Sony Pixel Power calrec Sony

Streaming Ahead with Synergy: Insights from Connected TV World Summit

20/03/2025

In our latest blog, Laura Rognoni reflects on this year's Connected TV World Summit recently held in London, and explores how innovative bundling, premium content, and creative personalization are reshaping a new era of streaming entertainment.

I recently had the pleasure of attending the Connected TV World Summit (CTVWS) in London, where industry leaders gathered to discuss the future of TV and digital media. Natasha Matos-Hemingway, Chief Executive at Shahid (MBC Group), kicked off the event with a compelling presentation on Shahid's platform growth, boasting more than 3.9 million subscribers. She attributed their success to a seamless blend of a great product, exceptional content, and an efficient go-to-market (GTM) strategy. This set the stage for insightful discussions on what differentiates a premium streaming service, the types of content that resonate most, and the importance of bundled offerings.

Navigating the Plateau: Quality Over Quantity One of the standout discussions at the Summit revolved around data insights from Ampere Analysis, revealing that streaming service subscriptions have plateaued, with growth largely driven by previous subscribers returning to the service. This underscores the challenge of retaining users and reducing churn, especially given the often-substantive re-acquisition costs. While bundling and collaboration are trending topics, the real focus to successfully attract and retain audiences should be on the quality of these connections and the compatibility of the partner's long-term strategic roadmaps. Effective bundling means choosing partners that offer high-quality services and have aligned strategies, whereas bloated and incompatible bundles are often counterproductive. As Priya Dogra from SKY emphasized, great partnerships lead to better outcomes, engaged users, and stronger connections, fostering business scalability and growth.

These insights align with the approach NAGRAVISION has taken with OpenTV ENTera. We're dedicated to cultivating a partner ecosystem that seamlessly integrates with our streaming solution. By exclusively collaborating with partners who are fully committed to our specification, we tackle complex integration challenges and utilize the solution's full range of capabilities. Our mission extends beyond delivering a streaming service; we're dedicated to crafting a strategic roadmap for operators' success and our selected partnerships are a testament to this strategy. Our collaborations aren't just about offering extensive content options, but reflect our commitment to integrating diverse services, creating rich entertainment environments, and boosting our customer's operational efficiency.

Personalization and Sports: Key Drivers of Engagement Personalization remains a pivotal topic in shaping customer experiences, as highlighted by Matthew Hughes from EE. It was fascinating to hear that 80% of customers are more likely to engage with personalized services, which boosts viewing and loyalty by at least 30%. Personalization for EE begins with diverse content through strategic partnerships that encompasses both content and hardware.

The key is to create a layered experience, striking the right balance between investing in quality content and developing seamless, intuitive discovery methods. This involves rethinking how users experience entertainment and matching user viewing data with content and metadata to build a highly engaging environment. YouTube's success in connecting audiences with content owners and keeping users engaged beyond recommendations is a prime example.

At NAGRAVISION, we're leveraging our partnerships with industry leaders like XRoadMedia and SimplyTV to harness AI and metadata and develop highly personalized offers with OpenTV ENTera. It's not just about the content; it's about empowering audiences to feel in control of their own experience. Our focus on features like keyword searches, swim lanes, deep-linking, and localized metadata is crucial to create fully bespoke environments that can anticipate the audience's needs. As both content and user interfaces (UIs) become increasingly similar across platforms, creating better journeys based on a holistic understanding of viewing preferences is essential.

Perhaps unsurprisingly, on-demand and live sports offerings also emerged as a key topic, with data from OMDIA highlighting that UK sports fans generate £2 billion in video revenue annually. Half of these fans engage with sports content on social media and other digital platforms, and 30% are likely to pirate video content-1.5 times more than non-sports fans. These insights emphasize the importance of content security and anti-piracy measures, key hallmarks of NAGRAVISION's streaming security solution, to ensure that high-resolution experiences across multiple devices are delivered securely to legitimate subscribers.

