VSN announced the appointment of Aar n L pez as Managing Director a few weeks ago. The company incorporated an executive with vast experience within the company, as well as a deep knowledge of the sector. After these first weeks in charge, we asked Aar n L pez about the main challenges that VSN must face in the future and the opportunities opened by the Broadcast and Media vertical of Valsoft Corporation.
How has the company changed since you joined?
Aar n L pez: First, I want to thank all the people who supported me and trusted me for this new role, I'm feeling the pressure and responsibility and I'll do my best. Answering the question, I can say VSN has significantly changed in the past ten years since I joined. I can't highlight one specific area that changed or improved a lot, as I think the entire company improved daily.
For example, we didn't have 24/7 client support ten years ago. All our products were desktop based and now are web-based. We didn't have any professional certification and now we have several such as ISO9001 or 27001 Quality and data security. Another example; we were implementing 20-30 projects per year and now we are deploying more than 100 per year. Our technology is in more than 100 countries, and we attend to and support more than 200 clients worldwide. Summarizing, I'll say that the company is different in size, methodology, product, and customers, and, in the end, in every aspect from when I joined.
You've been working as COO since 2014, What has changed in the day-to-day management?
Aar n L pez: Transparency and trust with all employees. In the past, we told all the employees and managers what to do daily without any data, context or explaining why we were doing things that way. Now, we have changed the approach, avoiding telling them what to do and giving them enough context, direction and strategy for the company and, thanks to that, they can make the best decision on their own. Let's say now they can understand the why and then make our vision possible.
Some might be afraid to make mistakes, but we always tell them that the mistakes are to learn. With those lessons, the company will be stronger. The errors are not from one person; they are from the team, from the entire company. If there was a mistake, it was because the context was wrong, and we need to improve some processes. Or maybe the strategy was not clear enough. But it's never because an individual employee fails.
To accomplish this, all the employees receive all the data and context frequently. For example, we are doing a monthly call with all employees in the company, sharing the financial status, strategy and goals. We also resolve all the doubts they can have during these sessions. Now, the entire company is focused, responsible and participating in the vision for the coming VSN.
Which are the main future challenges for the company?
Aar n L pez: Speed and scale up the business. With speed, I mean that the current society wants everything immediately, and in this competitive industry, you must be the first to have a feature, to deploy a system, etc. For this reason, we modified our products to make them more flexible and extensible. In this way, we are committing to parametrization for our customers but in the fastest way.
In addition, we want to be able to deliver our technology to more customers. For this reason, we must scale up our internal resources, business, and processes to deliver more projects per year. One solution could be to offer all our solutions on-cloud in an easy and fastest way, but without losing any benefit. We are doing it with our VSNCrea cloud initiative. Now, any company can use our VSNCrea platform as a service hosted by us, but also manage their media files on the cloud, or on-premises in a hybrid mode. The customer can choose between these two options, and we are extremely happy with this innovative project.
Another important topic is security. We are investing a lot in this matter; we want to transmit to our customers that with VSN their data is safe and secure.
How do you manage to be aware of everything that's happening around the company?
Aar n L pez: Relying on the team we have. I have been working with most of them for at least five to eight years and I trust them. I know they will come to me when they need me. Our synchronization is crazy. Sometimes, it's even a bit scary and rare, because before I ask for something, it's in my inbox. I'm always joking with them about stopping reading my mind.
I'm thrilled to have them on board because they know how I think and how things should be done. We just need a 30 min call every week with each of them to update the status of each company's area. We just need this short time because all the data and information are centralized and shared with the rest. This way, we can see the daily evolution of the business from Tech, Customer Care, Sales, Marketing
It has been more than a year since Valsoft Corporation acquired VSN, how was the process of integration?
Aar n L pez: It was inspiring and refreshing. After ten years of doing things in a specific way, when an outsider appears, teaches and shows you how to do it differently, it's a change gamer. Now we are seeing the company as if we never saw it before, with immense growth potential. Let me add here, that after we finished the process of integration past January, we are now seeing the results and they are exceeding all our expectations. We never imagined where we are today.
In the last months several companies arrived in the Broadcast & Media portfolio, like Woody and M&I, what opportunities do they bring on?
Aar n L pez:We are increasing the Media and Broadcast vertical companies as a Group. Thanks to that, we can deliver better products and solutions for our customers. For
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
VSN announced the appointment of Aar n L pez as Managing Director a few weeks ago. The company incorporated an executive with vast experience within the company, as well as a deep knowledge of the sector. After these first weeks in charge, we asked Aar n L pez about the main challenges that VSN must face in the future and the opportunities opened by the Broadcast and Media vertical of Valsoft Corporation. 
