking for Envoi, Stokes maintains that cloud workflows are often more secure than on-premise as there is no physical presence to be accessed.

Cloud providers, such as AWS, ensure maximum security and we also integrate with Teradici to ensu
LINK: https://www.tvtechnology.com/news/bringing-the-editing-workflow-into-t...
See more stories from tvtechnology

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

18/08/2026

Call for the 20th Annual South African Film and Television Awards (SAFTAs20) Jury

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

18/08/2026

Corridor Television Pays $27,000 for Violating FCCs EAS Rules

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Disney's ABC Files First Amendment Lawsuit Against the FCC

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Lightware Integrates with SpectralBot to Accelerate AV Tr...

Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...

18/08/2026

Command Frame for After Effects

Command Frame for After Effects Scott Black August 18, 2026 0 Comments Free download, demonstrations, hands-on tests, and creator resources Want to t...

18/08/2026

Dot Group to show how cutting carbon cuts cost - live at...

At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...

18/08/2026

Blue Lucy launches Connected Value Audit

New tool provides a robust audit of operational workflows, calculating the tangible value each delivers today, and informing business decisions for tomorrow. W...

18/08/2026

Media Utilities transitions to Media Utilities - a DigiNe...

Media Utilities is integrating its activities into DigiNet and will maintain a recognisable presence in the market under the name: Media Utilities, a DigiNet br...

18/08/2026

Appear demonstrates broadcast-grade REMI production over...

Proof of Concept validates reliable multi-camera live production from remote racecourses without fixed network infrastructure Appear ASA (Appear, OSE:APR), a g...

18/08/2026

Stingr brings frictionless second-screen interaction to I...

Stingr, a new venture from the founders of Hornets Tech, is bringing its second-screen interaction platform to IBC2026. The second screen has never really wor...

18/08/2026

Hiltron to Promote its Latest Generation Satellite Commun...

Long-established satellite equipment manufacturer and systems integrator Hiltron Communications will promote its new HACUX-IDU2 antenna control unit touchscreen...

18/08/2026

EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System

EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System Brie Clayton August 17, 2026 0 Comments Integrated platform melds media asset management, pla...

18/08/2026

The United Stand Scales Live Fan Show with Blackmagic Design Workflow

The United Stand Scales Live Fan Show with Blackmagic Design Workflow Brie Clayton August 17, 2026 0 Comments ATEM Constellation 8K and HyperDeck Stud...

18/08/2026

Twin Cities PBS to Become Minnesota PBS

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

MPA, ByteDance Reach AI Copyright Protection Deal

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

DirecTV to Launch Curated Multiview for Live Sports

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Sinclair Taps Carol Kellum to Head Nebraska Stations

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Corridor Television Pays $27,000 for Violations of FCCs EAS Rules

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Triveni Digital Accelerates TV 3 0 Transition in Brazil W...

Triveni Digital Now Offers a Joint Solution With MediaKind and a Lab System Bundle Supporting ISDB-Tb and TV 3.0 Broadcast Services Triveni Digital, a trusted ...

18/08/2026

BeckTV Debuts BeckFlow at IBC and Showcases Expertise for...

At IBC2026, BeckTV, a premier systems integrator for the broadcast industry, will introduce BeckFlow to the European market. BeckFlow is the first web-based sch...

18/08/2026

PTZOptics Launches Rise 4K Bringing Ultra HD Quality and...

New flagship PTZ camera combines cinematic 4K imaging, professional broadcast connectivity and the complete Horizon intelligent video experience for productions...

18/08/2026

VisualOn IBC Show Preview - AI-Powered CAE Advanced Playb...

At IBC2026, VisualOn will demonstrate how video service providers can slash bandwidth costs, maximize ad revenue, and deploy premium interactive features withou...

18/08/2026

Paying It Forward: Greg Tabor on Giving Back to the Next Generation

The relationships built during graduate school often continue to shape careers long after a degree is earned, creating a community of scientists who learn from ...

18/08/2026

The Biggest AI Opportunity Isn't in Engineering. It's in Everyone Else.

In my previous article, The AI Shift Feels Familiar. Our Response Should Be Different., I argued that the greatest challenge organizations face is no longer the...

18/08/2026

Apple announces changes for apps in the European Union - UPDATE - Posted on 18 August 2026

Apple today announced changes to its business terms for apps in the European Uni...

