Last week I attended APOS in Singapore, one of the major annual events in the region organized by Media Partners Asia. After the last couple of years attending virtual events, it was so refreshing to be finally back to an in-person event, to meet and discuss with other partners, customers, and industry peers on the future of home entertainment. It was also a great opportunity for me to do a reality check' on my understanding of the current challenges, and what to expect.
One of the most awakening moments for me was the statement during the panel A Post Pandemic View of Media & Entertainment , and that was Too many players chasing a shrinking monetization pool in a recessionary environment . While it's certainly true that a big storm is brewing, the future is also bright with many opportunities coming out of this challenging time, and this is what we discussed during the two days.
Key Points Round-Up
First, we should expect to see continued consolidation. Panelists cited too many players, SVOD revenues have already peaked, and we now live in an era where macro-economic conditions will make for tough operating environments in which organizations can thrive. If we draw parallels with the music industry, they have experienced service consolidation that enables the same access to content with any service provider. It will therefore be interesting to see if our industry's progressive adoption of the same model will provide aggregated bundles of rival streaming platforms.
Climbing USD currency rates will also make it difficult for operators to keep offering foreign content with stagnating ARPU. So irrespective of consolidation, local content demand, that already accounts for more than 70% of all contents in countries like Japan, Korea and India, will continue to grow globally in the region; Vidio for example already edged Netflix and Disney+ in Indonesia and mostly focuses on local or regional content.
Premium AVOD is also expected to significantly increase. Disney and Netflix's moving to an ad-supported tier is already a signal of consumer maturity in SVOD, but with a darkening macro-economic environment and the average consumer purchasing power decreasing, churn is likely to increase. Premium AVOD will therefore play an important role in reducing churn while reducing subscription costs.
Finally, let's consider increasing consumer frustration levels where favorite shows can't be accessed due to a lack of content availability or barriers to entry created by high subscription prices. We should also expect piracy to further increase as more will turn to piracy to watch their favorite content. Pirates will also seize the opportunity to offer broader services that appear genuine and lure consumers away from paying services.
Future Developments
Our industry needs to continue to find innovative ways to reduce churn, attract new consumers and stay relevant beyond just aggregation. Topics such as loyalty (such as rewards, gamification, vouchers, and credits), personalization (such as AI-based recommendation, tagging and tracking, user avatars), social features (such as communities, share with friends and in-show voice and chat) and flywheel (such as e-commerce, games, livestream and literature) all have a key role to play as we collectively evolve to changing consumer behaviors.
It was these themes that Nancy Goldberg, EVP of the Kudelski Group and Chief Marketing and Sales Officer for NAGRA, shared during her APOS interview with Vivek Couto, Executive Director & Co-Founder, at Media Partners Asia.
At NAGRA, our aim is to help today's consumers safely find and access the content they love. This also involves broadening their experience within the home environment to help consumers manage both privacy and their digital lifestyles. NAGRA solutions such as NAGRA Scout, which are designed to protect connected lifestyles, are great examples of complementary services that broaden the operators service portfolio, drive new revenue, and engender loyalty.
NAGRA can also help our customers navigate today's pronounced market challenges, by focusing on consumer behavior. NAGRA can provide hyper personalization through innovative solutions such as Smart Pricing where consumer behavior data is combined with our AI platform to depict a subscriber digital twin. This means changes to their subscription can be trialed and the likely impacts measured ahead of real-world deployment- ensuring churn and revenue can be optimized.
So, was it a good event? Definitely! There are some challenges ahead, but balancing all the conversations I had, my conclusion is that the consumer dynamics and lifestyle in Asia provides a rich playing field in which we can all thrive. For our part, NAGRA stands ready to help our customers with innovative solutions that will support connected lifestyles, address emerging challenges, and explore new opportunities. To continue the conversation, contact us or visit NAGRA for more information.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
28/01/2026
28 01 2026 - Media release Screen Australia refreshes Market & Audience approach...
28/01/2026
Boston Conservatory Orchestra Premieres a New Piano Concerto by Peter and Leonar...
27/01/2026
Click for Japanese version
Tokyo, Japan - January 27, 2026 - Akamai Technolo...
