Sony Pixel Power calrec Sony

The American Flag Football League Is Ready To Change the Way You Watch Football

31/08/2017

The American Flag Football League Is Ready To Change the Way You Watch Football New league to deploy Skycam as main game camera, RF cameras on the field, virtual graphics, and more By Jason Dachman, Chief Editor

Wednesday, August 30, 2017 - 4:07 pm

Print This Story

Story Highlights

The kickoff of the NFL season may be just days away, but there's another professional football league on the horizon, ready to shake up the way fans watch gridiron action: the American Flag Football League.

The AFFL, which fielded its first game on June 27 at Avaya Stadium in San Jose, CA, is set to launch next summer and plans to use technology to create a wholly revamped football-viewing experience. From using a Skycam as the primary game angle to RF cameras inside the huddle to SMT virtual graphics and augmented-reality elements strewn across the field, the AFFL is looking to bring the style of Madden NFL videogames to reality.

We decided that, instead of doing this like NFL or college, why don't we try to [produce] it the way Madden NFL [videogames] look, says Johnathan Evans, who served as executive producer and director of the production in June. We want to be more in-your-face and on the line of scrimmage. Why do we need a camera that's a hundred yards away, using all of its lens, when we can put a camera literally 20 ft. behind the line of scrimmage to give us the perspective of the quarterback in the huddle? The NFL and college [broadcasts] have done a great job, but they don't have the flexibility and can go only so far. We have almost no limitations.

A Very Different Kind of Football

The 7-on-7, no-contact 60-minute AFFL games feature many of the same rules that average Americans know from their backyard games. The same players are on the field for both offense and defense, and a team must go 25 yards for a first down. There is no blocking; instead a Go Clock indicates when the defense can rush the QB (after two seconds) and when the QB must release the ball or cross the line of scrimmage (four seconds). There are also no field goals (or uprights, for that matter), and kickoffs are replaced with throw-offs.

The AFFL broadcast relied on the Skycam as its primary game camera and featured a host of virtual graphics on the field, including the Go Clock.

The e-flags themselves were developed by SMT and have a live, online, location-trackable and time-stamped magnetic-sensor release mechanism. When a flag is detached, a signal is sent to wide-band wireless receivers, located in the stadium, which record players' movements 15 times per second. The system runs on SMT's Oasis platform, which provides visual tools and data displays to track all on-field player movements and flag statuses to accurately spot all flag-release events for both officials and the broadcast.

League founder Jeff Lewis (a bond trader to who came up with the idea after seeing his son play flag football) approached Evans, who is currently lead director at HBO Sports, in January with an offer to lead the production efforts for the first game, which was shown on the videoboard at Avaya Stadium and streamed online.

To be honest, when I first heard the idea of putting flag football on TV, I thought it was just a cute novelty item, says Evans. Once I actually started watching it, I immediately saw how it could make for compelling TV if you shot it from the right angles, cut it correctly, and found new ways to make it entertaining for the viewer graphically.

Inside the Production: New Game, New Angles

The AFFL game production deployed a total of 12 cameras, with very few corresponding to traditional NFL or college-football coverage. In addition to the Skycam (outfitted with a Sony HDC-P1 camera) as the primary game angle, the production included more low-end-zone cameras than typical football coverage has: two at left/right near the end zone and two Sony HDC-4300 6X slo-mos at left/right far end zone. In addition, the two up-cameras at the two 25-yard lines were lower than usual to prevent looking on top of receivers and to get the cameras lower to the ground.

Inside Game Creek Video's Glory truck, producer Pete Macheska (left) and director Johnathan Evans ran the show during the AFFL launch-game production.

These positions were deployed in an effort to create a more dynamic, Madden-like feel, as well as to allow Evans and company to capture iso shots for replays of the nearly constant big plays made by receivers throughout the game.

During the scrimmage game [prior to the San Jose game], says Evans, we realized that we had to totally reshuffle the deck for our isos plan because it just didn't work for this sport: it's too fast-paced, too spread out, and too many isos are needed. We ended up with two up-top cameras and four low-end-zone cameras - compared with the one or two you would have for an NFL broadcast. The idea was to take two of our low-end-zone [cameras] - one left and one right - and cover the low receivers. Then our up-top cameras picked up the high receivers. And we have two [super-slo-mos] in low-end zone following the game action.

