Published in the IABM Journal September 2025 Issue
For decades, Grass Valley has been synonymous with top-tier broadcast technology, powering some of the world's most demanding, mission-critical media workflows. From live sports to premium entertainment, our name is trusted in control rooms, OB trucks, and production hubs around the globe.
What's less widely understood is that Grass Valley has also been a quiet but consistent player in the enterprise media (EM) market for many years. We've supplied tools and platforms that have powered everything from corporate communications and education to government and large-scale events. This success was largely organic, a by-product of our strength in broadcast, but in the past few years, we've recognised the scale of the EM opportunity and have committed to a far more focused, intentional strategy to serve it.
The growth potential here isn't theoretical. Enterprise media applications are expanding at pace, driven by the need for organisations to communicate, collaborate, and share content with the same polish and reliability audiences expect from broadcast. These are different markets, with different dynamics, and that's where the challenge and opportunity lie.
The Journey from Broadcast to Enterprise
Our transformation over the past few years, moving from a hardware-centric business to an agile, software-defined media company has unlocked new possibilities for us. We've redefined broadcast workflows with software-defined, scalable solutions, and now we can apply the same principles to enterprise media market segments.
Events such as ISE 2025 have been invaluable in sharpening our understanding of the sector. Walking the show floor, talking to customers, and observing the technology ecosystem has made it clear that ISE and InfoComm are as pivotal to enterprise AV as NAB or IBC are to broadcast. These events will be major touchpoints for us in 2026 as we showcase a refined enterprise media offering, one that blends our broadcast DNA with a deep respect for enterprise-specific needs.
Multiple Markets, Multiple Realities
One of the first lessons in enterprise media is that it's not a single market. It's a constellation of sectors; corporate, education, houses of worship, live events, government, healthcare, and more. Each comes with its own technical requirements, purchasing cycles, utilisation models, and measures of success.
In broadcast, the value of a production is often tied directly to revenue; advertising, sponsorship, or subscription. In enterprise, the stakes are just as high but measured differently. Consider an all-hands corporate meeting: there's no advertising revenue, but you're engaging hundreds or thousands of employees, all on the clock. That's a significant investment in time, and communication must be engaging, clear, and effective for the event to be a success.
Technical and operational skill levels also vary widely between enterprise segments. A university media team may have a different approach and in-house capability than a corporate comms department, and vastly different from a worship production team. We need to research, respect, and react to these differences and not offer a broad-brush solution.
Adapting Broadcast-Grade Tech to Enterprise Needs
Our goal is not simply to take broadcast products and drop them into enterprise environments, but to refine them for fit. That means:
Interoperability with standards from both worlds: SMPTE standards on the broadcast side, AV-over-IP protocols and UC platform integrations on the enterprise side.
Simplification of control: user interfaces that are intuitive for non-broadcast operators, and APIs that make integration straightforward for technical teams.
Consolidation of systems: reducing the operational overhead of managing multiple, siloed platforms by providing unified solutions that handle switching, streaming, recording, and distribution.
Energy efficiency: power and cooling savings that align with corporate sustainability goals.
Flexible deployment models: Base and Burst capacity to allow cost optimisation, scaling up for major events and scaling down when not needed.
Open integration with third parties: platforms like Zoom or Teams should connect seamlessly into production workflows.
New financing models: balancing capex and opex to match each customer's utilisation pattern, from perpetual licenses to subscription or pay-per-use.
What's Next for Grass Valley in Enterprise Media
Looking ahead, we're building solutions that carry the reliability and quality of broadcast but are designed with enterprise realities in mind.
We're also working on removing one of the biggest pain points for enterprise AV teams: the complexity of integration. Too often, systems are a patchwork of different vendors and technologies, glued together with custom code and manual workarounds. The result is fragile, hard to scale, and expensive to maintain. By delivering unified platforms that handle multiple functions we can help enterprise customers streamline operations and reduce both cost and risk.
At the same time, we're committed to openness. No single vendor will ever own the entire enterprise media stack, so we embrace interoperability and integration, not as a reluctant compromise, but as a core strategy.
Parallel Markets, Shared Innovation
The convergence between broadcast and enterprise is accelerating. Corporate events often look like TV shows; universities run high-quality streaming channels; houses of worship produce multi-camera live services that rival professional concerts. The line between broadcast and enterprise content is blurring, but the business models and operational contexts remain different.
For suppliers like Grass Valley, that means we can't just repurpose broadcast solutions;
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
23/09/2025
SVG All-Stars: Michael Treanor, Senior Producer, Live Events, MLB NetworkFrom production assistant to lead producer, his career growth reflects that of the spor...
23/09/2025
SVG Sit-Down: Blackmagic's Bob Caniglia on the New ProDock and What it Means...
23/09/2025
Less Is More: How The Premier League, SailGP, and the PGA European Tour Lean Har...
23/09/2025
Ryder Cup Preview: NBC Sports Lead Golf Producer Tommy Roy Looks To Ramp Up Ente...
23/09/2025
Ryder Cup Preview: T-Mobile 5G To Power TV Production, Event Operations T-Mobile Breakfast at Bethpage' onsite pregame show will make its debutBy Ken Kersch...
23/09/2025
MLB Greenlights Automated Ball Strike (ABS) System for 2026 SeasonThe system relies on T-Mobile's 5G private network and Sony Hawk-Eye camerasBy Jason Dachm...
23/09/2025
Take SMPTE's Content Provenance and Authenticity Survey Today!Survey's goal is to identify gaps in current standards, explore interoperability with emer...
23/09/2025
From September 15 to October 15, we celebrate Latin Heritage Month, a time to honor the culture, creativity, and voices of Latin communities around the world. I...
