
Back in 2007-2008 the Creative Writers strikes in the USA caused many productions to be halted meaning TV schedules filled up with repeats and a new era of TV programme formats and new content consumption methods took hold.
-- Creative Strike
In 2007, following a breakdown in negotiations between the writers and the studios, the writers downed pens for 100 days. This period of relative creative inactivity had a number of knock on effects, the main ones, that are relevant to today, are:
In total, the strike cost the state of California over $2 billion and 37,700 jobs, according to nonprofit economic think tank the Milken Institute *
While scripted series were forced to take a break during the strike, unscripted formats (reality shows etc) took advantage of the insatiable appetite of content hungry audiences.
It is also thought that this hiatus in production also paved the way for new-fangled streaming services to take hold. At that point Netflix and Love Film were shipping millions of DVDs a week as consumers searched for more and more content.
COVID19/Coronavirus The current situation is far far worse for content creators as it does not just impact creative teams and productions in the USA but is impacting and halting productions on a global scale. From Empire in the USA to EastEnders in the UK, production is being delayed or scaled back. This disruption affects both scripted and unscripted output as the safety of crew, staff and talent is brought to the fore.
At least in 2007 we could watch live sports. Not so today. Everything is cancelled from 6 Nations rugby and the NBA season to Euro 2020 and the international tiddlywinks league. At time of writing it is doubtful that the Olympics will go ahead on schedule.
If California lost $2 billion from 100 days down time in 2008, then the loss globally is heading for over a trillion.
However, a lot has changed in the 13 years since the writers stopped writing. Netflix, Amazon Prime, Hulu and Disney streaming services, to name a few, are thriving and not just from new and original content'. People talk about there being a Netflix for sport and DZAN are making headway for sure but to be a true Netflix for sport you need to get the archives online and available to a world full of sports nuts.
Sure licensing, rights etc. all need to be sorted out but there is a market ready and waiting for this to happen.
Is it such a bad thing to be forced to look into the archive? If the success of UKTV is anything to go by people want, nay crave, old shows. Some of their most popular content is stuff from the 80s that is a massive hit with Generation Z and the Millennials. In a time of such uncertainty, the demand for the comfort and familiarity gained when watching these old shows is sure to increase. I watched M.A.S.H with my dad growing up and I love to watch it now as it is a comforting thing to do and it is still funny!
Some people in the Sports industry have said that there is not a thirst to consume archive content as there is so much live action going on. I did not think that was the case before the global production shutdown but weeks and months like this show that it cannot be the case as we move into the new reality.
Looking into the archive can give us great insight into how things were done, the history of our great sports and often we can learn a trick or two:
For me I love watching the classic rugby matches, I will never tire of watching Scott Gibbs score the try that beat England in 1990 at Wembley. I am also an NFL fan so just today I spent 10 mins watching Tom Brady's 10 best plays and loved it.
For our CEO, football is his thing. But even in supporting a second tier team (Luton Town) his passion for them has him digging through YouTube to find some fairly poor quality and shonky TV recordings.
For my buddies in NY it's Ice Hockey and Baseball. Watching the first Winter Classic or wincing as the Padres and the Braves slugged it out in 1984.
Technology changes One thing that is consistent from 2007 to today is that many sports and entertainment broadcasters still rely on LTO for their archives. As the world went tapeless for production in 2009 the media industry invested in what was the only viable technology at the time, LTO.
Today media organisations from entertainment and news to OTT and sports are looking to private, hybrid and public cloud storage platforms to ensure that they can not only access their archive content at any time but also to ensure that they can access the content without needing physical access to the robot or library.
LTO archives often need some manual intervention if not all the tapes are in the robot but as has been highlighted recently we can no longer guarantee access to that infrastructure. LTO still has its place today but it does not suit the dynamic fast turnaround demands now being put on archives today nor is it suited to the demands of creative professionals needing to self-serve from the archive.
Enabling self-serve requires automation and integration from the creative tools to asset management and storage stacks. Creative professionals have spent too much time looking for content. Metadata in 2007 was written on the LTO tape label and maybe logged in a spreadsheet making content pretty much inaccessible; If you cannot find it, you do not have it. Today metadata plays a very important role in the creative and archiving processes.
LTO has its place in the stack but not near the dynamic front end and not for metadata exploitation. Public cloud deep archiving also has its place for when things truly go south.
What is needed right now, and what many agree is the model for the next decade, is a move to hybrid platforms for applications, compute and storage. This enables high performance on-prem workflows and guaranteed data and metadata access for when th
More from Matrixstore Quattro Object Matrix Ltd
05/02/2025
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingl...
05/02/2025
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingl...
27/08/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
AI+
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixsto...
18/07/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
AI+
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixsto...
04/04/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingl...
02/04/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingl...
27/03/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingl...
13/02/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
AI+
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixsto...
30/01/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
AI+
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixsto...
23/08/2023
August 23, 2023
Perifery enhances Swarm through integration with Object Matrix
Ft. Lauderdale, 23rd August 2023 Perifery has announced the integration of O...
08/08/2023
Home Speeding Up Media Production With AI Processing At The Edge
TechnologyAI commentary Open Mike storage
OPEN MIKE BY JASON PERR
Speeding Up Media Produc...
