Last week I attended APOS in Singapore, one of the major annual events in the region organized by Media Partners Asia. After the last couple of years attending virtual events, it was so refreshing to be finally back to an in-person event, to meet and discuss with other partners, customers, and industry peers on the future of home entertainment. It was also a great opportunity for me to do a reality check' on my understanding of the current challenges, and what to expect.
One of the most awakening moments for me was the statement during the panel A Post Pandemic View of Media & Entertainment , and that was Too many players chasing a shrinking monetization pool in a recessionary environment . While it's certainly true that a big storm is brewing, the future is also bright with many opportunities coming out of this challenging time, and this is what we discussed during the two days.
Key Points Round-Up
First, we should expect to see continued consolidation. Panelists cited too many players, SVOD revenues have already peaked, and we now live in an era where macro-economic conditions will make for tough operating environments in which organizations can thrive. If we draw parallels with the music industry, they have experienced service consolidation that enables the same access to content with any service provider. It will therefore be interesting to see if our industry's progressive adoption of the same model will provide aggregated bundles of rival streaming platforms.
Climbing USD currency rates will also make it difficult for operators to keep offering foreign content with stagnating ARPU. So irrespective of consolidation, local content demand, that already accounts for more than 70% of all contents in countries like Japan, Korea and India, will continue to grow globally in the region; Vidio for example already edged Netflix and Disney+ in Indonesia and mostly focuses on local or regional content.
Premium AVOD is also expected to significantly increase. Disney and Netflix's moving to an ad-supported tier is already a signal of consumer maturity in SVOD, but with a darkening macro-economic environment and the average consumer purchasing power decreasing, churn is likely to increase. Premium AVOD will therefore play an important role in reducing churn while reducing subscription costs.
Finally, let's consider increasing consumer frustration levels where favorite shows can't be accessed due to a lack of content availability or barriers to entry created by high subscription prices. We should also expect piracy to further increase as more will turn to piracy to watch their favorite content. Pirates will also seize the opportunity to offer broader services that appear genuine and lure consumers away from paying services.
Future Developments
Our industry needs to continue to find innovative ways to reduce churn, attract new consumers and stay relevant beyond just aggregation. Topics such as loyalty (such as rewards, gamification, vouchers, and credits), personalization (such as AI-based recommendation, tagging and tracking, user avatars), social features (such as communities, share with friends and in-show voice and chat) and flywheel (such as e-commerce, games, livestream and literature) all have a key role to play as we collectively evolve to changing consumer behaviors.
It was these themes that Nancy Goldberg, EVP of the Kudelski Group and Chief Marketing and Sales Officer for NAGRA, shared during her APOS interview with Vivek Couto, Executive Director & Co-Founder, at Media Partners Asia.
At NAGRA, our aim is to help today's consumers safely find and access the content they love. This also involves broadening their experience within the home environment to help consumers manage both privacy and their digital lifestyles. NAGRA solutions such as NAGRA Scout, which are designed to protect connected lifestyles, are great examples of complementary services that broaden the operators service portfolio, drive new revenue, and engender loyalty.
NAGRA can also help our customers navigate today's pronounced market challenges, by focusing on consumer behavior. NAGRA can provide hyper personalization through innovative solutions such as Smart Pricing where consumer behavior data is combined with our AI platform to depict a subscriber digital twin. This means changes to their subscription can be trialed and the likely impacts measured ahead of real-world deployment- ensuring churn and revenue can be optimized.
So, was it a good event? Definitely! There are some challenges ahead, but balancing all the conversations I had, my conclusion is that the consumer dynamics and lifestyle in Asia provides a rich playing field in which we can all thrive. For our part, NAGRA stands ready to help our customers with innovative solutions that will support connected lifestyles, address emerging challenges, and explore new opportunities. To continue the conversation, contact us or visit NAGRA for more information.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
29/09/2026
Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...
29/09/2026
Final Cut Camera, the professional filming app for iPhone, receives a major upda...
29/09/2026
RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...
28/09/2026
The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...
28/09/2026
MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...
28/09/2026
ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...
Last week I attended APOS in Singapore, one of the major annual events in the region organized by Media Partners Asia. After the last couple of years attending virtual events, it was so refreshing to be finally back to an in-person event, to meet and discuss with other partners, customers, and industry peers on the future of home entertainment. It was also a great opportunity for me to do a reality check' on my understanding of the current challenges, and what to expect. 
