Last week I attended APOS in Singapore, one of the major annual events in the region organized by Media Partners Asia. After the last couple of years attending virtual events, it was so refreshing to be finally back to an in-person event, to meet and discuss with other partners, customers, and industry peers on the future of home entertainment. It was also a great opportunity for me to do a reality check' on my understanding of the current challenges, and what to expect.
One of the most awakening moments for me was the statement during the panel A Post Pandemic View of Media & Entertainment , and that was Too many players chasing a shrinking monetization pool in a recessionary environment . While it's certainly true that a big storm is brewing, the future is also bright with many opportunities coming out of this challenging time, and this is what we discussed during the two days.
Key Points Round-Up
First, we should expect to see continued consolidation. Panelists cited too many players, SVOD revenues have already peaked, and we now live in an era where macro-economic conditions will make for tough operating environments in which organizations can thrive. If we draw parallels with the music industry, they have experienced service consolidation that enables the same access to content with any service provider. It will therefore be interesting to see if our industry's progressive adoption of the same model will provide aggregated bundles of rival streaming platforms.
Climbing USD currency rates will also make it difficult for operators to keep offering foreign content with stagnating ARPU. So irrespective of consolidation, local content demand, that already accounts for more than 70% of all contents in countries like Japan, Korea and India, will continue to grow globally in the region; Vidio for example already edged Netflix and Disney+ in Indonesia and mostly focuses on local or regional content.
Premium AVOD is also expected to significantly increase. Disney and Netflix's moving to an ad-supported tier is already a signal of consumer maturity in SVOD, but with a darkening macro-economic environment and the average consumer purchasing power decreasing, churn is likely to increase. Premium AVOD will therefore play an important role in reducing churn while reducing subscription costs.
Finally, let's consider increasing consumer frustration levels where favorite shows can't be accessed due to a lack of content availability or barriers to entry created by high subscription prices. We should also expect piracy to further increase as more will turn to piracy to watch their favorite content. Pirates will also seize the opportunity to offer broader services that appear genuine and lure consumers away from paying services.
Future Developments
Our industry needs to continue to find innovative ways to reduce churn, attract new consumers and stay relevant beyond just aggregation. Topics such as loyalty (such as rewards, gamification, vouchers, and credits), personalization (such as AI-based recommendation, tagging and tracking, user avatars), social features (such as communities, share with friends and in-show voice and chat) and flywheel (such as e-commerce, games, livestream and literature) all have a key role to play as we collectively evolve to changing consumer behaviors.
It was these themes that Nancy Goldberg, EVP of the Kudelski Group and Chief Marketing and Sales Officer for NAGRA, shared during her APOS interview with Vivek Couto, Executive Director & Co-Founder, at Media Partners Asia.
At NAGRA, our aim is to help today's consumers safely find and access the content they love. This also involves broadening their experience within the home environment to help consumers manage both privacy and their digital lifestyles. NAGRA solutions such as NAGRA Scout, which are designed to protect connected lifestyles, are great examples of complementary services that broaden the operators service portfolio, drive new revenue, and engender loyalty.
NAGRA can also help our customers navigate today's pronounced market challenges, by focusing on consumer behavior. NAGRA can provide hyper personalization through innovative solutions such as Smart Pricing where consumer behavior data is combined with our AI platform to depict a subscriber digital twin. This means changes to their subscription can be trialed and the likely impacts measured ahead of real-world deployment- ensuring churn and revenue can be optimized.
So, was it a good event? Definitely! There are some challenges ahead, but balancing all the conversations I had, my conclusion is that the consumer dynamics and lifestyle in Asia provides a rich playing field in which we can all thrive. For our part, NAGRA stands ready to help our customers with innovative solutions that will support connected lifestyles, address emerging challenges, and explore new opportunities. To continue the conversation, contact us or visit NAGRA for more information.
Most recent headlines
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
15/12/2025
CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...
15/12/2025
BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
How Rivian s Design Puts Drivers First-And Why That Matters Published on Dec 15, 2025 Categories: Business Solutions
LinkedIn Corporate Communications
Sha...
15/12/2025
Space42 and Cobham Satcom completed the full range of advanced terminals for the...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
15/12/2025
Modern workflows showcase the endless possibilities of generative and agentic AI on PCs.
Of many, some examples include tuning a chatbot to handle product-supp...
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
Last week I attended APOS in Singapore, one of the major annual events in the region organized by Media Partners Asia. After the last couple of years attending virtual events, it was so refreshing to be finally back to an in-person event, to meet and discuss with other partners, customers, and industry peers on the future of home entertainment. It was also a great opportunity for me to do a reality check' on my understanding of the current challenges, and what to expect. 
