Beyond Golf: PGA of America, Ko-Mar Productions Offer Clients a Customizable Production Studio

The 4,000-sq.-ft. space in Frisco, TX, has produced live and packaged programming for the Big 12 Conference, Dallas Stars, Major League Rugby

The PGA of America's two-year-old production studio inside its sprawling Frisco, TX, headquarters has evolved from golf-specific projects to a variety of entertainment events and sports, including football, basketball, hockey, and rugby.

We compare it to a WeWork' space: clients can customize and build it to be their own or utilize the pre-created empty box' and manage the existing systems to produce their television content, says Casey Morton, senior director, global media, production and wagering, PGA of America.

The golf pros' organization and West Palm Beach, FL-based Ko-Mar Productions have used the 4,000-sq.-ft. studio to produce videos and live and pre-packaged content, such as the Big 12 Conference's Inside the 12 show, athlete-driven content for PlayersTV, and remote productions for ESPN and T-Mobile in conjunction with upcoming PGA Championships.

Over the past two years, the PGA of America and Ko-Mar Productions have executed a college-draft show for Major League Rugby, Conference USA's annual football media day, and Dallas Stars pre/postgame shows, among other types of content and programming initiatives.

PGA of America and Ko-Mar Productions have produced Big 12 Conference's Inside the 12 show out of the Frisco, TX, studio. (Photos: PGA of America)Although the primary focus with the studio is sports-related content - other partners have included The Heisman Trophy Trust, 2K Sports, and NBC Golf Channel - the studio can handle any production requirements.

The PGA of America and Ko-Mar Productions have shared a decades-long partnership. [Ko-Mar] has developed a wealth of content over the years, which has been instrumental in serving our members and growing the game, Morton notes, adding, Having worked with world-class athletes and organizations across multiple sports and television networks, Ko-Mar is able to provide a best-in-class experience to any client they service.

The original idea was to create a production studio at the 660-acre PGA of America campus, effectively establishing what Morton describes as an environment attractive for third-party use but also enhances the efficiency of our championship operations. Also, he adds, centralizing the home production team would minimize travel to remote championship sites.

The studio, which was integrated into the buildout of the PGA of America offices, had three essential goals, according to Morton: amplify the stories of the organization's golf professionals through video, audio, and social media; maximize connection of PGA of America's many events and championships hosted at the Frisco campus; and produce incremental revenue by inviting the metro-Dallas sports-production community to produce programming and additional content on days that the facility would otherwise be dark.

Morton describes the studio as primarily a Ross Video house. Still, the space's flexibility makes it a unique purple unicorn in the broadcast landscape and allows the PGA of America and Ko-Mar to scale the setup precisely to the client's specific needs as opposed to more-traditional broadcast models.

To consistently deliver a best-in-class experience, he adds, we commit to annual upgrades of both our physical space and equipment.

In constructing the studio, the PGA of America worked with Safari Solutions and its COO Carl Van Dusen.Besides Ross, technology integrated throughout the studio is provided by Samsung, Yamaha, Clear-Com, Vinten, Belden, NEP, Haivision, Blackmagic, Sony, MultiDyne, Panasonic, and AJA.

LINK:	https://www.sportsvideo.org/2026/04/07/beyond-golf-pga-of-america-ko-m...
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