
From boardroom to break room, generative AI took this year by storm, stirring discussion across industries about how to best harness the technology to enhance innovation and creativity, improve customer service, transform product development and even boost communication.
According to IDC, enterprises worldwide are expected to spend $307 billion on AI solutions next year, growing to $632 billion by 2028, at a compound annual growth rate of 29.0%. AI will have a cumulative global economic impact of $19.9 trillion through 2030 and will drive 3.5% global GDP in 2030, IDC predicts.
Yet, some companies and startups are still slow to adopt AI, sticking to experimentation and siloed projects even as the technology advances at a dizzying pace. That's partly because AI benefits vary by company, use case and level of investment.
Cautious approaches are giving way to optimism. Two-thirds of the respondents to Forrester Research's 2024 State of AI Survey believe their organizations would require less than 50% return on investments to consider their AI initiatives successful.
The next big thing on the horizon is agentic AI, a form of autonomous or reasoning AI that requires using diverse language models, sophisticated retrieval-augmented generation stacks and advanced data architectures.
NVIDIA experts in industry verticals already shared their expectations for the year ahead. Now, hear from company experts driving innovation in AI across enterprises, research and the startup ecosystem:
IAN BUCK
Vice President of Hyperscale and HPC
Inference drives the AI charge: As AI models grow in size and complexity, the demand for efficient inference solutions will increase.
The rise of generative AI has transformed inference from simple recognition of the query and response to complex information generation - including summarizing from multiple sources and large language models such as OpenAI o1 and Llama 450B - which dramatically increases computational demands. Through new hardware innovations, coupled with continuous software improvements, performance will increase and total cost of ownership is expected to shrink by 5x or more.
Accelerate everything: With GPUs becoming more widely adopted, industries will look to accelerate everything, from planning to production. New architectures will add to that virtuous cycle, delivering cost efficiencies and an order of magnitude higher compute performance with each generation.
As nations and businesses race to build AI factories to accelerate even more workloads, expect many to look for platform solutions and reference data center architectures or blueprints that can get a data center up and running in weeks versus months. This will help them solve some of the world's toughest challenges, including quantum computing and drug discovery.
Quantum computing - all trials, no errors: Quantum computing will make significant strides as researchers focus on supercomputing and simulation to solve the greatest challenges to the nascent field: errors.
Qubits, the basic unit of information in quantum computing, are susceptible to noise, becoming unstable after performing only thousands of operations. This prevents today's quantum hardware from solving useful problems. In 2025, expect to see the quantum computing community move toward challenging, but crucial, quantum error correction techniques. Error correction requires quick, low-latency calculations. Also expect to see quantum hardware that's physically colocated within supercomputers, supported by specialized infrastructure.
AI will also play a crucial role in managing these complex quantum systems, optimizing error correction and enhancing overall quantum hardware performance. This convergence of quantum computing, supercomputing and AI into accelerated quantum supercomputers will drive progress in realizing quantum applications for solving complex problems across various fields, including drug discovery, materials development and logistics.
BRYAN CATANZARO
Vice President of Applied Deep Learning Research
Putting a face to AI: AI will become more familiar to use, emotionally responsive and marked by greater creativity and diversity. The first generative AI models that drew pictures struggled with simple tasks like drawing teeth. Rapid advances in AI are making image and video outputs much more photorealistic, while AI-generated voices are losing that robotic feel.
These advancements will be driven by the refinement of algorithms and datasets and enterprises' acknowledgment that AI needs a face and a voice to matter to 8 billion people. This will also cause a shift from turn-based AI interactions to more fluid and natural conversations. Interactions with AI will no longer feel like a series of exchanges but instead offer a more engaging and humanlike conversational experience.
Rethinking industry infrastructure and urban planning: Nations and industries will begin examining how AI automates various aspects of the economy to maintain the current standard of living, even as the global population shrinks.
These efforts could help with sustainability and climate change. For instance, the agriculture industry will begin investing in autonomous robots that can clean fields and remove pests and weeds mechanically. This will reduce the need for pesticides and herbicides, keeping the planet healthier and freeing up human capital for other meaningful contributions. Expect to see new thinking in urban planning offices to account for autonomous vehicles and improve traffic management.
Longer term, AI can help find solutions for reducing carbon emissions and storing carbon, an urgent global challenge.
KARI BRISKI
Vice President of Generative AI Software
A symphony of agents - AI orchestrators: Enterprises are set to have a slew of AI agents, which are semiautonomous, trained models that work a
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Cobalt Digital and SineSix Media Partner to Transform Accessibility Compliance into a More Engaging Viewer Experience at NAB Show 2026
Collaboration integrates...
