
SMT Leverages ROOSTER' Workflow To Run Professional Fighters League Data, Graphics Ops Remotely SMT's team is stationed in Durham, NC, and the PFL fights are in Atlantic City By Jason Dachman, Chief Editor
Monday, May 24, 2021 - 2:26 pm
Print This Story | Subscribe
Story Highlights
SMT has been a key cog in the Pro Fighters League machine since it launched in 2019, capturing a tsunami of data from inside the SmartCage and churning out next-gen analytics that are among the most advanced in all of MMA. However, with the pandemic limiting the size of onsite crew for PFL productions this year in Atlantic City, NJ, SMT was suddenly forced to rethink its operation under a remote scenario. Enter SMT's new ROOSTER (Remote Optics Operator Staffing & Technology for Eliminating Risk) production model.
A total of 15 SMT personnel are working remotely from Durham, NC, for Pro Fighters League shows.
With the challenges posed in a COVID environment, we needed to come up with alternative ways to provide the same deliverables for PFL shows, says Robbie Louthan, SVP, business development, SMT. This particular event is unique for us because SMT has such a large amount of resources dedicated to every show. We typically have had 13 SMT support personnel for every PFL show, and trying to have 13 resources onsite in a COVID environment just wasn't feasible. It really was a unique opportunity for us to deliver the same product and service suite with minimal onsite footprint and minimal impact to the final on-air product.
Partnership Built on the Power of Data, Out-of-the-Box Thinking PFL's SmartCage is covered with sensors to generate its Cagenomics fighter-tracking data
SMT provides proprietary technology that combines live scoring with real-time biometric and positional data for PFL, which has made data-centric storytelling a priority in its broadcasts. Dubbed Cagenomics, SMT's fighter-tracking offers live punch-speed data (transmitted by SMT-developed sensors worn inside PFL gloves), power ratings, heart-rate tracking, and energy exerted. New in the data complement is Fighter Performance Rating (FPR), and the launch of a kick-speed metric is expected soon.
This data is displayed on the stats prompter for the commentators and integrated into on-air graphics. SMT's OASIS Platform seamlessly integrates and combines live scoring with this biometric and positional data to enhance the analysis, storytelling, and graphic presentation.
The PFL truly thinks outside the box, says Louthan. They know what has been done in the past, and they are trying to create a unique brand using technology, and their SmartCage is core to that mission. For us, it's a dream partnership in the sense that this is an organization that is open to any crazy out-of-the-box idea we want to pitch their way; nothing is off the table. So it has been a tremendous collaboration that allows us to come up with some very unique and cool things.
Professional Fighters League Executive Producer George Greenberg seconds that notion: SMT has been by our side since day one. Of course, there were growing pains, but, if there's a problem, they're going to solve it. Anytime we've had a crazy idea, they are smart enough and brave enough to go for it.
From Durham to Atlantic City: How SMT and PFL Pulled It Off Professional Fighter League data and graphics operations are handled remotely from SMT's Durham, NC, headquarters.
This season, due to COVID-related onsite restrictions, nearly all SMT personnel are located at its headquarters in Durham, NC, and its equipment is physically housed inside PFL's bubble in Atlantic City. As part of its ROOSTER workflow, SMT is using a combination of proprietary and third-party technology to bring back the UI, video monitoring, and comms to Durham in order to operate those systems remotely.
In Durham, SMT has set up five pods to keep the 15 operators socially distanced at its facility, including the font graphics coordinator, graphics ops, and data inputters. SMT initially deployed four people in Atlantic City for the ultra-complex set up of PFL's SmartCage but is now operating with just two crew members onsite (one in the truck, one cage-side).
We're doing almost everything remotely, including [calculating] strikes, strike speed, take-down attempts, submission attempts, kicks, power strikes, and all the traditional strike data, says Louthan. That is being collected and aggregated here in Durham through a video feed provided from Atlantic City. What may have been done in the past with a couple of people sitting cage-side watching the fight is now being done entirely in a remote environment.
In addition to providing data-capture/processing services and the scorebug graphic, SMT worked closely with Big Block to design and integrate the graphics package for PFL.
SMT made it one-stop shopping - not just from the technology perspective but for the creative side as well, says Greenberg. And I had so much confidence after seeing their work, I felt they could develop the necessary systems. And they came through with flying colors.
SMT's ROOSTER workflows allows the graphics coordinator and operators in Durham to communicate in real time with the production team at the front bench in Atlantic City 450 miles away.
It was a very different workflow for us this year, but, honestly, if you hadn't told that we were in a different state hundreds of miles away, I would have thought they were in the next truck over, says Greenberg. You just press the button, and it's amazing how it feels like they're right there.
ROOSTER: SMT Sees a Future Centered on Remote Operation PFL's scorebug showcases a host of fighter data provided by SMT throughout each fight.
SMT has built 16 ROOSTER production pods in Durham capable o
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...