
LONDON-Remote access to all video files to all the relevant (and authorized) personnel is a good thing. But do those benefits extend to editing in the cloud?
Although it has been around for some time, it is only in the relatively recent past that acceptance has been spreading.
WHAT DOES THE TERM EDITING IN THE CLOUD' MEAN? Providing you pick an advanced solution, video editing in the cloud takes care of everything for you. That's the view of Ray Thompson, director of broadcast and media solutions marketing at Avid.
A common misconception is that cloud-based video editing is just about editing tools sitting inside a cloud service provider's infrastructure. But it usually encompasses a storage component and a bandwidth component to get content into and out of the cloud.
Stephen Tallamy, chief technology officer at Editshare, adds: Editing in the cloud provides the ability to be in any location and work on any machine and mimic on-premise workflows with fine grain control over your media such as real-time scrubbing capabilities, along with editing and grading video content in real time.
Nicholas Stokes, CEO, Envoi, a provider of cloud solutions, provides further insight. It enables content creators to establish their video production and editing environment within a cloud framework. This makes it possible to manage full editorial and post production workflows all in the cloud, so that video creators no longer need massive on-premise hardware infrastructures.
Thompson agrees. He says that when a post production facility previously wanted to add capacity it meant buying more hardware. But with the cloud, users can spin resources up and down as and when needed.
From an economic perspective, it enables facilities to easily expand their resources since they're no longer confined by physical space, he said. Thanks to cloud-based editing, you can hire talented editors regardless of where they live.
That's a view shared by Tallamy. The benefits are immense, particularly the ability to save on costs throughout a production. You can limit the on-site production teams, and then hire and work with the best talent anywhere and of course, the speed and ability to turn things around at a much faster pace.
WHAT IS A TYPICAL WORKFLOW?Stokes provides a scenario: A video creator is shooting on location in Los Angeles and needs to deliver 1TB of media data to his team of five editors. However, editorial teams for the U.S. are in New York and the international team is based in the U.K.
You have 24 hours to deliver the final interview, he continued. If you hired FedEx or UPS it would take 24 hours to ship hard drives to each location, then eight plus hours to edit the content. With the cloud you can upload or ingest media data into the cloud in hours and the global editing teams can start content creation immediately.
Tallamy provides further insight. Ingest content, create proxies and deliver the high-resolution media via chunking to a data centre. Meanwhile, editors are working away on either the source media-via cloud workstations, or proxies-for local workstations, cutting the stories and narratives. Then, a quick resync enables them to relink to the high-end material simply and efficiently. Using a media management system connected to a file delivery system, the content can now be backhauled to a video server somewhere for playout.
WHAT ARE THE CHALLENGES?Stokes believes the biggest hurdle until now has been the ability to move high-quality capture content to the cloud.
The present deployment of 5G will quickly remove this obstacle and enable the cloud to be at the center of the content creation process right from the point of capture, Stokes said. With so many different tools, workflows, and formats, the biggest challenge for video providers right now is defining the right setup for their unique deployment.
Bandwidth is always the challenge as media file sizes continue to grow, according to Tallamy.
Moving large data files is always a challenge considering network pipes are not built the same in every location, he said. So, if you choose a remote location for a production, expect to tailor your workflow or codec choice. We have seen this across multiple reality TV shows we have worked with where the location is superb but the network isn't.
PLUS: Has Remote Production Changed Production ... Forever?
For Thompson the challenges relate to the environment itself.
If you have a good solution, it will auto provision everything for you, he said. You just need a technical resource that understands what the requirements are to run the application and storage. You also need to know how much estimated bandwidth you're going to need, taking into consideration how many people will be working on the project. Depending on the resolution and bit rate of the content you're going to edit, you may also need a dedicated line between your facility and the cloud point of presence or data center. Therefore, having a secure connection is critical.
WHAT ABOUT SECURITY?Tallamy believes security is a huge topic and is among the top three concerns by most creative production teams.
There are guidelines and rules set out by industry groups such as the TPN, MPAA and the EBU in order to best meet the security guidelines, Tallamy said. We implement our EditShare EFS auditing platform across all craft editing platforms, enabling you to secure your content and offer peace of mind for creatives that their content is always kept safe, whether it's on premise, in the cloud or anywhere in between.
Speaking for Envoi, Stokes maintains that cloud workflows are often more secure than on-premise as there is no physical presence to be accessed.
Cloud providers, such as AWS, ensure maximum security and we also integrate with Teradici to ensu
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
18/09/2026
IBC 2026 Tech Moves Beyond the Gloss and Into the Rack If you spent any time in the halls of the RAI this year, you noticed a clear shift in conversation. The c...
18/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...
18/09/2026
Qvest has appointed Jens Miedek as Senior Vice President Sales, Media and Entertainment. Before joining Qvest, Miedek spent 16 years at Riedel Communications an...
18/09/2026
Fonn Group has acquired full ownership of everviz, a cloud-native platform for interactive charts, maps, and data-driven graphics, and will rebrand it as Teikna...
18/09/2026
Other World Computing (OWC) has announced the acquisition of OpenDrives, a provider of software-defined video and rich media storage management solutions. The a...
18/09/2026
Kaltura and Verimatrix have announced a partnership integrating Verimatrix's Digital Rights Management and security capabilities into Kaltura's Cloud TV...
18/09/2026
The sixth edition of the World Nomad Games combined traditional sports, large-scale cultural performances, and some decidedly modern broadcast technology. Held ...
