Sony Pixel Power calrec Sony

06 - A year of Technology Cloud Bursts, El Nino-Like Changes

27/12/2015

2016 - A year of Technology Cloud Bursts, El Nino-Like Changes posted: 27/12/2015

by Andy Marken

Better View - Sometimes you have to step back a little way from the noise, excitement and hype around all of the new technology coming at you and take a cold, hard look at what is really going to impact the billions of consumers on the planet.

It may not be a profound observation; but every day we get up, the damn world has changed. No wonder 2015 passed so quickly; and we're staring at a totally new world of uncertainty!

We're entering a period of a crapload of new things, new content; and it's all going to center on the cloud - like it or not!

2016 will see the cloud provider leaders play an increasing role in the business of business and the business of consumers. Not because it's a good thing, but because we'll relax a lot of our requirements (privacy, security).

The big four in the U.S. (with sites around the globe) - IBM, Amazon, Google, MS - will be joined by Facebook and smaller players as well as three majors from China - Alibaba, Tencent, Huawei.

Oracle talks a good cloud trick, Salesforce delivers. Adobe has shown the cloud is the path to profits and Autodesk has made a solid move to the cloud. A few folks will pretend to be big players and buy a lot of storage but the majority of firms in 2016 will use existing clouds as the resting place for a gazillion tons of data from all of the connected devices that they don't have a clue what to do with.

There will be a mad rush in the year ahead with wearables, smart cars, smart homes, robots, drones and content production/distribution all relying on the cloud. Not because it's cheaper but because organizations will realize that the cost (and futility) of privacy and security is best left to people who have the few experts who do this stuff fulltime live in the cloud firms.

The biggest challenge in 2016 is that the cloud and the Internet will become very political as governments around the globe attempt the impossible - control the data at least in their country. To avoid the issue, encryption will become standard despite the tantrums of military forces and governmental agencies.

Who cares 99.99 percent of the content sent across the iNet and stored in the cloud is boring, idle white noise.

The problem is all of that data is critical to the operation of governments and business, enticing to governmental agencies and irresistible to hackers and neer-do-wells. Governments may move to agree to rules of war in cyberspace as China and the U.S. have tentatively done to use common sense in not crippling individual country's vital infrastructure; but the rules of combat won't affect casual or plain evil hackers.

In cyberspace, it is very difficult to determine who shot the first shot (assuming a government entity does) and virtually impossible for countries to control the actions of their citizen groups such as Anonymous, the mob (really bad folks) or folks who mischievously or unwittingly release bad stuff.

Cybersecurity will become one of the biggest concerns and obstacles for the industry this year. Forget privacy because at the end of the day:

- Folks don't give a damn as long as they get something for themselves so they'll freely deliver up everything they know!

- You can't go in the back room and pull the Internet plug to keep people out of your cloud, your device, your information

Cybersecurity will become critical to every aspect of business and personal activity in the year ahead.

VR - Highs, Lows

Alone Time - VR/AR can provide the benefits of a lot more than alone time or being somewhere else while you're still here. There is a lot of important potential for the technology; but it's still a work in progress.

While it may have been around for more than a decade, VR (virtual reality)/AR (augmented reality) is coming on like gangbusters toward the end of 2015 and will continue to be hot, exciting for at least the first half of the year.

While a lot of noise surrounds game play and new entertainment, the valuable applications of VR will be in vertical areas like education/training, healthcare, industrial production/maintenance, an in-depth look at your next trip/vacation and dreary work/professional applications that don't get kids - or security analysts - overly excited.

VR won't fade into oblivion in 2016 but it will join other insanely great technology in Gartner's Trough of Discontentment as the innovators and first adopters realize all of the content is yet to be built and watching the same skydive or playing the same game again and again is dumb!

Game makers are already working on a two-pronged approach - lipstick on the hog of existing titles to make them VR ready and new developments. One is quick/dirty, the other takes time.

With VR and 360 degree cameras already introduced, content producers are already pumping out (refiguring) content and rushing through quasi-VR production to meet the apparent demand. Like 3D, we'll see a lot of bad stuff over the next year or two that will disappoint a lot of folks until the craft is mastered.

2016 and 2017 will be a period of mass experimentation to see what works - hardware and software/content - but as AMD's Layla Mah, lead architect for VR and advanced rendering, said at SMPTE's conference, engineers and designers can count on steady work for the next 10-15 years!

Buzzing Us

Look Up - While there are a growing number of important applications for drones, the tens of thousands that people buy for recreational use could slow the industry or cripple it as governmental agencies and privacy organizations strike back.

With an estimated 700,000 drones sold this Christmas, it's fun to be in the flying robot business.

There are a ton of excelle
LINK: http://www.live-production.tv/news/cultural-events/2016-%E2%80%93-year...
See more stories from liveproduction

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

07/05/2024

Survey: Amazon's Push into Ad-Supported Streaming Is Working

PORTSMOUTH, N.H. New findings from Hub Entertainment Research provides extensive data showing that the majority of consumers will opt for lower cost ad-supporte...

