Five years since Covid-19 first arrived, TVBEurope hears from leading figures from across the media and entertainment industry to find out what has changed in the intervening period
By Matthew Corrigan
Published: March 25, 2025 Updated: March 26, 2025
Five years since Covid-19 first arrived, TVBEurope hears from leading figures from across the media and entertainment industry to find out what has changed in the intervening period
target=_blank title=Share on LinkedIn class=share-linkedin>
In the concluding part of TVBEurope's article marking the fifth anniversary of the first pandemic lockdown, more figures from across the industry share their insights.
How has the media and entertainment industry changed since the Covid-19 crisis?
Ronen Artman, VP Marketing, LiveU Live IP-video production underwent a major transformation during Covid, accelerating the transition to remote production workflows. The demand for live streaming, mobile apps and the sharing of live feeds increased significantly as journalists and commentators covered live news, sports and virtual events from home or other locations using mobile devices.
Broadcasters and content creators scrambled to adapt on-site working practices to adhere to strict Covid protocols whilst keeping the industry moving. Live streaming became an essential tool for other virtual events, such as live music, with the minimum number of personnel required on-site with just a camera or cameras and field units with everything else handled back in the studio. In terms of live sports, the pandemic also innovated the at home fan experience with IP-based remote production playing a central role.
In May 2020, Sky News produced the world's first fully-remote news programme This evolutionary approach to live production has since become the standard for high profile and other events, opening up new revenue streams, reducing costs and complexity, whilst increasing resilience and flexibility.
Prior to Covid, connectivity was regarded as one of the main expenses and risks of remote production. Advancements in IP bonding technology and 5G changed that by removing the industry's dependency on expensive and inflexible fibre or satellite delivery. Remote production workflows increased the number of live sporting events and created opportunities for diverse and minority sports to affordably create and deliver high-quality content to fans from anywhere, increasing engagement and revenue. Broadcasters and other content producers can save up to 70 per cent off their costs with the wireless remote production set-up, removing the need for costly SAT/OB trucks, and reducing equipment, travel and accommodation costs. This has also facilitated the move to sustainable live productions. The introduction of AI has further increased the industry's remote production connectivity capabilities.
Peter Thompson, CEO of LucidLink Back in early 2020, LucidLink was an emerging player in the cloud storage collaboration category. But cloud-based workflows were still a tough sell in M&E. Then the pandemic hit. Overnight, companies like Viacom, A&E, and Vice were scrambling to keep teams working remotely. They quickly found that traditional storage tools and VPNs couldn't handle media workflows, and shipping drives was not sustainable.
That's where LucidLink came in. While others focused on temporary solutions, we provided teams with exactly what they needed - instant, secure access to media files from anywhere, without downloads, delays, or workflow disruptions.
Fast forward five years, and cloud-native workflows have gone from a crisis response to the backbone of M&E production. An industry once hesitant to embrace the cloud, now thrives on its scalability, efficiency, and flexibility. The future of production isn't just cloud-compatible, it's cloud-first and we're excited to be partnering with our customers to lead the way.
Francesco Scartozzi, VP of sales & business development, Matrox Video The crisis dramatically reshaped the media and entertainment industry, accelerating the adoption of cloud-based live productions. While cloud workflows offered essential continuity, they often compromised broadcast quality. This has sparked a critical debate: in live sports, good enough is no longer acceptable. Viewers expect high-quality graphics, replays, and seamless coverage, and advertisers demand premium production value.
The industry's move towards COTS (Commercial Off-The-Shelf) equipment and cloud infrastructure presents challenges. The cloud's asynchronous nature conflicts with real-time broadcast needs, raising concerns about latency and redundancy. Maintaining broadcast principles in these environments is paramount.
Budget constraints and increased content demand further complicate matters, requiring cost-effective solutions that uphold high production standards. Matrox Video's focus on providing this essential media framework is vital for the industry's future, enabling broadcast-quality cloud production.
Michael Geissler, CEO of Mo-Sys Engineering Audience behaviour has shifted drastically since the Covid-19 crisis, with soaring viewer expectations for more engaging, high-quality content. That same viewership, who were profoundly dependent on remote conferencing tools during the pandemic, now takes that communication technology for granted. Virtual meetings and live broadcast interviews are frequently interrupted by pets and family members, as the lines between professional and personal life are blurred. This lasting behavioural impact has presented a new opportunity, as businesses across many other sectors are now eager to harness broadcast-quality and advanced immersive technologies to reinvigorate remote work and build stronger, more connected teams. The challenge is to make these advanced broadcast t
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Five years since Covid-19 first arrived, TVBEurope hears from leading figures from across the media and entertainment industry to find out what has changed in the intervening period
