
Is your supplier a Fledgling or a Black Box when it comes to cloud maturity? This blog post is the first in a series of guest posts leading up to IBC 2017, where Peter Heneb ck from Mediasmiths gives you a quick way to evaluate the cloud maturity of your suppliers. Enjoy!
There are no longer any real technical barriers to media production in the cloud, only cultural and organisational
This is a watershed moment. There are no longer any real technical barriers to media production in the cloud, only cultural and organisational. The shift obviously doesn't mean that cloud production is easy or cheap, but it does mean that you no longer need a research project using untested bleeding edge technologies to make it a reality.
If you are looking at moving more things to the cloud then this blog post provides a shorthand for how to quickly evaluate the maturity of suppliers' cloud offerings-are they Fledglings or perhaps already Cloud Natives?
Level: Laggard The Laggard requires professional services staff from the supplier to meet with you to gather requirements and then go off and make a custom installation on virtual machines in the cloud. Everything is static, and the only difference from an on-premise installation is that the servers are in someone else's data centre.
Anyone who is still here is way behind and unlikely to ever catch up. The product is most likely a legacy application that should either never be deployed in the cloud or will be replaced by a cloud alternative.
Level: Fledgling The Fledgling has an application that may be almost as technically adapted to cloud as the Cloud Native, but the infrastructure management and organisation has not yet reached full maturity.
New resources have to be requested via email, or online forms and become available a few hours later at best. The delay is mostly because someone has to pick up the request manually and provision the service specifically for that request. Anything submitted on Friday afternoon in the supplier's time zone may not be serviced until Monday morning.
Level: Cloud Native The Cloud Native can provide dynamic and scalable resources without direct involvement of the supplier. The virtual resources may still be visible to the customer, but they can be requested using self-service portals, or ideally through well-documented APIs.
The Cloud Native offering is unlikely to even be available as an on-premise option, as it relies on cloud infrastructure functions, for example, to provide dynamic scaling. Organisationally the supplier may not even be able to provide support for on premise deployments.
Level: Black Box The Black Box provides the software service without exposing anything about how it is actually delivered. By definition, regular Software-as-a-Service (SaaS) offerings should all be Black Box, but beware that some SaaS offerings do not auto-scale to the required size and hide manual engineering processes behind a slick sales portal.
A type of Black Box that fewer people are familiar with is the serverless or Function-as-a-Service (FaaS) offerings that provide programmatic services and where the machine instances are completely invisible (and irrelevant) to the requester. Examples of these are AWS Lambda and Vidispine's own Vidinet service.
Serverless services make some people uneasy as much of the complexity is hidden, and it will be difficult to understand how the service is delivered (especially engineers like to peek under the hood). This unease is somewhat ironic when voiced by people in media, where black box hardware systems were the norm for many years.
This unease is somewhat ironic when voiced by people in media, where black box hardware systems were the norm for many years.
Wrapping Up Now to be clear, this post is not saying that everyone has to be Black Box and that a Fledgling is automatically a worse option than a Cloud Native. Obviously, many more things play into supplier selection. The list is simply a shorthand to quickly evaluate the cloud maturity of an organisation and detect if there is perhaps a mismatch between the marketing and the actual delivery capability. Lastly, bear in mind that moving up the maturity ladder takes years-not months.
Peter is the CEO of SaaS content planning and collaboration platform Collabrik and a director at media technology software firm Mediasmiths with many years' experience of evaluating and implementing cloud solutions. Peter will be at IBC 2017 and Collabrik will be showcased at the IBC Launch Pad on stand 9.LP34. You can also find Peter in Vidispine's stand 3.A23.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
01/12/2025
Many industries have seen big-ticket hardware turn into software. Switchers, though, demand a combination of real-time performance and sheer bandwidth that has ...
01/12/2025
GENEVA Shanghai will host the next quadrennial Radiocommunication Assembly (RA-27) and World Radiocommunication Conference (WRC-27), Oct. 11-Nov. 12, 2027. This...
01/12/2025
NEW YORK Just in time for Giving Tuesday tomorrow (Dec. 2), the Broadcasters Foundation of America is seeking out donations to help television and radio industr...
01/12/2025
STOCKHOLM, Sweden Net Insight CEO Crister Fritzson has informed the company's board that he will retire from the video transport and media cloud technology ...
01/12/2025
01 Dec 2025
Kyivstar and Ukrainian Ministry of Digital Transformation Select Go...
01/12/2025
The prequel to the global hit Sky Original mob crime saga, Gomorrah' is a s...
01/12/2025
Featuring Florence Welch, Red Hot Chilli Peppers' Flea, designer Bella Freud...
01/12/2025
Back to All News
A Down to Earth, All Too Relatable Hero: Cashero' Teaser ...
01/12/2025
In the rush to deliver content to every screen, many broadcasters overlook one of the most crucial steps in the workflow: format and frame rate conversion. Get ...
01/12/2025
Fox Corporation Chief Financial Officer Steve Tomsic to Participate in Upcoming ...
01/12/2025
Arvato Systems' Virtual Private Cloud (VPC) Receives BSI C5 Certification (T...
01/12/2025
Summary This short video gives you an summary of the changes in under two minutes.
--...
01/12/2025
As the festive season approaches, RT Supporting the Arts is proud to showcase a...
01/12/2025
Researchers worldwide rely on open-source technologies as the foundation of their work. To equip the community with the latest advancements in digital and physi...
01/12/2025
Festive specials of Christmas in Kilmainham presented by Marty Whelan, High Road Low Road, Callan Kicks the Year and Keys to My Life
Ring in the New Year with ...
01/12/2025
Architect and television presenter Hugh Wallace, best known to RT audiences as a long-serving judge on Home of the Year, has died at the age of 68.
In a state...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...