VSN announced the appointment of Aar n L pez as Managing Director a few weeks ago. The company incorporated an executive with vast experience within the company, as well as a deep knowledge of the sector. After these first weeks in charge, we asked Aar n L pez about the main challenges that VSN must face in the future and the opportunities opened by the Broadcast and Media vertical of Valsoft Corporation.
How has the company changed since you joined?
Aar n L pez: First, I want to thank all the people who supported me and trusted me for this new role, I'm feeling the pressure and responsibility and I'll do my best. Answering the question, I can say VSN has significantly changed in the past ten years since I joined. I can't highlight one specific area that changed or improved a lot, as I think the entire company improved daily.
For example, we didn't have 24/7 client support ten years ago. All our products were desktop based and now are web-based. We didn't have any professional certification and now we have several such as ISO9001 or 27001 Quality and data security. Another example; we were implementing 20-30 projects per year and now we are deploying more than 100 per year. Our technology is in more than 100 countries, and we attend to and support more than 200 clients worldwide. Summarizing, I'll say that the company is different in size, methodology, product, and customers, and, in the end, in every aspect from when I joined.
You've been working as COO since 2014, What has changed in the day-to-day management?
Aar n L pez: Transparency and trust with all employees. In the past, we told all the employees and managers what to do daily without any data, context or explaining why we were doing things that way. Now, we have changed the approach, avoiding telling them what to do and giving them enough context, direction and strategy for the company and, thanks to that, they can make the best decision on their own. Let's say now they can understand the why and then make our vision possible.
Some might be afraid to make mistakes, but we always tell them that the mistakes are to learn. With those lessons, the company will be stronger. The errors are not from one person; they are from the team, from the entire company. If there was a mistake, it was because the context was wrong, and we need to improve some processes. Or maybe the strategy was not clear enough. But it's never because an individual employee fails.
To accomplish this, all the employees receive all the data and context frequently. For example, we are doing a monthly call with all employees in the company, sharing the financial status, strategy and goals. We also resolve all the doubts they can have during these sessions. Now, the entire company is focused, responsible and participating in the vision for the coming VSN.
Which are the main future challenges for the company?
Aar n L pez: Speed and scale up the business. With speed, I mean that the current society wants everything immediately, and in this competitive industry, you must be the first to have a feature, to deploy a system, etc. For this reason, we modified our products to make them more flexible and extensible. In this way, we are committing to parametrization for our customers but in the fastest way.
In addition, we want to be able to deliver our technology to more customers. For this reason, we must scale up our internal resources, business, and processes to deliver more projects per year. One solution could be to offer all our solutions on-cloud in an easy and fastest way, but without losing any benefit. We are doing it with our VSNCrea cloud initiative. Now, any company can use our VSNCrea platform as a service hosted by us, but also manage their media files on the cloud, or on-premises in a hybrid mode. The customer can choose between these two options, and we are extremely happy with this innovative project.
Another important topic is security. We are investing a lot in this matter; we want to transmit to our customers that with VSN their data is safe and secure.
How do you manage to be aware of everything that's happening around the company?
Aar n L pez: Relying on the team we have. I have been working with most of them for at least five to eight years and I trust them. I know they will come to me when they need me. Our synchronization is crazy. Sometimes, it's even a bit scary and rare, because before I ask for something, it's in my inbox. I'm always joking with them about stopping reading my mind.
I'm thrilled to have them on board because they know how I think and how things should be done. We just need a 30 min call every week with each of them to update the status of each company's area. We just need this short time because all the data and information are centralized and shared with the rest. This way, we can see the daily evolution of the business from Tech, Customer Care, Sales, Marketing
It has been more than a year since Valsoft Corporation acquired VSN, how was the process of integration?
Aar n L pez: It was inspiring and refreshing. After ten years of doing things in a specific way, when an outsider appears, teaches and shows you how to do it differently, it's a change gamer. Now we are seeing the company as if we never saw it before, with immense growth potential. Let me add here, that after we finished the process of integration past January, we are now seeing the results and they are exceeding all our expectations. We never imagined where we are today.
In the last months several companies arrived in the Broadcast & Media portfolio, like Woody and M&I, what opportunities do they bring on?
Aar n L pez:We are increasing the Media and Broadcast vertical companies as a Group. Thanks to that, we can deliver better products and solutions for our customers. For
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
VSN announced the appointment of Aar n L pez as Managing Director a few weeks ago. The company incorporated an executive with vast experience within the company, as well as a deep knowledge of the sector. After these first weeks in charge, we asked Aar n L pez about the main challenges that VSN must face in the future and the opportunities opened by the Broadcast and Media vertical of Valsoft Corporation. 