17/04/2026
Strengthening Appear's North America team with a new Vice President of Business Development
Appear ASA (Appear, OSE: APR), a global leader in live producti...
17/04/2026
New framework helps broadcasters, streaming platforms, and sports organizations apply AI to live video for monetization, metadata, highlights, and downstream wo...
17/04/2026
New whitepaper gives broadcasters and OTT operators independent, codec-by-codec evidence that the VisualOn Optimizer transforms viewer quality of experience.
V...
17/04/2026
Blackmagic Design Announces New Blackmagic URSA Cine Immersive 100G
Brie Clayton April 17, 2026
0 Comments
World's first immersive cinema camera f...
17/04/2026
NAB 2026: Vubiquity and Eluvio Showcase Streaming Solution that Significantly Re...
17/04/2026
What Makes a Good Marathon Running Playlist? We asked Xander Dawson, an eighth-semester saxophone major at Boston Conservatory running the Boston Marathon thi...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
At NAB Show 2026, PTZOptics (Booth N1902) will showcase a live sports streaming demo created in collaboration with Moondream, offering a new look at how Visual ...
17/04/2026
The Eindhoven University of Technology is a research university in the Netherlands spanning 25 buildings, specialising in engineering, science and technology. D...
17/04/2026
Documentary Editor - US, Remote
Brie Clayton April 17, 2026
0 Comments
Documentary Editor
April 13, 2026Freelance Video Cameraman - Los......
17/04/2026
Blackmagic Design Announces New Blackmagic URSA Cine 12K LF 100G
Brie Clayton April 17, 2026
0 Comments
Revolutionary digital film camera brings cinem...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Dubformer, the AI-powered dubbing platform, and Adapt, a global leader in AI-driven localization and dubbing solutions, have enabled Goalcast, the inspirational...
17/04/2026
At NAB 2026, Mavis will launch Mavis Studio, a new live production app for iPad that gives creators, broadcasters, and production teams a powerful new way to bu...
17/04/2026
Avid and Google Cloud today announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry's...
17/04/2026
At NAB Show, LucidLink will showcase how its platform brings content, people and workflows closer together than ever before, with newly available capabilities a...
17/04/2026
Beth Morrison and Moses Pendleton to be Honored at Boston Conservatory at Berkle...
17/04/2026
Jacob Collier, Jill Scott, and Vinnie Colaiuta to Receive Honorary Doctorates at...
16/04/2026
Appear ASA (OSE: APR) will announce three additions to its X Platform at NAB Sho...
16/04/2026
Harmonic has announced that CentralCast, a centralized master control facility for U.S. public media, has deployed Harmonic's XOS Advanced Media Processor t...
16/04/2026
Interra Systems has announced that Encompass Digital Media has integrated its BA...
16/04/2026
Grass Valley will demonstrate its Media Infrastructure capabilities at NAB Show 2026 (Booth C2408, Central Hall), bringing routing, signal processing, and orche...
16/04/2026
As preparations ramp up for the FIFA World Cup 2026, Verizon has outlined a sweeping connectivity and infrastructure initiative that will underpin broadcast ope...
16/04/2026
Advanced Image Robotics (AIR) has announced its selection for the 2026 MLS Innovation Lab. AIR will work with MLS clubs, players, and executives on automated vi...
16/04/2026
JWX has announced the acquisition of True Anthem, an AI-powered social publishin...
16/04/2026
Jomboy Media and FuboTV Inc. have launched the Jomboy Media Channel, a 24/7 channel available to FuboTV base plan subscribers. The channel, timed to the start o...
16/04/2026
Wave Central, a Domo Broadcast Company (Booth C2820), and EVS Broadcast Equipmen...
16/04/2026
Tata Communications and Formula 1 have released Race Before the Race, the firs...
16/04/2026
DPA Microphones has released a firmware update for its N-Series Digital Wireless...
16/04/2026
Sony's Live Stage at NAB Show 2026 is the place to hear directly from the content creators, end users, and technology experts who are pushing boundaries in ...
16/04/2026
Perfect Game and Youth Prospects have announced a partnership covering broadcast...
16/04/2026
National Collegiate Rugby (NCR) has announced a media rights partnership with Al...
16/04/2026
Audio-Technica has announced two new mid-side (MS) stereo broadcast microphones:...
16/04/2026
PSSI Global Services has announced the acquisition of Beagle Networks, a provider of IT infrastructure and onsite technical support for media and enterprise cus...
16/04/2026
Blackmagic Design has released Blackmagic Camera for iOS 3.3, a free update available now from the Apple App Store. The update will be demonstrated at NAB Show ...