
VSN announced the appointment of Aar n L pez as Managing Director a few weeks ago. The company incorporated an executive with vast experience within the company, as well as a deep knowledge of the sector. After these first weeks in charge, we asked Aar n L pez about the main challenges that VSN must face in the future and the opportunities opened by the Broadcast and Media vertical of Valsoft Corporation.
How has the company changed since you joined?
Aar n L pez: First, I want to thank all the people who supported me and trusted me for this new role, I'm feeling the pressure and responsibility and I'll do my best. Answering the question, I can say VSN has significantly changed in the past ten years since I joined. I can't highlight one specific area that changed or improved a lot, as I think the entire company improved daily.
For example, we didn't have 24/7 client support ten years ago. All our products were desktop based and now are web-based. We didn't have any professional certification and now we have several such as ISO9001 or 27001 Quality and data security. Another example; we were implementing 20-30 projects per year and now we are deploying more than 100 per year. Our technology is in more than 100 countries, and we attend to and support more than 200 clients worldwide. Summarizing, I'll say that the company is different in size, methodology, product, and customers, and, in the end, in every aspect from when I joined.
You've been working as COO since 2014, What has changed in the day-to-day management?
Aar n L pez: Transparency and trust with all employees. In the past, we told all the employees and managers what to do daily without any data, context or explaining why we were doing things that way. Now, we have changed the approach, avoiding telling them what to do and giving them enough context, direction and strategy for the company and, thanks to that, they can make the best decision on their own. Let's say now they can understand the why and then make our vision possible.
Some might be afraid to make mistakes, but we always tell them that the mistakes are to learn. With those lessons, the company will be stronger. The errors are not from one person; they are from the team, from the entire company. If there was a mistake, it was because the context was wrong, and we need to improve some processes. Or maybe the strategy was not clear enough. But it's never because an individual employee fails.
To accomplish this, all the employees receive all the data and context frequently. For example, we are doing a monthly call with all employees in the company, sharing the financial status, strategy and goals. We also resolve all the doubts they can have during these sessions. Now, the entire company is focused, responsible and participating in the vision for the coming VSN.
Which are the main future challenges for the company?
Aar n L pez: Speed and scale up the business. With speed, I mean that the current society wants everything immediately, and in this competitive industry, you must be the first to have a feature, to deploy a system, etc. For this reason, we modified our products to make them more flexible and extensible. In this way, we are committing to parametrization for our customers but in the fastest way.
In addition, we want to be able to deliver our technology to more customers. For this reason, we must scale up our internal resources, business, and processes to deliver more projects per year. One solution could be to offer all our solutions on-cloud in an easy and fastest way, but without losing any benefit. We are doing it with our VSNCrea cloud initiative. Now, any company can use our VSNCrea platform as a service hosted by us, but also manage their media files on the cloud, or on-premises in a hybrid mode. The customer can choose between these two options, and we are extremely happy with this innovative project.
Another important topic is security. We are investing a lot in this matter; we want to transmit to our customers that with VSN their data is safe and secure.
How do you manage to be aware of everything that's happening around the company?
Aar n L pez: Relying on the team we have. I have been working with most of them for at least five to eight years and I trust them. I know they will come to me when they need me. Our synchronization is crazy. Sometimes, it's even a bit scary and rare, because before I ask for something, it's in my inbox. I'm always joking with them about stopping reading my mind.
I'm thrilled to have them on board because they know how I think and how things should be done. We just need a 30 min call every week with each of them to update the status of each company's area. We just need this short time because all the data and information are centralized and shared with the rest. This way, we can see the daily evolution of the business from Tech, Customer Care, Sales, Marketing
It has been more than a year since Valsoft Corporation acquired VSN, how was the process of integration?
Aar n L pez: It was inspiring and refreshing. After ten years of doing things in a specific way, when an outsider appears, teaches and shows you how to do it differently, it's a change gamer. Now we are seeing the company as if we never saw it before, with immense growth potential. Let me add here, that after we finished the process of integration past January, we are now seeing the results and they are exceeding all our expectations. We never imagined where we are today.
In the last months several companies arrived in the Broadcast & Media portfolio, like Woody and M&I, what opportunities do they bring on?
Aar n L pez:We are increasing the Media and Broadcast vertical companies as a Group. Thanks to that, we can deliver better products and solutions for our customers. For
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
17/09/2025
Tech Focus: Audio Training, Part 2 - Manufacturers Offer Extensive Online Learni...
17/09/2025
Tech Focus: Audio Training, Part 1 - A1 Shortage Remains a Major-League Challeng...
17/09/2025
It was the ultimate convergence of pop culture and literary prestige: Last night, Dua Lipa brought her Service95 Book Club podcast to the stage for a special li...
17/09/2025
During August, streaming's share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, accounting for 25% of TV viewing.
Discl...
17/09/2025
CYPRESS, Calif. FOR-A America has named Jo Aun as senior manager of product engineering, a new role responsible for guiding the planning, development and rollou...
17/09/2025
PlayBox Neo, in partnership with CIS Group, a leading provider of media and broadcast technology solutions, has successfully deployed PlayBox Neo's Dual Cha...
17/09/2025
In a relationship that mirrors societal advances in sustainability, Brightline Lighting and the Federal Energy Regulatory Commission (FERC) Headquarters have en...
17/09/2025
Clear-Com is proud to support the world-class productions of Alley Theatre, one of the oldest and largest nonprofit resident theatres in the United States. With...
