Arbitron Releases RADAR March 2013 Radio Network Ratings Network Radio Reaches Nearly 180 Million Persons 12 and Older On a Weekly Basis COLUMBIA, MD, March 18, 2013Arbitron Inc. (NYSE: ARB) reported in its March 2013 RADAR (Radio's All Dimension Audience Research) Radio Network Ratings that nearly 180 million Persons 12 and older, or approximately 68 percent of this demographic, heard one or more network radio commercials in an average week of the survey period.
Selected Audience Results from RADAR March 2013 include: The RADAR March 2013 survey period demonstrates network radio's power in reaching a mass audience in all demographics. Commercials aired on the 46 radio networks measure reached:
68.2 percent of Persons aged 12+ (179,923,000 Persons)
68.6 percent of Persons aged 18+ (163,738,000 Persons)
68.1 percent of Persons aged 35+ (113,417,000 Persons)
70.9 percent of Persons aged 18-49 (95,091,000 Persons)
71.7 percent of Persons aged 25-54 (89,654,000Persons)
About RADAR March 2013 Arbitron RADAR (Radio's All Dimension Audience Research) March 2013 is the standard currency for national network radio ratings and measures 46 individual radio networks. These networks are operated by American Urban Radio Networks, Crystal Media Networks, Cumulus Media Networks, Dial Global Inc., Premiere Radio Networks, and United Stations Radio Networks.
The sample size for the RADAR March 2013 is 395,844 persons aged 12 and older. This large sample is designed to provide more stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs.
The RADAR March 2013 Report includes data from all 48 Arbitron PPM markets. The survey dates for RADAR 116 were from January 5, 2012 to December 5, 2012.
About Arbitron Inc. Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the mediaradio, television, cable, and out-of-homethe mobile industry, as well as advertising agencies and advertisers around the world. Arbitrons businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data.
The Company has developed the Portable People Meter (PPM) and the PPM 360, new technologies for media and marketing research.
Portable People Meter, PPM, and PPM 360 are marks of Arbitron Inc.
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RADAR is a registered trademark of Arbitron Inc. DMA is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc.
PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.
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Arbitron Releases RADAR March 2013 Radio Network Ratings Network Radio Reaches Nearly 180 Million Persons 12 and Older On a Weekly Basis COLUMBIA, MD, March 18, 2013Arbitron Inc. (NYSE: ARB) reported in its March 2013 RADAR (Radio's All Dimension Audience Research) Radio Network Ratings that nearly 180 million Persons 12 and older, or approximately 68 percent of this demographic, heard one or more network radio commercials in an average week of the survey period.
