Sony Pixel Power calrec Sony

Bringing Editing Workflow into the Cloud

23/05/2020

LONDON-Remote access to all video files to all the relevant (and authorized) personnel is a good thing. But do those benefits extend to editing in the cloud?

Although it has been around for some time, it is only in the relatively recent past that acceptance has been spreading.

WHAT DOES THE TERM EDITING IN THE CLOUD' MEAN? Providing you pick an advanced solution, video editing in the cloud takes care of everything for you. That's the view of Ray Thompson, director of broadcast and media solutions marketing at Avid.

A common misconception is that cloud-based video editing is just about editing tools sitting inside a cloud service provider's infrastructure. But it usually encompasses a storage component and a bandwidth component to get content into and out of the cloud.

Stephen Tallamy, chief technology officer at Editshare, adds: Editing in the cloud provides the ability to be in any location and work on any machine and mimic on-premise workflows with fine grain control over your media such as real-time scrubbing capabilities, along with editing and grading video content in real time.

Nicholas Stokes, CEO, Envoi, a provider of cloud solutions, provides further insight. It enables content creators to establish their video production and editing environment within a cloud framework. This makes it possible to manage full editorial and post production workflows all in the cloud, so that video creators no longer need massive on-premise hardware infrastructures.

Thompson agrees. He says that when a post production facility previously wanted to add capacity it meant buying more hardware. But with the cloud, users can spin resources up and down as and when needed.

From an economic perspective, it enables facilities to easily expand their resources since they're no longer confined by physical space, he said. Thanks to cloud-based editing, you can hire talented editors regardless of where they live.

That's a view shared by Tallamy. The benefits are immense, particularly the ability to save on costs throughout a production. You can limit the on-site production teams, and then hire and work with the best talent anywhere and of course, the speed and ability to turn things around at a much faster pace.

WHAT IS A TYPICAL WORKFLOW?Stokes provides a scenario: A video creator is shooting on location in Los Angeles and needs to deliver 1TB of media data to his team of five editors. However, editorial teams for the U.S. are in New York and the international team is based in the U.K.

You have 24 hours to deliver the final interview, he continued. If you hired FedEx or UPS it would take 24 hours to ship hard drives to each location, then eight plus hours to edit the content. With the cloud you can upload or ingest media data into the cloud in hours and the global editing teams can start content creation immediately.

Tallamy provides further insight. Ingest content, create proxies and deliver the high-resolution media via chunking to a data centre. Meanwhile, editors are working away on either the source media-via cloud workstations, or proxies-for local workstations, cutting the stories and narratives. Then, a quick resync enables them to relink to the high-end material simply and efficiently. Using a media management system connected to a file delivery system, the content can now be backhauled to a video server somewhere for playout.

WHAT ARE THE CHALLENGES?Stokes believes the biggest hurdle until now has been the ability to move high-quality capture content to the cloud.

The present deployment of 5G will quickly remove this obstacle and enable the cloud to be at the center of the content creation process right from the point of capture, Stokes said. With so many different tools, workflows, and formats, the biggest challenge for video providers right now is defining the right setup for their unique deployment.

Bandwidth is always the challenge as media file sizes continue to grow, according to Tallamy.

Moving large data files is always a challenge considering network pipes are not built the same in every location, he said. So, if you choose a remote location for a production, expect to tailor your workflow or codec choice. We have seen this across multiple reality TV shows we have worked with where the location is superb but the network isn't.

PLUS: Has Remote Production Changed Production ... Forever?

For Thompson the challenges relate to the environment itself.

If you have a good solution, it will auto provision everything for you, he said. You just need a technical resource that understands what the requirements are to run the application and storage. You also need to know how much estimated bandwidth you're going to need, taking into consideration how many people will be working on the project. Depending on the resolution and bit rate of the content you're going to edit, you may also need a dedicated line between your facility and the cloud point of presence or data center. Therefore, having a secure connection is critical.

WHAT ABOUT SECURITY?Tallamy believes security is a huge topic and is among the top three concerns by most creative production teams.

There are guidelines and rules set out by industry groups such as the TPN, MPAA and the EBU in order to best meet the security guidelines, Tallamy said. We implement our EditShare EFS auditing platform across all craft editing platforms, enabling you to secure your content and offer peace of mind for creatives that their content is always kept safe, whether it's on premise, in the cloud or anywhere in between.

Speaking for Envoi, Stokes maintains that cloud workflows are often more secure than on-premise as there is no physical presence to be accessed.

