How easy is it for large, broad scope projects to deliver actual business value?
It's a fact that our industry is littered with quietly, and not so quietly, abandoned big technology projects. Trade shows and networking events are frequently awash with talk of delays, cancellations and scope contractions for contracts that once grabbed the headlines. This begs the question: Has the industry lost sight of the importance of value? And how long is too long to wait for your technology initiatives to deliver tangible value to your organisation?
Here at Blue Lucy we are used to implementing integration projects at scale, and although we have some battle scars to prove it, we've learned a thing or two about delivering value along the way. We've put together 6 key strategies to mitigate the risks associated with large projects, and the first one is all about scope:
Don't boil, slice:
No, it's not a cooking tip. It's a technology and delivery approach that combines to allow projects to be implemented on the basis of the horizonal or vertical operational slice model. Here the supplier and management team work together to prove an end-to-end, or top-to-bottom operational capability that delivers value quickly. The project then continues on this operational slicing model with the next capability . The hackneyed phase don't boil the ocean is overused, but it fits here. We believe it's incremental slicing that delivers.
When it comes to technology fundamentals, there is a stand-out model which has proven to be revolutionary in terms of faster development times, ease of deployment and ongoing business agility:
No-Code / Low-Code Development:
You want to trial and test new operational pipelines and workflows, but you don't want to wrestle with scripts or build a software development operation (Dev' Op'). You know there's risk in developing and maintaining any software, even apparently simple scripts. You need to keep an eye on what's right for the business and that includes reducing future liability. Working with no-code technology, your business analysts can build complex operational pipelines from a range of microservices without requiring any software development knowledge. It's simple, it's fast, its adaptable, and proven.
We're in the midst of a media consumption revolution, and it's key for media companies to exploit this effectively and quickly. Hoping that significant technology decisions will pay dividends when a major project completes two years hence is not a strategy, it's a gamble. The project needs to be seen to be delivering as it unfolds:
Iterative Implementation:
Iterative Implementations demonstrate earned value, and this approach delivers feedback at every stage of the project, including visibility of the effects of modifications, and the opportunity to refocus when things change, or go wrong. Your operational business needs are many, complex and evolving. So choose a technology and vendor that enables a collaborative step-by-step approach. This in turn realises business value for you incrementally and at speed.
When you have to manage business requirements from multiple stakeholders your technology choices become crucial:
Future-Ready Tech:
Dig into the design philosophy of your technology candidates. Do they enable your vendors to deliver, evolve and support a solution that will keep delivering value to your business over the long term? Making the right choices at this stage of your project will empower you to tackle new business challenges and integrate with emerging technologies, ensuring long-term success for your business and a technical solution that stays relevant.
To be far reaching and impactful, your project doesn't have to incur pointless expense deploying all new solutions or to start from a clean slate'. Why eradicate successful workflows, or replace fully operational solutions that are still delivering great value?:
Integrate, don't deprecate:
A modern, flexible platform will allow a media technology operation to be updated like Trigger's Broom or, for the well-read, The Ship of Theseus. If you select a solution with hundreds of integration connectors for modern and legacy media platforms, you can keep the cost and disruption of implementations and iterations to a minimum. The overall operation can be continuously updated with minimal impact and cost risk.
The days are over when the executive would sponsor a big-bang multi-year project for which the ROI was years in the future. So, how do you effect change? Prioritise value, focus on relieving operational pains or making business gains, and work with a team that is as focussed on the value outcomes as you are. For our final point, it's all about focussing on what counts:
Focus on the Value:
In complex integration projects, it's the project team that makes the difference between good enough' and exceptional'. Great technology choices turn into outstanding deployments when the engineers are focused on getting you results, right from the start of the implementation. Work with a vendor who is focused on the difference their software can make to your operation. With joint focus, a shared vision, and a proactive approach, you'll be able to derive value right from the outset.
In summary, here at Blue Lucy Towers we firmly believe that it should not be necessary to have to write any software to get value from a content management / supply platform, and that any such platform absolutely should be able to deliver end-to-end business value in less than six weeks. Try iterative strategies, move away from a waterfall approach, and focus on value. If you don't, the outcome might be a solution that simply fixes yesterday's problems, but not until tomorrow.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
How easy is it for large, broad scope projects to deliver actual business value?
