At last week's SVG Sports Asset Management Forum, leagues, networks, and manufacturers discussed some of the common challenges, solutions, and best practices in the exploding field of media-asset management (MAM).
Typically known for its top-of-the-line cameras, television sets, and other hardware, Sony has also risen to the forefront of file-based workflow and media-infrastructure technologies over the past few years.
At the event, SVG caught up with Peter DiIorio, senior manager of Sony Systems Solutions, to discuss some of the company's newest asset-management systems and what can be done to better standardize MAM workflows going forward.
Sony's Peter DiIorio addresses the crowd of over 200 at SVG's Sports Asset Management Forum in New York City.
Over the past five to 10 years, how much has asset management become more a part of what Sony does?
Asset management has become a huge part of Sony's philosophy. We have a suite of products called Media Backbone Solutions. That includes Ci, which is the cloud-based collaborative workflow. It comes with the idea of being able to move your assets into the cloud and edit them collaboratively. It's not a final-editing platform; it's a way of annotating and communicating between production platforms and a place to put lots of content. It addresses the element of moving production to the cloud, which is coming to the forefront.
We also have our Media Backbone Enterprise Management System [MBEMS], or what we used to call Conductor. That's an orchestration application. The idea of that is for folks who have a facility and a whole bunch of various applications.
What MBEMS does is take all of those separate workflows those islands, if you will and basically put an umbrella over them to manage them all. So much time is spent in production that, whatever you're doing with your content editing in one location, transcoding in another, playing out in another it's very difficult to track what's going on with any particular job. What Media Backbone Enterprise Management Systems and that's really a mouthful does is let you know what's happening with your project at any given time. The beauty of that is that it is independent of whatever manufacturer's product is being used.
Outside of the cloud for those who still may be afraid of it what are some other storage options that Sony offers?
We have Optical Disc Archive (ODA). We have taken our experience with optical-disc storage media; we've combined a bunch of optical discs in a cartridge.
There are three elements that make this really cool. First of all, the media is just incredibly robust. So, if you're looking for some serious archive capability where you don't have to worry as much about the environment, ODA is very good for you. The second thing is, because it's disc-based, it really lends itself to media, because you can record and access content file-based, which is different from LTO. Third, it's got a 50-year life. You're less constrained toward migration every five to seven years as you might see with LTO.
So is asset management important to us? Heck yeah! We're at the frontend creating the file-based content, and we're at the backend consuming it.
We've heard some of the challenges with asset management throughout the panel discussions be it consistency of transcoding, codecs, metadata issues. In your opinion, how much of that responsibility lies on the manufacturer and how much on the end user?
That's why there are standards groups. I heard someone talking today about having a metadata-standards committee. I think that's a good idea. The long and the short of it, at the end of the day, we're trying to get pictures to somewhere. It's television, whether it's on your phone or a tablet. It's all about getting a picture and audio out there somewhere. There's always going to have to be collaboration between the end user and the manufacturer. The difficulty for the manufacturer is, you have to start somewhere. There's always new developments coming along, and what companies like Sony do is get together with our customers and ask them questions. That kind of research is always going on.
So I don't think it's any one party's responsibility. A technology will come out because of a manufacturer's understanding of the marketplace, but we won't know [what the end users think] unless we talk to [them]. The manufacturers have to ask the right questions of their end users, and the end users also have to come back to the manufacturers and let us know what they're trying to do and asking us what we can do to help make it happen.
It's always going to be collaborative. When you get down to the nitty-gritty and you're really trying to create a system, the end user is going to have to do their research, but it is the responsibility of the manufacturer to keep the end user up-to-date. On a day-to-day basis, we're all really busy, and there's fewer people to do many more things, so we have to do a really good job of reaching out to our customers and say, Hey, this is what we've got. What do you think?'
That's why a forum like [Sports Asset Management Forum] is so valuable, and that's why Sony supports SVG because it gets everybody together. It brings us together to talk about what we do and maybe figure out how to do it better. That's a really important element as well. End users and manufacturers need to understand the importance of this sort of forum.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
At last week's SVG Sports Asset Management Forum, leagues, networks, and manufacturers discussed some of the common challenges, solutions, and best practices in the exploding field of media-asset management (MAM).
