
The technology provider for the live media and entertainment industry is marking its 65th anniversary with a cluster of breakthrough camera and switcher enhancements
Sponsored Content
Published: April 8, 2024
The technology provider for the live media and entertainment industry is marking its 65th anniversary with a cluster of breakthrough camera and switcher enhancements
target=_blank title=Share on LinkedIn class=share-linkedin> The technology provider for the live media and entertainment industry is marking its 65th anniversary with a cluster of breakthrough camera and switcher enhancements
https://www.tvbeurope.com/production-post/grass-valley-highlights-innovation-at-nab-show title=Share via Email class=share-email>
In an industry that moves ever forward, there is rarely much opportunity to look back. But as Grass Valley marks the 65th anniversary of its founding in April 1959, ahead of what promises to be another highly dynamic instalment of the NAB Show, it's hard to resist asking some of today's GV executives about what they regard as the key milestones of the past 6.5 decades.
On the camera side of the business, director of product marketing Klaus Weber highlights several innovations including the first market launch of CMOS sensors with global shutter. Only this technology made it possible to realise HD cameras and later also UHD cameras with the necessary light sensitivity, and only these sensors made it possible to realise both super slow-motion cameras and HDR operation with the best quality, he says.
Examining GV's history of video production switcher development, VP for switchers Greg Huttie pinpoints from the tech point of view an additive trio were introduced directly into switcher processing frames: 2110 IP I/O capability, full raster UHD 4K 2160p at a large scale, and HDR processing. Through this integration, along with user interfaces built from the technical director's point of view multi-format productions could be realised with greater flexibly, cost-effectiveness, and without creative compromise.
But whilst it's nice to look back, the slew of announcements that Grass Valley has planned for NAB Show 2024 confirms that the company's commitment to media technology innovation is very much ongoing.
Elevating broadcast camera technology The Grass Valley LDX C150 Compact Camera delivers unprecedented operational freedom Headlining GV's broadcast camera presence at NAB will be several significant enhancements to the LDX 100 Series platform that underscore the company's commitment to addressing the complex demands of live production environments. The latest updates include:
Advanced HDR/SDR Operations: Integrated LUT processing in all LDX 100 series cameras ensures optimal HDR/SDR signal quality directly from the camera head and base station, reducing the need for external converters. Notes Weber: In the area of HDR/SDR productions, there are more and more applications that require an efficient and cost-effective workflow, and the LUT processing integrated into the cameras meets exactly these requirements.
Improved Design for Enhanced Usability: Modifications to the shoulder pad, handgrip and housing materials have made the camera lighter and more ergonomic, while airflow optimisations have resolved previous heat generation issues.
Innovative High-Speed Shooting: New capabilities allow for 6x 1080p shooting with native UHD resolution of the live signal output, supported in both NativeIP and XCU base station operations. Weber says: In the area of native UHD productions, there is an increasing desire to integrate super slow-motion cameras with the best possible image quality into the workflow. The native UHD signal output for the live signal in 6x 3G super slow-motion mode addresses this requirement.
Wireless Camera Version: A new camera model optimised for wireless operation paves the way for seamless integration with wireless transmission technologies and cloud-based production solutions. Weber explains: The launch of a wireless camera in the LDX 100 series fulfils users' desire for a flexible camera that can be used for a wide range of applications, including wireless cameras in sports or entertainment productions, as well as remote production applications with wireless integration into IP infrastructures.
Redefining production switching The K-Frame XP video production switcher series is already the first choice for high-profile live productions thanks to its exceptional capabilities and versatility. But at the NAB Show, Grass Valley will introduce multiple new enhancements to the series, including:
Advanced IP I/O boards: New generation IP I/O boards with JPEG XS encoding/decoding capability without loss of I/O count, 100GbE QSFP and 25GbE SFP ports, plus extended buffers in 2160p.
Colour Mapping HDR<>SDR / 3D LUT Translation: Internal mapping and translation within the video processing frame to support the most demanding event coverage, assisting productions in handling the ever-increasing variety of programme outputs required.
ClipStore II: A new generation of ClipStore offering up to 4-channels of playback and record in all formats including UHD 4K 2160p with both SDI and IP connections.
Reflecting on the new additions, Huttie remarks: The expanded capabilities of the IP connection and the additional possibility of supporting compressed signals in the video production switches meet the requirements of users in the most demanding applications. The same applies to the integration of LUT processing, which makes HDR/SDR productions with mixed signal sources a simple affair.
These enhancements are also likely to be pressed into service during this year's very busy schedule of sporting events. For major sports productions scheduled for summer 2024, these extended functionalities will be used to
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
16/09/2026
Grass Valley has been recognized with a 2026 Technology & Engineering Emmy Award...
16/09/2026
Sports-media leaders explore how cloud, AI, and virtualization are transforming ...
16/09/2026
With a full crew on site in Springfield, deep access to players, and a growing d...
