The advance of technology is radically transforming the Broadcast and Media sector and every day that passes we take the limits of what is possible a little further. The speed of this change is impressive and for that reason, here at VSN we think it is worth it to review the main technological trends that are expected to have more importance in 2019.
1. The strong emergence of new video formats There is a huge appetite among the audience for a more immersive content consumption, resulting in a growing importance of formats such as UHD, 4K or even 8K, the largest resolution to date and that is already being marketed by some TV manufacturers. This trend however, has a downside, which is that the investment in equipment, transmission networks and content management systems that support such high quality, is expensive, especially if we want to work with technologies such as Cloud or IP.
2. The adoption rates of IP technology keep increasing Derived from new video formats comes the adoption of new connectivities like the IP technology. This form of transmission of content not only allow us to work with higher quality formats, but also help us achieve immediate content delivery and remote production. IP adoption is probably one of the most disruptive changes in history for the broadcast industry. Not only because of the technical and budgetary challenges it poses, but also because it requires us, as professionals, to adapt to new ways of working.
A clear example of the potential of this technology was seeing this year at Wimbledon this year, were thanks to IP technology, any operator could call up any signal needed from any of the courts. In addition, the system was also able to support UHD production without requiring a separate routing infrastructure.
However, and despite all the advantages it presents, its adoption rates are still quite low. According to data provided by IBC, only 6% of all the media companies in the world are already full IP, compared to 40% that still have a full SDI infrastructure. And although a rapid adoption of this technology is expected, it is believed that within 5 years there will still be 10% of the Broadcast businesses that will continue to be full SDI. Nevertheless, its importance continues to increase and of course, the transition to IP technology will be one of the key points of 2019.
3. New ways of working thanks to the Cloud Broadcast professionals need also to adapt to new ways of working derived from the aforementioned changes and challenges. And here is where Cloud based work environments are gaining more and more importance in recent years, mainly to increase the speed of action and foster remote productions and ubiquity.
At VSN we have already had the opportunity to implement systems based on Cloud technology for some of our clients around the world, which have allowed them to, among other things, access content from any geographical point and in real time, remote collaborative work between professionals and departments that aren't in the same location, share content to offer the widest and most complete news coverage possible, and monetize their content, allowing external users to access their content hubs with prior payment. All these advantages are very present in our day to day and therefore, make the adoption of Cloud inevitable and one of the trends that will increase the most in the sector next year.
4. Increasingly smart tools based on AI technology And something that is enhanced by the cloud are technologies like Artificial Intelligence: the star trend of 2019. Everyday it is becoming more and more necessary to have tools that allow us not only to automate tasks in order to gain efficiency and speed, but that also allow us to rely on intelligent automation' for our daily tasks and workflows. Only then can we focus our attention on what really matters: the creation of quality content to differentiate ourselves from the competition.
In this regard, some companies like IDC Research already forecast an investment of 77,6 billion dollars in cognitive AI systems for the year 2022, and within the Broadcast and Media industry, Devoncroft presented some initial data on investment trends in broadcast technology, where AI and machine learning already occupy the seventh place in the list of trends considered most important by professionals of the Broadcast, which can give us an idea of the importance that this technology is gaining.
There is still a long way to go in the industry, both in the evolution of this tools and its implementation. However, it is also true that already nowadays Artificial Intelligence offers very interesting advantages, such as automatic cataloguing of metadata, advanced searches of content adapted to the specific needs of users, facial recognition, object detection, audio effects detection or speech to text, analysis of the sentiment of images or even performing the transcription and automatic translation of texts.
5. Content is still king and now it is targeted Lastly, the importance of content creation, and even more so, of what is known as targeted content and targeted advertising is a trend that will also gain some prominence in 2019. That is, this trend refers to the need to generate specific content and advertising for a specific audience, according to their tastes and interests, and above all, depending on the screen through which they consume it.
It is important to be bear in mind that the consumption habits of viewers have changed and that, with the widespread use of second screens and mobile devices, the consumption of online video has skyrocketed. Companies like eMarketer expect the average daily time dedicated to television consumption in the US to go down almost half an hour to 2020 compared to 2016. On the contrary, where some lose, others win. And this is the case of OTT platforms. According
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
The advance of technology is radically transforming the Broadcast and Media sector and every day that passes we take the limits of what is possible a little further. The speed of this change is impressive and for that reason, here at VSN we think it is worth it to review the main technological trends that are expected to have more importance in 2019. 
