Ceeblue and Layercake Expand Strategic Integration to Lau...

Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN workflows with easy-to-use orchestration.

Following their initial strategic integration to orchestrate sub-second end-to-end streaming at scale, Ceeblue and Australian media technology company, Layercake, today announced the expansion of their partnership with the full production rollout of an advanced Digital Rights Management (DRM) framework alongside revolutionary Server-Side Ad Insertion (SSAI). Just a year ago, serving studio-grade protected content with dynamic ad insertion under one second over standard, Web Real-Time Streaming (WebRTS)-certified CDNs was considered technically unthinkable. Powered by the WebRTS technology recently voted Streaming Media Europes Streaming Innovation of the Year, the two companies' combined efforts shatter this barrier, unlocking massive monetization as well as premium compliance on a global scale for OTT broadcasters, streaming sports rights holders, and live event platforms.

Production-Ready DRM: Unlocking Premium Rights & Revenue

Building directly upon the integration of Ceeblue's sub-second WebRTS streaming with Layercake's orchestration and workflow management platform, Streamcake, the two companies now support studio-grade content protection in live production on sub-second streams. The upgraded feature set supports both major industry encryption schemes, CENC and CBCS, which unlocks full coverage across the Widevine, PlayReady, and FairPlay DRM ecosystems over DASH, HLS/CMAF, Low-Latency HLS, and WebRTS delivery channels.

Engineered for efficiency and extreme security, the DRM architecture introduces three strategically vital innovations:

Encrypt Once at Ingest: Encryption metadata is computed and persisted at the origin, eliminating redundant processing and ensuring content is encrypted only once rather than per-output.

Passthrough at the Edge: Edge and relay nodes forward protected streams without ever holding decryption keys, drastically lowering edge compute costs while materially reducing the key-exposure attack surface.

Open Integration Architecture: Built-in trigger hooks allow seamless interoperability with self-managed or third-party KMS/DRM backends, currently supporting Google Secret Manager.

This production capability directly addresses contractual content-protection requirements, unblocking deals for premium tier-1 live sports and entertainment streaming that were previously relegated to much higher latencies by the limitations of HLS/DASH streaming.

Breakthrough Ultra-Low Latency SSAI Monetization

Alongside robust content protection, the expanded integration delivers Server-Side Ad Insertion (SSAI). Until now, operators had to choose between latency and monetization. But now, the combination of sub-second delivery, full-fledged DRM, and seamless SSAI running on standard CDNs gives sports and live broadcast operators a huge incentive to go ultra-low latency.

Transforming Global Verticals

By coupling Streamcake's automated cloud control plane, which makes management and scaling intuitive and reliable, with Ceeblue's WebRTS origins, the combined solution delivers targeted value across core verticals:

OTT Sports & Betting: Eliminates the spoiler effect by aligning digital delivery precisely with live play. Feeds delivered under one second expand live-betting windows, combat courtsiding, and protect high-value rights with DRM.

iGaming & Live Auctions: Provides real-time interactivity to thousands of global users at the same time, allowing hybrid on-site and remote play / bidding. The immediacy of real-time interactivity maximizes Gross Gaming Revenue (GGR) and engagement, and ensures auction integrity.

Corporate Comms & Live Commerce: Drives interactive corporate town halls over HTTP, which easily traverses strict enterprise firewalls, while empowering live commerce platforms to handle massive viral traffic surges with automatic edge scaling.

When we first integrated with Streamcake, our goal was to prove sub-second latency at global scale is easy to implement, said Lawton Cheney, CCO at Ceeblue. Today, weve taken that foundation to the next step. Delivering sub-second live video, with studio-grade DRM and SSAI over standard CDNs is a game-changer. Our expertise with WebRTS, which was just voted Streaming Media Europes Streaming Innovation of the Year, is what makes this possible. We are enabling sports rights holders and premium broadcasters to secure, monetize, and scale their most valuable live content without technical compromises.

Delivering broadcast-grade security and monetisation at CDN-scale for global audiences, all while maintaining ultra-low live latency, is a major moment for the industry. said Domenic Romeo, Layercake's Co-founder and CTO. By encrypting once and passing protected content through the edge without exposing secrets, the end-to-end pipeline is extremely efficient, secure and cost-effective. It opens up massive commercial opportunities that were previously off-limits for real-time streaming.

Availability

The production DRM framework capabilities are available immediately across the integrated Ceeblue and Streamcake deployment options. Customers can deploy the unified solution across major CDNs, including Akamai, Orange CDN, Fastly, and many more.

See Live Demos at IBC 2026 in Amsterdam

Industry professionals attending the IBC Show (September 11 14, 2026 at the RAI in Amsterdam) can experience live demonstrations of studio-grade DRM and WebRTS orchestration across standard CDNs. Demonstrations will be hosted at both:

Ceeblue Stand: Hall 5, Stand 5.C43

Layercake Partner Pod on the Grass Valley Stand: Hall 9, Stand 9.A01

To schedule an IBC 2026 meeting or request a platform demonstration, Contact Cee

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