18/08/2026

RT TO AIR NEW DOCUMENTARY THAT LIFTS THE LID ON THE HEALY RAE DYNASTY

THE HEALY RAES: BLOOD, SWEAT & TEARS AIRS WEDNESDAY AUGUST 19 ON RT ONE AT 9:35PM A new documentary The Healy-Raes: Blood, Sweat & Tears airs on RT One and ...

18/08/2026

Stunning Irish performances at European Athletics and Swimming Championships reach almost 1.7 million viewers

Stunning Irish performances at European Athletics and Swimming Championships rea...

18/08/2026

An Irish Atlantic Rainforest: The Story of a West Cork Rainforest on the edges of the Beara Peninsula

The two-part series begins Sunday 23 August at 6.30pm on RT One and RT Player ...

17/08/2026

Thank You Mr. Brown: Documentary on Steadicam, Skycam Inventor Garrett Brown Is in the Works

Producer William Forbes and director Andrew Schwartz detail the decade-long effo...

17/08/2026

SHIK open S32 pre-orders

New MIDI processor & macro controller revealed SHIK have announced that they have opened pre-orders for the S32, a standalone MIDI processor and macro contr...

17/08/2026

Melbourne Instruments introduce 10-year motor warranty

Cover extended on innovative motorised pot system Melbourne Instruments have just revealed that the innovative motorised pot system used in their synths and...

17/08/2026

1010music update the Bluebox

Latest firmware version now available 1010music have just released a free firmware update that brings some nice new features to their renowned Bluebox digit...

17/08/2026

Rohde & Schwarz showcases integrated defense and test solutions at DALO Industry Days 2026

Rohde & Schwarz showcases integrated defense and test solutions at DALO Industry...

17/08/2026

Calrec Integrates ImPulseV with NEP Platform

Calrec's ImPulseV Virtualised Audio Mixing Engine joins NEP Platform, the industry's largest ecosystem of trusted production software, bringing scalable...

17/08/2026

PTZOptics To Unveil Rise 4K Broadcast PTZ Camera At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/08/2026

Calrec Integrates ImPulseV With NEP Platform

Share Copy link Facebook X Linkedin Bluesky Email...

17/08/2026

Calrec Integrates ImPulseV with NEP Platform Advancing Sc...

Continuing its virtualisation strategy, Calrec has integrated its ImPulseV virtualised DSP software with NEP Platform, bringing its scalable audio processing ca...

17/08/2026

Mediaproxy debuts AI-powered monitoring - browser based m...

Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, will highlight major innovations in compliance monitorin...

17/08/2026

FilmLight Showcases Workflow Automation, Advanced Media Collaboration, and Baselight v8 Preview at IBC 2026

Visitors to IBC 2026 will see how FilmLight is reshaping the modern post pipelin...

17/08/2026

Arqiva x IBC 2026 - Simplify Complexity and Unlock Greater Value

Visitors to Stand 1.C41 can explore innovations in areas such as addressable advertising, hybrid distribution, managed services and operational simplification. ...

16/08/2026

Gospel Musicians release Gospel Drums

Virtual drummer joins line-up The latest release from Gospel Musicians adds a virtual drummer to the company's line-up, combining a pair of meticulously...

15/08/2026

JH Audio expand Universal-Fit range

In-ear monitoring line-up gains new universal models In-ear monitoring experts JH Audio have just announced a significant expansion of their Universal-Fit r...

15/08/2026

Press Release: NFVF Releases PESP6 Project 1, Stream1: Group 2, Stream 2 and Stream 3 Funding Approvals

14 August 2026 | Johannesburg - The National Film and Video Foundation (NFVF), a...

15/08/2026

FCC Broadband Report Shows Rapid Expansion of High-Speed Internet

Share Copy link Facebook X Linkedin Bluesky Email...

15/08/2026

Adte and Haystack News Partner on CTV Ads in Runup to Midterms

Share Copy link Facebook X Linkedin Bluesky Email...

15/08/2026

IBC 2026: Dalet to Demo AI-Orchestrated Live Sports Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

15/08/2026

Add rounded corners to mask in After Effects

Add rounded corners to mask in After Effects Graham Quince August 14, 2026 0 Comments Ever wished you could smoothly round the corners of a Mask Path ...