Sony Pixel Power calrec Sony

Could Rushes be the Key to Disproving Deep Fake Video?


-- Could Rushes be the Key to Disproving Deep Fake Video?

A recent article in the Guardian newspaper raised the possibility of footage on the Jeremy Kyle show having been polished in order to tell the story that the producers wanted to be told.

The role of content producers and editors is to tell stories using the content they capture. Skilled editors will craft beautiful stories by knitting together clips and footage from potentially hundreds of hours of raw footage (daillies/rushes).

The lack of retention of the rushes in works of fiction is unlikely to have a negative impact on society in future years but as the Kyle article highlights the retention of original footage needs to be taken more seriously where factual content is being edited or manipulated.

* The family has concerns that the footage is polished and edited, and does not represent the totality of the footage that would have been recorded on all cameras on the day.

The other brilliant example highlighting where studio footage has proven to be key in a criminal prosecution is the Who Wants To Be A Millionaire cheating case.

** In court, Ingram claimed the videotape of his appearance on Millionaire was unrepresentative of what I heard , and he continues to assert that it was unfairly manipulated . A video recording, with coughing amplified relative to other sounds including Ingram's and Tarrant's voices, was prepared by Celador's editors for the prosecution and for the benefit of the jury during the trial.

Given its nature live action content is reasonably difficult to manipulate even with the broadcast delay but not so if the delay is in the minutes, hours, days or months as is typical for reality based programming .

The article raises three good questions for those producing factual content and also presents a real challenge for those organisations in terms of retaining the potential hundreds of hours of raw footage that goes into producing an hour of finished content that we the public consume:

How are production companies and broadcasters protecting rushes or footage captured by studio cameras on the day?

How can they prove authenticity of those rushes in the years to come?

Is it even possible to retain the original footage and find the clips you need when required?

Protecting rushes / dailies is not new in highly regulated industries like financial institutions that typically are required to adhere to internal or external regulations around the protection, authenticity and ease of access to archive content.

They typically have to implement platforms and processes that ensure content security, access control and availability of historical data.

Authentic. Content will be bit for bit' the same now and in 10 years time.

Immutable. Content is locked down from changes or deletion until a retention period has passed

Audited. Ensuring access to content is controlled and audited

E-discovery. Ensuring archived content can be found and shared within a given timeframe

Imagine the scenario where an analyst from a global bank gives an interview where the advice imparted during broadcast differs from the advice given on camera at the time of the shooting. Advice that could bankrupt individuals, companies, or even countries.

This manipulation of the message or story can be achieved with subtle editing or more recently the advances in deep fake technology.

It seems, from the last 4 years certainly, that we are all heavily influenced by what we see on the television or read in papers.

The flip side to deep fake video or manipulation in the edit is that people, politicians, in particular, will use the fact that deep fake technology exists to vehemently deny ever having said or done something on camera. This is highlighted in the excellent article by Daniel Thomas (BBC News):

The first risk is that people are already using the fact deep fakes exist to discredit genuine video evidence. Even though there's footage of you doing or saying something you can say it was a deep fake and it's very hard to prove otherwise.

So it would appear that being able to prove the authenticity of raw footage has never been more important.

How is it done today?

Production companies who own the IP and rights for shows like Jeremy Kyle and Millionaire typically rent the studios and pay for the services of post-production companies to get the show made. Those studio and post companies will generally be responsible for protecting the rushes until the show has aired and many will hold on to them for longer periods of time until they no longer have the physical space or resources to manage them.

These cases highlight the need to find content from a show aired 3 or more years ago. A task that cannot always be done quickly, if at all.

Certainly, the rushes for the Kyle shows were and are protected by the post-production company involved but that is not always the case. Most organisations simply do not have the technology platforms nor the processes in place to address this.

One of the main concerns is and always will be what is the business model? Keeping finished content in an archive requires resources and long term investment but there is a value in exploiting that content. Doing the same for thousands of hours of raw footage has a less obvious return on investment. The only way companies will feel compelled to archive rushes forever is via regulation or as an insurance requirement to assist should any future litigation occur.

As discussed above, when and if regulations are introduced companies will be expected to find and produce evidential content within reasonable time frames or get fined.

Digital Content Governance Can Help

Good Digital Content Governance (DCG***), a mix of process and technology, can ensure content is protected, instantl
See more stories from matrixstore

More from Matrixstore Quattro Object Matrix Ltd


Modernising Your Archive with DIVA & MatrixStore

Everybody Still Loves a DIVA Object Matrix has a very long-standing relationship with both the Telestream Diva application and the fantastic team behind it. Thi...


Backing Up your Brain with MatrixStore Object Storage

During most creative workflows there is a brain-like entity controlling what goes where and when. Be that a MAM, DAM, or PAM, it holds the keys to all the secre...