In addition, the cart camera on the sideline featured a jib. Inertia Unlimited also provided three POV cameras, placed on both coaches and the ref.

Each player wore a transmitter on his shoulder to deliver the signal when a flag is disconnected.

A M VI RF camera was on the field behind the line of scrimmage before and after 80%-90% of the snaps and was allowed to get inside the huddle and be on the field for player reactions.

We didn't want to have just the [Steadicam] shot of the quarterback walking out at the beginning of the drive and the touchdown at the end of the drive like in the NFL. In this league, the M VI is on the field for almost every snap. That part was really driven from the XFL, which I loved, but, unfort
LINK: https://www.sportsvideo.org/2017/08/30/the-american-flag-football-leag...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

16/06/2026

Share your views on Screen Australia and the future of the industry

Share your views on Screen Australia and the future of the industry 15 June 2026 Your feedback matters. Following the instrumental insights provided in 2025,...

15/06/2026

University of South Carolina's Valerie Gerfin on Gamecock Productions' Growth, Upgrades at Williams-Brice Stadium

One of the more exciting internal video production divisions within a college at...

15/06/2026

Fox Corp. To Acquire Roku, Pairs Live Sports Powerhouse With Major CTV Platform

The deal valued at $22 Billion is expected to close in the first half of 2027...

15/06/2026

Golf Channel Mobile to Live Stream 2026 Arnold Palmer Cup Beginning July 13th

Golf Channel and the Arnold Palmer Cup have announced a partnership to livestream the 2026 Arnold Palmer Cup on Golf Channel Mobile and GolfChannel.com. The tou...

15/06/2026

TikTok and Panini Launch Digital Collectible Card Experience for FIFA World Cup 2026

TikTok and Panini have announced a partnership to bring a digital collectible ca...

15/06/2026

Cosm and Monster Energy Launch First Full-Dome Immersive Advertisement in Shared Reality Venues

Cosm and Monster Energy have announced the debut of the first full-dome immersiv...

15/06/2026

Fox Nation and Real American Freestyle Sign International Media Rights Deal

Real American Freestyle (RAF) and Fox Nation have announced an exclusive streaming agreement for three RAF international events, beginning with RAF Georgia on J...

15/06/2026

FanConnect and Extreme Networks Announce IPTV Integration for Large Venue Deployments

FanConnect has announced a partnership with Extreme Networks integrating FanConn...

15/06/2026

2026 Sundance Institute Ignite x Adobe Fellows Named

Ten Emerging Filmmakers Ages 18 to 25 Will Start Fellowship Year at Ignite Lab from June 14-19 LOS ANGELES, CA, June 15, 2026 - The nonprofit Sundance Institut...

15/06/2026

Rumble from UVI

Innovative three-band soft synth introduced UVI's latest synth takes an interesting approach to synthesis, offering a trio of synth engines that each op...

15/06/2026

Oram Awards 2026: Open call announcement

Applications now open for 2026 The Oram Awards have returned for 2026 to celebrate the unusual, unique and unfiltered creative worlds of women and gender-di...

15/06/2026

PSPaudioware release PSP Levelizer

New intelligent auto-fader plug-in revealed PSPaudioware's latest release offers automatic level adjustment and provides more detailed control than many...

15/06/2026

4.78M AUSSIES TUNE IN FOR SOCCEROOS WIN OVER TRKYE ON SBS

4.78M AUSSIES TUNE IN FOR SOCCEROOS WIN OVER T RK YE ON SBS 15 June, 2026 Media releases Match had a Total TV average audience of 3.035 million, with over ...

15/06/2026

SBS Head of Commissioning John Godfrey to depart after 18 years

SBS Head of Commissioning John Godfrey to depart after 18 years 15 June, 2026 Media releases SBS Head of Commissioning John Godfrey will depart the broadca...

15/06/2026

Greater Manchester Police installs Rohde & Schwarz security scanner for custody searches

Greater Manchester Police installs Rohde & Schwarz security scanner for custody ...

