
From boardroom to break room, generative AI took this year by storm, stirring discussion across industries about how to best harness the technology to enhance innovation and creativity, improve customer service, transform product development and even boost communication.
According to IDC, enterprises worldwide are expected to spend $307 billion on AI solutions next year, growing to $632 billion by 2028, at a compound annual growth rate of 29.0%. AI will have a cumulative global economic impact of $19.9 trillion through 2030 and will drive 3.5% global GDP in 2030, IDC predicts.
Yet, some companies and startups are still slow to adopt AI, sticking to experimentation and siloed projects even as the technology advances at a dizzying pace. That's partly because AI benefits vary by company, use case and level of investment.
Cautious approaches are giving way to optimism. Two-thirds of the respondents to Forrester Research's 2024 State of AI Survey believe their organizations would require less than 50% return on investments to consider their AI initiatives successful.
The next big thing on the horizon is agentic AI, a form of autonomous or reasoning AI that requires using diverse language models, sophisticated retrieval-augmented generation stacks and advanced data architectures.
NVIDIA experts in industry verticals already shared their expectations for the year ahead. Now, hear from company experts driving innovation in AI across enterprises, research and the startup ecosystem:
IAN BUCK
Vice President of Hyperscale and HPC
Inference drives the AI charge: As AI models grow in size and complexity, the demand for efficient inference solutions will increase.
The rise of generative AI has transformed inference from simple recognition of the query and response to complex information generation - including summarizing from multiple sources and large language models such as OpenAI o1 and Llama 450B - which dramatically increases computational demands. Through new hardware innovations, coupled with continuous software improvements, performance will increase and total cost of ownership is expected to shrink by 5x or more.
Accelerate everything: With GPUs becoming more widely adopted, industries will look to accelerate everything, from planning to production. New architectures will add to that virtuous cycle, delivering cost efficiencies and an order of magnitude higher compute performance with each generation.
As nations and businesses race to build AI factories to accelerate even more workloads, expect many to look for platform solutions and reference data center architectures or blueprints that can get a data center up and running in weeks versus months. This will help them solve some of the world's toughest challenges, including quantum computing and drug discovery.
Quantum computing - all trials, no errors: Quantum computing will make significant strides as researchers focus on supercomputing and simulation to solve the greatest challenges to the nascent field: errors.
Qubits, the basic unit of information in quantum computing, are susceptible to noise, becoming unstable after performing only thousands of operations. This prevents today's quantum hardware from solving useful problems. In 2025, expect to see the quantum computing community move toward challenging, but crucial, quantum error correction techniques. Error correction requires quick, low-latency calculations. Also expect to see quantum hardware that's physically colocated within supercomputers, supported by specialized infrastructure.
AI will also play a crucial role in managing these complex quantum systems, optimizing error correction and enhancing overall quantum hardware performance. This convergence of quantum computing, supercomputing and AI into accelerated quantum supercomputers will drive progress in realizing quantum applications for solving complex problems across various fields, including drug discovery, materials development and logistics.
BRYAN CATANZARO
Vice President of Applied Deep Learning Research
Putting a face to AI: AI will become more familiar to use, emotionally responsive and marked by greater creativity and diversity. The first generative AI models that drew pictures struggled with simple tasks like drawing teeth. Rapid advances in AI are making image and video outputs much more photorealistic, while AI-generated voices are losing that robotic feel.
These advancements will be driven by the refinement of algorithms and datasets and enterprises' acknowledgment that AI needs a face and a voice to matter to 8 billion people. This will also cause a shift from turn-based AI interactions to more fluid and natural conversations. Interactions with AI will no longer feel like a series of exchanges but instead offer a more engaging and humanlike conversational experience.
Rethinking industry infrastructure and urban planning: Nations and industries will begin examining how AI automates various aspects of the economy to maintain the current standard of living, even as the global population shrinks.
These efforts could help with sustainability and climate change. For instance, the agriculture industry will begin investing in autonomous robots that can clean fields and remove pests and weeds mechanically. This will reduce the need for pesticides and herbicides, keeping the planet healthier and freeing up human capital for other meaningful contributions. Expect to see new thinking in urban planning offices to account for autonomous vehicles and improve traffic management.
Longer term, AI can help find solutions for reducing carbon emissions and storing carbon, an urgent global challenge.
KARI BRISKI
Vice President of Generative AI Software
A symphony of agents - AI orchestrators: Enterprises are set to have a slew of AI agents, which are semiautonomous, trained models that work a
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
20/10/2026
The Advanced Media Workflow Association (AMWA) has received a 2026 Technology & ...
20/10/2026
Pearl TV has made significant progress in its industry-wide initiative to make NEXTGEN TV converter boxes more affordable and accessible to consumers, marking a...
20/10/2026
The 37th edition of SPORTEL Awards took place on Monday, Oct. 19 at the Grimaldi Forum Monaco, under the High Patronage of H.S.H. Prince Albert II of Monaco. Ch...
20/10/2026
Amagi has announced a strategic partnership with Sistemas de Video Comunicaci n ...
