
-- Don't Stop the Work at the Top
At the top of the food chain in the media and entertainment ecosystem are the broadcasters and streaming companies. These relatively few companies are not supported in their creative endeavours by 3 or four big generalist IT companies, they are supported, by and large, by thousands of smaller companies. SMEs, consultants and freelancers provide the backbone that keeps broadcasting running.
As you can see from the slide produced by the IABM DC' the industry is literally supported by thousands of companies and individuals whose revenues range from not very much to $20m. The chart only shows the top 1000 and according to the data there are at least 3200 in all.
We, the many, provide the solid base on which the companies on top do what they do best in terms of creativity and building global communities.
Sure, from time to time, companies on every level of the pyramid can disappear but the consequences are short lived as another organisation will step up to take the strain. Also, there is a school of thought that there are too many vendors supplying the same things and that consolidation is much needed. The current climate though is very different. Every company near the bottom end of the pyramid, every tech vendor, every systems integrator, reseller and consultant will be waiting to see how the top tier behaves in the coming weeks.
If projects stop or get delayed too long, then a large number of companies will struggle. Government help or no. As a minimum, staff will be asked to reduce days or take unpaid leave. At worst, companies will shut down. As a founder of Cinesys Oceana, one of the most respected integrators in North America, says;
If the worker bees are not kept busy the hive is in danger
I am encouraged to hear that some media companies have made it known to their suppliers that they will continue with projects, albeit with minor delays, and pay their vendors on time as they wish to remain a responsible member of the community.
I would say it is incumbent on all the broadcasters to do the same. From the BBC and France Televisions to Netflix and Amazon. Infrastructure and creative projects must be continued. At the very least, they should inform their technology partners of any changes to timing so they too can plan, adjust and pivot accordingly
Tough times call for companies to be agile, twist and pivot. And, given half a chance, SMEs can do that better than the rest. It is the reason we play such an important role in the M&E space. It is because we listen, develop, adapt and deliver to our customers needs. Larger, more generalist, organisations can end up less flexible as they need to satisfy many verticals to make ends meet. What those calling for a culling of the masses at the bottom tier do not realise is that innovation starts there. Even using the same hardware platforms these specialist companies provide products and services that no other company can. In a large company the projects would be skunk works or scenes cut and destined for the editing room floor.
Thousands of small and medium sized companies have dedicated themselves to the broadcast industry and will continue to do so if the top of the pyramid can help us do so.Together, we need to get in shape to survive the current crisis and together we will be well placed to thrive. If we are not supported then the industry will find itself in a very difficult place for the short to medium term.
Object Matrix has been around since 2003. We have seen and survived financial meltdowns. When we started the company we dreamt of being the unicorn. Our journey along the hockey stick saw a prolonged trough of despair before morphing into the current ramp to happiness During that time we self-described as a cockroach with unicorn aspirations.
I think that is rather apt right now.
Your Name (required)
Your Email (required)
Subject
Your Message
Yes, I would like to join your mailing list.
If you want your creative and production teams to self-serve access to archive content without manual intervention then get in touch. Our Industry experts can help you. Send us a note using the form below and someone from the Object Matrix team will be in touch soon.
But before you do, Object Matrix are strongly committed to protecting the privacy of everyone's personal data. By saying yes to our mailing list, we may use the information you provide on this form to keep in touch with you and provide updates or information about us.
-- About Object Matrix
Object Matrix is the award winning software company that pioneered object storage and the modernisation of media archives. Our on-prem and hybrid cloud storage solutions bring operational and financial benefits to our customers by securely managing content at every stage of its lifecycle; from ingest and nearline to archive and distribution. Deployed where you need it, our technology is non-proprietary, integrates into existing workflows, enabling you to work locally and share globally.
Our flexible approach, coupled with our focus on the media industry, means that our customers can trust us to deliver the solution they need. Our domain expertise, solutions and world class support are tailored to meet the growing demands faced when creating, archiving and sharing media content. Customers include: BBC, Orange, France Televisions, BT, HBO, TV Globo, MSG-N and NBC Universal.
More from Matrixstore Quattro Object Matrix Ltd
05/02/2025
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingl...
05/02/2025
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingl...
27/08/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
AI+
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixsto...
18/07/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
AI+
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixsto...
04/04/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingl...
02/04/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingl...
27/03/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingl...
13/02/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
AI+
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixsto...
30/01/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
AI+
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixsto...
23/08/2023
August 23, 2023
Perifery enhances Swarm through integration with Object Matrix
Ft. Lauderdale, 23rd August 2023 Perifery has announced the integration of O...
08/08/2023
Home Speeding Up Media Production With AI Processing At The Edge
TechnologyAI commentary Open Mike storage
OPEN MIKE BY JASON PERR
Speeding Up Media Produc...
08/08/2023
March 9, 2023
DataCore Wins Silver Stevie Award for Outstanding Sales and Customer Service
FT. LAUDERDALE, Fla. March 9, 2023 DataCore Software today an...
