Sony Pixel Power calrec Sony

Streaming Ahead with Synergy: Insights from Connected TV World Summit

20/03/2025

In our latest blog, Laura Rognoni reflects on this year's Connected TV World Summit recently held in London, and explores how innovative bundling, premium content, and creative personalization are reshaping a new era of streaming entertainment.

I recently had the pleasure of attending the Connected TV World Summit (CTVWS) in London, where industry leaders gathered to discuss the future of TV and digital media. Natasha Matos-Hemingway, Chief Executive at Shahid (MBC Group), kicked off the event with a compelling presentation on Shahid's platform growth, boasting more than 3.9 million subscribers. She attributed their success to a seamless blend of a great product, exceptional content, and an efficient go-to-market (GTM) strategy. This set the stage for insightful discussions on what differentiates a premium streaming service, the types of content that resonate most, and the importance of bundled offerings.

Navigating the Plateau: Quality Over Quantity One of the standout discussions at the Summit revolved around data insights from Ampere Analysis, revealing that streaming service subscriptions have plateaued, with growth largely driven by previous subscribers returning to the service. This underscores the challenge of retaining users and reducing churn, especially given the often-substantive re-acquisition costs. While bundling and collaboration are trending topics, the real focus to successfully attract and retain audiences should be on the quality of these connections and the compatibility of the partner's long-term strategic roadmaps. Effective bundling means choosing partners that offer high-quality services and have aligned strategies, whereas bloated and incompatible bundles are often counterproductive. As Priya Dogra from SKY emphasized, great partnerships lead to better outcomes, engaged users, and stronger connections, fostering business scalability and growth.

These insights align with the approach NAGRAVISION has taken with OpenTV ENTera. We're dedicated to cultivating a partner ecosystem that seamlessly integrates with our streaming solution. By exclusively collaborating with partners who are fully committed to our specification, we tackle complex integration challenges and utilize the solution's full range of capabilities. Our mission extends beyond delivering a streaming service; we're dedicated to crafting a strategic roadmap for operators' success and our selected partnerships are a testament to this strategy. Our collaborations aren't just about offering extensive content options, but reflect our commitment to integrating diverse services, creating rich entertainment environments, and boosting our customer's operational efficiency.

Personalization and Sports: Key Drivers of Engagement Personalization remains a pivotal topic in shaping customer experiences, as highlighted by Matthew Hughes from EE. It was fascinating to hear that 80% of customers are more likely to engage with personalized services, which boosts viewing and loyalty by at least 30%. Personalization for EE begins with diverse content through strategic partnerships that encompasses both content and hardware.

The key is to create a layered experience, striking the right balance between investing in quality content and developing seamless, intuitive discovery methods. This involves rethinking how users experience entertainment and matching user viewing data with content and metadata to build a highly engaging environment. YouTube's success in connecting audiences with content owners and keeping users engaged beyond recommendations is a prime example.

At NAGRAVISION, we're leveraging our partnerships with industry leaders like XRoadMedia and SimplyTV to harness AI and metadata and develop highly personalized offers with OpenTV ENTera. It's not just about the content; it's about empowering audiences to feel in control of their own experience. Our focus on features like keyword searches, swim lanes, deep-linking, and localized metadata is crucial to create fully bespoke environments that can anticipate the audience's needs. As both content and user interfaces (UIs) become increasingly similar across platforms, creating better journeys based on a holistic understanding of viewing preferences is essential.

Perhaps unsurprisingly, on-demand and live sports offerings also emerged as a key topic, with data from OMDIA highlighting that UK sports fans generate £2 billion in video revenue annually. Half of these fans engage with sports content on social media and other digital platforms, and 30% are likely to pirate video content-1.5 times more than non-sports fans. These insights emphasize the importance of content security and anti-piracy measures, key hallmarks of NAGRAVISION's streaming security solution, to ensure that high-resolution experiences across multiple devices are delivered securely to legitimate subscribers.

Sports streaming faces important challenges like converting users beyond specific events, high content rights costs, technical issues, and managing live events. With OpenTV ENTera, NAGRAVISION prepares operators for high volumes of concurrent streams using multi-CDN technology, ensures low latency and enables interactive solutions to enhance the viewing experience.

Simplicity and Innovation: The Future of Streaming Ultimately the discussions at CTVWS highlighted that core to success in the world of digital entertainment are consumer offers that offer simplicity paired with a great user experience that provides frictionless access to content. This goes beyond traditional recommendations or non-curated bundles and focuses on the long-term strategy behind these choices. Pairing simplicity with innovation and collaboration is key. As Dan Simmons from Caretta Research emphasized, it all starts with UX. That's exactly why, at NAGRAVISION,
LINK: https://nagra.vision/newsroom/blog/streaming-ahead-with-synergy-insigh...
See more stories from nagra

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

16/09/2025

SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPN

SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPNThe UConn grad rose from ESPN's mailroom to become one of its most valuable ops leadersBy Bran...

