
Live From the Indy 500: FOX's Zac Fields Says AR Is Set To Help Celebrate the Big Race Featuring the iconic scoring pylon, the open will tell the Indy 500 story By Ken Kerschbaumer, Editorial Director
Friday, May 23, 2025 - 10:08 am
Print This Story | Subscribe
Story Highlights
FOX Sports will lean heavily into the world of augmented reality (AR) for this Sunday's Indianapolis 500, taking advantage of a Speedway full of iconic landmarks: the massive stand for more than 250,000 fans (with another 150,000 on the infield), Pit Road featuring a Pagoda Control Tower, a 78-ft.-tall scoring pylon that is the center of the attention for every fan at the track. And now, for viewers at home, the pylon will be integral to the opening shots of Race Day coverage.
We're going to have a really grand opening shot from Camera 1 that captures the atmosphere of the Speedway with a graphic covering the pylon, says Zac Fields, SVP, graphic tech/innovation, FOX Sports. Then, we can cut as we want with a camera on a 32-ft. techno crane that can move around. One of the cool things about this AR feature is, it's an homage to the history of the race, which we want to portray in a really good light.
The Indianapolis Motor Speedway comprises 250 acres, a massive size that provides plenty of opportunities for AR graphics. But the FOX Sports AR team is focusing on the most important areas of the venue, with the 32-ft. techno crane near Pit Road (and able to move around) and Camera 1, located on the roof of Turn 1 and shooting down the front straightaway.
We've built a 3D model of the track, a digital twin, says Fields, and use geometry to intertwine it with the AR elements. That opening graphic will grow out of the pylon and tell the history of the Indianapolis 500.
Other elements also have been designed to be placed along the top of the grandstand, which runs along the front straightaway. The crane is going to get some interesting shots from a low angle of the pylon looking down the front stretch, says Fields. We will do some AR takeovers, similar to what we've done on the last couple of Super Bowls, to tell a story or give a nice intro and do something special for the race.
The goal is also to ensure that the AR elements feel organic, something the graphics team will be dialing in today and tomorrow ahead of race day. I think that approach is more interesting than just floating something in the sky, he says. Sometimes, there isn't the architecture, so you need to have the element float, but, if you can [tie it to a real-world architectural element] that is something we are trying to push. Here Camera 1 is about 340 ft. away from the pylon, but that gives us a wide shot where you feel the whole environment, the people, and the cars. It's a great backdrop for AR.
The FOX Sports HUD gives Indy Car fans more information about how drivers and the cars are performing.
The other big project that Fields and the team have been working on is a heads-up display (HUD) showing speed, position, gears, throttle, brake, and more during in-car shots from the 360 camera above the driver. Viewers can see the driver's head and hands on the steering wheel, and the HUD is layered in and appears to be part of the car.
We're trying to make that more dynamic and fit seamlessly, giving us a chance to give the viewer more data without getting in the way, says Fields. We have all the telemetry, and, because of where it's located,, it feels natural to the viewer.
The FOX Sports graphics team has also launched a ghost car with the help of SMT. The ghost car is currently being used in qualifying and gives viewers a better understanding of driver performance of the. Historically, watching qualifying on TV has involved watching a single car go around the track and comparing that driver's split times to the leader's split times. But the ghost car takes things to a new level, placing a ghost car of the leader's car on the track. Integrated with the in-car camera, it gives viewers a virtual representation of the lead car, making it much easier to see how far behind or ahead the car on the track is compared with the leader.
This weekend, the graphics team will be doing some testing with Mobii, looking to composite the HUD with the video in one stream as opposed to layering different streams together, the current workflow. It's an HTML-based solution that could give us a stream that could be used for the actual TV production, adds Fields. It makes it easier for the director to cut the show as well as mobile and web applications. We hope to have more of a POC by the end of next month.
The FOX Sports team has had three Indy Car Series races ahead of this weekend's main event, giving the production teams a chance to improve workflows.
We launched HUD in Week 1 and have made some small improvements, like cleaning up the design and the data that we've added to it, says Fields. It has been helpful to have those races, especially because we're dealing with new forms of data. But we're feeling really strong about where we are today.
More from Sports Video Group
30/05/2025
17th-Annual SVG College Summit Unites Video-Production Community as Industry Und...
30/05/2025
UEFA Champions League Final 2025: CBS Sports To Produce Pitchside Studio Show, ...
30/05/2025
University of Wyoming's Dennis Trapani on a Busy Year of Live Event Producti...
30/05/2025
Women's College World Series: ESPN Enhances Softball Coverage With Expanded ...
29/05/2025
UEFA Champions League Final 2025: DAZN on the goals for its unilateral platinum ...
29/05/2025
UEFA Champions League Final 2025: Host broadcaster DAZN reveals the plan for thi...
29/05/2025
Roland-Garros 2025: Bringing the passion and drama with new cameras for storytel...
29/05/2025
Roland-Garros 2025: The FFT and host broadcaster Whisper target a younger audien...
29/05/2025
Roland-Garros 2025: Whisper on getting into the psyche of the FFT as the new hos...
29/05/2025
2025 Sports Emmys: Riot Games' Leanne McGowan on Valorant Champions 2024 By Jason Dachman, Editorial Director, U.S.
Thursday, May 29, 2025 - 10:04 am
P...
