Sony Pixel Power calrec Sony

The Six Easiest Predictions About Video In 06

18/02/2016

The Six Easiest Predictions About Video In 2016 by Patrik February 9, 2016 Stuff We Like

Looking through the lenses of consumer adoption, content availability and technology, thinking that audience + content + tech = success, here are my predictions for the video landscape in 2016. They are based on conversations with colleagues, partners and customers, a large amount of reading and even more coffee.

Yes, I know it's too late to make predictions for the next year when CES is over, but I'll do it anyway, even though they most certainly are wrong1.

Whatever we think of the future, it is most likely wrong. Alf Rehn 1

The horror of Vertical Video Vertical video is here whether you like it or not, and there seem to be a lot of people not liking it at all. I tweeted about Youtube taking on vertical video

Vertical video horrendous or just another format? https://t.co/aIPCumvi4R > Just adapt and get creative instead.

Vidispine (@vidispine) January 4, 2016

and look what I got in response (video from Glove and Boots).

You may be snarky about it, but users both record and watch vertical video, because they can, because they don't have to turn the phone (less friction), because their friends do it. It's about the context with the mobile it's easier to view and record vertically.

Another signal is the rise of platforms and apps that are using vertical videos, just look at Meerkat, Periscope, Snapchat or Vervid. Even Youtube supports it now, meaning you don't have to squint to watch your vertical videos.

Advertisers and e-commerce sites/apps on the mobile seem to have understood the value of vertical videos, producing content as well putting money into it. It fits well into brand advertising, e.g., someone showing off clothes, would you prefer peering at a corner of a horizontal video or have the model fill the whole screen?

It's not an abomination, and it will not take over traditional formats, it's yet another creative outlet, like Vine or Vibbidi. We have the technology, the audience, the content and it happens in 2016.

VR video hardware straight for the closet There are massive amounts of hardware coming out, for viewing (consumers), for production (cameras etc.), as well as there are platforms that adapts to the new format. No doubt that it will become big this year, in terms of money pouring into it. There are a few things making me say that.

Unlike 3D (which I never believed in, but sorry, it's not documented so I can't prove it), there are more professional content created this time, and the format will also drive innovation in storytelling (also unlike 3D). My favourite example is the new Frontier programme from the 2016 Sundance festival, which this year featured 30 VR pieces, with a curator working hard to show the diversity of both storytelling potential and technology.

Unlike 3D, it is easier and cheaper to view VR content with new affordable hardware, e.g., Google Cardboard. At the same time there are a whole slew of cameras being released this year. While they are still expensive, like the Nikon 4K 360 camera, or the simpler second generation Ricoh Theta S the competition should drive down prices fast, especially with an audience to watch the results.

There will be an explosion of hardware, and most of it will probably end up in the closet after a few hours or weeks of novelty, but when the producers find the new storytelling formats, VR will take off for real. 2016 will not be the year of VR, but hype or not, VR is here to stay in one form or another.

Cloud storage instead of DAM for real We all know, well people talked about it at least, that Dropbox, Box and other cloud storages have been taking over DAMs since way back, but it hasn't happened yet. Well, now we're getting there, as cloud storage become mainstream, almost a commodity (who aren't a user of any of the most common cloud storages), and DAM's continue to be behemoths with focus on storing assets, not using assets, thus making it hard to get started. Why now?

There are more and more people in your organisation that need to have access to media assets, and they are not always willing to wait until a DAM structure is in place. It's one thing to build structure and decide on metadata for assets that you want to keep forever , another thing to handle fast moving (marketing) material.

At the same time Dropbox, Box and other cloud storages become platforms to build your own applications on. No matter what you or your IT department say, people store files in the cloud, especially when they need a quick worse is better solution. So now the material is in the cloud, and the providers open up their APIs for third-party developers to build applications that make use of it. Some of those applications will be video aware and thus become a light-weight video asset management system, without the legacy.

Bouncing this idea off the always one step ahead Steve Sharman, I got this back, adding a new interesting layer to storage:

Dropbox and Box will enhance their offering with machine learning and other tools so that they're not just places to store your videos, but to help curate them for you by automatically extracting metadata, helping you build albums and share them etc; and these features will also be useful and applicable to businesses. Steve Sharman

Competition is not only from third-party developers, it's from the storage providers themselves, as they start to compete on being content platforms, instead of storage providers. Hey, welcome to the new world order of light-weight video content management.

Emotion recognition is the new face recognition There have been a lot of faces recognised the last few years, which is all good (or scary), but it's a static, you only know who, but not what they feel. Emotions is what drives
LINK: http://howto.vidispine.com/insight/the-six-easiest-predictions-about-v...
See more stories from vidispine

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

03/05/2024

Sudan: New WhatsApp Course Equips Journalists to Report on Conflict Related Sexual Violence

An innovative learning tool to help media and civil society better understand ho...

03/05/2024

Slow Explores an Unusual Relationship With Sincere Romance

PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...

03/05/2024

Be Honest With Your Art': Danny Ocean Reflects on Sudden Stardom and His Deeply Personal New Album

If you aren't familiar with Danny Ocean's music, it's only a matter ...

03/05/2024

Spotify and ELLE Collaborate in Celebration of Emerging Women in Music

Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...