08/08/2023
April 11, 2023
DataCore Introduces Perifery Division for High-Growth Edge Markets Perifery Offers Groundbreaking Edge Solutions for Companies in Media and Ente...
08/08/2023
April 11, 2023
Perifery Introduces Groundbreaking New AI Services for Media Co...
08/08/2023
April 16, 2023
Perifery Taps Seasoned Industry Professionals to Propel Growth in Edge Markets Strategic New Appointments Strengthen Perifery's Position as ...
08/08/2023
April 27, 2023
Perifery AI Wins NAB Show Product of the Year Award
FT. LAUDERDALE, Fla. April 27, 2023 Perifery, a division of DataCore, today announced t...
08/08/2023
June 27, 2023
Perifery Transporter Is Now Shipping Worldwide Edge Media Appliance Enables Fast, Efficient, Secure Storage and Transport of Media Content Betwee...
08/08/2023
July 21, 2023
Perifery to Discuss Content Storage Strategies at SVG Sports Cont...
08/08/2023
July 25, 2023
Perifery Appoints Jonathan Morgan to Lead Edge and Storage Product Offerings As the Senior Vice President of Product and Technology, Morgan Will ...
21/06/2023
In an era characterised by the explosion of demand for digital content, media organisations are having to deal with more assets than ever. Yet, despite sharing ...
01/06/2023
The media industry has been transformed by a digital revolution, and as a result, cloud storage has become an increasingly popular solution for handling vast am...
25/05/2023
As organisations continue to generate an increasing number of media assets, they are growing more reliant on storage systems to manage the vast amounts of data....
05/05/2023
Digital innovation has been a driving force in how content is created, managed, and distributed within the media industry. In the last few years especially, org...
12/04/2023
April 12, 2023
Object Matrix Empowers Distributed Media Workflows with New Technology Releases
Cardiff, Wales, 11th April 2023 - Object Matrix has announced ...
30/03/2023
At Object Matrix, we are extremely proud to celebrate World Backup Day on March 31st each year. As a leading provider of digital content governance and object s...
22/03/2023
Collaboration is essential in any media workflow. Successful projects are often linked to collaborative efforts, as multiple teams come together to work on vari...
21/02/2023
The growth of the industry has resulted in media companies having to store and manage more assets for a wider range of uses. With teams working across hybrid en...
08/02/2023
Written by Jonathan Morgan, MD, Object Matrix
I'm off to Hollywood!
Well the Hollywood Professional Association Tech Retreat and that's twice as cool...
24/01/2023
I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and f...
12/12/2022
Since joining the media technology industry 18 months ago, I'd like to share my top marketing tips the things that I have learned along the way and what I...
01/12/2022
The post-production process involves so many important aspects from cutting raw film, combining that footage, to adding music, sound effects, and colour grading...
01/12/2022
The sunk cost fallacy is when we continue to do something because of our past decisions (time or money spent) rather than making a rational choice to change thi...
30/11/2022
Sankofa is a Ghanian word from the Akan tribe meaning:
to learn from the past I must return and get it
This does not mean to dwell in the past. Rather the w...
21/11/2022
Written by Peter Watling, Head of Sales EMEA at Object Matrix Consequence: a result or effect, typically one that is unwelcome or unpleasant.
We have all don...
16/11/2022
The technical partnership between StorageDNA and Object Matrix has been extended...
26/10/2022
Object Matrix, a leading provider of object storage solutions to the broadcast a...
19/10/2022
The increasing need to monetise archive content, the risk of cyberattacks, the rise of working from anywhere, and the switch to UHD have placed enormous strain ...
18/10/2022
A new £50 million collaboration is set to help develop a world-leading hub for i...
05/10/2022
Object Matrix, the leading provider of object storage solutions to the broadcast and media industries, has partnered with Resilio, the leader in data synchronis...
04/10/2022
With rolling blackouts predicted just as the post sector hits its busiest period, it's time to review your disaster recovery plans With the post-COVID backl...
23/09/2022
Cardiff, Wales, 22nd September 2022 Further to our recent announcement on the 1st September regarding the expansion of our technical partner network, we are p...
08/09/2022
Object Matrix, the leading provider of object storage solutions for the media in...
08/09/2022
Object Matrix, the leading provider of object storage solutions for the media in...
07/09/2022
Object Matrix, the leading provider of object storage solutions to the media industry, has partnered with Pebble, a leader in the highly specialised and mission...
06/09/2022
Object Matrix Ltd, the award-winning software company that pioneered object stor...
05/09/2022
Object Matrix, the leading provider of object storage solutions for the media in...
01/09/2022
Object Matrix Expands Partner Network with New Technical Integrations Cardiff, Wales, 1st September 2022 Object Matrix has announced a series of new technical...
26/07/2022
Written by Carole Pigeard, Sales Director at Newsbridge and Nick Pearce, Co-Founder of Object Matrix.
If organizations weren't taking media asset contingen...
26/07/2022
As media companies move toward cloud storage, ideas about storage and infrastructure strategy are evolving. Traditional storage tiers are becoming less defined,...
21/07/2022
Supporting the British and Irish Lions Tour South Africa Cardiff, Wales, UK, 21s...