VSN announced the appointment of Aar n L pez as Managing Director a few weeks ago. The company incorporated an executive with vast experience within the company, as well as a deep knowledge of the sector. After these first weeks in charge, we asked Aar n L pez about the main challenges that VSN must face in the future and the opportunities opened by the Broadcast and Media vertical of Valsoft Corporation.
How has the company changed since you joined?
Aar n L pez: First, I want to thank all the people who supported me and trusted me for this new role, I'm feeling the pressure and responsibility and I'll do my best. Answering the question, I can say VSN has significantly changed in the past ten years since I joined. I can't highlight one specific area that changed or improved a lot, as I think the entire company improved daily.
For example, we didn't have 24/7 client support ten years ago. All our products were desktop based and now are web-based. We didn't have any professional certification and now we have several such as ISO9001 or 27001 Quality and data security. Another example; we were implementing 20-30 projects per year and now we are deploying more than 100 per year. Our technology is in more than 100 countries, and we attend to and support more than 200 clients worldwide. Summarizing, I'll say that the company is different in size, methodology, product, and customers, and, in the end, in every aspect from when I joined.
You've been working as COO since 2014, What has changed in the day-to-day management?
Aar n L pez: Transparency and trust with all employees. In the past, we told all the employees and managers what to do daily without any data, context or explaining why we were doing things that way. Now, we have changed the approach, avoiding telling them what to do and giving them enough context, direction and strategy for the company and, thanks to that, they can make the best decision on their own. Let's say now they can understand the why and then make our vision possible.
Some might be afraid to make mistakes, but we always tell them that the mistakes are to learn. With those lessons, the company will be stronger. The errors are not from one person; they are from the team, from the entire company. If there was a mistake, it was because the context was wrong, and we need to improve some processes. Or maybe the strategy was not clear enough. But it's never because an individual employee fails.
To accomplish this, all the employees receive all the data and context frequently. For example, we are doing a monthly call with all employees in the company, sharing the financial status, strategy and goals. We also resolve all the doubts they can have during these sessions. Now, the entire company is focused, responsible and participating in the vision for the coming VSN.
Which are the main future challenges for the company?
Aar n L pez: Speed and scale up the business. With speed, I mean that the current society wants everything immediately, and in this competitive industry, you must be the first to have a feature, to deploy a system, etc. For this reason, we modified our products to make them more flexible and extensible. In this way, we are committing to parametrization for our customers but in the fastest way.
In addition, we want to be able to deliver our technology to more customers. For this reason, we must scale up our internal resources, business, and processes to deliver more projects per year. One solution could be to offer all our solutions on-cloud in an easy and fastest way, but without losing any benefit. We are doing it with our VSNCrea cloud initiative. Now, any company can use our VSNCrea platform as a service hosted by us, but also manage their media files on the cloud, or on-premises in a hybrid mode. The customer can choose between these two options, and we are extremely happy with this innovative project.
Another important topic is security. We are investing a lot in this matter; we want to transmit to our customers that with VSN their data is safe and secure.
How do you manage to be aware of everything that's happening around the company?
Aar n L pez: Relying on the team we have. I have been working with most of them for at least five to eight years and I trust them. I know they will come to me when they need me. Our synchronization is crazy. Sometimes, it's even a bit scary and rare, because before I ask for something, it's in my inbox. I'm always joking with them about stopping reading my mind.
I'm thrilled to have them on board because they know how I think and how things should be done. We just need a 30 min call every week with each of them to update the status of each company's area. We just need this short time because all the data and information are centralized and shared with the rest. This way, we can see the daily evolution of the business from Tech, Customer Care, Sales, Marketing
It has been more than a year since Valsoft Corporation acquired VSN, how was the process of integration?
Aar n L pez: It was inspiring and refreshing. After ten years of doing things in a specific way, when an outsider appears, teaches and shows you how to do it differently, it's a change gamer. Now we are seeing the company as if we never saw it before, with immense growth potential. Let me add here, that after we finished the process of integration past January, we are now seeing the results and they are exceeding all our expectations. We never imagined where we are today.
In the last months several companies arrived in the Broadcast & Media portfolio, like Woody and M&I, what opportunities do they bring on?
Aar n L pez:We are increasing the Media and Broadcast vertical companies as a Group. Thanks to that, we can deliver better products and solutions for our customers. For
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
08/05/2026
Nine Alumni Nominated for Tony Awards More than 20 alumni contributed to this year's Tony-nominated productions.
May 7, 2026
By
Tori Donahue
Boston Co...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Liberty University on why broadcast technology isn't just a technical invest...
08/05/2026
COW Jobs: UGC, On-Camera Video Content
Brie Clayton May 7, 2026
0 Comments
UGC, On-Camera Video Content
April 17, 2026Documentary Editor - US,......
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
VSN announced the appointment of Aar n L pez as Managing Director a few weeks ago. The company incorporated an executive with vast experience within the company, as well as a deep knowledge of the sector. After these first weeks in charge, we asked Aar n L pez about the main challenges that VSN must face in the future and the opportunities opened by the Broadcast and Media vertical of Valsoft Corporation. 
