
Grass Valley has announced the Future Playmakers Program, a global initiative to support students pursuing careers in sports production and media technology. The program launches ahead of NAB Show.
The program combines scholarships, hands-on learning, technology access, and partnerships with higher education institutions. Grass Valley will select up to 10 students annually from participating partner institutions.
Developing the next generation of talent is critical to the future of our industry, says Jon Wilson, CEO, Grass Valley. The Future Playmakers Program is about giving students real access to the tools, workflows, and experiences that define modern live production, while strengthening our partnerships with the institutions shaping that future workforce.
Selected students will receive financial support and access to the Grass Valley Montreal Technology Experience, which includes a factory tour, hands-on demonstrations of cameras, production switchers, AMPP, and orchestration solutions, live production workflow sessions, and access to industry experts.
The industry is evolving quickly, and there is a clear need for talent that understands both production and technology, says Greg Doggett, Vice President of Sales, NAM Sports, Grass Valley. This program is designed to give students that exposure early, while helping higher education institutions build programs that reflect how live production operates today and gaining important exposure to where the industry is headed.
Participating institutions receive scholarship opportunities, industry visibility, and collaboration with Grass Valley through technology alignment and program engagement. The program is open to higher education institutions with broadcast and live production programs. Grass Valley says it will announce participating institutions as the program expands.
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