Last week I attended APOS in Singapore, one of the major annual events in the region organized by Media Partners Asia. After the last couple of years attending virtual events, it was so refreshing to be finally back to an in-person event, to meet and discuss with other partners, customers, and industry peers on the future of home entertainment. It was also a great opportunity for me to do a reality check' on my understanding of the current challenges, and what to expect.
One of the most awakening moments for me was the statement during the panel A Post Pandemic View of Media & Entertainment , and that was Too many players chasing a shrinking monetization pool in a recessionary environment . While it's certainly true that a big storm is brewing, the future is also bright with many opportunities coming out of this challenging time, and this is what we discussed during the two days.
Key Points Round-Up
First, we should expect to see continued consolidation. Panelists cited too many players, SVOD revenues have already peaked, and we now live in an era where macro-economic conditions will make for tough operating environments in which organizations can thrive. If we draw parallels with the music industry, they have experienced service consolidation that enables the same access to content with any service provider. It will therefore be interesting to see if our industry's progressive adoption of the same model will provide aggregated bundles of rival streaming platforms.
Climbing USD currency rates will also make it difficult for operators to keep offering foreign content with stagnating ARPU. So irrespective of consolidation, local content demand, that already accounts for more than 70% of all contents in countries like Japan, Korea and India, will continue to grow globally in the region; Vidio for example already edged Netflix and Disney+ in Indonesia and mostly focuses on local or regional content.
Premium AVOD is also expected to significantly increase. Disney and Netflix's moving to an ad-supported tier is already a signal of consumer maturity in SVOD, but with a darkening macro-economic environment and the average consumer purchasing power decreasing, churn is likely to increase. Premium AVOD will therefore play an important role in reducing churn while reducing subscription costs.
Finally, let's consider increasing consumer frustration levels where favorite shows can't be accessed due to a lack of content availability or barriers to entry created by high subscription prices. We should also expect piracy to further increase as more will turn to piracy to watch their favorite content. Pirates will also seize the opportunity to offer broader services that appear genuine and lure consumers away from paying services.
Future Developments
Our industry needs to continue to find innovative ways to reduce churn, attract new consumers and stay relevant beyond just aggregation. Topics such as loyalty (such as rewards, gamification, vouchers, and credits), personalization (such as AI-based recommendation, tagging and tracking, user avatars), social features (such as communities, share with friends and in-show voice and chat) and flywheel (such as e-commerce, games, livestream and literature) all have a key role to play as we collectively evolve to changing consumer behaviors.
It was these themes that Nancy Goldberg, EVP of the Kudelski Group and Chief Marketing and Sales Officer for NAGRA, shared during her APOS interview with Vivek Couto, Executive Director & Co-Founder, at Media Partners Asia.
At NAGRA, our aim is to help today's consumers safely find and access the content they love. This also involves broadening their experience within the home environment to help consumers manage both privacy and their digital lifestyles. NAGRA solutions such as NAGRA Scout, which are designed to protect connected lifestyles, are great examples of complementary services that broaden the operators service portfolio, drive new revenue, and engender loyalty.
NAGRA can also help our customers navigate today's pronounced market challenges, by focusing on consumer behavior. NAGRA can provide hyper personalization through innovative solutions such as Smart Pricing where consumer behavior data is combined with our AI platform to depict a subscriber digital twin. This means changes to their subscription can be trialed and the likely impacts measured ahead of real-world deployment- ensuring churn and revenue can be optimized.
So, was it a good event? Definitely! There are some challenges ahead, but balancing all the conversations I had, my conclusion is that the consumer dynamics and lifestyle in Asia provides a rich playing field in which we can all thrive. For our part, NAGRA stands ready to help our customers with innovative solutions that will support connected lifestyles, address emerging challenges, and explore new opportunities. To continue the conversation, contact us or visit NAGRA for more information.
Most recent headlines
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
Last week I attended APOS in Singapore, one of the major annual events in the region organized by Media Partners Asia. After the last couple of years attending virtual events, it was so refreshing to be finally back to an in-person event, to meet and discuss with other partners, customers, and industry peers on the future of home entertainment. It was also a great opportunity for me to do a reality check' on my understanding of the current challenges, and what to expect. 