27/01/2026
L-R: Jonathan Cuchacovich, Sonia Kennebeck, Alan Fischer, Daeil Kim, Andrew Sta...
27/01/2026
Today, Spotify is proud to support our partner Backline, an industry-leading men...
27/01/2026
With nearly 29 million monthly listeners and clear momentum on Spotify, Net n Ve...
27/01/2026
January 14, 2026
We are proud to share that 25 Ontario, First Gulf's commercial project located just two minutes from our head office, has been recognized ...
27/01/2026
January 22, 2026
First Gulf is excited to share that a full-building lease has been secured at 625 Bronte Rd in Oakville, part of Bronte Station Business Park,...
27/01/2026
January 23, 2026
First Gulf continues to demonstrate its commitment to high-performance, sustainable real estate with 351 King Street East achieving BOMA BEST ...
27/01/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Amagi Media Labs Limited, the only cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monet...
27/01/2026
Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed ...
27/01/2026
The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...
27/01/2026
SipRadius, specialists in secure, low latency media transport, will show the pro AV community its end-to-end solution for high quality content distribution and ...
27/01/2026
Hiltron will highlight the fruits of its 45-plus years of experience in satellite communications system integration and product development at the annual GovSat...
27/01/2026
Klvr will demonstrate how its Charger Pro solution is delivering cost reduction and performance benefits for live entertainment and pro AV markets at ISE 2026 (...
27/01/2026
Amino, a global media technology leader in enterprise video and digital signage, today announced that its Integrated Systems Europe (ISE) 2026 booth (4N700) wil...
27/01/2026
ANI, India's leading news agency and a major content provider across the Asia Pacific region, today announced a significant expansion of its long standing p...
27/01/2026
Independent analysis confirms faster encoding, lower CPU usage, and improved perceptual quality compared to CBR and CRF
VisualOn, a leader in multimedia playba...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
New agreement for uninterrupted UHF connectivity for Australian Defence Force through 2033, With Options Extending to 2041
Luxembourg, January 13, 2026 - Satel...
27/01/2026
Tuesday 27 January 2026
SNL UK creative team expands as Pauli Lovejoy, Annie Ha...
27/01/2026
Back to All News
When It Feels Real, Is It Still a Lie? The Art of Sarah' ...
27/01/2026
Back to All News
That Night premiering on Netflix March 13
Entertainment
27 January 2026
GlobalSpain
Link copied to clipboard
DOWNLOAD THE KEY ART
DOWNLO...
27/01/2026
Back to All News
Netflix Revealed the Future of Mexican Stories Coming in 2026
Entertainment
27 January 2026
GlobalMexico
Link copied to clipboard
Among t...
27/01/2026
Back to All News
Four New Japan Titles Announced for 2026: Viral Hit', On...
27/01/2026
Back to All News
What's Next on Netflix from Japan: Expanding the Possibili...
27/01/2026
AI, graphics and virtual software power new production capabilities...
27/01/2026
RT Supporting the Arts is delighted to support a dynamic programme of cultural events taking place across Ireland this February. From visual art, film, music, ...
26/01/2026
Music videos play a huge part in how fans connect with their favorite songs, but...
26/01/2026
NAIDOC launches 2026 theme 50 Years of Deadly , marks major milestone
25 January, 2026
Media releases
The National NAIDOC Committee has today unveiled its...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Advanced Systems Group (ASG) today announced an exclusive partnership with Nu Studio, the company behind the first modular, portable studio designed for immersi...
26/01/2026
OpenDrives, the leader in high-end video data management and workflow solutions, today announced an add-on investment to its previous funding rounds, led by IAG...
26/01/2026
SmallHD today announced a major update to its award-winning PageOS software, introducing Fleet Control, Portrait Mode, expanded Camera Control features, and Dow...
Last week I attended APOS in Singapore, one of the major annual events in the region organized by Media Partners Asia. After the last couple of years attending virtual events, it was so refreshing to be finally back to an in-person event, to meet and discuss with other partners, customers, and industry peers on the future of home entertainment. It was also a great opportunity for me to do a reality check' on my understanding of the current challenges, and what to expect. 
