AI Benefits Come at a Cost
Andy Marken May 31, 2024
0 Comments
After this, there is no turning back. You take the blue pill the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill you stay in Wonderland, and I show you how deep the rabbit hole goes. - Morpheus, The Matrix, WarnerBros, 1999
We don't think DaVinci Code's Sir Leigh Teabing (Ian McKellen) ever bumped into generative AI when he said, The mind sees what it chooses to see.
We know AI is the savior of the universe; but increasingly, the stuff that gets the most visibility is crap your mind doesn't want to see.
Accounting firm PWC projected that by 2030, artificial intelligence will contribute more than $15.7T to the world economy and boost local economies' GDP (gross domestic product) by 26 percent.
It's going to make everything great, do no harm and make our lives so much easier.
The discovery of fire, the invention of the wheel, the industrial revolution, the invention of the computer-heck, even the roll-out of the internet pale in comparison.
And if it's used the wrong way, we'll develop laws to ensure it's safe.
Are you S***in us? Even Elon Musk (and we're far from one of his fans) believes AI is one of the biggest threats to humanity.
Source - Pinterest
Okay, the genie is out of the bottle.
According to industry analysts, there are about 70,000 AI companies around the globe; one in four is based in the US but according to many experts, China is on track to be the global leader.
IBM's Global AI Adoption Index shows that 85 percent of businesses are using/exploring AI and 50 percent of the firms have reported significant savings.
Attend any convention and 100 percent of the products, services and toys being introduced will have AI in them even if the folks in the booths can't pronounce the word.
In other words, AI is the hottest thing to make big bucks with.
Source - Freepik
And what could possibly go wrong?
It's as soft and cuddly as a doll or as cute and as exciting/fun as a Barbie movie, despite the fact that it has all of the potential side effects of Oppenheimer.
But AI is so all encompassing that it means different things to different people so, let's focus on something that in one way or other touches everyone entertainment.
Last year, the WGA (Writers Guild of America) and the SAG-AFTRA (Screen Actors Guild (American Federation of Television and Radio Artists) shut the US video content industry down for five months while they worked to hammer out AI guide rails (and other stuff) with the AMPTP (Alliance of Motion Picture and Television Producers).
The shutdown cost California's economy an estimated $30M a day, the industry an estimated $2.1B and a huge backlog of movie/show productions that will take a couple of years to dig out from under.
The rest of the industry around the globe paid close attention because folks knew that sooner/later, AI would help/affect them. All of the participants claimed success, even as the US industry shed 37,700 jobs, according to Milken Institute.
Don't get us wrong, AI will continue to help the industry produce a steady stream of blockbusters, good/decent and ho-hum/sucky projects.
We're really impressed with the results we've seen when AI is combined with Unreal Engine's real-time 3D tools and Nvidia's advanced GPUs (graphic processor units) that have helped creatives produce ultra-real visuals and immersive content.
Add to that, the new AI-enabled tools Adobe and Avid have introduced for postproduction folks and we're seeing shows that are better than we could have ever hoped for/imagined.
And let's not forget that we get to see/enjoy shows from every studio and indie around the world, thanks to AI-enabled sub/dub technology.
If that's not enough, you can be sure it will play a good, bad, ugly role in the US's biggest comedy/drama/horror/thriller/crime/action show that takes place every four years the election.
But sorry folks, no politics discussed here move on.
Thanks to the huge amount of data you provide them and they scrape every time you watch one of their shows/movies; studios and streamers are able use AI to more precisely shape and create video content most folks are going to like so, they stick around longer and hopefully don't bail on the streaming service.
Source - Kaltura
Recommendation engines have improved significantly over the years as streamers fight to keep us from leaving their silo of content for someone else's.
The big problem is that one service's AI engine doesn't have a clue as to what's available on the other four ad-supported and two free services, so we still go from one service to another until we settle on something to watch.
Okay, they might but if they do, they don't say, Hey if you really want to watch something tonight that is going to be totally down your alley, go over to (name) and tell em we suggested this.
Maybe someday, but if it does, we're going to miss wasting 10-15 minutes jumping around, searching, thinking about it and finally settling, knowing we had the final decision. Being married and with two kids, it's one of the few decisions we get to make occasionally.
