AI Benefits Come at a Cost
Andy Marken May 31, 2024
0 Comments
After this, there is no turning back. You take the blue pill the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill you stay in Wonderland, and I show you how deep the rabbit hole goes. - Morpheus, The Matrix, WarnerBros, 1999
We don't think DaVinci Code's Sir Leigh Teabing (Ian McKellen) ever bumped into generative AI when he said, The mind sees what it chooses to see.
We know AI is the savior of the universe; but increasingly, the stuff that gets the most visibility is crap your mind doesn't want to see.
Accounting firm PWC projected that by 2030, artificial intelligence will contribute more than $15.7T to the world economy and boost local economies' GDP (gross domestic product) by 26 percent.
It's going to make everything great, do no harm and make our lives so much easier.
The discovery of fire, the invention of the wheel, the industrial revolution, the invention of the computer-heck, even the roll-out of the internet pale in comparison.
And if it's used the wrong way, we'll develop laws to ensure it's safe.
Are you S***in us? Even Elon Musk (and we're far from one of his fans) believes AI is one of the biggest threats to humanity.
Source - Pinterest
Okay, the genie is out of the bottle.
According to industry analysts, there are about 70,000 AI companies around the globe; one in four is based in the US but according to many experts, China is on track to be the global leader.
IBM's Global AI Adoption Index shows that 85 percent of businesses are using/exploring AI and 50 percent of the firms have reported significant savings.
Attend any convention and 100 percent of the products, services and toys being introduced will have AI in them even if the folks in the booths can't pronounce the word.
In other words, AI is the hottest thing to make big bucks with.
Source - Freepik
And what could possibly go wrong?
It's as soft and cuddly as a doll or as cute and as exciting/fun as a Barbie movie, despite the fact that it has all of the potential side effects of Oppenheimer.
But AI is so all encompassing that it means different things to different people so, let's focus on something that in one way or other touches everyone entertainment.
Last year, the WGA (Writers Guild of America) and the SAG-AFTRA (Screen Actors Guild (American Federation of Television and Radio Artists) shut the US video content industry down for five months while they worked to hammer out AI guide rails (and other stuff) with the AMPTP (Alliance of Motion Picture and Television Producers).
The shutdown cost California's economy an estimated $30M a day, the industry an estimated $2.1B and a huge backlog of movie/show productions that will take a couple of years to dig out from under.
The rest of the industry around the globe paid close attention because folks knew that sooner/later, AI would help/affect them. All of the participants claimed success, even as the US industry shed 37,700 jobs, according to Milken Institute.
Don't get us wrong, AI will continue to help the industry produce a steady stream of blockbusters, good/decent and ho-hum/sucky projects.
We're really impressed with the results we've seen when AI is combined with Unreal Engine's real-time 3D tools and Nvidia's advanced GPUs (graphic processor units) that have helped creatives produce ultra-real visuals and immersive content.
Add to that, the new AI-enabled tools Adobe and Avid have introduced for postproduction folks and we're seeing shows that are better than we could have ever hoped for/imagined.
And let's not forget that we get to see/enjoy shows from every studio and indie around the world, thanks to AI-enabled sub/dub technology.
If that's not enough, you can be sure it will play a good, bad, ugly role in the US's biggest comedy/drama/horror/thriller/crime/action show that takes place every four years the election.
But sorry folks, no politics discussed here move on.
Thanks to the huge amount of data you provide them and they scrape every time you watch one of their shows/movies; studios and streamers are able use AI to more precisely shape and create video content most folks are going to like so, they stick around longer and hopefully don't bail on the streaming service.
Source - Kaltura
Recommendation engines have improved significantly over the years as streamers fight to keep us from leaving their silo of content for someone else's.
The big problem is that one service's AI engine doesn't have a clue as to what's available on the other four ad-supported and two free services, so we still go from one service to another until we settle on something to watch.
Okay, they might but if they do, they don't say, Hey if you really want to watch something tonight that is going to be totally down your alley, go over to (name) and tell em we suggested this.
Maybe someday, but if it does, we're going to miss wasting 10-15 minutes jumping around, searching, thinking about it and finally settling, knowing we had the final decision. Being married and with two kids, it's one of the few decisions we get to make occasionally.
Global Investment - Marketing organizations around the world will continue to increase their investment in reaching consumers. Advertising will be increasingly developed and delivered intelligently to reach people who are really interested rather than blind masses. Video delivery will be the growing segment of creative advertising.
Whether you read it, watch it, listen to it or make it, information and entertainment is a big and vital industry.
It seems like everyone is interested in using AI when it comes to basic, routine stuff.
Yes, there&#
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...
02/07/2026
How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
AI Benefits Come at a Cost 