16/09/2025

Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amsterdam

Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amst...

16/09/2025

Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam

Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam By SVG Staff Friday, September 12, 2025 - 17:00 Print This Story The SVG Europe and ...

16/09/2025

Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam

Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam By SVG Staff Saturday, September 13, 2025 - 17:00 Print This Story The SVG Europe and...

16/09/2025

Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam

Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam By SVG Staff Sunday, September 14, 2025 - 17:00 Print This Story The SVG Europe and ...

16/09/2025

Amazon Prime Video Picks Up Four Hours of Early-Round Masters Coverage in 2026

Amazon Prime Video Picks Up Four Hours of Early-Round Masters Coverage in 2026By Jason Dachman, Editorial Director, U.S. Tuesday, September 16, 2025 - 10:15 a...

16/09/2025

VERSANT Inks Deal for League One Volleyball as Women's Sports Rights Slate Grows

VERSANT Inks Deal for League One Volleyball as Women's Sports Rights Slate G...

16/09/2025

ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising Communications

ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising C...

16/09/2025

IBC 2025 in Review: SVG Europe's Full Collection of Video Interviews From the Show Floor

IBC 2025 in Review: SVG Europe's Full Collection of Video Interviews From th...

16/09/2025

Celebramos 10 aos de Viva Latino en Spotify y el xito global de la msica latina

Hace una d cada, la m sica latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye m s de una cuarta parte (27%) de toda la ...

16/09/2025

Celebrating 10 Years of Spotify's Viva Latino Playlist and the Global Rise of Latin Music

A decade ago, Latin music made up just 8% of global Spotify streams. Today, it a...

16/09/2025

Spotify Welcomes Graham Norton and Select VICE Studios Content

Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing...

16/09/2025

One Enterprise, One Mission: Aligning the Supply Chain to the Warfighter

At DSEI 2025, James Dunne of L3Harris Maritime UK chaired a panel on aligning the supply chain to the warfighter, where leaders discussed modernising support fo...

16/09/2025

RTW chooses Calrec as technology partner

Calrec has strengthened its collaboration with audio metering expert RTW by integrating RTW's new TMxCore metering platform across its full range of Argo IP...

16/09/2025

Football and Back-to-School Dynamics Spark First Gains Since April for Traditional TV

College Football Scores Top Telecast in August with 16M+ Viewers on FOX, Followe...

16/09/2025

Index Exchange and Gracenote Team to Enhance Contextual Intelligence in Programmatic Streaming TV

Collaboration marks the first SSP integration of Gracenote IDs, enabling show-le...

16/09/2025

IBC2025 Attracts 43,858 Visitors

AMSTERDAM The organizers of IBC2025 are reporting that 43,858 visitors from more than 170 countries attended the event, which had more than 1,300 exhibitors and...

16/09/2025

Wooden Camera Releases Accessory Collection for FUJIFILMs...

Wooden Camera announces the release of its new Accessory Collection for the FUJIFILM GFX ETERNA 55. The highlights of this collection include vital power soluti...

16/09/2025

AntonBauer Launches Free Cloud Platform for Smarter Batte...

Anton/Bauer, a leading manufacturer of mobile power solutions for broadcast and cinematic equipment, has announced the launch of Anton/Bauer Fleet Management, a...

16/09/2025

Teradek Launches Prism Jetpack - A New Era of 5G Video Co...

Teradek, a leading provider of video transmission and live production solutions, today announced the launch of Prism Jetpack, a groundbreaking 5G video contribu...

16/09/2025

Astera Reinvents Practical Lighting with SolaBulb

Astera, the leader in wireless LED lighting solutions, announces the ultra-versatile SolaBulb. Building on the success of the Astera bulb family, SolaBulb intro...

16/09/2025

TED2025 Relies on Clear-Com and NETGEAR to Power Producti...

As the world gathered at TED2025 to explore the provocative theme "Humanity Reimagined", Clear-Com , supported by NETGEAR networking infrastructure, delivered f...

16/09/2025

Bitfocus Wins IABM Impact Award as Pro AV Changemaker

Bitfocus' Buttons platform celebrated as a catalyst for AV and broadcast convergence Bitfocus has been named winner of the IABM Impact Award Pro AV Chan...

16/09/2025

IABM announces winners of the Inaugural IABM Impact Award...

Record entries and outstanding innovation celebrated at IBC2025 as the MediaTech community honors its leading people, projects and organizations IABM announced...

16/09/2025

SKY Perfect Modernizes Playout-to-Delivery with Harmonic

Harmonic (NASDAQ: HLIT) today announced that SKY Perfect JSAT Corporation (SJC), a leading satellite operator and pay-TV provider in Japan, has partnered with H...