Cloud providers, such as AWS, ensure maximum security and we also integrate with Teradici to ensu
LINK: https://www.tvtechnology.com/news/bringing-the-editing-workflow-into-t...
See more stories from tvtechnology

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

22/05/2026

Study: AI Labeling Does Not Hurt Video Ad Performance

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

NAB Show Makes 200+ Sessions Available on Demand

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Torneos Upgrades Multichannel Playout with Imagine's Versio

Share Copy link Facebook X Linkedin Bluesky Email...

21/05/2026

CBS Sports Expands WNBA Tip-Off Show To Cover Half of 20-Game, Regular-Season Package

Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...

21/05/2026

SVG Students To Watch: Christina Zelin, Rowan University

Freshly graduated, this upstart producer, director, and camera operator is already working as an AP on videoboard shows for the Philadelphia Phillies In the li...

21/05/2026

Media Links Announces Channel Partnership with Clearcast Asia Ahead of BroadcastAsia 2026

Media Links has announced a channel partnership with Clearcast Asia, a broadcast...

21/05/2026

SiriusXM and NASCAR Announce Multi-Year Broadcasting Agreement Renewal

SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Ser...

21/05/2026

Audio-Technica Hosts High-Density Wireless Microphone Demo at Technica House in New York City

Audio-Technica held a demonstration event at its Technica House location in New ...

21/05/2026

RTL Deutschland Selects Ateme Frame-Rate Conversion Technology for Live Event Workflows

Ateme has announced that RTL Deutschland has selected Ateme's software-based...

21/05/2026

BCC Live Deploys LiveU LU900Q for Record-Breaking IRONMAN Texas Broadcast

LiveU has announced that BCC Live deployed the LU900Q intelligent production unit for the first time during the 2026 Memorial Hermann IRONMAN Texas North Americ...

21/05/2026

Mark Aitken to Receive 2026 ATSC Mark Richer Industry Leadership Medal

ATSC has announced that Mark Aitken, President of ONE Media and Senior VP of Advanced Technology at Sinclair Broadcast Group, will receive the 2026 Mark Richer ...

21/05/2026

BBright Outlines MXL Integration Strategy for Software-Defined Broadcast Workflows

BBright has published a technical analysis of the Media eXchange Layer (MXL), de...

21/05/2026

Esports World Cup 2026 to Be Held in Paris, France

The Esports Foundation has announced that the 2026 Esports World Cup (EWC) will be hosted in Paris, France, from July 6 through August 23. The event marks the f...

21/05/2026

Chyron Announces PRIME Scorebug and Expanded Chyron LIVE Scorebug Capabilities

Chyron has announced PRIME Scorebug, a scorebug solution built on the PRIME Platform for on-premises sports production, and has expanded Chyron LIVE with purpos...

21/05/2026

Media Links Integrates Xscend Platform with DataMiner at BroadcastAsia 2026

Media Links has announced the integration of its Xscend IP transport platform with Skyline Communications' DataMiner xOps platform. The integration will be ...

21/05/2026

SVG New Sponsor Spotlight: Nova Lume CEO Jim Casey on Bringing Flexible IP Intercom to Live Production

As live sports productions continue to demand more flexible, scalable, and cost-...

21/05/2026

SVG Rewind: ESPN's Use of POVORA Wireless Tilt Control CapCam Gives College Football Fans a First-Person View of the Game

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...

21/05/2026

Join Shade in Miami and Atlanta for Post-Production Networking Events

Hey Miami & Atlanta post-production folks! Shade is hosting a free private suite at a Braves game (6/2) and Marlins game (6/5) and have about a dozen extra tic...

21/05/2026

Phoenix Suns, Mercury, and Gray Media Extend Broadcast Partnership Through 2030

The Suns and Mercury become the first NBA and WNBA teams to make games available under a single broadcast partner across both over-the-air and streaming....

21/05/2026

Apple TV, MLS to Produce First Major Pro Sporting Event Shot Entirely on iPhone 17 Pros

iPhones are part of the the regular production rotation for Friday Night Baseba...

21/05/2026

SVG Rewind: AIQ: Where Data Meets Dirt Technology Brings Real-Time Data Analysis to Rodeo

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...

21/05/2026

Filmmakers' Favorites: Sundance Film Festival Alums on Welcome to the Dollhouse

Heather Matarazzo as Dawn Wiener in Todd Solondz's Welcome to the Dollhouse...

21/05/2026

Create, Control, and Personalize Your Listening Across Every Moment

Spotify has always been about helping you find something you want to listen to. And over the years, we've learned your taste and the moments that matter to ...

21/05/2026

You Know Every Song. We Saved You Two Tickets. Introducing Reserved.

