
Store, Regret, Repeat The still-fresh outage of Whatsapp, Facebook and Instagram gave a timely reminder of what can happen when so many are dependent on so few. A great number of companies, who are reliant on those online platforms, lost valuable hours of trade. This shows that there should be greater democratisation and less single points of failure .
Similarly, just a few giants within the cloud storage industry can end up having the final say so over a huge volume of content. Media companies frequently find themselves backed into a corner regarding what they can (or cannot do) with their own content and data.
A recent report by Gartner brought a few of these tendencies to light, noting heavy handed sales tactics by some of the cloud's biggest players . The report went on to explain that, while the key public cloud giants have displayed a fast pace of innovation and continued revenue growth, it may be at the expense of the customer experience. Technical complexity, aggressive sales tactics and post-sales dissatisfaction, all feature in the list of downsides when consumers become dependent on public cloud platforms.
It has been estimated that by 2025, 80% of enterprises will have cloud-based infrastructures. As a customer of cloud storage you should be completely happy that data is not stuck, that data repatriation is considered and that non-reliance on individual companies is prioritised.
Cloud Cost Concerns It's your content, so you should be able to access it however and whenever, right? That will not be possible in the cloud with many public offerings. Data access fees for your own content are both complex to calculate and can add up to be far more expensive than the storage fees themselves. So you may frequently find yourself paying to access your own content. Data movement fee structures make it easy to move your content into the cloud, but retrieving it is not so easy companies are increasingly concerned about data repatriation issues. The whole set-up feels a little like being charged for your drink, then charged for moving to sit down with it in the pub, and then being charged even more to leave the pub!
Cloud Provider or Technical Partner? Surely though, once you know your way around your public cloud providers' offerings it should be plain sailing? Not so much. Customisations (e.g. to workflows) are basically left in your hands and that requires expensive and complex devops. With public cloud providers they typically aren't going to do any devops work for you. So we see in the marketplace a number of companies springing up, to perform security audits, to perform workflow integrations: the list goes on but unfortunately so does the expense. Buying individual parts of a solution set from multiple providers can become logistically complex, costly and time consuming. It's not a new argument to suggest that technical partners who know and understand the industry and who can provide a thought through but open solution set have a strong place to play.
Cloud First or Hybrid? Going back to 2020 Cloud First became a boardroom mantra perhaps because the boards felt that it made their companies seem more modern and therefore gave value to the company. But the reality was always going to become cloud where cloud fits and on-prem where on-prem fits artificially forcing a company down a single route was only ok if ultimately the benefits outweigh the costs! But there is of course another option hybrid. Working partly with cloud and partly on-prem. It's much talked about and where it is implemented well it really does provide the best of both worlds.
The combination of both means you are able to scale up and down as required, but with the additional security of having full control of your data. You can access the full range of the benefits of the public cloud, without having to wholly depend on them freeing you up to create your content and distribute as you need.
In my view, cloud is an amazing tool that can and must be utilised, but at the same time the cloud honeymoon is over: the challenges of using it are now well-understood and provide us with parameters that show it has its limitations along with its benefits. We need to be Cloud Smart rather than Cloud First.
More from Matrixstore Quattro Object Matrix Ltd
05/02/2025
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingl...
05/02/2025
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingl...
27/08/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
AI+
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixsto...
18/07/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
AI+
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixsto...
04/04/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingl...
02/04/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingl...
27/03/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingl...
13/02/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
AI+
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixsto...
30/01/2024
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
AI+
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixsto...
23/08/2023
August 23, 2023
Perifery enhances Swarm through integration with Object Matrix
Ft. Lauderdale, 23rd August 2023 Perifery has announced the integration of O...
08/08/2023
Home Speeding Up Media Production With AI Processing At The Edge
TechnologyAI commentary Open Mike storage
OPEN MIKE BY JASON PERR
Speeding Up Media Produc...
08/08/2023
March 9, 2023
DataCore Wins Silver Stevie Award for Outstanding Sales and Customer Service
FT. LAUDERDALE, Fla. March 9, 2023 DataCore Software today an...
08/08/2023
April 11, 2023
DataCore Introduces Perifery Division for High-Growth Edge Markets Perifery Offers Groundbreaking Edge Solutions for Companies in Media and Ente...
08/08/2023
April 11, 2023
Perifery Introduces Groundbreaking New AI Services for Media Co...
08/08/2023
April 16, 2023
Perifery Taps Seasoned Industry Professionals to Propel Growth in Edge Markets Strategic New Appointments Strengthen Perifery's Position as ...
08/08/2023
April 27, 2023
Perifery AI Wins NAB Show Product of the Year Award
FT. LAUDERDALE, Fla. April 27, 2023 Perifery, a division of DataCore, today announced t...