07/05/2024

The Library of American Broadcasting Foundation Unveils the 2024 Award Recipients

NEW YORK The Library of American Broadcasting Foundation (LABF) has announced th...

07/05/2024

Lindsey Reiser Joins CBS News 24/7 as Anchor and Correspondent

CBS News has named Lindsey Reiser an anchor and correspondent for CBS News 24/7, the network's live, streaming news service. Reiser, who was most recently a...

07/05/2024

Tablet Shipments Show Signs of Recovery in Q1

NEEDHAM, Mass. After more than two years of decline, worldwide tablet shipments posted modest year-over-year growth of 0.5% in the first quarter of 2024 (1Q24),...

07/05/2024

ESPN Pulls in Highest April Prime Time Audiences on Record

ESPN is reporting that April was a record-setting month as the network delivered its best April prime time audience on record, dating back more than 30 years....

07/05/2024

Kirsten Donaldson Joins NAB as VP of Public Policy

WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced that Kirsten Donaldson has joined NAB as vice president of public policy. Donaldso...

07/05/2024

Don't miss Bark in the Park, Margaritaville Night & Bull Sharks Night this week at the DBAP

The Bulls are back home again this week from May 7-12! Don't miss out on any...

06/05/2024

Gathering Is a Call to Action: A Letter From Ilyse McKimmie

By Ilyse McKimmie Now, more than ever That's a phrase so often used in the last few years that I've come to dread seeing it in notes like this one. A...

06/05/2024

From Petabytes To Exabytes: The Future Of Shared Storage

alt= class=wp-image-12099 data-lazy-src=/wp-content/uploads/2024/05/Blog-Exabyte-Storage-Demand-960x540-1.jpg/> Demand for storage solutions has reached unprece...

06/05/2024

Spotify Uplifts Bold, Emerging Artists in Honor of Asian and Pacific Islander Heritage Month

Around the world, Asian and Pacific Islander (API) artists continue to impact mu...

06/05/2024

Never Miss a New Release With Countdown Pages for Audiobooks

Spotify is making it easier for booklovers to count down the days, hours, minutes, and seconds until a new audiobook releases. With Countdown Pages for audioboo...

06/05/2024

Get Ready to join Dan Hong as he hits the streets in his ultimate culinary journey

Get Ready to join Dan Hong as he hits the streets in his ultimate culinary journ...

06/05/2024

Lighting a Day-Interior Caf With LEE Filters

In this video, cinematographer Simon Rowling welcomes viewers behind the scenes as he lights a daytime-interior scene inside a coffee shop. Shooting on Panavisi...

06/05/2024

Technology for the Next Generation of Special Forces

L3Harris is well positioned to support the complex and multifaceted nature of special operations forces in all domains through our agile and responsive technolo...

06/05/2024

Canada Plans May 8 Public Alert System Test

OAKVILLE, Ontario As part of Emergency Preparedness Week, Alert Ready, Canadas national public alerting system, will be distributing a test alert to Canadians i...

06/05/2024

Survey: Pay TV Penetration Falls to 40% in U.S. Hispanic Homes

NEW ROCHELLE, N.Y. Horowitz Research has released a new study on the viewing and media habits of U.S. Hispanic/Latine audiences that shows a dramatic decline in...

06/05/2024

RE:Vision Effects Autograph 2024.4 released! 50% Off Through May 9th

RE:Vision Effects Autograph 2024.4 released! 50% Off Through May 9th Brie Clayton May 6, 2024 0 Comments New game-changing motion graphics & VFX featu...

06/05/2024

NBC Orders More Night Court'

NBC has renewed Night Court for a third season. The courtroom comedy was on the network from 1984 to 1992, and NBC rebooted it in early 2023....

06/05/2024

ABC Shares Summer Premiere Dates

ABC has revealed its summer schedule. The Bachelorette gets going Monday, July 8, with Jenn Tran the star in season 21. Celebrity Family Feud starts up Tuesday,...

06/05/2024

Holly Springs Salamanders Home Opener Less Than Three Weeks Away, Tickets on Sale Now

It's almost go-time for the Holly Springs Salamanders! The season opener is ...

06/05/2024

Tonight on Skeem Saam: Kobus busts Pretty in a compromising position

Tonight on Skeem Saam: Kobus busts Pretty in a compromising positionDon't miss Monday, 6 May's riveting episode of South African soapie Skeem Saam on SA...

06/05/2024

Tonight on House of Zwide: Bra Zakes and Sphamandla agree to leave Tembisa and never come back

Tonight on House of Zwide: Bra Zakes and Sphamandla agree to leave Tembisa and n...

06/05/2024

RT Announces Series of Major TV Debates as part of its European Parliament Election Coverage

RT has announced details of its coverage across digital, TV and Radio in the ru...

06/05/2024

The Pros and Cons of Cloud, Hybrid, or On-Premises Radio Operations

For years, radio stations have used on-premises servers to broadcast content and manage automation, traffic, and billing systems. As technology continues to adv...