Object Matrix & IVORY Celebrate 10 Years of Partnership

Object Matrix and IVORY are celebrating ten years of business partnership together. The combination of expertise and talent of both organisations has helped con...


Object Matrix in Las Vegas: SVG Chairman's Forum

In December 2021, I was super miserable at having to miss the SVG event in New York due to UK/USA travel restrictions. I could have gone, but then the chance of...


The Perfect Number Category Nominations for the Storage Awards

We are thrilled to have been nominated in six of this year's Storage Awards categories. At Object Matrix, our team place the highest importance on ensuring ...


Object Matrix and Storage Made Easy Partner to Empower Media And Entertainment Asset Management Workflow Efficiencies

The combination of MatrixStore, the object storage solution for the media indust...


Object Matrix to Showcase Matrixstore and Vision Updates at NAB Show 2022

Cardiff, Wales, UK, 22nd April 2022 Object Matrix will share the latest enhancements and updates to its Matrixstore and Vision solutions, alongside its US par...


Telestream and Object Matrix Modernise Archiving to the Cloud via S3

The technical partnership between Telestream and Object Matrix has been extended with a new integration between Telestream DIVA content management and MatrixSto...


Scale Logic Launches media-focused Object Storage & Private Cloud Solution

April 19, 2022 Bloomington, MN - Scale Logic, a global leader in Media Workflow Solutions, announced today the launch of the company's new media-focused O...


Is Hybrid Cloud the New Tiered Storage?

During my trip to the HPA Tech Retreat it became abundantly clear that the conversations around cloud workflows, cloud storage and archiving in particular, is b...


World Backup Day: the day to prevent data loss!

Why Data Backup is Important for Your Business It is World Backup Day on 31st March. A day for people to learn about the increasing role of data in our lives an...


Thoughts from the DPP European Broadcast Days in Berlin

1. Great to see some old friends once more and also made some new ones Clearly a lot of people really are ready to meet in person again. The flight out from LHR...


ELEPHANT upgrades nearline Archive

Since 2016, ELEPHANT have used MatrixStore object storage, in their on-prem operations, to streamline digital delivery and ingest whilst strengthening their nea...


Is Your Brand Messaging Driven by Your Values or Your Product?

As a newcomer to the tech industry, it's easy to become overwhelmed with the complexities and becoming familiar with the acronyms and tech-speak is like lea...


How Much Does Cloud Storage Really Cost?

It's safe to say, 2020 witnessed an accelerated demand for cloud storage. With organisations quickly adapting to remote working, creative and post-productio...


HPA Tech Retreat 2022 See you in the Innovation Zone!

Object Storage & Remote Workstations at HPA with Object Matrix, SimpleCloud & CineSys As the world begins to open back up again and travel restrictions slowly r...


Security Notice Apache Log4j2

The following information provides a security update for all MatrixStore customers regarding Apache Log4j2. In December 2021, a remote code execution vulnerab...


Keeping Content Close - Wherever it's Stored

Keeping Content Close - Wherever it's Stored The move to the cloud continues to gather pace across the media industry. The pandemic has forced organisatio...


Newsbridge and Object Matrix Partner to Optimize Cloud-based Archive Workflows

23rd November 2021, Paris & Cardiff Object Matrix, the leading provider of object storage solutions and media-focused cloud platforms to the media industry, h...


Shocking Cloud Pricing Trends and How it Can Make Cloud 700% More Expensive

I was really shocked when looking at calculations about the cost of on-prem vs cloud. Let me explain. Since 2015 the price of AWS $/GB standard tier has been a...


Meet The Team! Employee Spotlight: Global Sales Engineer, Mark Habberfield

Welcome to the next instalment of our Employee Spotlight Series! The global pandemic lockdown restrictions have prevented us from doing what we love the most - ...


5 Top Tips to Remedy Bothersome Workflows

Technology has evolved, and content consumption is exploding but are you still stuck using technology from the 90s and manual processes to support on demand wor...


Object Matrix co-exhibiting at SATIS 2021

Object Matrix will be co-exhibiting at this year's SATIS show, 9th and 10th November in Paris (stand C7). From production to distribution of content SATIS ...


Doghouse Post Production Ltd transforms their media storage with MatrixStore Cloud

Doghouse Post Production Ltd transforms their media storage with MatrixStore Clo...


Are you Cloud First rather than Cloud Smart?

Store, Regret, Repeat The still-fresh outage of Whatsapp, Facebook and Instagram gave a timely reminder of what can happen when so many are dependent on so few....


Meet The Team! Employee Spotlight: Office & HR Manager, Gemma de Clerck

With most of us still working from home due to the global pandemic lockdown restrictions, we recently launched our employee spotlight series. Without further ad...


Irresistible Studios Signs Up to MatrixStore Cloud Archive

Object Matrix proudly announces that creative production house, Irresistible Studios has migrated its archive to MatrixStore Cloud. Irresistible Studios is a gr...