23/09/2025
Music and streetwear have always spoken the same language, and Spotify is turnin...
23/09/2025
When Bad Bunny announced his first-ever residency in his native Puerto Rico, it ...
23/09/2025
Think you know Australia's history? Think again.
22 September, 2025
Media releases
The Idea of Australia is an ambitious landmark documentary series ...
23/09/2025
Our propulsion solutions protect key Golden Dome space assets to ensure that both sensor and shooter missile shield satellites are difficult to track, target an...
23/09/2025
The Tactical Operations Center-Light (TOC-L), developed by L3Harris in partnership with Booz Allen, is a key component of the Department of the Air Force's ...
23/09/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
23/09/2025
College Football and NFL Preseason Drive Increases for ABC Affiliates ( 4%), ESP...
23/09/2025
The DJI Osmo Pocket 3 is one of the most versatile compact cameras on the market, perfect for creators who need high-quality footage in a travel-friendly size. ...
23/09/2025
IRVING, Texas Although ABC has announced that Jimmy Kimmel Live! will return to its late night schedule on Tuesday Sept. 23, Nexstar Media Group, Inc. has iss...
23/09/2025
German-based cinematographer Tim Pfautsch was a uniquely excellent choice to lens the experimental documentary Fassaden (internationally titled Curtains). Narra...
23/09/2025
VisualOn, a global pioneer in multimedia playback solutions, and Axinom, a leading provider of DRM technologies, have partnered with a global communications and...
23/09/2025
Matthews, known for their extensive line of C-Stands and other grip gear, introduces a better solution to help lug equipment from vehicle to set and back. The n...
23/09/2025
In its sixth year, the Awards again received applications from across the world
Rise, the gender diversity network for the media technology industry, today an...
23/09/2025
DHD reports strong interest in its expanding range of digital audio production equipment at the 12-15 September International Broadcasting Convention in Amsterd...
23/09/2025
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, continues to expand its global reach with the appo...
23/09/2025
The DPP, the international network for media and technology, is delighted to announce that nxtedition will be the Headline Sponsor for the DPP Leaders' Brie...
23/09/2025
AMSTERDAM TV Tech has named its Best of Show Awards winners for IBC2025, which wraps up today. Entrants were judged by a panel of industry experts on the criter...
23/09/2025
AB InBev and Netflix have announced a multiyear global marketing partnership that the two companies are calling unprecedented in terms of its global reach and...
23/09/2025
A recent announcement by the Trump administration that it plans to crack down on the roaring costs of prescription drug advertising as part of a push to curb mi...
23/09/2025
Visitors to the 2025 IBC Show were eager to discuss the latest trends and test out new products and services, all with the goals of content monetization and lea...
23/09/2025
ESPN has announced that its coverage of NCAA men's and women's ice hockey on its networks and streaming platforms will total more than 620 games during ...
23/09/2025
The Walt Disney Company has issued a short statement saying that Jimmy Kimmel Live! will return to its standard late night time slot on ABC on Tuesday Sept. 2...
23/09/2025
Graduate Spotlight: Tom s M rquez The educator from San Juan, Puerto Rico, shares how he went from Berklee ABLE Assembly conference attendee to graduate stude...
23/09/2025
Telos Alliance Announces New Inside Sales Role for John Bisset
Search
Cleveland, Ohio (September 23, 2025) - Telos Alliance , trusted global leader in broa...
23/09/2025
Tuesday 23 September 2025
To view this content, please enable our use of cookie...
23/09/2025
Tuesday 23 September 2025
To view this content, please enable our use of cookie...
23/09/2025
Back to All News
New Danish Series The Asset' Launches on Netflix on October 27
Entertainment
23 September 2025
GlobalDenmark
Link copied to clipboard...
23/09/2025
SAN JOSE, Calif. - Sept. 23, 2025 - Harmonic (NASDAQ: HLIT) today announced that German broadband operator neu-medianet is making the leap to XGS-PON fiber broa...
23/09/2025
Published in the IABM Journal September 2025 Issue
For decades, Grass Valley ...
23/09/2025
Energy efficiency in large language model inference has improved 100,000x in the...
22/09/2025
SVG Sit-Down: Pixellot's Rob DeSalvo on the Automated-Production Revolution ...
22/09/2025
For NYRA and FOX Sports, Horse Racing Isn't Just HorseplayThe broadcaster and racing association are rejuvenating the sport on TVBy Dan Daley, Audio Editor ...
22/09/2025
SVG Sit-Down: Telemetrics' Michael Cuomo on Joining With EVS, the Role of AI...
22/09/2025
SVG New Sponsor Spotlight: LiveLike's Samuel Westberg on Turning Digital Use...
22/09/2025
Making Sense of the Generative AI Landscape: A Primer From AWS and Google CloudGoogle Cloud's Sud Aravamudan, AWS's Paul Devlin explain what you need to...
22/09/2025
The silence came first. In the spring of 2020, as the world locked its doors, the exuberant, continent-spanning pulse of Afrobeats suddenly had nowhere to go. D...
22/09/2025
On November 14, 2023, at London's O2 Arena, Rema made an unforgettable entrance. Stadiumgoers held their collective breath as he rode onto the stage on a bl...
22/09/2025
It's the mid-'90s and the song Allen Avenue can be heard through speakers on the streets of Lagos. This classic by the London-born Nigerian rapper Wei...
22/09/2025
In the stillness of a lockdown caused by a global pandemic, Afrobeats did not stall. It recalibrated. Deprived of dance floors and festival stages, the genre...
Published in the IABM Journal September 2025 Issue