08/08/2023
March 9, 2023
DataCore Wins Silver Stevie Award for Outstanding Sales and Customer Service
FT. LAUDERDALE, Fla. March 9, 2023 DataCore Software today an...
08/08/2023
April 11, 2023
DataCore Introduces Perifery Division for High-Growth Edge Markets Perifery Offers Groundbreaking Edge Solutions for Companies in Media and Ente...
08/08/2023
April 11, 2023
Perifery Introduces Groundbreaking New AI Services for Media Co...
08/08/2023
April 16, 2023
Perifery Taps Seasoned Industry Professionals to Propel Growth in Edge Markets Strategic New Appointments Strengthen Perifery's Position as ...
08/08/2023
April 27, 2023
Perifery AI Wins NAB Show Product of the Year Award
FT. LAUDERDALE, Fla. April 27, 2023 Perifery, a division of DataCore, today announced t...
08/08/2023
June 27, 2023
Perifery Transporter Is Now Shipping Worldwide Edge Media Appliance Enables Fast, Efficient, Secure Storage and Transport of Media Content Betwee...
08/08/2023
July 21, 2023
Perifery to Discuss Content Storage Strategies at SVG Sports Cont...
08/08/2023
July 25, 2023
Perifery Appoints Jonathan Morgan to Lead Edge and Storage Product Offerings As the Senior Vice President of Product and Technology, Morgan Will ...
21/06/2023
In an era characterised by the explosion of demand for digital content, media organisations are having to deal with more assets than ever. Yet, despite sharing ...
01/06/2023
The media industry has been transformed by a digital revolution, and as a result, cloud storage has become an increasingly popular solution for handling vast am...
25/05/2023
As organisations continue to generate an increasing number of media assets, they are growing more reliant on storage systems to manage the vast amounts of data....
05/05/2023
Digital innovation has been a driving force in how content is created, managed, and distributed within the media industry. In the last few years especially, org...
12/04/2023
April 12, 2023
Object Matrix Empowers Distributed Media Workflows with New Technology Releases
Cardiff, Wales, 11th April 2023 - Object Matrix has announced ...
30/03/2023
At Object Matrix, we are extremely proud to celebrate World Backup Day on March 31st each year. As a leading provider of digital content governance and object s...
22/03/2023
Collaboration is essential in any media workflow. Successful projects are often linked to collaborative efforts, as multiple teams come together to work on vari...
21/02/2023
The growth of the industry has resulted in media companies having to store and manage more assets for a wider range of uses. With teams working across hybrid en...
08/02/2023
Written by Jonathan Morgan, MD, Object Matrix
I'm off to Hollywood!
Well the Hollywood Professional Association Tech Retreat and that's twice as cool...
24/01/2023
I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and f...
12/12/2022
Since joining the media technology industry 18 months ago, I'd like to share my top marketing tips the things that I have learned along the way and what I...
01/12/2022
The post-production process involves so many important aspects from cutting raw film, combining that footage, to adding music, sound effects, and colour grading...
01/12/2022
The sunk cost fallacy is when we continue to do something because of our past decisions (time or money spent) rather than making a rational choice to change thi...
30/11/2022
Sankofa is a Ghanian word from the Akan tribe meaning:
to learn from the past I must return and get it
This does not mean to dwell in the past. Rather the w...
21/11/2022
Written by Peter Watling, Head of Sales EMEA at Object Matrix Consequence: a result or effect, typically one that is unwelcome or unpleasant.
We have all don...
16/11/2022
The technical partnership between StorageDNA and Object Matrix has been extended...
26/10/2022
Object Matrix, a leading provider of object storage solutions to the broadcast a...
19/10/2022
The increasing need to monetise archive content, the risk of cyberattacks, the rise of working from anywhere, and the switch to UHD have placed enormous strain ...
18/10/2022
A new £50 million collaboration is set to help develop a world-leading hub for i...
05/10/2022
Object Matrix, the leading provider of object storage solutions to the broadcast and media industries, has partnered with Resilio, the leader in data synchronis...
04/10/2022
With rolling blackouts predicted just as the post sector hits its busiest period, it's time to review your disaster recovery plans With the post-COVID backl...
23/09/2022
Cardiff, Wales, 22nd September 2022 Further to our recent announcement on the 1st September regarding the expansion of our technical partner network, we are p...
08/09/2022
Object Matrix, the leading provider of object storage solutions for the media in...
08/09/2022
Object Matrix, the leading provider of object storage solutions for the media in...
07/09/2022
Object Matrix, the leading provider of object storage solutions to the media industry, has partnered with Pebble, a leader in the highly specialised and mission...
06/09/2022
Object Matrix Ltd, the award-winning software company that pioneered object stor...
05/09/2022
Object Matrix, the leading provider of object storage solutions for the media in...
01/09/2022
Object Matrix Expands Partner Network with New Technical Integrations Cardiff, Wales, 1st September 2022 Object Matrix has announced a series of new technical...
26/07/2022
Written by Carole Pigeard, Sales Director at Newsbridge and Nick Pearce, Co-Founder of Object Matrix.
If organizations weren't taking media asset contingen...
26/07/2022
As media companies move toward cloud storage, ideas about storage and infrastructure strategy are evolving. Traditional storage tiers are becoming less defined,...
21/07/2022
Supporting the British and Irish Lions Tour South Africa Cardiff, Wales, UK, 21s...