
Real-time rendering is helping one studio take virtual production to impossible heights.
In their latest project, the creators at Los Angeles-based company Impossible Objects were tasked with depicting an epic battle between characters from the upcoming video game, Diablo Immortal. But the showdown had to take place on the surface of a Google Pixel phone, set in the living room of a live actor.
Working with advertising agency Omelet, the team at Impossible Objects brought this vision to life using accelerated virtual production workflows to blend visual effects with live action. Using Epic Games' Unreal Engine and NVIDIA RTX A6000-powered Dell Precision 7920 workstations, the team created all the stunning cinematics and graphics, from high-fidelity textures and reflections to realistic camera movement and lighting.
These advanced technologies helped the artists make instant creative decisions as they could view high-quality virtual imagery rendered in real time.
We can build larger, photorealistic worlds and not worry about relying on outdated creative workflows, said Joe Sill, founder of Impossible Objects. With Unreal Engine and NVIDIA RTX-powered Dell Precision workstations, we brought these Diablo Immortal characters to life.
Real-Time Technologies Deliver Impossible Results Previously, to tackle a project like this, the Impossible Objects team would look at concept art and storyboards to get an idea of what the visuals were supposed to look like. But with virtual production, the creators can work in a nonlinear way, bridging the gap between imagination and the final high-resolution images faster than before.
For the Diablo Immortals project, Impossible Objects used Unreal Engine for previsualization - where the artists were able to make creative, intentional decisions because they were experiencing high-fidelity images in real time. Moreover, the previsualization happened simultaneously with the virtual art department and layout phases.
The team used NVIDIA RTX A6000-powered Dell Precision 7920 workstations - an advanced combination that allowed the artists to enhance the virtual production and creative workflows. The RTX A6000 GPU delivers 48 gigabytes of VRAM, a crucial spec when offline rendering in Unreal Engine. With more GPU memory, the team had room for more geometry and higher resolution textures.
Rendering would not have been possible without the RTX A6000 - we maxed out on its 48 gigs of memory, using all that room for textures, environments and geometry, said Luc Delamare, head of Technology at Impossible Objects. We could throw anything at the GPU, and we'd still have plenty of performance for real-time workflows.
Typically, this project would have taken up to six months to complete. But the nonlinear approach enabled by the real-time pipeline allowed Impossible Objects to cut the production time in half.
The video game characters in the commercial were prebuilt and provided by Blizzard. Impossible Objects used Autodesk Maya to up-res the characters and scale them to perform better in a cinematic setting.
The team often toggled between compositing software, Autodesk Maya and Unreal Engine as they ported animation back and forth between the applications. And as the project started to get bigger, Impossible Objects turned to another solution: NVIDIA Deep Learning Super Sampling, an AI rendering technology that uses a neural network to boost frame rates and produce sharp images.
NVIDIA DLSS was incredibly important, as we were able to use it in the real-time workflow, even with characters that had high polygon counts, said Delamare. This solution became really helpful, especially as the project started to get denser and denser.
At the animation stage, Unreal Engine and NVIDIA RTX allowed the team to simultaneously update cinematography and lighting in real time. The end result was fewer department handoffs, which resulted in time saved and efficient creative communication gained.
With all of these advanced technologies combined, Impossible Objects had the power to create a more efficient, iterative process - one that allowed the team to ditch linear pipelines and instead take on a much more creative, collaborative workflow.
To learn more about the project, watch the video below:
Learn more about NVIDIA RTX technology in media and entertainment.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
30/04/2025
WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...
30/04/2025
TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...
30/04/2025
NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....
30/04/2025
The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...
30/04/2025
NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...
30/04/2025
Uzbekistan Airways is the latest airline to choose SES's network, while Thai...
30/04/2025
Loaded Uses Blackmagic Design for shroud Subathon Live Streams
Brie Clayton April 29, 2025
0 Comments
Blackmagic Studio Cameras and Micro Studio Camer...
30/04/2025
Help shape the future of video creator tools with MIDiA
Brie Clayton April 29, 2025
0 Comments
After a successful debut in 2024, MIDiA is calling once...
30/04/2025
Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...
30/04/2025
Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...
30/04/2025
Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies
D...
30/04/2025
Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...
30/04/2025
Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices&...
30/04/2025
Wuppertal April 30, 2025
Riedel Communications Expands Asia-Pacific Presence with New Office in Hong KongRiedel Communications, a global leader in real-time v...
30/04/2025
Back to All News
Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Sa...
30/04/2025
Back to All News
Get Ready to Get Wild: Netflix Announces Mating Season, a New ...
30/04/2025
SAN JOSE, Calif. - April 30, 2025 - Harmonic (NASDAQ: HLIT) today announced that...