Revenues from pay-TV fiber / xDSL grow by 15% A final del segundo trimestre de 2018, 6,64 millones de abonados contaban con televisi n de pago. Casi 9 de cada 10 la ten an contratada de manera empaquetada con otros servicios.
Proceeds from the televisi n de pago por fibra/xDSL (TV IP) crecieron algo m s de un 15% en el segundo trimestre del a o, alcanzando los 362 millones de euros, seg n el ltimo informe del la National Commission for Markets and Competition (CNMC).
La televisi n en abierto, con un aumento del 0,8%, obtuvo una facturaci n de 506 millones de euros.
The total number of subscribers TV to pay at the end of quarter was 6,64 millones, con una disminuci n de 80 mil abonados con respecto al trimestre anterior, relacionada con el fin de la temporada de f tbol.
Casi el 90% de los abonados a televisi n de pago ten an el servicio contratado bajo alguna modalidad empaquetada.
The advertising revenue, que incluyen publicidad convencional, patrocinios, televenta, telepromoci n y emplazamiento de producto, sumaron 623 millones de euros (108 millones de radio y 515 millones de televisi n).
Del total de ingresos publicitarios en televisi n, las televisiones de pago captaron el 4,5% y la televisi n en abierto el 95,5%. Los dos principales grupos, Mediaset y Atresmedia, representaron el 86,5% del total de los ingresos publicitarios de televisi n.
Consumption El consumo promedio de televisi n durante el trimestre se situ en 3 horas y 40 minutos por persona y d a. Estos datos reflejan una importante disminuci n (20 minutos menos) en el visionado de televisi n con respecto al trimestre anterior.
Por plataforma, el consumo de televisi n, tanto en abierto como de pago, se reparti en un 76,4% para la TDT, el 2,7% para la televisi n por sat lite y el 20,9% para las plataformas de TV cable y TV IP. Con respecto a la TDT, el porcentaje de consumo es el dato hist rico m s bajo debido al aumento de las suscripciones a televisi n de pago en Espa a.
Por grupos, Mediaset y Atresmedia se situaron como l deres, obteniendo 30,4 y 26,7 puntos de cuota de audiencia en el trimestre, respectivamente.
Los dos canales m s vistos durante el trimestre continuaron siendo los canales generalistas Telecinco y Antena 3, con una cuota de audiencia del 15,3% y del 12%, respectivamente.
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Revenues from pay-TV fiber / xDSL grow by 15% A final del segundo trimestre de 2018, 6,64 millones de abonados contaban con televisi n de pago. Casi 9 de cada 10 la ten an contratada de manera empaquetada con otros servicios. 