18/09/2026
DAZN and Super League Basketball (SLB) have extended their partnership for the 2026-27 season. Every Championship, Cup, and Play-Off fixture will be available l...
18/09/2026
Nielsen has announced that its Streaming Content Ratings (SCR) product will move from weekly to daily data delivery, with clients now receiving viewership data ...
18/09/2026
ESPN will present LALIGA's ElCl sico on ABC for the first time, with FC Barcelona vs. Real Madrid airing Sunday, October 25 at 4 p.m. ET. A one-hour pre-mat...
18/09/2026
The University of Pennsylvania's Division of Recreation and Intercollegiate ...
18/09/2026
The Charlotte Hornets have announced DAZN as their exclusive direct-to-consumer streaming partner for the 2026-27 NBA season. The service launches immediately, ...
18/09/2026
Broadcast sports' original medium will let drivers keep on hearing the plays thanks to a new bill set to pass the Senate....
18/09/2026
Fourteen iPhone 18 Pro devices - eight connected over a T-Mobile Private 5G Netw...
18/09/2026
The Minnesota Lynx have announced that their final local broadcast of the 2026 regular season will air free on FOX 9 following the shutdown of Victory . The Ly...
18/09/2026
Monumental Sports Network (MNMT) has announced that its Monumental+ streaming service is now available as a subscription through Prime Video, giving Capitals an...
18/09/2026
WTGL, the women's team golf league created by TMRW Sports in partnership with the LPGA, has announced its inaugural season schedule. The season premieres Su...
18/09/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
18/09/2026
Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them, ...
18/09/2026
10 new voice models join line-up
The latest expansion for IK Multimedia's AI-powered vocal-modelling software has arrived, delivering a set of 10 new vo...
18/09/2026
A day of hands-on synthesis, sound design & performance
On Saturday 26 September 2026, The Museum of Synthesisers will be hosting a full day of hands-on syn...
18/09/2026
HPA is supporting Fix It or Risk It, a non-commercial, industry-wide public-service campaign helping organizations across the media and entertainment supply cha...
18/09/2026
AgileTV has successfully wrapped up its participation at IBC 2026 in Amsterdam, following four days of conversations with customers, partners and industry profe...
18/09/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, invites its shareholders and investors to a Virtual Investor Conference on Tuesday, September 29th, 2026, at 11.00 am.
...
18/09/2026
DHD reports a high level of interest in its range of audio production equipment on all four days of the September 11-14 International Broadcasting Convention in...
18/09/2026
Sonnet Announces Thunderbolt 5 eGPU With 850-Watt Power Supply and Integrated Do...
18/09/2026
DeckBridge adds live Resolve playback and Fairlight controls to Stream Deck
Brie Clayton September 17, 2026
0 Comments
DeckBridge starting profiles ac...
18/09/2026
Learn to arrange tracks using Color With Live's Free Stencil Pack
Brie Clayton September 17, 2026
0 Comments
Stencils are Color With Live's or...
18/09/2026
Berklee Establishes Susan Tedeschi Scholarship in Honor of Grammy-Winning Alumna The scholarship is announced as Tedeschi returns to headline the Berklee Bloc...
18/09/2026
The inside scoop on attention-grabbing market assets from those in the know 17 September 2026
(L-R): Sophie Green, Todd Brown and Edwina Waddy
Find this episo...
18/09/2026
Friday 18 September 2026
The new iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch ...
18/09/2026
Senior Colorist Siggy Ferstl of Company 3 has been grading The Boys since the sh...
17/09/2026
Lions vs. Bills will also be the first regular-season game at new Highmark Stadi...
17/09/2026
Teradek has announced Bolt 7, a wireless video and data system that adds an integrated 900MHz radio to the Bolt's zero-delay video pipeline. The 900MHz chan...
17/09/2026
DAZN has announced three appointments to its executive leadership team, all reporting to CEO Shay Segev effective immediately.
Patrick Delany has been appointe...
17/09/2026
Monumental Sports and Entertainment (MSE) has announced a leadership restructuring. Zach Leonsis has been named President and Vice Chairman, a newly created pos...
17/09/2026
CP Communications has been named Best of Florida for Audio-Visual Services, and its subsidiary Red House Streaming has been named Best Movie and Recording Studi...
17/09/2026
Scripps Sports and ION have announced a broadcast partnership for the Shriners Children's East-West Bowl, the nation's oldest college all-star football ...
17/09/2026
The 17th annual espnW: Women + Sports Summit, presented by Toyota, will take place October 14-16 at the Ojai Valley Inn in Ojai, California, with virtual attend...
17/09/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...
17/09/2026
Lithuanian broadcaster LNK Group has completed a migration of playout and media management for its five national television networks - LNK, BTV, TV1, InfoTV, an...
17/09/2026
Net Insight has announced a pan-Asian live media network created with its regional partners, giving broadcasters, production companies, and media service provid...
17/09/2026
After a high school football injury, the Orlando native found a new path in video production, gaining experience on ESPN college football broadcasts, Tampa Bay ...
17/09/2026
Popular DAW gains free pitch-correction tool
Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...
17/09/2026
Promises unprecedented realism, dynamic nuance and clarity
Gibson have teamed up with acoustic pickup experts Baggs, creating a next-generation' pickup...
17/09/2026
Two new libraries join percussion line-up
VSL (Vienna Symphonic Library) have just launched two new libraries that bring some intriguing new instruments int...
17/09/2026
Hardware & plug-in versions gain new features
Arturia have just released a free update that brings some significant new features to their MiniFreak synthesi...