16/09/2025

Telestream Congratulates Sky Group on IBC Innovation Awar...

Telestream congratulates Sky Group, which has been awarded the prestigious IBC Innovation Award for Content Distribution for its MediaMesh platform on Sunday, S...

16/09/2025

SES Partners with Cailabs to Test Next-Generation Laser Communication Technology

Leading space solutions company will use optical ground stations to deliver faster, more secure data from space Luxembourg, September 15, 2025 - SES, a leading...

16/09/2025

ENCO Introduces Raptor Cloud-Based Captioning For Live Streaming Video

NOVI, Mich. ENCO has unveiled Raptor, a cloud-based live streaming captioning encoder that injects the speed, power and reliability of real-time AI capabilities...

16/09/2025

Comcast NBCU and NBCU Local Award $2.5 Million to Nonprofits

NEW YORK Comcast NBCUniversal and NBCUniversal Local have announced that a total of $2.5 million has been awarded in 2025 to 69 nonprofit organizations servicin...

16/09/2025

Martin Euredjian Joins Atomos

AMSTERDAM Martin Euredjian has joined Atomos as director of advanced imaging and will lead innovation for advanced display technology....

16/09/2025

Calrec Unveils 48-Fader Argo M

AMSTERDAM Calrec introduced a 48-faced Argo M and showcased its largest Argo software updates at the recently concluded IBC2025....

16/09/2025

Lawo Unveils HOME Audio Shuffler App

AMSTERDAM Lawo introduced its HOME Audio Shuffler app, a replacement for a traditional baseband audio matrix within an IP-based Dynamic Media Facility, during t...

16/09/2025

77th Emmy Awards on CBS Deliver Largest Audience Since 2021

CBS is reporting that the 77TH Emmy Awards hosted by Nate Bargatze on Sunday Sept. 14 was seen by more than 7.42 million viewers on the CBS Television Network a...

16/09/2025

Meet the Adversaries That Will Clash in 'Rulers of Fortune', a Series Premiering October 29 on Netflix

Back to All News Meet the Adversaries That Will Clash in Rulers of Fortune, a S...

16/09/2025

Would You Take 30 Million Baht from a Dead Person's Account? Everybody Loves Me When I'm Dead' Unveils Main Trailer, Key Art

Back to All News Would You Take 30 Million Baht from a Dead Persons Account? E...

16/09/2025

Netflix Unveils the Official Trailer and Poster for 'She Walks in Darkness', by Agustn Daz Yanes

Back to All News Netflix Unveils the Official Trailer and Poster for She Walks ...

16/09/2025

Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer Behaviors and Trends Across Multiple Platforms

Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer B...

15/09/2025

Get to Know This Fall's Filmmakers Through These 27 Sundance Institute-Supported Titles

Steve Zahn, Winona Ryder, Ethan Hawke, and Janeane Garofalo star in Ben Stiller&...

15/09/2025

aespa and Spotify Invite Fans to Unlock Their Inner Rich Man' With an Immersive MY VAULT Experience

Global K-Pop sensation aespa is redefining what it means to be rich with the r...

15/09/2025

Spotify's Free Experience Is Even Better-Here's How to Make the Most of It

Every day, millions of people around the world turn to Spotify to enjoy the audi...

15/09/2025

Brembo SGL Carbon Ceramic Brakes (BSCCB) successfully expands production capacity by 50% in Germany and Italy to meet rising demand

After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...

15/09/2025

L3Harris Receives Multi-Year Javelin Solid Rocket Motor Contract

A U.S. Marine launches a Javelin shoulder-fired anti-tank missile during a training exercise. (Photo credit: U.S. Marine Corps)...

15/09/2025

TV Tech Unveils Best of Show Winners at IBC 2025

AMSTERDAM TV Tech has named its Best of Show Awards winners for IBC2025, which wraps up today. Entrants were judged by a panel of industry experts on the criter...

15/09/2025

SES SCORE Surpasses 600,000 of Transmission Hours, Delivering 900 Hours of Major Sports Content Daily

Unique sports content orchestration platform builds momentum among SES's cus...

15/09/2025

Over 41 Million Global Viewers On Netflix Watch Terence Crawford Defeat Canelo lvarez To Claim Super Middleweight Championship

Back to All News Over 41 Million Global Viewers On Netflix Watch Terence Crawfo...

15/09/2025

The Great Flood' Teaser Trailer Previews A Gripping Struggle for Survival

Back to All News The Great Flood' Teaser Trailer Previews A Gripping Struggle for Survival Entertainment 15 September 2025 GlobalSouth Korea Link copi...

15/09/2025

From Hardship to Hope: Typhoon Family' Presents a Tale of Youth, Crisis, and Resilience on October 11

Back to All News From Hardship to Hope: Typhoon Family' Presents a Tale of...