Rick Young, SVP head of global products at LTN, explains the importance of innovation in driving audience growth strategies
By Contributor
Published: July 17, 2024 Updated: July 19, 2024
Rick Young, SVP head of global products at LTN, explains the importance of innovation in driving audience growth strategies
target=_blank title=Share on LinkedIn class=share-linkedin> Rick Young, SVP head of global products at LTN, explains the importance of innovation in driving audience growth strategies
https://www.tvbeurope.com/features/opinion-powering-digital-linear-channel-creation-in-the-fast-era title=Share via Email class=share-email>
A major challenge for media companies is discovering ways to efficiently and affordably deliver new channels or new versions of existing channels without significantly increasing headcount or investing in new technology.
Major broadcasters, sports networks, and streaming platforms understand the need to scale their live channel offering to engage new audiences amid intense competition and growing consumer choice. The difficulty is trying to rightsize the cost of creating a new digital linear channel against the expected revenue returns from highly segmented audiences. Simply experimenting in the digital arena doesn't cut it anymore. Ambitious players need to see genuine revenue generation across all traditional linear and digital products to meet profitability targets and achieve sustainable business growth.
Media companies know that live is the most compelling and valuable flavour of content. Live content draws viewers onto new platforms - recent Kantar research showed that soccer drove 51 per cent of SVoD sign-ups in Europe in Q3 2023. Traditional media organisations and digital-native players seek ways to make digital and FAST platforms the home for their live events and linear channel experiences. One reality remains clear: Media organisations need their new digital-first channels to engage the widest audience possible with fresh, live content. Robust IP-based technology, global reach, and the power of automation enable them to do that cost-efficiently and at scale.
Staying ahead to ensure success on FAST platforms Viewer expectations are constantly shifting. Today's audiences, particularly digital-native viewers, are looking for fresh, live, and relevant content experiences on new platforms and devices, including FAST platforms. We need to move past the long-held perception of FAST as a secondary viewing option best-suited to archived content and niche programming - times have changed. Media companies need to create more compelling content propositions to attract the scale of audiences required on FAST platforms to increase revenue. Beyond integrating more live and high-value programming to increase viewer engagement, content owners also need more cost-effective ways of iterating, experimenting, and doubling down on winning formulas. That could mean launching a new digital linear channel tomorrow and replacing it with several different iterations in a matter of weeks.
Meanwhile, keeping up with a complex and rapidly expanding digital distribution landscape takes a lot of work. While facilitating seamless distribution to all of the most well-established FAST platforms, such as Samsung TV Plus, Pluto TV, and Tubi, is vital, content providers also need the toolkit to deliver their digital linear channels to various downstream traditional platforms, including MVPDs, vMVPDs, and broadcast stations where significant viewership remains. Media businesses and platform operators are looking for connective tissue to help bring channels originally destined for FAST to broader horizons and more traditional endpoints. We're also seeing channels initially designed for more traditional platforms evolving their business model toward a targeted FAST approach. Using automated playout and IP-based distribution technologies simplifies these processes and makes them more cost efficient, helping media companies manage ecosystem complexity and scale without high costs.
Taking your live linear channel to new levels Broadcasters can champion intelligent, reliable, digital-first playout systems with built-in automation to seamlessly create new digital linear channels, increasing speed-to-market, integrating high-value live sports and news programming, and supporting custom ad triggering for multi-platform monetisation.
We all know that live sports, news, and events draw in viewers at scale and attract advertisers. Localised content experiences are also fundamental ingredients for building a compelling FAST offering. Regionally tailored news coverage, local sports, weather, and entertainment programming deepen audience engagement and reduce platform churn. The good news is that cost efficiently bringing high-value live and local content to FAST platforms isn't as complicated as you may think. Powered by advances in automation and intelligent IP distribution, broadcasters can take a primary linear channel and seamlessly spin up secondary and tertiary tracks for FAST distribution - engaging audiences with live and local news, sports, or other high-value live content while sidestepping the typical costs and headcount increases associated with scaling your channel offering.
Automation drives digital revenue growth Automation is essential to driving operational efficiencies and achieving cost optimisation for media businesses. Reducing the time and human effort spent on non-value-added tasks opens up resources to invest in creativity and audience experiences. Incorporating an integrated IP ecosystem approach that harnesses automation to fuel powerful channel creation, customisation, and monetisation capabilities gives broadcasters a robust foundation to deliver unique and targeted content that delivers for consumers and ad buyers alike.
Media companie
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
Rick Young, SVP head of global products at LTN, explains the importance of innovation in driving audience growth strategies
