Rick Young, SVP head of global products at LTN, explains the importance of innovation in driving audience growth strategies
By Contributor
Published: July 17, 2024 Updated: July 19, 2024
Rick Young, SVP head of global products at LTN, explains the importance of innovation in driving audience growth strategies
target=_blank title=Share on LinkedIn class=share-linkedin> Rick Young, SVP head of global products at LTN, explains the importance of innovation in driving audience growth strategies
https://www.tvbeurope.com/features/opinion-powering-digital-linear-channel-creation-in-the-fast-era title=Share via Email class=share-email>
A major challenge for media companies is discovering ways to efficiently and affordably deliver new channels or new versions of existing channels without significantly increasing headcount or investing in new technology.
Major broadcasters, sports networks, and streaming platforms understand the need to scale their live channel offering to engage new audiences amid intense competition and growing consumer choice. The difficulty is trying to rightsize the cost of creating a new digital linear channel against the expected revenue returns from highly segmented audiences. Simply experimenting in the digital arena doesn't cut it anymore. Ambitious players need to see genuine revenue generation across all traditional linear and digital products to meet profitability targets and achieve sustainable business growth.
Media companies know that live is the most compelling and valuable flavour of content. Live content draws viewers onto new platforms - recent Kantar research showed that soccer drove 51 per cent of SVoD sign-ups in Europe in Q3 2023. Traditional media organisations and digital-native players seek ways to make digital and FAST platforms the home for their live events and linear channel experiences. One reality remains clear: Media organisations need their new digital-first channels to engage the widest audience possible with fresh, live content. Robust IP-based technology, global reach, and the power of automation enable them to do that cost-efficiently and at scale.
Staying ahead to ensure success on FAST platforms Viewer expectations are constantly shifting. Today's audiences, particularly digital-native viewers, are looking for fresh, live, and relevant content experiences on new platforms and devices, including FAST platforms. We need to move past the long-held perception of FAST as a secondary viewing option best-suited to archived content and niche programming - times have changed. Media companies need to create more compelling content propositions to attract the scale of audiences required on FAST platforms to increase revenue. Beyond integrating more live and high-value programming to increase viewer engagement, content owners also need more cost-effective ways of iterating, experimenting, and doubling down on winning formulas. That could mean launching a new digital linear channel tomorrow and replacing it with several different iterations in a matter of weeks.
Meanwhile, keeping up with a complex and rapidly expanding digital distribution landscape takes a lot of work. While facilitating seamless distribution to all of the most well-established FAST platforms, such as Samsung TV Plus, Pluto TV, and Tubi, is vital, content providers also need the toolkit to deliver their digital linear channels to various downstream traditional platforms, including MVPDs, vMVPDs, and broadcast stations where significant viewership remains. Media businesses and platform operators are looking for connective tissue to help bring channels originally destined for FAST to broader horizons and more traditional endpoints. We're also seeing channels initially designed for more traditional platforms evolving their business model toward a targeted FAST approach. Using automated playout and IP-based distribution technologies simplifies these processes and makes them more cost efficient, helping media companies manage ecosystem complexity and scale without high costs.
Taking your live linear channel to new levels Broadcasters can champion intelligent, reliable, digital-first playout systems with built-in automation to seamlessly create new digital linear channels, increasing speed-to-market, integrating high-value live sports and news programming, and supporting custom ad triggering for multi-platform monetisation.
We all know that live sports, news, and events draw in viewers at scale and attract advertisers. Localised content experiences are also fundamental ingredients for building a compelling FAST offering. Regionally tailored news coverage, local sports, weather, and entertainment programming deepen audience engagement and reduce platform churn. The good news is that cost efficiently bringing high-value live and local content to FAST platforms isn't as complicated as you may think. Powered by advances in automation and intelligent IP distribution, broadcasters can take a primary linear channel and seamlessly spin up secondary and tertiary tracks for FAST distribution - engaging audiences with live and local news, sports, or other high-value live content while sidestepping the typical costs and headcount increases associated with scaling your channel offering.
Automation drives digital revenue growth Automation is essential to driving operational efficiencies and achieving cost optimisation for media businesses. Reducing the time and human effort spent on non-value-added tasks opens up resources to invest in creativity and audience experiences. Incorporating an integrated IP ecosystem approach that harnesses automation to fuel powerful channel creation, customisation, and monetisation capabilities gives broadcasters a robust foundation to deliver unique and targeted content that delivers for consumers and ad buyers alike.
Media companie
Most recent headlines
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
15/12/2025
CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...
15/12/2025
BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
How Rivian s Design Puts Drivers First-And Why That Matters Published on Dec 15, 2025 Categories: Business Solutions
LinkedIn Corporate Communications
Sha...
15/12/2025
Space42 and Cobham Satcom completed the full range of advanced terminals for the...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
15/12/2025
Modern workflows showcase the endless possibilities of generative and agentic AI on PCs.
Of many, some examples include tuning a chatbot to handle product-supp...
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
12/12/2025
SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...
12/12/2025
Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...
12/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...
12/12/2025
Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...
12/12/2025
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...
12/12/2025
DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...
12/12/2025
Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...
12/12/2025
Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use.
P...
Rick Young, SVP head of global products at LTN, explains the importance of innovation in driving audience growth strategies
