AI Benefits Come at a Cost
Andy Marken May 31, 2024
0 Comments
After this, there is no turning back. You take the blue pill the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill you stay in Wonderland, and I show you how deep the rabbit hole goes. - Morpheus, The Matrix, WarnerBros, 1999
We don't think DaVinci Code's Sir Leigh Teabing (Ian McKellen) ever bumped into generative AI when he said, The mind sees what it chooses to see.
We know AI is the savior of the universe; but increasingly, the stuff that gets the most visibility is crap your mind doesn't want to see.
Accounting firm PWC projected that by 2030, artificial intelligence will contribute more than $15.7T to the world economy and boost local economies' GDP (gross domestic product) by 26 percent.
It's going to make everything great, do no harm and make our lives so much easier.
The discovery of fire, the invention of the wheel, the industrial revolution, the invention of the computer-heck, even the roll-out of the internet pale in comparison.
And if it's used the wrong way, we'll develop laws to ensure it's safe.
Are you S***in us? Even Elon Musk (and we're far from one of his fans) believes AI is one of the biggest threats to humanity.
Source - Pinterest
Okay, the genie is out of the bottle.
According to industry analysts, there are about 70,000 AI companies around the globe; one in four is based in the US but according to many experts, China is on track to be the global leader.
IBM's Global AI Adoption Index shows that 85 percent of businesses are using/exploring AI and 50 percent of the firms have reported significant savings.
Attend any convention and 100 percent of the products, services and toys being introduced will have AI in them even if the folks in the booths can't pronounce the word.
In other words, AI is the hottest thing to make big bucks with.
Source - Freepik
And what could possibly go wrong?
It's as soft and cuddly as a doll or as cute and as exciting/fun as a Barbie movie, despite the fact that it has all of the potential side effects of Oppenheimer.
But AI is so all encompassing that it means different things to different people so, let's focus on something that in one way or other touches everyone entertainment.
Last year, the WGA (Writers Guild of America) and the SAG-AFTRA (Screen Actors Guild (American Federation of Television and Radio Artists) shut the US video content industry down for five months while they worked to hammer out AI guide rails (and other stuff) with the AMPTP (Alliance of Motion Picture and Television Producers).
The shutdown cost California's economy an estimated $30M a day, the industry an estimated $2.1B and a huge backlog of movie/show productions that will take a couple of years to dig out from under.
The rest of the industry around the globe paid close attention because folks knew that sooner/later, AI would help/affect them. All of the participants claimed success, even as the US industry shed 37,700 jobs, according to Milken Institute.
Don't get us wrong, AI will continue to help the industry produce a steady stream of blockbusters, good/decent and ho-hum/sucky projects.
We're really impressed with the results we've seen when AI is combined with Unreal Engine's real-time 3D tools and Nvidia's advanced GPUs (graphic processor units) that have helped creatives produce ultra-real visuals and immersive content.
Add to that, the new AI-enabled tools Adobe and Avid have introduced for postproduction folks and we're seeing shows that are better than we could have ever hoped for/imagined.
And let's not forget that we get to see/enjoy shows from every studio and indie around the world, thanks to AI-enabled sub/dub technology.
If that's not enough, you can be sure it will play a good, bad, ugly role in the US's biggest comedy/drama/horror/thriller/crime/action show that takes place every four years the election.
But sorry folks, no politics discussed here move on.
Thanks to the huge amount of data you provide them and they scrape every time you watch one of their shows/movies; studios and streamers are able use AI to more precisely shape and create video content most folks are going to like so, they stick around longer and hopefully don't bail on the streaming service.
Source - Kaltura
Recommendation engines have improved significantly over the years as streamers fight to keep us from leaving their silo of content for someone else's.
The big problem is that one service's AI engine doesn't have a clue as to what's available on the other four ad-supported and two free services, so we still go from one service to another until we settle on something to watch.
Okay, they might but if they do, they don't say, Hey if you really want to watch something tonight that is going to be totally down your alley, go over to (name) and tell em we suggested this.
Maybe someday, but if it does, we're going to miss wasting 10-15 minutes jumping around, searching, thinking about it and finally settling, knowing we had the final decision. Being married and with two kids, it's one of the few decisions we get to make occasionally.
Global Investment - Marketing organizations around the world will continue to increase their investment in reaching consumers. Advertising will be increasingly developed and delivered intelligently to reach people who are really interested rather than blind masses. Video delivery will be the growing segment of creative advertising.
Whether you read it, watch it, listen to it or make it, information and entertainment is a big and vital industry.
It seems like everyone is interested in using AI when it comes to basic, routine stuff.
Yes, there&#
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
AI Benefits Come at a Cost 
