Television services delivered over the top (OTT) via broadband networks have really started to take off, presenting traditional pay-TV service providers with both a threat from new entrants and an opportunity to launch multiscreen services by embracing OTT themselves and generating customer loyalty and additional revenues.
OTT is certainly gathering momentum as three-quarters of broadband users now watch online video on an ever more diverse range of client devices including their TV sets. Tablet and smartphone owners also make extensive use of their devices while watching television, creating a new media consumption paradigm when accessing second screen OTT services. Market-strategy firm The Diffusion Group (TDG) even goes as far as forecasting that by the end of the decade, consumers will be watching more broadband-delivered OTT television than traditional broadcast television.
Whether things will really evolve that fast is frankly yet to be seen but in any event we believe that established service providers have many factors in their favour to make the most of the OTT opportunity. Solutions like NAGRA MediaLive are available today to make multiscreen a reality for service providers worldwide.
Challenge to service providers The fact that consumers can increasingly use their PCs, smart TVs or games consoles to get films, TV series and sports events from third-party providers poses an evident challenge to the pay-TV business model. Similarly, new second screen applications, supported by the tablet and smartphone living room revolution, are also making TV content accessible from different sources. So where does this leave the traditional pay-TV operator?
The answer is that service providers must embrace OTT themselves and use it as a weapon to increase the value of their services. When they do so, they have a clear advantages over emerging competition. First, they can exploit their existing commercial relationships to sell new OTT services to their subscribers. Second, because they operate their own broadband networks or have secured partnerships with ISPs, they have more control over the user experience across devices and can ensure better video quality while controlling delivery costs. Broadcast service providers have a specific advantage in that a relatively low investment threshold will allow them to significantly enrich their existing DTH or DTT bouquets which are inherently efficient for high viewership channels, with the implied flexibility and multi-device reach of OTT.
Content and pricing are key factors too. Established pay-TV service providers can build on their existing relationships with studios, broadcast channels and other content providers to acquire additional rights for OTT delivery. Broadband operators can also gain an advantage in the marketplace by pricing OTT television services very competitively, even using them primarily to add value to their broadcast service subscription packages, leading to increased customer satisfaction and reduced churn.
The need for robust content protection and a consistent user experience But delivering OTT TV to a broad range of devices set-top boxes, connected TV sets, PCs, tablets, smartphones and games consoles also implies a need for robust content protection and a consistent user experience across all these different devices.
On the security front, set-top boxes, the traditional client devices of pay-TV operators, offer the highest level of content protection for OTT TV delivery. They rely on DRM technology with hardware security built into the chipset. This combination offers the most secure way to deliver television via broadband. However, in today's multi-device world, consumers expect to use their retail market devices to consume pay-TV content. These devices don't yet offer hardware-based security and need to rely on renewable software-based security instead. Connected TVs and Blu-ray disc players have varying degrees of openness and an increasing number of models are able to include some hardware-based security in their chipsets.
To address all of these use cases and deploy OTT services to multiple devices, service providers need a versatile and robust DRM solution. NAGRA MediaAccess PRM (Persistent Rights Management) addresses all of these scenarios by taking advantage of built-in hardware-based security, through the NAGRA On-Chip Security (NOCS) program or by running in a software-only environment. What's more, NAGRA MediaAccess PRM is Hollywood-approved by studios and premium TV channels. As the entertainment industry is raising the bar in terms of content protection, service providers need to make sure upfront that their best content will be accessible by their subscribers across all the supported devices. For devices where MediaAccess PRM is not yet available, the NAGRA MediaLive Service Platform provides multi-DRM capabilities that abstract the complexity of multi-DRM management and extend service reach to any device type.
With new devices and new forms of content delivery such as the second screen experience coming on board, the ability to provide a consistent user experience across all devices is another key differentiator for service providers. To achieve this, the industry has converged on HTML5 and JavaScript a move which facilitates the creation of consistent and seamless cross device user experiences. Services and applications can be more easily ported from one device OS to another, extending device reach without increasing the application development, testing and maintenance costs. NAGRA has adopted these standards in its MediaLive Client Framework, designed for portable application authoring and customization of the user experience. The framework is implemented by NAGRA's newest media convergence platform for set-top boxes, OpenTV 5, as well as by NAGRA Media Player clients on PC
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
Television services delivered over the top (OTT) via broadband networks have really started to take off, presenting traditional pay-TV service providers with both a threat from new entrants and an opportunity to launch multiscreen services by embracing OTT themselves and generating customer loyalty and additional revenues.
