
From boardroom to break room, generative AI took this year by storm, stirring discussion across industries about how to best harness the technology to enhance innovation and creativity, improve customer service, transform product development and even boost communication.
According to IDC, enterprises worldwide are expected to spend $307 billion on AI solutions next year, growing to $632 billion by 2028, at a compound annual growth rate of 29.0%. AI will have a cumulative global economic impact of $19.9 trillion through 2030 and will drive 3.5% global GDP in 2030, IDC predicts.
Yet, some companies and startups are still slow to adopt AI, sticking to experimentation and siloed projects even as the technology advances at a dizzying pace. That's partly because AI benefits vary by company, use case and level of investment.
Cautious approaches are giving way to optimism. Two-thirds of the respondents to Forrester Research's 2024 State of AI Survey believe their organizations would require less than 50% return on investments to consider their AI initiatives successful.
The next big thing on the horizon is agentic AI, a form of autonomous or reasoning AI that requires using diverse language models, sophisticated retrieval-augmented generation stacks and advanced data architectures.
NVIDIA experts in industry verticals already shared their expectations for the year ahead. Now, hear from company experts driving innovation in AI across enterprises, research and the startup ecosystem:
IAN BUCK
Vice President of Hyperscale and HPC
Inference drives the AI charge: As AI models grow in size and complexity, the demand for efficient inference solutions will increase.
The rise of generative AI has transformed inference from simple recognition of the query and response to complex information generation - including summarizing from multiple sources and large language models such as OpenAI o1 and Llama 450B - which dramatically increases computational demands. Through new hardware innovations, coupled with continuous software improvements, performance will increase and total cost of ownership is expected to shrink by 5x or more.
Accelerate everything: With GPUs becoming more widely adopted, industries will look to accelerate everything, from planning to production. New architectures will add to that virtuous cycle, delivering cost efficiencies and an order of magnitude higher compute performance with each generation.
As nations and businesses race to build AI factories to accelerate even more workloads, expect many to look for platform solutions and reference data center architectures or blueprints that can get a data center up and running in weeks versus months. This will help them solve some of the world's toughest challenges, including quantum computing and drug discovery.
Quantum computing - all trials, no errors: Quantum computing will make significant strides as researchers focus on supercomputing and simulation to solve the greatest challenges to the nascent field: errors.
Qubits, the basic unit of information in quantum computing, are susceptible to noise, becoming unstable after performing only thousands of operations. This prevents today's quantum hardware from solving useful problems. In 2025, expect to see the quantum computing community move toward challenging, but crucial, quantum error correction techniques. Error correction requires quick, low-latency calculations. Also expect to see quantum hardware that's physically colocated within supercomputers, supported by specialized infrastructure.
AI will also play a crucial role in managing these complex quantum systems, optimizing error correction and enhancing overall quantum hardware performance. This convergence of quantum computing, supercomputing and AI into accelerated quantum supercomputers will drive progress in realizing quantum applications for solving complex problems across various fields, including drug discovery, materials development and logistics.
BRYAN CATANZARO
Vice President of Applied Deep Learning Research
Putting a face to AI: AI will become more familiar to use, emotionally responsive and marked by greater creativity and diversity. The first generative AI models that drew pictures struggled with simple tasks like drawing teeth. Rapid advances in AI are making image and video outputs much more photorealistic, while AI-generated voices are losing that robotic feel.
These advancements will be driven by the refinement of algorithms and datasets and enterprises' acknowledgment that AI needs a face and a voice to matter to 8 billion people. This will also cause a shift from turn-based AI interactions to more fluid and natural conversations. Interactions with AI will no longer feel like a series of exchanges but instead offer a more engaging and humanlike conversational experience.
Rethinking industry infrastructure and urban planning: Nations and industries will begin examining how AI automates various aspects of the economy to maintain the current standard of living, even as the global population shrinks.
These efforts could help with sustainability and climate change. For instance, the agriculture industry will begin investing in autonomous robots that can clean fields and remove pests and weeds mechanically. This will reduce the need for pesticides and herbicides, keeping the planet healthier and freeing up human capital for other meaningful contributions. Expect to see new thinking in urban planning offices to account for autonomous vehicles and improve traffic management.
Longer term, AI can help find solutions for reducing carbon emissions and storing carbon, an urgent global challenge.
KARI BRISKI
Vice President of Generative AI Software
A symphony of agents - AI orchestrators: Enterprises are set to have a slew of AI agents, which are semiautonomous, trained models that work a
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Pebble, the leading automation, content management and integrated channel specialist, is building on a successful CABSAT 2026, with major customer projects, new...
27/10/2026
Limecraft today announces version 2026.7 of its cloud-based media production and delivery platform, introducing a Workflow Library, expanded AI-assisted transcr...