03/05/2024

La Msica Mexicana no es solamente un fenmeno en Mxico y Estados Unidos, tambin en toda Amrica Latina

Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...

03/05/2024

Msica Mexicana Isn't Just a Phenomenon in Mexico and the U.S.-It's Taking Over Latin America.

As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...

03/05/2024

Fubo Loses Subs in Q1 But Exceeds Guidance and Reduces Losses

NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...

03/05/2024

Only 3 Weeks Left To Enter The Creative Industries Most Award

Only 3 Weeks Left To Enter The Creative Industries Most Award Brie Clayton May 3, 2024 0 Comments Creativepool is giving a last call to the creative i...

03/05/2024

WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear

WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear Brie Clayton May 3, 2024 0 Comments By 2032, the esports market is expec...

03/05/2024

The Business of TV News: Shannon Bream Singles Out Key Issue in 2024 Election

WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...

03/05/2024

ABC News Anchor Martha Raddatz Says Local News Is Everything'

WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...

03/05/2024

Paramount Stock Jumps on Report of $26 Billion Bid From Sony Pictures and Apollo Global

Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...

03/05/2024

CBS Shares 2024-2025 Schedule

CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...

03/05/2024

Fubo Continues To Reduce Red Ink Despite Losing 110,000 Subs in Q1

Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....

03/05/2024

Walmart Ready to Release 4K Hybrid Streaming/Smart Speaker

Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...

03/05/2024

Limecraft updates content delivery platform

Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security By Matthew Corrigan Published: May 3, 2024 Enha...

03/05/2024

Sony and Apollo submit $26 billion bid for Paramount Global

According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company By Jenny Priestley Published: M...

03/05/2024

Global Academy launches Manchester media school

Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...

03/05/2024

New Lightbridge C-Move Core

Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...

03/05/2024

KPBS Modernizes Infrastructure With Major AES67 Control R...

Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...

03/05/2024

SmallHD Free PageOS 6 Update Adds Powerful New Capabiliti...

Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...

03/05/2024

SmallHD Launches Quantum 32 Quantum Dot OLED HDR Referenc...

SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...

03/05/2024

How WePlay Studios is Transforming the Future of Live Eve...

By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...

03/05/2024

Amagis Latest FAST Report Unveils the Rise of a Diverse G...

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...

03/05/2024

WDR Filmhaus to Implement Riedel Infrastructure

Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...

03/05/2024

TF1 Chooses Broadpeak to Power Targeted Advertising for N...

Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...

03/05/2024

Limecraft Announces New Platform Update and Preview of MI...

Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...

03/05/2024

Prism Sound Announces Partners For 8 Hours At Rockfield 2...

Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...

03/05/2024

Intinor brings excellence in contribution streaming to MP...

Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...

03/05/2024

NAKIVO Reports 10 Percent Revenue Growth in EMEA Region

NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...

03/05/2024

Hiltron Introduces Field-Upgradable Motorisation Kit for...

Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...

03/05/2024

LiveU Showcases Story-Centric Workflows and the LiveU Eco...

Visit LiveU at Stand D30 With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...

03/05/2024

Agile Content appoints Koldo Unanue as new CEO to boost t...

Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...

03/05/2024

Fubo, Dish, DirecTV & Others Urge Congress to Probe New Sports Streaming JV

Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...

03/05/2024

Brightcove Integrates AWS-Powered Generative AI Solution

BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....

03/05/2024

CBS Claims 16th Straight Prime Time Viewing Title

NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....

03/05/2024

Survey: U.S. Business and Consumers Plan to Increase Tech Spending

A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...

03/05/2024

Sony, Apollo Make $26B Bid for Paramount

Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...

03/05/2024

EMG / Gravity Media Grow Executive Team

EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...

03/05/2024

WRAL-TV Brain Game Producer Randy Mews Wraps Season Taping Before Retirement

Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1 Taping for the final episodes of the 2024 season of WRAL-TV's Br...

03/05/2024

Estrella MediaCo Launches FAST Channels With Curiosity (NewFronts)

Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....

03/05/2024

SAG-AFTRA Will Use Nielsen Streaming Data To Enforce New Contract Terms

Nielsen said that actors' union SAG-AFTRA has selected Nielsen as its third-party provider of streaming content measurement....

03/05/2024

Cineverse Moves AI Content Search Tool cineSearch Into Public Beta

Cineverse said it has released a public beta version of cineSearch, its artificial intelligence-based system designed to help users find content to watch....

03/05/2024

Court TV To Debut Season 2 Of Accomplice To Murder May 5

Court TV said that its series Accomplice to Murder with Vinnie Politan is returning for a second season beginning May 5....

03/05/2024

Paramount Advertising Taps Mastercard, EDO for Attribution

Paramount Advertising said it is working with Mastercard and research and analytics company EDO to measure the impact of advertising campaigns and improve their...

03/05/2024

The Business of TV News: How To Grow Local Programming Without Burning Out Staffers, Viewers

WASHINGTON The panel The Growth of Local Programming happened at The Busines...

03/05/2024

Katz Media Group Names Craig Broitman President

Katz Media Group said that Craig Broitman will become president of the company, succeeding Leo MacCourtney, who announced that he is retiring effective July 1....