
The advance of technology is radically transforming the Broadcast and Media sector and every day that passes we take the limits of what is possible a little further. The speed of this change is impressive and for that reason, here at VSN we think it is worth it to review the main technological trends that are expected to have more importance in 2019.
1. The strong emergence of new video formats There is a huge appetite among the audience for a more immersive content consumption, resulting in a growing importance of formats such as UHD, 4K or even 8K, the largest resolution to date and that is already being marketed by some TV manufacturers. This trend however, has a downside, which is that the investment in equipment, transmission networks and content management systems that support such high quality, is expensive, especially if we want to work with technologies such as Cloud or IP.
2. The adoption rates of IP technology keep increasing Derived from new video formats comes the adoption of new connectivities like the IP technology. This form of transmission of content not only allow us to work with higher quality formats, but also help us achieve immediate content delivery and remote production. IP adoption is probably one of the most disruptive changes in history for the broadcast industry. Not only because of the technical and budgetary challenges it poses, but also because it requires us, as professionals, to adapt to new ways of working.
A clear example of the potential of this technology was seeing this year at Wimbledon this year, were thanks to IP technology, any operator could call up any signal needed from any of the courts. In addition, the system was also able to support UHD production without requiring a separate routing infrastructure.
However, and despite all the advantages it presents, its adoption rates are still quite low. According to data provided by IBC, only 6% of all the media companies in the world are already full IP, compared to 40% that still have a full SDI infrastructure. And although a rapid adoption of this technology is expected, it is believed that within 5 years there will still be 10% of the Broadcast businesses that will continue to be full SDI. Nevertheless, its importance continues to increase and of course, the transition to IP technology will be one of the key points of 2019.
3. New ways of working thanks to the Cloud Broadcast professionals need also to adapt to new ways of working derived from the aforementioned changes and challenges. And here is where Cloud based work environments are gaining more and more importance in recent years, mainly to increase the speed of action and foster remote productions and ubiquity.
At VSN we have already had the opportunity to implement systems based on Cloud technology for some of our clients around the world, which have allowed them to, among other things, access content from any geographical point and in real time, remote collaborative work between professionals and departments that aren't in the same location, share content to offer the widest and most complete news coverage possible, and monetize their content, allowing external users to access their content hubs with prior payment. All these advantages are very present in our day to day and therefore, make the adoption of Cloud inevitable and one of the trends that will increase the most in the sector next year.
4. Increasingly smart tools based on AI technology And something that is enhanced by the cloud are technologies like Artificial Intelligence: the star trend of 2019. Everyday it is becoming more and more necessary to have tools that allow us not only to automate tasks in order to gain efficiency and speed, but that also allow us to rely on intelligent automation' for our daily tasks and workflows. Only then can we focus our attention on what really matters: the creation of quality content to differentiate ourselves from the competition.
In this regard, some companies like IDC Research already forecast an investment of 77,6 billion dollars in cognitive AI systems for the year 2022, and within the Broadcast and Media industry, Devoncroft presented some initial data on investment trends in broadcast technology, where AI and machine learning already occupy the seventh place in the list of trends considered most important by professionals of the Broadcast, which can give us an idea of the importance that this technology is gaining.
There is still a long way to go in the industry, both in the evolution of this tools and its implementation. However, it is also true that already nowadays Artificial Intelligence offers very interesting advantages, such as automatic cataloguing of metadata, advanced searches of content adapted to the specific needs of users, facial recognition, object detection, audio effects detection or speech to text, analysis of the sentiment of images or even performing the transcription and automatic translation of texts.
5. Content is still king and now it is targeted Lastly, the importance of content creation, and even more so, of what is known as targeted content and targeted advertising is a trend that will also gain some prominence in 2019. That is, this trend refers to the need to generate specific content and advertising for a specific audience, according to their tastes and interests, and above all, depending on the screen through which they consume it.
It is important to be bear in mind that the consumption habits of viewers have changed and that, with the widespread use of second screens and mobile devices, the consumption of online video has skyrocketed. Companies like eMarketer expect the average daily time dedicated to television consumption in the US to go down almost half an hour to 2020 compared to 2016. On the contrary, where some lose, others win. And this is the case of OTT platforms. According
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively.
June 8, 2026
By
Tori Donahue
...
09/06/2026
Back to All News
Netflix Unveils First Images And Poster For Wrath, A New Brazi...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
08/06/2026
The two execs discuss the goals and the challenges of building a huge multi-cult...
08/06/2026
This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay
The sports-production industry continues to ...
08/06/2026
DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio.
DAZN will broadcast EFC...
08/06/2026
As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...
08/06/2026
Infront has further strengthened the 2026 Diamond League's international bro...
08/06/2026
Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...
08/06/2026
SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...
08/06/2026
Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...
08/06/2026
FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...
08/06/2026
A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...
08/06/2026
CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...
08/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
08/06/2026
WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...
08/06/2026
The Heat are the seventh NBA team to air their games over-the-air next season...
08/06/2026
Paramount and UFC have announced an expansion of their media rights partnership making Paramount the exclusive home of UFC Numbered Event main cards in Canada ...
08/06/2026
The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster...
08/06/2026
Project B has announced the appointment of Host Broadcast Services (HBS) as Offi...
08/06/2026
The Buckeyes now produce and stream upwards of 200 sports events annually with a...
08/06/2026
At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...
08/06/2026
Get Hands-on With Keyboard & Synth Brands
GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...
08/06/2026
50 popular in-ear monitoring system profiles added
The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...
08/06/2026
Manny Marroquin signature cans upgraded with SLAM Technology
The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...
08/06/2026
Air domain supremacy redefined - New counter UAS, space solutions and directiona...
08/06/2026
he BBC and BritBox have announced that Edward Bluemel (We Might Regret This, My ...