Object Matrix Scoops the Software Defined Storage Vendor of the Year Award

Object Matrix named Software Defined Storage (SDS) Vendor of the Year at the Storage Awards 2021 After what has felt like one of the most turbulent times in o...


Atlantis Tlvision Triples MatrixStore On-Prem Object Storage Footprint

Atlantis T l vision Triples MatrixStore On-Prem Object Storage Footprint After 5-years of benefitting from operational efficiencies and increased collaboration ...


Atlantis Tlvision triple son parc de stockage objet MatrixStore On-Prem

Atlantis T l vision triple son parc de stockage objet MatrixStore On-Prem Atlantis T l vision tend aujourd'hui la capacit de son stockage objet MatrixStor...


Lucky Number 7 - Category Nominations for the Storage Awards

The past year has thrown up some extraordinary challenges for the media industry, which has had to adapt at an even greater pace than usual. This makes it an ev...


Meet The Team! Employee Spotlight: Head of Cloud Sales, Peter Watling

Welcome to our Employee Spotlight Series! The global pandemic lockdown restrictions have prevented us from doing what we love the most - face to face meetings a...


Does Storage Cost (TCO) Matter to Anyone Anymore or is it just all about Cloud?

Object Matrix used to market MatrixStore, our on-prem object storage / private cloud solution, using arguments around total cost of ownership (TCO) to our advan...


Meet The Team! Employee Spotlight: Head of Development, Gareth Tucker

Welcome to the Second Instalment of our Employee Spotlight Series! The global pandemic lockdown restrictions have prevented us from doing what we love the most ...


Which Cloud Storage Personality Are You?

Based on the topics discussed in the Multi-Cloud Article, it is clear that the choice of cloud storage mix will be based on the requirements placed on the data ...


How Covid is Driving the Adoption of Cloud

Cloud adoption has been in motion for some time now. The pandemic has now made remote access to content much more of a necessity. With cloudification increasing...


Media sector in Cardiff Capital Region to benefit from 50m funding will make the region a global hub for media innovation and production. Object Matrix is delighted to be a member of the Consortium which...


Extensis & Object Matrix Provide Solutions for Corporate Media Environments

-- Extensis and Object Matrix Provide Integrated Archive Solutions for Regulated Corporate Media Environments Object Matrix ( and Ex...


Object Matrix in Conversation with Intersport

-- Object Matrix: In Conversation with Intersport In 2019, Chicago based creative agency Intersport, implemented MatrixStore, the media focused private cloud s...


Fortium Technologies Solution Brief

-- Fortium Technologies Solution Brief Our Media Focused Hybrid Cloud Storage platforms meet the tactical and strategic needs of many stakeholders and bring ...


Exploiting Video Archives

-- Exploiting Video Archives Pre & Post COVID If you would like to learn more about how to exploit your media archives, and how that can be done during the glo...


Is Remote Working Putting Your Media at Risk?

Companies across the globe have had to adapt to this new world of ours at a rapid pace. The way we socialise, the way we shop, and of course, the way we work ha...


Could Rushes be the Key to Disproving Deep Fake Video?

-- Could Rushes be the Key to Disproving Deep Fake Video? A recent article in the Guardian newspaper raised the possibility of footage on the Jeremy Kyle show ...


DPP Launches Project Supporting Media Industry Recovery

-- DPP Launches Project Supporting Media Industry Recovery The DPP, the media industry's business network, has today revealed that its next major research ...


3 Problemas de Almacenamiento Que Sufren las Emisoras de Televisin

Una Cadena. M ltiples Proveedores. Durante nuestros 17 a os trabajando con cadenas como BBC, ITN, NBC, TV Globo y France T l visions, hemos identificado 3 pro...


MatrixStore Cloud Integrated with 3rd Party Solutions

Cardiff, UK, Wales 5th August 2020 Object Matrix has announced it has validated a number of 3rd party integrations against its managed service cloud storag...


Sports Producers More Productive with Object Matrix & Vizrt

-- Sports Producers more productive with Object Matrix & Vizrt -- Viz One And Object Matrix Storage Streamline Workflows For Sports Channel beIN Sports' Ra...


3 Problemas de Almacenamiento Que Sufren las Empresas de Broadcasting

Una Cadena. M ltiples Proveedores. Durante nuestros 17 a os trabajando con cadenas como BBC, ITN, NBC, TV Globo y France T l visions, hemos identificado 3 pro...


3 Archive Challenges All Broadcasters Face

One Broadcaster. Multiple Vendors. During our 17 years working with broadcasters such as the BBC, ITN, NBC, TV Globo and France Televisions, we have identifie...


How To Handle Archives Of Sports Content

-- How To Handle Archives Of Sports Content When COVID-19 restrictions started being introduced, the cancellation of sports fixtures was greeted with respect f...