20/10/2026
The home of cycling coverage is secure as Eurosport and TNT Sports today extend ...
20/10/2026
By Ramona Flume
One of the most exciting things about the Sundance Film Festiva...
20/10/2026
Veteran Entertainment and Brand Executive to Lead Global Communications Strategy...
20/10/2026
Inspired by late-90s & early-2000s R&B, hip-hop & club music
UJAM have just introduced two new virtual instruments that bring together a versatile selection...
20/10/2026
Synth gains free editor & librarian application
Back at Superbooth 2026, Groove Synthesis gave us a sneak preview of a desktop software application that off...
20/10/2026
With more than 30 years in the Italian broadcast market, Video Progetti will offer the complete Calrec range, giving broadcasters the freedom to choose and scal...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Calrec has appointed Video Progetti, the Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Media comp...
20/10/2026
FOR-A has collaborated with Canon to integrate PTZ camera control into the software-defined MixBoard production switcher. The resulting seamless operations wer...
20/10/2026
Great music rarely happens in isolation. It emerges when artists, producers, and songwriters exchange ideas, challenge one another, and find unexpected creative...
20/10/2026
Collaboration gives broadcast teams a faster path from network alerts to the affected equipment, system dependencies and support information
BeckTV, Beam Dyna...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
University of Washington Intercollegiate Athletics has brought its new Sundodger Studios production facility on air, with Grass Valley cameras and production sw...
20/10/2026
Live demos will include upgrades for the X510 bonding router, self-serve management for NetConnect data plans and a technology preview of future developments
...
20/10/2026
Jigsaw24 has appointed Alex Battrick as Pre-Sales Solution Consultant, strengthening its technical expertise as the company expands its offering across live pro...
20/10/2026
COW Jobs: Toronto Freelance Crew Call - Your Story - open, ongoing
Brie Clayton October 19, 2026
0 Comments
Toronto Freelance Crew Call - Your Story (...
20/10/2026
Give your photos a second chance with Open Eyes in Lightroom on mobile
Shambhavi Kadam October 19, 2026
0 Comments
You know the frustration. Everyone ...
20/10/2026
Paperwolf Studio launches eight creative OpenFX plugins for DaVinci Resolve
Brie Clayton October 19, 2026
0 Comments
Datamosh, slit-scan, camcorder lo...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
LA JOLLA, CA-The Scripps Research Alumni Network has announced the two divisional winners of its inaugural awards program, created to honor institute alumni for...
20/10/2026
2026 UNTAPPED Development Lab participants announced 20 October 2026
Top (L-R): Becki Bouchier, Carly Brand, Leslie Hornung. Bottom (L-R): Joseph Meldrum, Elle...
20/10/2026
Boston Conservatory Center Stage Presents Romantic Musical Comedy She Loves Me Conservatory musical theater students will perform the charming production, set...
20/10/2026
Rachel McFarlanes American Dialogue Premieres at Carnegie Hall The alum composer and violinists commissioned work is part of Sphinx Virtuosis nationwide tour ...
20/10/2026
Collaboration delivers comprehensive camera control and switching in a single intuitive interface...
20/10/2026
Focusrite Control 2 updates: MIDI control, Auto Gain improvements, and more
Focusrite Control 2 has received a series of updates, including the introduction...
20/10/2026
Presented by Ger Gilroy this new RT podcast kicks off with an exclusive interview with Mayo GAA star Cillian O'Connor
Ger Gilroy hosts Howler Sport, RT &...
19/10/2026
The NBA 2026/2027 is about to tip off and with it the NBA is enhancing its digit...
19/10/2026
Net Insight has appointed Mario von Dahn as its new Chief Financial Officer (CFO) and member of the Executive Management Team. He will assume his position no la...
19/10/2026
The Miami HEAT have announced a television broadcast partnership with My15 WTCN in West Palm Beach for the 2026-27 season. The agreement began Friday, Oct. 16, ...
19/10/2026
KOKUSAI DENKI Electric America will show its broadcast cameras, remote control p...
19/10/2026
Bridge Technologies has announced its participation in the Media eXchange Layer (MXL) initiative following IBC2026, saying the work has supported the containeri...
19/10/2026
PSSI Global Services has promoted Tracy Michaels to Vice President of Engineering, a newly created position. Michaels has been a member of PSSI's engineerin...
19/10/2026
Gone are the days of needing a large budget or a full army of technologies to ex...
19/10/2026
New compact interface packs in eight mic pres
MOTU's latest audio interface manages to pack a generous amount of connectivity into compact portable encl...
19/10/2026
Eurorack string range gains three new modules
ADDAC System have just announced the launch of three new modules for their innovative Four Strings Series, a s...
19/10/2026
Drum modules now available as pre-built system
Erica Synths have just introduced a new bundle that brings their praised Eurorack drum modules together into ...
19/10/2026
Pick your favourite gear from 2026
The annual SOS Awards are now underway, and as always, we're asking readers to help us choose the best pro-audio rele...