15/06/2026

The New Discovery Stack: AI, Metadata and Audience Intelligence

Insights from NAGRAVISION's latest industry webinar featuring One Hungary, Liberty Global and Media Press Group In this blog, Laura Rognoni explores the k...

15/06/2026

Clear-Com Introduces Avalon IP Intercom Platform

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

DoJ Approves Paramount Skydance, Warner Bros. Discovery Merger

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Clear-Com Introduces Avalon IP Station for Modern Communi...

Clear-Com has introduced Avalon , a purpose built 1RU IP intercom communication platform for modern networked production, designed to simplify and scale workfl...

15/06/2026

Fox Makes CTV Play with Roku Acquisition

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Gray Announces Plans to Expand Lansing, Mich. Broadcast HQ

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Richmond Flying Squirrels Raise the Bar for Live Baseball...

MiLB Club Deploys LDX 110 Cameras at CarMax Park to Deliver A New Standard in Engaging Fan Experience Grass Valley today announced that the Richmond Flying Sq...

15/06/2026

Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Moving

Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...

15/06/2026

Techtel Completes Media Production Setup for a major AFL sporting organisation

Techtel Completes Media Production Setup for a major AFL sporting organisation Sports 15 June Written By Suzanne Costello (Sydney, Australia 15 June 2026)...

15/06/2026

Sky News takes viewers inside Minab in new film investigating primary school strike in Iran

Monday 15 June 2026 Sky News takes viewers inside Minab in new film investigati...

15/06/2026

Fox Corporation to Acquire Roku, Inc.

Fox Corporation to Acquire Roku, Inc. Combination Creates a Scaled Media and Technology Platform with Superior Reach, Engagement and Monetization Capability ...

14/06/2026

Detroit Drums from Iconic Instruments

Library captures 1960s R&B/pop drum sound Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...

14/06/2026

HBO Comedy Rooster Shot with URSA Cine 17K 65

HBO Comedy Rooster Shot with URSA Cine 17K 65 Brie Clayton June 14, 2026 0 Comments Large format brings viewers intimately close to characters. Black...

13/06/2026

Rhythmic Filters for Devious Machines' Infiltrator

Latest expansion pack includes 252 presets Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...

13/06/2026

MetaGrid Pro gains AI Builder

Create custom DAW/plug-in controllers using prompts MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...

13/06/2026

Spectrum Reach Taps Anoki AI for Contextual Intelligence

Share Copy link Facebook X Linkedin Bluesky Email...

13/06/2026

Google TV Launches Soccer Hub, New Voice Command Features

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

YES Network and Gotham Sports App to Air Seven Athletes Unlimited Softball League Games

YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...

12/06/2026

UFL to Feature FAST Innovation Suite at 2026 United Bowl

The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...

12/06/2026

InfoComm 2026: PTZOptics and LayerJot to Demo AI-Driven Camera Control

PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...

12/06/2026

InfoComm 2026: MultiDyne to Debut VF-9100 Fiber Transport Platform and Crescendo Audio Monitor

MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...

12/06/2026

Eurovision Services Deploys Ateme Software-Based Frame-Rate Conversion

Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...

12/06/2026

Bitmovin, Simplestream, and Xperi Partner to Support OTT Services on TiVo OS

Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...

12/06/2026

Net Insight Deploys Nimbra 520 and Nimbra Edge for Multinational Corporate Live Production Workflow

Net Insight has announced that a multinational technology company is deploying a...

12/06/2026

MLB Players Inc., Athletes First Announce Content Partnership

MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...

12/06/2026

G&D and VuWall Announce CommandKeyboard-Advanced for Network-Independent Control Room Operations

Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...

12/06/2026

Philadelphia Union and Comcast Deploy Smart Technology at Subaru Park and WSFS Bank Sportsplex

Comcast Smart Solutions announces a new smart technology deployment with Major L...

12/06/2026

Elevation Worship Completes First Leg of 2026 Tour Using SSL Live Consoles and New UMD192 Interface

Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...

12/06/2026

AJA Announces KONA IP25 Integration with Colorfront Transkoder and On-Set Dailies

AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...

12/06/2026

InfoComm 2026: Audinate To Exhibit With New AVIO Install Adapters and Iris Camera Control Platform

Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...

12/06/2026

Pac-12 Appoints Scott Adametz as Chief Technology Officer

Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...