06/05/2024

AI and Big Data Take the Centre Stage in Central Asia at Beetech 2024 Hosted by Beeline Kazakhstan and QazCode

06 May 2024 AI and Big Data Take the Centre Stage in Central Asia at Beetech 20...

06/05/2024

NBC Sports and Churchill Downs Extend Historic Partnership, Kentucky Derby to Be Presented on NBC and Peacock Through 2032

NBC Sports and Churchill Downs Extend Historic Partnership, Kentucky Derby to Be...

06/05/2024

Beverly Hills Aerials, LIV Golf Make Australian-Broadcast History by Flying Live Drones Over People in Adelaide

Beverly Hills Aerials, LIV Golf Make Australian-Broadcast History by Flying Live...

06/05/2024

Watch the Trailer for 'A Part of You' - Felicia Maxime, Edvin Ryding and Zara Larsson in Leading Roles

Back to All News Watch the Trailer for A Part of You - Felicia Maxime, Edvin Ry...

06/05/2024

FOR-A to focus on Ultra HD at Broadcast Asia

Leadership in 12G-SDI for low impact migration to 4k production...

06/05/2024

STATEMENT CONCERNING EUTELSAT GROUP'S GROUND NETWORK

Press release - 6 May 2024 07:31 STATEMENT CONCERNING EUTELSAT GROUP'S GROUND NETWORK Facebook LinkedIn Twitter Download as PDF Paris, 06 May 2024 ...

06/05/2024

Explore Broadcast Pix's Latest Innovations at InfoComm 2024

Tyngsboro, Mass. - May 6, 2024 - Join us at InfoComm 2024 to experience the latest advancements in live production technology. From June 12-14, 2024, at the Las...

06/05/2024

2024-05-06

To champion global movements to protect and advance equality for LGBTQ+ communities, Apple is introducing a new Apple Watch Pride Edition Braided Solo Loop, ava...

06/05/2024

Actress Matseliso Mohale has joined Muvhango'

Actress Matseliso Mohale has joined Muvhango'Talented actress Matseliso Mohale has joined SABC2's soapie Muvhango' as Vhangani's lover and a c...

06/05/2024

Tonight on Smoke and Mirrors: Leroy refuses to give up fighting to bury Mthetho

Tonight on Smoke and Mirrors: Leroy refuses to give up fighting to bury MthethoDon't miss Monday, 6 May's riveting episode of South African soapie Smoke...

06/05/2024

NVIDIA and Alphabet's Intrinsic Put Next-Gen Robotics Within Grasp

Intrinsic, a software and AI robotics company at Alphabet, has integrated NVIDIA AI and Isaac platform technologies to advance the complex field of autonomous r...

06/05/2024

A Mighty Meeting: Generative AI, Cybersecurity Connect at RSA

Cybersecurity experts at the RSA Conference this week will be on the hunt for ways to secure their operations in the era of generative AI. They'll find man...

06/05/2024

SES to acquire Intelsat: Investor Relations Frequently Asked Questions

1) What is the rationale of the transaction? What is the benefit for SES shareholders? This combination creates a stronger and more competitive multi-orbit ope...

05/05/2024

Singer Becky G To Close Out TelevisaUnivision's Upfront

A special evening performance by multiplatinum singer Becky G will provide a memorable conclusion to TeievisaUnivision's Casa Cultura upfront event on May 1...

05/05/2024

Publicis Won't Use Nielsen's Big Data as Currency in This Upfront

Giant media buyer Publicis is telling network sales executives that it does not think Nielsen's new panel-plus-big-data currency is ready for this upfront....

05/05/2024

Glenn Kirschner, NBC News Legal Analyst, Rips Media Coverage of Trump Trial

WASHINGTON Glenn Kirschner, legal analyst at NBC News, blasted the media for referring to the New York trial of former President Donald Trump as a hush-money ...

05/05/2024

Catchy Comedy Marathons The Beverly Hillbillies' May 4-5

Catchy Comedy's weekend marathon sees The Beverly Hillbillies on the weekend of May 4-5. The event kicks off Saturday, May 4 at 11 a.m. ET, and runs through...

05/05/2024

How NBC Sports Plans to Cover Kentucky Derby

NBC Sports has the 150th Kentucky Derby Saturday, May 4. The coverage begins at 2:30 p.m. ET on NBC and Peacock and the feature race at Churchill Downs in Louis...

05/05/2024

Netflix Announces New Comedy Series 'Roosters', Starring Jeroen Spitzenberger, Waldemar Torenstra, Andr Dongelmans and Benja Bruijning

Back to All News Netflix Announces New Comedy Series Roosters, Starring Jeroen ...

05/05/2024

Showdown Alert: Baki Hanma VS Kengan Ashura' Drops Electrifying Trailer for June 6 Debut

Back to All News Showdown Alert: Baki Hanma VS Kengan Ashura' Drops Electr...

04/05/2024

Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV

NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...

04/05/2024

Comcast Makes $1M Commitment to Military-Serving Nonprofits

PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...