Total Sports Performance from Relo Metrics, VideoAmp, Offers Next-Level Media, Brand Measurement By SVG Staff
Tuesday, June 17, 2025 - 9:00 am
Print This Story | Subscribe
Story Highlights
Relo Metrics and VideoAmp have launched Total Sports Performance, a next-generation measurement and attribution solution purpose-built for the sports media ecosystem. The disconnect between advertising, content, and sponsorship measurement has long limited the sports ecosystem's ability to prove true ROI, says Jay Prasad, CEO of Relo Metrics.
Prasad says Total Sports Performance will change that, offering currency-grade measurement and insights and shows rights holders, media companies, and especially brands their real audience reach-whether during live play, the pre-game show, and commercial breaks across.
Total Sports Performance provides greater insight into the value of media content as well as brand exposure within that content.
They can finally understand the full value of their investments across all screens, he says. Total Sports Performance isn't just a new metric. It's a new playbook for how the market will define success in sports marketing.
At a time when marketers are demanding clarity across fragmented media investments, Total Sports Performance delivers the industry's first deduplicated, single view of audience exposure and business outcomes across both sponsorship and advertising in live sports environments using big data. The solution takes the real-time detection data from Relo's computer vision AI models and resolves them to households, leveraging VideoAmp's industry-leading VALID identity graph and commingled TV viewership data for a precise view of audiences and outcomes.
Total Sports Performance measurement combines TV ad exposures leveraging VideoAmp's commingled STB and Smart TV dataset spanning 40M households and 65M devices, with sponsorship visibility to deliver deduplicated household-level reach metrics. This covers shoulder programming, whistle-to-whistle game action, all commercials, and highlight shows.
Meanwhile Relo Metrics' computer vision captures on-screen brand moments and exposures at an extreme level of granularity and speed across broadcast, streaming, social, digital and in venue, and scores them for quality, exposure, and media value. And VideoAmp's VALID Identity Graph - leveraging assets from six identity providers - resolves exposures and conversions to advanced audiences, helping clients understand precisely who was reached and the outcomes they drove for brands.
Total Sports Performance represents a major leap forward in media measurement, adds Josh Hudgins, Chief Product Officer of VideoAmp. It's no longer enough to measure ads and sponsorships separately. Brands need a complete picture of their total audience-and the power to connect exposure to outcomes. That's what this collaboration delivers.
The companies says Total Sports Performance is built for brands, agencies, and media companies as well as leagues and rights holders. The latter, for example, can prove value across the full funnel, enrich audience profiles, and better monetize inventory across channels and formats. In today's evolving media landscape, advertisers need more than siloed metrics-they need clarity across the full spectrum of exposure, adds Brian Lin, SVP of Product Management and Advanced Advertising at TelevisaUnivision. By bringing together sponsorship and ad data into one unified measurement framework, Total Sports Performance creates a more equitable and performance-driven marketplace for all stakeholders. This is a critical step forward, especially in live sports, where attention and demand continue to grow.
Following early proof-of-concept work with top global brands, the product will soon be made available through both Relo Metrics and VideoAmp platforms. Discussions around Total Sports Performance are being booked throughout the week in Cannes.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
16/07/2025
It's Emmy nominations day, and Sundance Institute storytellers are basking i...
16/07/2025
Spotify's podcast editorial team is always on the hunt for shows and episodes that spark conversation, push boundaries, and keep us coming back for more. As...
16/07/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
16/07/2025
Join us at IBC this September and take control of your content. Discover how we're bringing a new level of purpose and precision to the application of AI in...
16/07/2025
Warsaw - Poland, June 24, 2025 - Nielsen, the global leader in audience measurement, data and analytics, has released its latest May All Screens Video Landscape...
16/07/2025
Bluey Tops Nielsen's Overall Streaming List with More Than 25 Billion Minutes Streamed from January through June 2025
Big June Vaults Squid Game into Top O...
16/07/2025
TV SIM, the SBT affiliate serving Esp rito Santo state in Brazil, has launched a transmitter upgrade initiative with the installation of a Rohde & Schwarz R&S T...
16/07/2025
Pebble, the leading automation, content management and integrated channel specialist, is turning its vision to the future of automation with its demonstrations ...
16/07/2025
Ikegami announces a new addition to its UNICAM-XE product range with the introduction of the UHK-X700RF wireless portable camera: The new version has the same f...
16/07/2025
Today, Amazon Web Services added TwelveLabs as a new model provider to Amazon Bedrock, delivering what could be the most significant breakthrough in enterprise ...
16/07/2025
NEW YORK Streaming platforms continued to dominate TV viewing patterns in June, with data from Nielsen's 50th monthly report of The Gauge showing that strea...
16/07/2025
MAHWAH, NJ Ikegami has introduced the the UHK-X700RF wireless portable camera, a new addition to its UNICAM-XE product range with the same feature set, operatio...
16/07/2025
LONDON IBC2025 organizers said global attendees will have access to a new feature that will integrate Amsterdam's GVB public transport pass into the officia...