27/10/2026
X5 and X20 platforms connect six locations across Santa Catarina, enabling resilient IP distribution and centralised broadcasting operations
Appear ASA (Appear...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/10/2026
Set in the 72 hours leading up to D Day, Pressure is a tense historical drama starring Brendan Fraser as Supreme Allied Commander Dwight Eisenhower and Andrew...
26/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
26/10/2026
The company helps content owners take advantage of the burgeoning FAST business to give viewers more choices
Amagi EVP, Global Sales, SaaS, Dan Marshall has se...
26/10/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
26/10/2026
Diversified has launched Google Beam demo centers in Los Angeles, Chicago, Nashville and Newark. The centers let businesses try HP Dimension with Google Beam, a...
26/10/2026
Indian news broadcaster NDTV has adopted Amagi's AdFlow Orchestrator to improve channel performance on FAST (Free Ad-supported Streaming TV) and Connected T...
26/10/2026
TEGNA and the Houston Comets have announced a multi-year partnership making KHOU...
26/10/2026
The San Antonio Spurs have named Sinclair Broadcast Group their new over-the-air media partner, bringing Spurs basketball to local fans beginning with the 2026-...
26/10/2026
FOX Sports will mark Veterans Day weekend with two days of NFL and college footb...
26/10/2026
DIRECTV has signed a multi-year distribution agreement with the NHL for four tea...
26/10/2026
How does NBC Sports manage transmission operations for the Super Bowl, Winter Ol...
26/10/2026
University of Texas Athletics and the Business of Sports Institute (BOSI) in the...
26/10/2026
Classmates at Ithaca College and in the Game Creek Video Apprenticeship Program,...
26/10/2026
NAB Show New York and the SMPTE Summit will co-locate at the Javits Center in 2027, bringing together two leading events serving the media and entertainment ind...
26/10/2026
A 10-person team at American Family Field is supporting live game and studio pro...
26/10/2026
Combining four plug-ins aimed at vocal and dialogue work
NoiseWorks Audio have announced the Complete Bundle, a collection which brings together VoiceAssist...
26/10/2026
Boasts improved A-D & D-A specs
RME's flagship converter and headphone amp has just been treated to an upgrade that introduces redesigned converter circ...
26/10/2026
The company has partnered with the telecom provider lcom to launch Play , its n...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
NASHVILLE, OCTOBER 26, 2026 NUGEN Audio has launched VisLM 3, the newest generation of its award-winning loudness metering solution, ahead of AES Show 2026: N...
26/10/2026
CaptionX Launches Clips: Turns Long Videos Into Shorts, Working Entirely From th...
26/10/2026
Horror Film Killer Rental Shot with Blackmagic Design Cameras
Brie Clayton October 26, 2026
0 Comments
Genre mixing film shot with eight URSA Mini Pro...
26/10/2026
PlottoFilm puts script breakdown, storyboards and AI shot generation in one brow...
26/10/2026
NUGEN Audio VisLM 3 Delivers an Array of Tools to Help Professionals Adapt to Ev...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/10/2026
YouView joins ChangeTheFace to help advance inclusion in technologyOct 26, 2026
Building a more inclusive technology industry takes shared action. That's w...
26/10/2026
YouView celebrates double CSI Awards win with EE TVOct 26, 2026
We're delighted to celebrate EE TV's success at the 2026 CSI Awards, picking up two pre...
26/10/2026
The multi-award-winning comedy from acclaimed director Michael Winterbottom retu...
26/10/2026
As the EU-Mercosur agreement moves closer to implementation, creating one of the world's largest trading areas, much of the focus has been on tariffs. But a...
26/10/2026
Toru , Poland
2026 FilmLight Colour Awards Winners Ceremony Sunday 8 November, 4pm
Seminar Room
Join us along with special guests to celebrate the 2026 FilmL...
26/10/2026
Comscore to Announce Third Quarter 2026 Financial ResultsRESTON, VA, Oct 26, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting a...
26/10/2026
CUPERTINO, CALIFORNIA Apple today unveiled the all-new iPad mini, featuring a st...
25/10/2026
New 76-key model joins the CK61 and CK88
Yamaha have added a third model to their CK range of portable stage keyboards with the CK76. This brings a 76-key o...
25/10/2026
Do Not Play It By Ear: Next The PrePros Will Focus On All Things Music & Sound
Brie Clayton October 25, 2026
0 Comments
Panel Features Sonic Union, 72...
25/10/2026
Zebra Streaming Equips OB Truck with Blackmagic Design
Brie Clayton October 25, 2026
0 Comments
Designed to scale, the unit packs a range of gear to d...
24/10/2026
Added to the broadcast lineup are 4K and 8K Nucleus cameras, more AR initiatives, two aerial drones, a fleet of high-speed cameras
FOX Sports will broadcast Ga...
24/10/2026
By Ramona Flume
For members of the LGBTQ community around the world, love can ...
24/10/2026
Creative morphing multi-effects with X-Y control
Sample Logic have launched Quadra, a multi-effects plug-in built around an X-Y pad that blends between four...