AdFuser is specifically designed and built for digital cinema and makes cinema advertising on-screen simpler, more reliable, and more profitable. Early private demonstrations to screen advertising companies and exhibitors managing their own advertising have yielded very positive reviews. Customers particularly benefit from the increased flexibility and automation AdFuser provides. A fully integrated software solution also enables screen advertising companies and exhibitors to specifically target audiences and deliver advertisements in new ways previously not possible.
Plan
AdFuser builds a real-time picture of available advertising inventory by using data from the show schedules sourced from local POS systems. AdFuser's billing engine can be individually tailored, with multiple rate cards that are customisable for different pricing options. Inventory can be filtered to show remaining spots that are available to be sold, meaning cinemas can fill inventory effectively to maximise profits. Advanced features allow the software to forecast admissions estimates for each show and calculate accurate CPMs.
Target
AdFuser targets advertising more precisely than ever before, allowing advertisers to reach any audience demographic in any location with just the click of a button. Brands can now target any combination of films, genres, audience demographics, specific shows, times, areas, local businesses and more using a simple intuitive interface. Advanced functionality will dynamically change ad copy based on external factors - for instance, using data from a weather feed to show an advert for barbecues when it is sunny and for indoor paints when it is wet.
Build
AdFuser uses rules and templates to build advertising playlists with the minimum of effort. Configurable rules define where the spot should go within the playlist and the system automatically builds advertising playlists once the targeting criteria are entered into the campaign. AdFuser supports multiple media for each campaign: a brand can show a different spot every week to build a story, or different ads can be programmed to play in the daytime versus the evening. Advanced features allow campaigns to also include an admissions cap that automatically pulls the advertisement when the admissions cap is reached.
Deliver
Getting ads to the right screens for playout was always a guessing game in the analogue world. Not with AdFuser. The software automates the time-consuming and inaccurate process of creating playlists at each site. When integrated with AAM's Producer (circuit-wide content management system), playlists are sent electronically to the right sites where they are populated with the relevant content automatically. This process saves huge amounts of time compared to a projectionist in each site building playlists manually, and eliminates the risk of incorrect content being shown.
Report
Full proof-of-play reporting using playback logs means brands can be confident that their ads are playing where they should be. When AdFuser is integrated into the cinema's POS system advertisers can see exactly how many people saw their ad.
Eric Stevens, Commercial Director at AAM, notes that Digital cinema is a complete game-changer for advertising. Now advertisers can reach exactly the audience they want, whether that's families, action movie fans on a Saturday night, or city-dwellers. AdFuser makes it incredibly easy to see which spots are available, establish the best price for each spot, and then precisely target the ads. When integrated with Producer the system really gets clever: your whole ad playlists can be built automatically at head office and distributed electronically to site where the local content is inserted into the right place ready to play, all without human intervention.
AdFuser can allow local advertisers access to the system so that local brands can plan and target their own advertising thus directly increasing revenue for the cinema without the need for additional sales staff overhead.
AAM is also developing enhanced lobby and signage solutions that are fully integrated into other AAM software products including Producer (enterprise Circuit Management System), Screenwriter (Theatre Management System) and AdFuser. The lobby solution allows exhibitors to extend content management from the big screen to any screen within a cinema (or even outside the cinema). Exhibitors can configure signage to show targeted advertisements or any variety of information including trailers, posters, concession promotions, Twitter feeds and other social media. Lobby screens can also be overlaid with real-time local information such as show times or available tickets, or automatically update displays based on film schedules.
Arts Alliance Media will be demonstrating AdFuser and the whole digital cinema software suite at CinemaCon, booth 2809A, from 24 - 27 March.
More information can be found at http://www.artsalliancemedia.com/software/adfuser
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
AdFuser is specifically designed and built for digital cinema and makes cinema advertising on-screen simpler, more reliable, and more profitable. Early private demonstrations to screen advertising companies and exhibitors managing their own advertising have yielded very positive reviews. Customers particularly benefit from the increased flexibility and automation AdFuser provides. A fully integrated software solution also enables screen advertising companies and exhibitors to specifically target audiences and deliver advertisements in new ways previously not possible.