08/08/2023
June 27, 2023
Perifery Transporter Is Now Shipping Worldwide Edge Media Appliance Enables Fast, Efficient, Secure Storage and Transport of Media Content Betwee...
08/08/2023
July 21, 2023
Perifery to Discuss Content Storage Strategies at SVG Sports Cont...
08/08/2023
July 25, 2023
Perifery Appoints Jonathan Morgan to Lead Edge and Storage Product Offerings As the Senior Vice President of Product and Technology, Morgan Will ...
21/06/2023
In an era characterised by the explosion of demand for digital content, media organisations are having to deal with more assets than ever. Yet, despite sharing ...
01/06/2023
The media industry has been transformed by a digital revolution, and as a result, cloud storage has become an increasingly popular solution for handling vast am...
25/05/2023
As organisations continue to generate an increasing number of media assets, they are growing more reliant on storage systems to manage the vast amounts of data....
05/05/2023
Digital innovation has been a driving force in how content is created, managed, and distributed within the media industry. In the last few years especially, org...
12/04/2023
April 12, 2023
Object Matrix Empowers Distributed Media Workflows with New Technology Releases
Cardiff, Wales, 11th April 2023 - Object Matrix has announced ...
30/03/2023
At Object Matrix, we are extremely proud to celebrate World Backup Day on March 31st each year. As a leading provider of digital content governance and object s...
22/03/2023
Collaboration is essential in any media workflow. Successful projects are often linked to collaborative efforts, as multiple teams come together to work on vari...
21/02/2023
The growth of the industry has resulted in media companies having to store and manage more assets for a wider range of uses. With teams working across hybrid en...
08/02/2023
Written by Jonathan Morgan, MD, Object Matrix
I'm off to Hollywood!
Well the Hollywood Professional Association Tech Retreat and that's twice as cool...
24/01/2023
I am excited and proud that Object Matrix has been acquired and is now a part of DataCore. This is of course a momentous step on the Object Matrix journey and f...
12/12/2022
Since joining the media technology industry 18 months ago, I'd like to share my top marketing tips the things that I have learned along the way and what I...
01/12/2022
The post-production process involves so many important aspects from cutting raw film, combining that footage, to adding music, sound effects, and colour grading...
01/12/2022
The sunk cost fallacy is when we continue to do something because of our past decisions (time or money spent) rather than making a rational choice to change thi...
30/11/2022
Sankofa is a Ghanian word from the Akan tribe meaning:
to learn from the past I must return and get it
This does not mean to dwell in the past. Rather the w...
21/11/2022
Written by Peter Watling, Head of Sales EMEA at Object Matrix Consequence: a result or effect, typically one that is unwelcome or unpleasant.
We have all don...
16/11/2022
The technical partnership between StorageDNA and Object Matrix has been extended...
26/10/2022
Object Matrix, a leading provider of object storage solutions to the broadcast a...
19/10/2022
The increasing need to monetise archive content, the risk of cyberattacks, the rise of working from anywhere, and the switch to UHD have placed enormous strain ...
18/10/2022
A new £50 million collaboration is set to help develop a world-leading hub for i...
05/10/2022
Object Matrix, the leading provider of object storage solutions to the broadcast and media industries, has partnered with Resilio, the leader in data synchronis...
04/10/2022
With rolling blackouts predicted just as the post sector hits its busiest period, it's time to review your disaster recovery plans With the post-COVID backl...
23/09/2022
Cardiff, Wales, 22nd September 2022 Further to our recent announcement on the 1st September regarding the expansion of our technical partner network, we are p...
08/09/2022
Object Matrix, the leading provider of object storage solutions for the media in...
08/09/2022
Object Matrix, the leading provider of object storage solutions for the media in...
07/09/2022
Object Matrix, the leading provider of object storage solutions to the media industry, has partnered with Pebble, a leader in the highly specialised and mission...
06/09/2022
Object Matrix Ltd, the award-winning software company that pioneered object stor...
05/09/2022
Object Matrix, the leading provider of object storage solutions for the media in...
01/09/2022
Object Matrix Expands Partner Network with New Technical Integrations Cardiff, Wales, 1st September 2022 Object Matrix has announced a series of new technical...
26/07/2022
Written by Carole Pigeard, Sales Director at Newsbridge and Nick Pearce, Co-Founder of Object Matrix.
If organizations weren't taking media asset contingen...
26/07/2022
As media companies move toward cloud storage, ideas about storage and infrastructure strategy are evolving. Traditional storage tiers are becoming less defined,...
21/07/2022
Supporting the British and Irish Lions Tour South Africa Cardiff, Wales, UK, 21s...