
2016 - A year of Technology Cloud Bursts, El Nino-Like Changes posted: 27/12/2015
by Andy Marken
Better View - Sometimes you have to step back a little way from the noise, excitement and hype around all of the new technology coming at you and take a cold, hard look at what is really going to impact the billions of consumers on the planet.
It may not be a profound observation; but every day we get up, the damn world has changed. No wonder 2015 passed so quickly; and we're staring at a totally new world of uncertainty!
We're entering a period of a crapload of new things, new content; and it's all going to center on the cloud - like it or not!
2016 will see the cloud provider leaders play an increasing role in the business of business and the business of consumers. Not because it's a good thing, but because we'll relax a lot of our requirements (privacy, security).
The big four in the U.S. (with sites around the globe) - IBM, Amazon, Google, MS - will be joined by Facebook and smaller players as well as three majors from China - Alibaba, Tencent, Huawei.
Oracle talks a good cloud trick, Salesforce delivers. Adobe has shown the cloud is the path to profits and Autodesk has made a solid move to the cloud. A few folks will pretend to be big players and buy a lot of storage but the majority of firms in 2016 will use existing clouds as the resting place for a gazillion tons of data from all of the connected devices that they don't have a clue what to do with.
There will be a mad rush in the year ahead with wearables, smart cars, smart homes, robots, drones and content production/distribution all relying on the cloud. Not because it's cheaper but because organizations will realize that the cost (and futility) of privacy and security is best left to people who have the few experts who do this stuff fulltime live in the cloud firms.
The biggest challenge in 2016 is that the cloud and the Internet will become very political as governments around the globe attempt the impossible - control the data at least in their country. To avoid the issue, encryption will become standard despite the tantrums of military forces and governmental agencies.
Who cares 99.99 percent of the content sent across the iNet and stored in the cloud is boring, idle white noise.
The problem is all of that data is critical to the operation of governments and business, enticing to governmental agencies and irresistible to hackers and neer-do-wells. Governments may move to agree to rules of war in cyberspace as China and the U.S. have tentatively done to use common sense in not crippling individual country's vital infrastructure; but the rules of combat won't affect casual or plain evil hackers.
In cyberspace, it is very difficult to determine who shot the first shot (assuming a government entity does) and virtually impossible for countries to control the actions of their citizen groups such as Anonymous, the mob (really bad folks) or folks who mischievously or unwittingly release bad stuff.
Cybersecurity will become one of the biggest concerns and obstacles for the industry this year. Forget privacy because at the end of the day:
- Folks don't give a damn as long as they get something for themselves so they'll freely deliver up everything they know!
- You can't go in the back room and pull the Internet plug to keep people out of your cloud, your device, your information
Cybersecurity will become critical to every aspect of business and personal activity in the year ahead.
VR - Highs, Lows
Alone Time - VR/AR can provide the benefits of a lot more than alone time or being somewhere else while you're still here. There is a lot of important potential for the technology; but it's still a work in progress.
While it may have been around for more than a decade, VR (virtual reality)/AR (augmented reality) is coming on like gangbusters toward the end of 2015 and will continue to be hot, exciting for at least the first half of the year.
While a lot of noise surrounds game play and new entertainment, the valuable applications of VR will be in vertical areas like education/training, healthcare, industrial production/maintenance, an in-depth look at your next trip/vacation and dreary work/professional applications that don't get kids - or security analysts - overly excited.
VR won't fade into oblivion in 2016 but it will join other insanely great technology in Gartner's Trough of Discontentment as the innovators and first adopters realize all of the content is yet to be built and watching the same skydive or playing the same game again and again is dumb!
Game makers are already working on a two-pronged approach - lipstick on the hog of existing titles to make them VR ready and new developments. One is quick/dirty, the other takes time.
With VR and 360 degree cameras already introduced, content producers are already pumping out (refiguring) content and rushing through quasi-VR production to meet the apparent demand. Like 3D, we'll see a lot of bad stuff over the next year or two that will disappoint a lot of folks until the craft is mastered.
2016 and 2017 will be a period of mass experimentation to see what works - hardware and software/content - but as AMD's Layla Mah, lead architect for VR and advanced rendering, said at SMPTE's conference, engineers and designers can count on steady work for the next 10-15 years!
Buzzing Us
Look Up - While there are a growing number of important applications for drones, the tens of thousands that people buy for recreational use could slow the industry or cripple it as governmental agencies and privacy organizations strike back.
With an estimated 700,000 drones sold this Christmas, it's fun to be in the flying robot business.
There are a ton of excelle
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
28/04/2026
The audio team for the entertainment event must blend speech intelligibility with full-range music reproduction while considering the broadcast
Last week's...
28/04/2026
The Pac-12 Conference has released an updated primary mark and logo as the starting point of the new league's brand identity. The mark was soft-launched acr...