Getting concert tickets today can feel like a race you're set up to lose. You show up at the right time, refresh endlessly, and still miss out. Too often, ...

21/05/2026

Books on Spotify: New Updates for Listeners and Authors

In 2022, Spotify entered a new chapter by introducing audiobooks to our platform. Since then, we've grown our catalog to include more than 700,000 titles, e...

21/05/2026

Investor Day 2026 Remarks From Spotify Co-CEOs Alex Norstrm and Gustav Sderstrm

Opening remarks ALEX Good morning everyone, I'm Alex [Norstr m]. GUSTAV And I'm Gustav [S derstr m]. ALEX Whether you've been following our j...

21/05/2026

Spotify's 2026 Investor Day Recap: Raising Ambition for the Next Era of Media

Today, Spotify hosted our third Investor Day in New York City, offering the fina...

21/05/2026

Spotifys Investor Day 2026: Ambitioniert in die nchste ra der Medien

Spotify hat heute seinen dritten Investor Day in New York City veranstaltet und der Finanzwelt tiefere Einblicke in das Gesch ft, die Produktstrategie und die l...

21/05/2026

Rcapitulatif de l'Investor Day 2026 de Spotify : Des ambitions renouveles pour la prochaine re des mdias

Aujourd'hui, Spotify a organis son troisi me Investor Day New York. En pl...

21/05/2026

Il riepilogo dell'Investor Day 2026 di Spotify: eleviamo le ambizioni per la prossima era dei media

Oggi, a New York City, Spotify ha presentato il suo terzo Investor Day, offrendo...

21/05/2026

Resumen del Investor Day 2026 de Spotify: elevando la ambicin para la prxima era de los medios

Hoy Spotify celebr su tercer Investor Day en Nueva York, donde ofrecimos a la c...

21/05/2026

Rangkuman Investor Day Spotify 2026: Meningkatkan Ambisi untuk Era Media Berikutnya

Hari ini, Spotify menyelenggarakan Investor Day yang ketiga di New York City, me...

21/05/2026

2026 (Investor Day):

2026 : (Investor Day) , , . ...

21/05/2026

2026 :

20 2026 ...

21/05/2026

Resumo do Investor Day 2026 do Spotify: elevando a ambio para a prxima era da mdia

Hoje, o Spotify realizou seu terceiro Investor Day em Nova York, oferecendo co...

21/05/2026

2026: Spotify

Spotify Investor Day ...

21/05/2026

Spotify'n 2026 Investor Day zeti: Medyann Yeni a in Byk Hedefler

Spotify bug n, 20'nci y l d n m m z kutlad m z bu y lda, finans camias na, i modelimiz, r n stratejimiz ve uzun vadeli vizyonumuz hakk nda daha detayl ...

21/05/2026

Cinematic Motion & Ethereal Flows for Sonuscore's The Score

Two new Story Packs join orchestral instrument line-up Sonuscore have just introduced two new additions to The Score, marking the instrument's first maj...

21/05/2026

Heavyocity release Oblivion Drums

30,000 samples, 99 presets & 504 loops Heavyocity are well known for their hard-hitting cinematic instruments, and their latest release is no exception to t...

21/05/2026

Rohde & Schwarz AI powered voice to data: The future of air traffic control takes flight at Airspace World 2026

Rohde & Schwarz AI powered voice to data: The future of air traffic control take...

21/05/2026

Redefining Persistent and Affordable Airpower for Special Operations Forces

SKY RAIDER II INTERNATIONAL's modular open systems architecture delivers expanded operational reach and mission flexibility....

21/05/2026

From Payload to Platform: Autonomous ISR Where It Actually Matters

ASO-enabled WESCAM MX-10 systems conduct systematic wide-area maritime search patterns, autonomously managing sensor scan operations to expand coverage, reduce ...

21/05/2026

Sports content accounts for fastest-growing portion of top global SVOD catalogs

HBO Max, a new addition to Gracenote Data Hub, is home to the most sports programming among major streamers NEW YORK May 21, 2026 New analysis by Gracenote...

21/05/2026

Study: Nearly Half of U.S. Viewers Watch Video With Captions

Share Copy link Facebook X Linkedin Bluesky Email...

21/05/2026

Apple TV to Capture MLS Game Entirely on iPhone 17 Pro

Share Copy link Facebook X Linkedin Bluesky Email...

21/05/2026

MPTS 2026 Draws Record Numbers for Landmark 10th Annivers...

The UK's leading event for the creative industries united thousands of professionals for two days of networking, debate, industry insight and getting hands-...