Global Investment - Marketing organizations around the world will continue to increase their investment in reaching consumers. Advertising will be increasingly developed and delivered intelligently to reach people who are really interested rather than blind masses. Video delivery will be the growing segment of creative advertising.
Whether you read it, watch it, listen to it or make it, information and entertainment is a big and vital industry.
It seems like everyone is interested in using AI when it comes to basic, routine stuff.
Yes, there&#
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Enhancements to Harmonic's Sports Streaming Solution Introduce Server-Side Multiview, Contextual Metadata-Driven Advertising, Dynamic In-Stream Ads and Robu...
26/03/2026
Open the report
Our 2025 report brings together results from 79 business magazine titles across 22 market sectors, published by 49 media owners. Over the year,...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
RT Commercial today announced Fiat as sponsor of The Louise Duffy Show on RT Radio 1, Weekdays 3pm 4pm.
The Louise Duffy Show is the home of daytime music...
26/03/2026
That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices.
This we...
26/03/2026
Wayne, N.J., March 26, 2026 Phantom High-Speed announces the latest product li...
25/03/2026
Live match directors Sarah Cheadle (Sky Sports), Rob Levi (TNT Sports), and Andrew Swift (BBC Sport) sit down with the Premier League's Rachel Nightingale t...
25/03/2026
The senior from Upstate New York is manning the mic while also interning for the athletic department's sports-information team
In the live-sports-video ind...
25/03/2026
Synamedia has announced ContentArmor Edge Watermarking, a server-side solution t...
25/03/2026
SES has announced meoSphere, a medium Earth orbit (MEO) satellite network targeted for operation by 2030. The first phase will pair SES-developed software-defin...
25/03/2026
TVU Networks is working with Reuters on a phased migration from satellite to a c...
25/03/2026
Nielsen has announced three senior appointments. Seth Ladetsky has been named Head of Global Sports. Trevor Fellows will lead Nielsen's advertiser and agenc...
25/03/2026
Anoki and Amagi have launched In-Scene Ads powered by Anoki ContextIQ across Amagi's portfolio of in-content ad formats for Free Ad-supported Streaming TV (...
25/03/2026
Arkona Technologies will announce a series of enhancements to its BLADE//runner platform at NAB 2026 (Booth C.1808). The updates focus on usability and workflow...
25/03/2026
Daktronics has installed two tower displays and a video wall in the Lexus Club at Petco Park in San Diego ahead of the 2026 season.
Continuing to improve the ...
25/03/2026
MultiDyne Video & Fiber Optic Systems is celebrating its 50th anniversary as NAB Show 2026 approaches. The company was founded in 1976 by Vincent Jachetta, an N...
25/03/2026
IPC, a provider of integrated communication solutions, will make its NAB 2026 de...
25/03/2026
Live production categories were led by NBC, FOX, and ESPN's NFL coverage...
25/03/2026
The Atlanta Braves and Spectrum have announced a multiyear distribution agreemen...
25/03/2026
(L-R) Charlie Tyrell and Daniel Roher attend The AI Doc: Or How I Became An Apocaloptimist Premiere during the 2026 Sundance Film Festival at The Ray Theatre ...
25/03/2026
Directed By, Spotify's documentary-style series that pulls back the curtain ...
25/03/2026
BTS is so back., This week, the global pop superstars took the stage at New York City's Pier 17 for their first U.S. performance in four years.
Part of Spo...
25/03/2026
How you listen can shape what you hear. That's the idea behind the new Spotify Listening Lounge, an acoustic space at our London headquarters purpose-built ...
25/03/2026
Tape effects taken to the extreme
The latest release from New York-based developer Iconic Instruments is said to accurately recreate the saturation and comp...
25/03/2026
Launched alongside new Vocal Phrases bundle
Sonuscore's latest release has been designed specifically for composers working on fantasy TV, film and game...
25/03/2026
Latest update now live
The latest version of Steinberg's post-production-focused DAW has just arrived, and comes packed with new dialogue editing, sound...
AI Benefits Come at a Cost 