28/05/2025
The Finest in College Creative Take Home Honors at 17th-Annual 2025 SVG/NACDA Co...
28/05/2025
Schedule-Release Videos May Represent the NFL's Next Big Media Moment The Seattle Seahawks' production captures '90s nostalgia By Dan Daley, Audio ...
28/05/2025
Eight Weeks Out: Look Who's Speaking at the 2025 SVG Venues & Teams Summit a...
28/05/2025
SVG Sit-Down: KMH Integration's Kevin Henneman on the Company's 20th Ann...
27/05/2025
NBC Olympics To Keynote SVG Content Management Forum on July 10 in NYC - Registe...
27/05/2025
New Sponsor Spotlight: VOGO's Bob D'Ostilio on Latest VOKKERO Wireless C...
27/05/2025
EPCR Finals: Premier Sports prepares for first ever host broadcast production B...
27/05/2025
UEFA Europa Conference League Final 2025: Broadcast facts and camera plan for Ch...
27/05/2025
French Open 2025: TNT Sports Takes the Production Reins To Cover All Matches at ...
23/05/2025
Live From the Indy 500: For IMS Productions and HD-5 Truck Revamped With IP and ...
23/05/2025
Live From the Indy 500: FOX Sports' Mike Davies on a Historic Production Eff...
23/05/2025
Live From the Indy 500: FOX Sports Revs Up the Audio for Its First Time Covering...
23/05/2025
SVG College Summit 2025: Technology Exhibits Preview, Part 2 By Brandon Costa, Director of Digital
Friday, May 23, 2025 - 9:01 am
Print This Story | Subsc...
23/05/2025
Live From the Indy 500: FOX's Zac Fields Says AR Is Set To Help Celebrate th...
23/05/2025
Live From the Indy 500: FOX's Motor Sports Engineering Team Is Ready To Shin...
23/05/2025
UEFA Women's Champions League Final 2025: DAZN on plans and challenges for t...
23/05/2025
Live from the Indy 500: IMS Productions Revamped HD5 Unit, with IP and HDR, All ...
23/05/2025
Live from the Indy 500: Mike Davies of Fox Sports on a Historic Production Effor...
23/05/2025
Prime Video Hits the Gas on First Season of NASCAR Cup Series Action On the agenda: pre/post-race shows, 70+ cameras, double-box ads, Key Moments, Rapid Recaps ...
22/05/2025
Live From the Indy 500: NEP Specialty Camera's Sean Seavers on a Historic RF...
22/05/2025
PWHL Wraps Up Sophomore Season With Focus on Storytelling, Graphics Presentation...
22/05/2025
MSG Network's XR Studios Heat Up Manhattan as Knicks Heat Up the NBA Playoff...
22/05/2025
The triangle: Bringing the International Northwest 200 motorcycle race to BBC Sp...
22/05/2025
SVG College Summit 2025: Technology Exhibits Preview, Part 1 By SVG Staff
Thursday, May 22, 2025 - 12:15 pm
Print This Story | Subscribe
Story Highlight...
22/05/2025
2025 Sports Emmys: NBC Sports' Chad Hudson & Wade Echer on the 2024 Paris Ol...
22/05/2025
2025 Sports Emmys: FOX Sports' Bardia Shah-Rais on FOX MLB: The Postseason By Jason Dachman, Editorial Director, U.S.
Thursday, May 22, 2025 - 1:08 pm
...
22/05/2025
2025 Sports Emmys: NBC Sports' John Jelley on the 2024 Paris Olympic Games By Jason Dachman, Editorial Director, U.S.
Thursday, May 22, 2025 - 1:14 pm
...
22/05/2025
2025 Sports Emmys: UFC's Craig Borsari on For Mexico, For All Time with Noch...
22/05/2025
SVG College Sports Media Awards 2025: Outstanding Social Media Video, Outstandin...
21/05/2025
PGA TOUR's Live Drone AR Snags the George Wensel Technical Achievement Award...
21/05/2025
2025 Sports Emmys: ABC/ESPN's Phil Dean on SEC on ABC By Jason Dachman, Editorial Director, U.S.
Wednesday, May 21, 2025 - 2:33 pm
Print This Story | ...
21/05/2025
2025 Sports Emmys: NBC Sports' Molly Solomon on the 2024 Paris Olympic Games By Jason Dachman, Editorial Director, U.S.
Wednesday, May 21, 2025 - 2:40 pm...
21/05/2025
2025 Sports Emmys: FOX Sports' Matt Gangl on Rickwood Field: A Tribute to th...
21/05/2025
Paris 2024 Olympics Top 46th Sports Emmy Awards With 10 Wins; NBC and ESPN Lead ...
20/05/2025
NBA Western Conference Finals: ESPN's InsightCast' Features Avatar Shot...
20/05/2025
Broad strategy: DAZN on creating the perfect ecosystem between broadcasters, spo...
20/05/2025
Storytelling, monetisation and engagement: Making the pitch for AI in sports bro...
20/05/2025
FanDuel Sports Network Rolls Out WireCam in Cincinnati; Milwaukee Is Next, With ...
20/05/2025
UEFA Europa League Final 2025: Broadcast facts and camera plan for Tottenham Hot...
20/05/2025
NBA Eastern Conference Finals: TNT Sports Bids Farewell With Upgraded Tech, Onsi...