Sports streaming faces important challenges like converting users beyond specific events, high content rights costs, technical issues, and managing live events. With OpenTV ENTera, NAGRAVISION prepares operators for high volumes of concurrent streams using multi-CDN technology, ensures low latency and enables interactive solutions to enhance the viewing experience.

Simplicity and Innovation: The Future of Streaming Ultimately the discussions at CTVWS highlighted that core to success in the world of digital entertainment are consumer offers that offer simplicity paired with a great user experience that provides frictionless access to content. This goes beyond traditional recommendations or non-curated bundles and focuses on the long-term strategy behind these choices. Pairing simplicity with innovation and collaboration is key. As Dan Simmons from Caretta Research emphasized, it all starts with UX. That's exactly why, at NAGRAVISION,
LINK: https://nagra.vision/newsroom/blog/streaming-ahead-with-synergy-insigh...
See more stories from nagra

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

10/06/2026

Microphone Maker Audix Adds Eric Reese as VP

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Kiswe Expands Partnership With ONE Championship To LaunchGlobal Subscription Platform

Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...

09/06/2026

SiriusXM to Carry All 104 FIFA World Cup 2026 Matches via FOX Sports Commentary

SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...

09/06/2026

EVS Broadcast Equipment Rebrands as EVS

EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...

09/06/2026

FOX and NFL Announce Multi-Year Agreement for NFL Coverage in Mexico Starting in 2026

Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...

09/06/2026

FOX Sports and ReachTV to Carry All 104 FIFA World Cup 2026 Matches Across U.S. Airports

FOX Sports and ReachTV, an airport media network, have announced an agreement to...

09/06/2026

Cosm Atlanta Opens with Private Preview, Public Opening Set for June 10

Cosm Atlanta, a 70,000-square-foot, three-level immersive entertainment venue located within Centennial Yards adjacent to State Farm Arena and Mercedes-Benz Sta...

09/06/2026

NESN Wins Five New England Emmy Awards

NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award. These awards reflect the passion...

09/06/2026

Ateme Referenced by Apple at WWDC26 for Apple Immersive Video Workflow Support

Ateme has announced that its support for Apple Immersive Video workflows was referenced by Apple during its 2026 Worldwide Developers Conference (WWDC26). Atem...

09/06/2026

Axel Springer Deploys Bitmovin Player Web X for WELT Audio News Experience

Bitmovin has announced that Axel Springer SE has deployed Player Web X, Bitmovin's web video player, to power audio readouts of news articles and an audio-o...

09/06/2026

Grass Valley and Lawo Announce Technology Collaboration on AMPP and HOME Integration

Grass Valley and Lawo have announced a technology collaboration to validate orch...

09/06/2026

LiveU Deploys Remote VAR for Oceania Football Confederation, First in Pacific Islands

LiveU has announced a deployment with the Oceania Football Confederation (OFC) t...

09/06/2026

Globecast Launches Content Exchange Platform Powered by Oracle Cloud Infrastructure

Globecast has announced the launch of its Content Exchange platform, powered by ...

09/06/2026

OT7 Championship Weekend to Air on NBC and Peacock for First Time

NBC Sports will present live coverage of Overtime's OT7 football league Championship Weekend from Sullivan Field at Loyola Marymount University in Los Angel...

09/06/2026

UFC Freedom 250: Inside the One-in-a-Lifetime Production Behind the White House Fight Card

We're in three different locations, three different production teams. Coveri...

09/06/2026

Murray States Brandon Banks on Firing Up Racers Basketball Fans Through Creative Video

The intro video for Men's Basketball won Outstanding In-Venue Video in the C...

09/06/2026

SVG Sit-Down, Part 2: FIFA's Oscar Sanchez, HBS's Paul King Dive Deep Into IBC Operations, Commentary, and Ref Cam

Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...