16/07/2025
July 16th, 2025
Tribeca Films to Release the Acclaimed LARPing Doc WE CAN BE HEROES by Carina Mia Wong and Alex Simmons, Alongside a Slate of Festival-Favori...
16/07/2025
Deltatre Acquires Endeavor Streaming in Major Streaming Industry Move The transaction is expected to close in the third quarter of 2025 By Brandon Costa, Direc...
16/07/2025
SVG Regional Sports Production Summit 2025: All Sessions Now Available to Watch ...
16/07/2025
Wednesday 16 July 2025
Sky and ITV today announced an extension of their long-standing partnership, which will see ITV's content and services remain seamle...
16/07/2025
Sky Sports lifts the lid on Lions life with hilarious behind-the-scenes mockumentaryWednesday 16 July 2025
To view this content, please enable our use of cooki...
16/07/2025
CULVER CITY, CALIFORNIA Apple TV+ today earned a record-breaking 81 Emmy Award nominations across 14 hit Apple Original titles for this year's 77th Emmy Awa...
15/07/2025
Independent media outlets in Brazil and Colombia are invited to apply for a new programme aimed at strengthening the long-term resilience of journalism in the f...
15/07/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
15/07/2025
Spotify une fuerzas con DiDi, la app l der en servicios de movilidad, delivery y...
15/07/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
15/07/2025
L3Harris put its CORVUS-RAVEN counter-small UAS capability into the hands of soldiers at VANAHEIM, showcasing its ability to provide passive signal detect, enha...
15/07/2025
Netflix Viewing Up 13.5% vs. May, Represents 42% of Monthly Gain for Streaming
...
15/07/2025
SAN FRANCISCO and BENGALARU, India Sangeeta Chakraborty has been named chief revenue officer at Amagi, a cloud-based software-as-a-service (SaaS) technology pro...
15/07/2025
As part of its mandate, the Advanced Television Systems Committee the U.S. organization tasked with developing advanced broadcast TV standards promotes ATSC 3.0...
15/07/2025
QuickLink, the leading global provider of multi-camera video productions and remote contributions, announces the launch of two innovative control panels Studi...
15/07/2025
Chris Kontopanos has joined leading high-quality microphone solutions manufacturer, DPA Microphones, as the company's new Regional Sales Manager for the Mid...
15/07/2025
Magnifi by VideoVerse, a global leader in AI-powered video automation, has launched a major platform upgrade built to simplify live and archival video editing f...
15/07/2025
Telestream, a global leader in media workflow technologies, will preview its latest innovations at IBC2025, Stand 7.B21. This year's showcase highlights how...
15/07/2025
IBC2025 is set to transform the onsite experience for its global attendees with the launch of a pioneering new feature: full integration of Amsterdam's GVB ...
15/07/2025
Music, sport and technology collided in spectacular fashion as ASB GlassFloor powered the debut of Beats N Buckets, Germany's first Basketball meets Hip-Ho...
15/07/2025
The Collectv, the Emmy award-winning broadcast solutions and workflows consultancy - and winner of Broadcast Tech's Team of the Year is delighted to announc...
15/07/2025
SipRadius, the expert in secure, low latency media transport, will showcase how broadcasters and media companies can take control of fragmented IP workflows at ...
15/07/2025
Appear, the global leader in live production technology, today announced its strategic partnership with beIN ASIA PACIFIC, a leading multi-platform sports media...
15/07/2025
Company marks 15 years of innovation at the show
Broadpeak, a leader in streaming and monetization at scale, will return to IBC (Hall 1, Stand F83. RAI, Amster...
15/07/2025
New software solutions extend trusted timing measurement across broadcast, venue, and professional AV applications
Hitomi Broadcast, the market leader in audi...
15/07/2025
SHENZHEN, China Telycam has added control options for its portfolio of pan-tilt-zoom (PTZ) cameras with a new plug-in for Elgato's Stream Deck family of con...
15/07/2025
MELVILLE, N.Y. Chyron said its Chyron LIVE cloud-native live production solution has successfully completed the Amazon Web Services (AWS) Foundational Technical...
15/07/2025
PHILADELPHIA The Xumo streaming platform joint venture between Comcast and Charter has announced the nationwide launch of a new line of Xumo TVs from Westinghou...
15/07/2025
LONGMONT, Colo. DPA Microphones said Chris Kontopanos has joined the microphone solutions provider as its new regional sales manager, Mid-Atlantic....
15/07/2025
NOT FOR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN THE UNIT...
15/07/2025
Back to All News
Netflix and YRF Entertainment's Mandala Murders' Buil...
15/07/2025
From Small Town Councils to State Chambers-There's a Broadcast Pix Bundle for You In today's digital-first world, every level of government-whether a ru...
15/07/2025
Audiences and ad dollars are moving to streaming - media organizations are evolving to meet them there....
Total Sports Performance from Relo Metrics, VideoAmp, Offers Next-Level Media, Brand Measurement By SVG Staff 
