For so many of us, movement is about more than just exercise-it's a way to build confidence, find joy, and connect with others. But for young women, societal pressures, fear of judgment, and a focus on performance can make movement feel exclusive. According to a 2024 World Health Organization study, 85% of teenage girls aren't meeting recommended guidelines for physical activity, a key factor in mental well-being. At the same time, girls are disproportionately impacted by mental health challenges.
That's why, building on a successful pilot in the UK, Spotify and Nike are reuniting to launch the global Make Moves campaign. Girls in countries across Europe, the Middle East, Africa, and the US will now have access to this body-moving program. The idea is simple yet powerful: Encourage girls to move to just one song a day to boost their mental well-being, using the power of music to make movement more joyful and accessible.
The power of the playlist At the heart of the campaign is the Make Moves playlist, which lives in Spotify's EQUAL hub. More than a playlist, it's a collaborative project co-curated by a global community of artists, athletes, and teen girls. The goal is to celebrate the freedom and joy of movement, free from pressure or perfection.
https://storage.googleapis.com/pr-newsroom-wp/1/2025/09/MAKE1266_NIKE_SPOTIFY_45SEC_3840x1400px_NIKEP1_DESKTOP-720p.mp4
The star-studded lineup of curators includes brazy, SGaWD, Bridget Blue, and KMAT, alongside world-class Nike athletes Dina Asher-Smith, Keely Hodgkinson, Georgia Stanway, Ada Hegerberg, Mariona Caldentey, Rhasidat Adeleke, Sophie Hahn, Katarina Johnson-Thompson, Georgia Bell, Zoe Harrison, Lotte Wubben-Moy, and Amber Anning.
Music has been my constant-a source of motivation, comfort, and energy through all the highs and lows, said British track and field athlete Keely Hodgkinson. That's why a campaign focused on music and movement for teenage girls is so important. It's during those years that so many girls start to drift away from sport. But staying active has taught me resilience, self-belief, discipline, and joy. If we can help more young girls stay in sport-and find their own rhythm, with music and movement-we're giving them tools for life.
Professional footballer Georgia Stanway added, Music's just one of those things that gets me. It lifts me when I'm low and hypes me up when I need to go full throttle. Whether I'm chilling or getting in the zone, music's always there. It's part of who I am, simple as that.
Proven impact, global scale The 2023 UK pilot of Make Moves, which provided grants to grassroots organizations focused on helping girls, demonstrated the tangible impact of this approach. The initiative reached more than 700 girls, resulting in a 20% improvement in confidence, a 40% increase in regular physical activity, and a 19% decrease in regular feelings of anxiety.
As we expand the campaign globally, Spotify and Nike will also be making a donation to Selena Gomez's Rare Impact Fund to further support youth mental health.
We know that mental health and well-being are essential in helping young people thrive, said Elyse Cohen, President of the Rare Impact Fund and Chief Impact Officer at Rare Beauty. This support, through Nike's and Spotify's Make Moves campaign, enables us to expand access to critical resources so that young people everywhere can care for their mental health and feel empowered to reach their full potential.
This program is a key part of Spotify's broader social impact strategy, which is dedicated to supporting the well-being of creators and listeners and includes initiatives like Heart & Soul and Our Game Our Sound, as well as a partnership with UNICEF.
Teen girls around the world are facing an urgent mental health crisis, and Make Moves is designed to meet that challenge head-on, said Lauren Wurgaft, Global Head of Social Impact at Spotify. By combining the power of music and movement, we're helping girls reconnect with themselves, their communities, and their sense of joy. Together with Nike, we want to create a space where every girl feels empowered to move freely-without judgment, without limits.
For Nike, Make Moves aligns with its vision for the future of youth sport, aiming for 50% girl participation in the company's partner programs.
The Nike x Spotify Make Moves partnership is designed to leverage the power of music to get girls moving. Nike is committed to the future of youth sport and exploring innovative ways to meet teen girls where they are, said Dan Burrows, Global GM, Future of Youth Sport at Nike. By helping girls integrate daily movement into their lifestyle and rallying support of their key influences, we hope they find their own sense of enjoyment, confidence, and belonging within sport-on their terms.
By working together, Spotify and Nike are combining our strengths to create a more supportive and joyful environment for the next generation.
Follow the Make Moves playlist on Spotify and join the challenge by moving to one song a day. For more from participating artists and athletes, follow along on @spotify and @nike.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
For so many of us, movement is about more than just exercise-it's a way to build confidence, find joy, and connect with others. But for young women, societal pressures, fear of judgment, and a focus on performance can make movement feel exclusive. According to a 2024 World Health Organization study, 85% of teenage girls aren't meeting recommended guidelines for physical activity, a key factor in mental well-being. At the same time, girls are disproportionately impacted by mental health challenges.