09/06/2026

Designing the Modern Scorebug: How Broadcast Graphics Teams Are Rethinking the Most Important Element On Screen

Since their debut, the clock-and-score graphic has drawn the affinity and ire of...

09/06/2026

Watch LE SSERAFIM's PURE FLOWERS LIVE Performance Videos and Fan Q&A, Only on Spotify

Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...

09/06/2026

Watch RADAR UK Artist Skye Newman Perform Live in London for Her SE9' Album Launch

Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...

09/06/2026

Announcement from Wayne Jones Audio

Company to cease operating on 30 June 2026 Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...

09/06/2026

bigBASS from fedDSP

Increases low-end weight and character The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...

09/06/2026

Fender Studio Pro 8.1 arrives

Introduces AI Studio Assistant, Moises Studio integration & more Fender Studio have just announced the launch a significant update that brings an array of n...

09/06/2026

Call for Sediba Scriptwriting Training Programme Bloemfontein, Free State

The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...

09/06/2026

BBC Casts Edward Bluemel As Poirot In Hercule,' As BritBox Boards Agatha Christie Remake In U.S.

The BBC has found its Hercule Poirot. After Deadline revealed last month that t...

09/06/2026

Nielsen launches Four-Screen Ad Deduplication measurement on YouTube campaigns in Italy

Media buyers and sellers can now compare YouTube reach from computer, mobile, an...

09/06/2026

Andrew Beaudet Joins Brompton as Head of Sales, Americas

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Mediaset Italia Deploys Mediagenix Platform To Modernize Scheduling

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Mediaset Italia Modernizes Content Supply Chain and Chann...

A project aimed at modernizing scheduling operations across Mediaset's channel portfolio Mediagenix, a global leader in smart content solutions to profitab...

09/06/2026

ACT Entertainment Debuts tvONE 4RU CALICO PRO at InfoComm...

tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...

09/06/2026

Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Valencia's 2026 Commencement

Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...

09/06/2026

Comcast Advertising Adds Purchasing Data from Affinity Solutions

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Midwich to Distribute Miri Technologies in North America

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Nielsen: North American Soccer Fans Jump to More Than 136 Million

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Grass Valley and Lawo Collaborate to Advance Open Dynamic...

Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice. Grass Valley and ...

09/06/2026

Bitmovin Player Web X Powers Axel Springer New Audio News...

Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...

09/06/2026

LiveU Delivers First Remote VAR Deployment Across the Pac...

LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...

09/06/2026

Sam Craig Joins Grass Valley as VP, Global Pre-Sales

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Arkansas TV Will Continue to Air PBS Programming

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Glensound to Show DARK22M Network Audio Interface at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

EVS Rebrands, Trims Its Name

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

FCC Announces Tentative Agenda for June 25 Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

09/06/2026

Two Alumni Win Tony Awards

Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively. June 8, 2026 By Tori Donahue ...

09/06/2026

NVIDIA Confidential Computing to Help Expand Apple's Private Cloud Compute

NVIDIA GPUs with Confidential Computing are now used for confidential inference in Apple's Private Cloud Compute (PCC), as it expands beyond Apple's dat...

09/06/2026

X-Rite Pantone Launches Offset360 to Modernize Color Control Across Existing Presses

X-Rite Pantone Launches Offset360 to Modernize Color Control Across Existing Pre...

09/06/2026

VEON Appoints Serkan Ozturk as Chief of Staff & Strategy Officer

09 Jun 2026 VEON Appoints Serkan Ozturk as Chief of Staff & Strategy Officer Dubai and New York, June 9, 2026 - VEON Ltd. (NASDAQ: VEON), a global digital oper...

09/06/2026

Katie Price: Nothing to Hide, a candid and unfiltered account of three decades in the spotlight, coming to Sky and NOW on 8 July

Tuesday 9 June 2026 Katie Price: Nothing to Hide, a candid and unfiltered accou...