28/04/2026
The DP World Tour and Amazon Leo have signed an agreement making Amazon's lo...
28/04/2026
Pixellot and HELIOS have announced an integration that automatically converts full-game hockey video into individualized shift videos for each athlete, without ...
28/04/2026
Daktronics has partnered with the Asheville Tourists to manufacture and install a new LED video display. The installation was completed in late 2025 and is now ...
28/04/2026
Eutelsat has announced the renewal of its partnership with PCTV, a content aggregation and distribution company in Mexico and part of Megacable Holdings, for co...
28/04/2026
Daktronics has partnered with the Gary SouthShore RailCats to install a new LED video display at U.S. Steel Yard, replacing the previous Daktronics display inst...
28/04/2026
Telos Alliance and the College Radio Foundation have announced that WWSU-FM of W...
28/04/2026
Golf viewership is growing. The 2025 Ryder Cup drew five million viewers in the UK, a 45% increase over the 2023 event. The US Open was the most streamed golf e...
28/04/2026
The CW Network and WWE, part of TKO Group Holdings (NYSE: TKO), have announced t...
28/04/2026
The Alliance for IP Media Solutions (AIMS) has announced that the Internet Protocol Media Experience (IPMX) suite of standards and specifications has been named...
28/04/2026
The 2026 NAB Show is in the books and the show once again served up a cavalcade ...
28/04/2026
Gray Media and RAJ Sports have announced Rose City SportsNet (RCSN), a new netwo...
28/04/2026
Today, we announced our First Quarter 2026 earnings, starting the Year of Raising Ambition with strong momentum across the business and continued innovation acr...
28/04/2026
I dag presenterade vi v rt resultat f r det f rsta kvartalet 2026. Vi inleder ret med starkt momentum i hela verksamheten och fortsatt innovation p plattforme...
28/04/2026
New handheld promises studio performance for the stage
Mojave have just introduced a new live-focused handheld vocal mic created by award-winning designer D...
28/04/2026
Max for Live device offers AI-powered stem separation
Dynamic Split Module (DSM) is a new Max for Live device created by Ostin Solo, a developer and musican...
28/04/2026
First interface equipped with ISA preamps
Focusrite have just announced the launch of a new high-end audio interface that features a pair of their legendary...
28/04/2026
Triton Digital's Podcast Metrics Demos+ Data Integration Enables Comprehensi...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
TAG Video Systems, the leading IP-native Realtime Media Platform, today announced that Lens, its visual service health interface for broadcast operations, recei...
28/04/2026
Open AV-over-IP Standard Recognized in IT Networking/Infrastructure and Security Category
The Alliance for IP Media Solutions (AIMS) today announced that the ...
28/04/2026
VFX History: Slit Scan
Graham Quince April 28, 2026
0 Comments
How did 2001: A Space Odyssey, Star Wars, Doctor Who and Star Trek: The Next Generation...
28/04/2026
These DaVinci Resolve Effects Will Make You a More Creative Colorist
Kasia Jarco April 28, 2026
0 Comments
Creativity in color grading is not about ha...
28/04/2026
A Simple Introduction to Cavalry: Indexed Circle
Simon Ubsdell April 28, 2026
0 Comments
In this new introductory tutorial for Cavalry we're going...
28/04/2026
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce a new global training programme...
28/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live, expanding their ...
28/04/2026
LiveU is inviting MPTS visitors to step into the companys new Q Era on Stand D32, at The Grand Hall, Olympia, London (May 13-14). The company will showcase its ...
28/04/2026
IBC today announces the launch of the IBC2026 Innovation Awards, with nominations now open for projects, programmes and initiatives that exemplify breakthrough ...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Introducing Nx 3-Strip v2 - A Physics-Based Technicolor Reconstruction for DaVin...
28/04/2026
April 28th, 2026 Press Materials Available Here
TRIBECA FESTIVAL MARKS 25 YEAR...
28/04/2026
In 2023, Norwegian climber Kristin Harila set out to break a mountaineering reco...
28/04/2026
LinkedIn Top Companies 2026: Where Career Growth Is Happening Now Published on Apr 28, 2026 Categories: Data and insights
LinkedIn Corporate Communication...
28/04/2026
Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners, and enterprises can transform their workflows ...
28/04/2026
AI agent systems today juggle separate models for vision, speech and language - ...
28/04/2026
RT News is pleased to announce the appointment of Sean Whelan as its new London Correspondent.
Sean has held the role of Washington Correspondent for the last...
28/04/2026
Joseph O'Connor, Eileen Walsh, Louise Duffy, Mick Lynch, Gormfhlaith N Thuairisg and Dermot Bannon take a personal look at life 100yrs ago in new TV docume...