AgileTV launches Play+ the new TV service for the Nordic region together with local teleoperator lcom

The company has partnered with the telecom provider lcom to launch Play , its new TV service in Finland

Play is being rolled out already by fiber network operators across Finland, marking another important milestone in AgileTV's European growth

Bilbao, October 26, 2026 - AgileTV, a leading provider of cloud-based TV and media technology solutions, continues its expansion in the Nordic region with its new TV service.

The AgileTV Platform, commercialized locally under the name of Play , has been developed by AgileTV in collaboration with lands Telekommunikation Ab ( lcom), a telecommunications provider in the Nordics, and combines live TV, streaming, and on-demand content in a unified, cloud-based platform. The solution leverages AgileTV's end-to-end technology to deliver a scalable, efficient, and future-ready TV experience for operators and their customers.

This agreement marks another important milestone to growth in the Nordic region, said Koldo Unanue, CEO of AgileTV. Play showcases how our platform enables operators to provide engaging, flexible TV experiences while optimizing operations and accelerating innovation.

Our close collaboration with AgileTV has enabled us to bring Play to market as a modern, future-ready TV solution. Together, we have created a competitive and scalable white-label TV-as-a-Service offering that enables operators to provide their customers with a high-quality TV experience without the complexity of building and operating their own platform, said Tom Bengtsson, CEO of lcom.

The Play TV service rollout has been finalized recently and is being launched commercially by several of Finland s national fiber network operators.

This partnership underlines AgileTV's growing footprint in Europe and its commitment to enabling telecom and media companies to thrive in the cloud TV era.

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About AgileTV

AgileTV is a leading provider of end-to-end TV and video delivery solutions, helping operators and telcos build, manage and scale TV services through a flexible, fully managed technology platform.

With a modular, cloud-native approach, AgileTV brings together the technologies, services and operational capabilities needed to deliver high-quality TV experiences while reducing complexity and operational overhead. Its solutions cover the full TV lifecycle, from content delivery and device management to service operations, monitoring, personalization, localization and content protection.

AgileTV serves more than 140 clients across 25 countries, reaching over 50 million homes worldwide. Founded in 2007 and headquartered in Spain, the company operates internationally with a team of more than 350 employees.

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