17/09/2025
Arch Platform Technologies (www.archpt.io), a pioneer in automated, scalable cloud infrastructure for high-performance workflows, today announced a Strategic Co...
17/09/2025
Over 300 selected decision-makers from start-ups, corporates, and VC funds worldwide will gather for the third edition of the event, united by a single goal: to...
17/09/2025
Telestream, a global leader in media workflow technologies, is excited to announce that its flagship Vantage platform and its next-generation AI capabilities re...
17/09/2025
Mediagenix, a global leader in smart content solutions that profitably connect the right content to the right audience, proudly announces its three Best of Show...
17/09/2025
In a move to further establish a firm foothold across South East Asia, PlayBox Neo, the well-respected name in broadcast playout and channel branding, has appoi...
17/09/2025
Wisycom, a global leader in advanced wireless audio solutions, announced two major wireless solutions at IBC 2025 (Stand 8.D30). This includes the Portable RF-o...
17/09/2025
Six Berklee Alumni Win Emmy Awards The recipients were recognized for their contributions to acclaimed programs Severance, The Studio, The Penguin, SNL50: The...
17/09/2025
Applications Open for Berklee in Santo Domingo The weeklong contemporary music program will run January 5-10, 2026.
By
Colette Greenstein
September 17, 2025
...
17/09/2025
Ukrainian Students Find Creative Consonance' at Berklee Valencia Through ELIA's UAx Platform, six students from Kyiv joined Berklee Valencia for a week...
17/09/2025
Earlier this year Avid announced Kenna Hilburn as its new senior vice president of product. Recently Hilburn was promoted to Avids new Chief Product Officer, su...
17/09/2025
Transatlantic collaboration combines experience and agility to drive innovation in network design and delivery
Luxembourg, September 16, 2025 - SES, a leading ...
17/09/2025
NEW YORK Madhive has announced that the Fox Television Stations have joined its Live Sports Marketplace....
17/09/2025
SYRACUSE, N.Y. Sony Electronics has announced that it is partnering with the Newhouse School at Syracuse University to provide state-of-the-art equipment, hands...
17/09/2025
SAN JOSE, Calif. Roku has announced that the first smart projector using its Roku TV operating system, the Aurzen Roku TV Smart Projector D1R Cube, is now avail...
17/09/2025
Wednesday 17 September 2025
UK artists capture icons of stage and screen, inclu...
17/09/2025
Jo Returns to FOR-A as Senior Manager of Product Management and Engineering...
17/09/2025
For the Moon Safari anniversary tour, AIR opened the doors to their backstage. Just a few hours before the Paris concert, DPA met with two key figures of the te...
17/09/2025
Auditions will be held in Dublin, Cork and Galway
The County Parade returns f...
16/09/2025
SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPNThe UConn grad rose from ESPN's mailroom to become one of its most valuable ops leadersBy Bran...
16/09/2025
Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amst...
16/09/2025
Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam By SVG Staff
Friday, September 12, 2025 - 17:00
Print This Story
The SVG Europe and ...
16/09/2025
Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam By SVG Staff
Saturday, September 13, 2025 - 17:00
Print This Story
The SVG Europe and...
16/09/2025
Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam By SVG Staff
Sunday, September 14, 2025 - 17:00
Print This Story
The SVG Europe and ...
16/09/2025
Amazon Prime Video Picks Up Four Hours of Early-Round Masters Coverage in 2026 By Jason Dachman, Editorial Director, U.S.
Tuesday, September 16, 2025 - 10:15...
16/09/2025
VERSANT Inks Deal for League One Volleyball as Women's Sports Rights Slate G...
16/09/2025
ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising C...
16/09/2025
IBC 2025 in Review: SVG Europe's Full Collection of Video Interviews From th...
16/09/2025
Hace una d cada, la m sica latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye m s de una cuarta parte (27%) de toda la ...
16/09/2025
A decade ago, Latin music made up just 8% of global Spotify streams. Today, it a...
16/09/2025
Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing...
16/09/2025
At DSEI 2025, James Dunne of L3Harris Maritime UK chaired a panel on aligning the supply chain to the warfighter, where leaders discussed modernising support fo...
16/09/2025
Calrec has strengthened its collaboration with audio metering expert RTW by integrating RTW's new TMxCore metering platform across its full range of Argo IP...
16/09/2025
College Football Scores Top Telecast in August with 16M+ Viewers on FOX, Followe...
16/09/2025
Collaboration marks the first SSP integration of Gracenote IDs, enabling show-le...
16/09/2025
AMSTERDAM The organizers of IBC2025 are reporting that 43,858 visitors from more than 170 countries attended the event, which had more than 1,300 exhibitors and...
16/09/2025
Wooden Camera announces the release of its new Accessory Collection for the FUJIFILM GFX ETERNA 55. The highlights of this collection include vital power soluti...
16/09/2025
Anton/Bauer, a leading manufacturer of mobile power solutions for broadcast and cinematic equipment, has announced the launch of Anton/Bauer Fleet Management, a...
16/09/2025
Teradek, a leading provider of video transmission and live production solutions, today announced the launch of Prism Jetpack, a groundbreaking 5G video contribu...
16/09/2025
Astera, the leader in wireless LED lighting solutions, announces the ultra-versatile SolaBulb. Building on the success of the Astera bulb family, SolaBulb intro...
16/09/2025
As the world gathered at TED2025 to explore the provocative theme "Humanity Reimagined", Clear-Com , supported by NETGEAR networking infrastructure, delivered f...