16/09/2026
John Wilson attends The History of Concrete premiere during the 2026 Sundance Film Festival at The Yarrow Theatre on January 22, 2026, in Park City, Utah. (Ph...
16/09/2026
Powerful soft synth receives free update
Wavea have just launched a new and improved version of their feature-packed soft synth, kitting it out with over 20...
16/09/2026
Physical modelling experts launch pipe-based instrument
Modartt are well known for their impressive Pianoteq and Organteq offerings, and now, they've pu...
16/09/2026
Popular DAW gains free pitch-correction tool
Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...
16/09/2026
Microwave Factory and Rohde & Schwarz enable automated SAR measurements with CMX...
16/09/2026
Rohde & Schwarz launches new security scanner for large events at Security Expo ...
16/09/2026
The National Film and Video Foundation (NFVF) invites eligible South African pro...
16/09/2026
Grass Valley honored alongside industry leaders for the development of web-based, frame-accurate remote monitoring systems for distributed broadcast production ...
16/09/2026
Blackmagic Design Cameras Capture Harvard Law School Alumni Event
Brie Clayton September 16, 2026
0 Comments
URSA Broadcast G2 and Pocket Cinema Camer...
16/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/09/2026
Screen Australia funds games projects in every state and territory as Screen Cur...
16/09/2026
September 16th, 2026 (Participant Head Shots Here & Video Here and YouTube HERE...
16/09/2026
Original article publish in Broadcast Magazine NL
Over the past few years, our relationship with Grass Valley has continued to develop, and our move to AMPP in...
16/09/2026
Red Seat Ventures Announces Exclusive Partnership with Caleb Hammer's Financ...
16/09/2026
System performance, efficient infrastructure scaling and continuous software opt...
16/09/2026
Garda whistleblowers come forward to
RT Investigates from inside the
Garda Pr...
16/09/2026
AI factories are the infrastructure of the intelligence era. Scaling them respon...
15/09/2026
At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designe...
15/09/2026
Quantum Corp. today announced the release of Quantum Autonomous Data Management ...
15/09/2026
Former Wyndham Hotels & Resorts technology executive will focus on fan engagemen...
15/09/2026
Creator Sports Network (CSN) and FAN.live have announced a partnership giving CSN's network of more than 2,000 vetted creators access to live 3D NFL broadca...
15/09/2026
SVG and SVG Europewere all over the IBC 2026 show floor out in Amsterdam, bringi...
15/09/2026
Rise WIB has announced the shortlist for the Rise Awards 2026, returning to Troxy in London on Tuesday, November 17. The awards recognize outstanding women, adv...
15/09/2026
Major League Table Tennis (MLTT) has announced its media distribution lineup for the 2026-27 season, beginning September 11. Every match will stream live on the...
15/09/2026
Willow Sports has announced it will serve as the exclusive U.S. and Canadian hom...
15/09/2026
Gravity Media has announced it will provide outside broadcast production and technical services for the MXGP of Australia, the finale of the 2026 FIM World Moto...
15/09/2026
Co-founders Scott Coker and Peter Y. Levin have unveiled Ki MMA, a new global mixed martial arts promotion launching in the first quarter of 2027. The announcem...
15/09/2026
Sony Electronics has announced two new G Master super-telephoto prime lenses for...
15/09/2026
GlobeCast provides facility for AI-power automated production core...
15/09/2026
Gravity Media, a leading global provider of production and content, and media services and facilities, is empowering Tourism and Events Northern Territory (NT) ...
15/09/2026
New Thunderbolt audio interfaces aimed at pro studios
Audient's latest announcement sees the company introduce three new high-end audio interfaces desig...
15/09/2026
Completes core wireless system line-up
The latest addition to Sennheiser's Spectera range is now shipping, completing the core elements of the company...
15/09/2026
High-frequency dynamics plug-in upgraded
Schwabe Digital have just released a major free update for their acclaimed high-frequency dynamics processing plug-...
15/09/2026
DAW update launched alongside all-in-one subscription bundle
The latest version of Universal Audio's DAW software has just arrived, and has been release...
15/09/2026
Three popular hardware units go virtual
Rupert Neve Designs are entering the software market in style, with not one, but three of their sought-after hardwar...
15/09/2026
When longstanding OB specialist Cloudbass made the decision to expand its fleet to accommodate remote production facilities for a leading UK sports broadcaster&...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/09/2026
Six Berklee Alumni Win at 2026 Emmy Awards The recipients were recognized for their contributions to Widow's Bay, Beef, South Park, and Bad Bunny's Su...
15/09/2026
OWC Announces Acquisition of OpenDrives, Expanding Software-Defined Video and Ri...
15/09/2026
Podcast The Vertical Buzz Shot with Blackmagic Pocket Cinema Camera 6K Pro
Brie Clayton September 14, 2026
0 Comments
Production team builds premium p...