
Behind the ICC Men's Cricket World Cup 2023 innovations with vertical video feed plus ball and player tracking By Adrian Pennington
Monday, November 6, 2023 - 10:30
Print This Story
Field 360 from Quidich, which debuted at the 2022 ICC Men's T20 World Cup, illustrates the real time spatial relationships between players on the field using dynamic visualisations and graphics for the ICC Men's Cricket World Cup 2023
The ICC Men's Cricket World Cup 2023 is in its penultimate week of a mammoth 46 day schedule culminating in the final on 19 November at the world's largest cricket stadium with a 132,000 capacity located in Ahmedabad, Gujarat, India.
It is the first time since 2011 that the tournament has been hosted in the country where people practically worship cricket as a religion, and a number of innovations are being wrapped into the broadcast to make the coverage even better for fans.
The aim for the International Cricket Council's (ICC) host broadcast by having all 48 One Day International (ODI) matches from India is to place this hardcore group of fans at the centre of the action. Alongside live coverage, a complete world feed service is available for licensees.
In a first for the sport, coverage of every match of the ICC Men's Cricket World Cup 2023 is being produced in an additional vertical video for viewing on mobile phones
From a planning perspective, with India being a big country and with games virtually every day at one of ten venues, the logistics were challenging, says Ajesh Ramachandran, executive producer for ICC TV and senior manager for broadcast at the ICC.
All matches are being produced and broadcast live on site.
The tournament commenced on 5 October featuring 10 teams in a round-robin group competition. After the group stage's 45 matches, the top four teams will advance to the semi-finals on 15 to 16 November.
For this, ICC TV is working with a number of individual service providers including NEP which is providing the bulk of the OB facilities and Disney Star for production services, pulling together all the logistics and crewing. Ramachandran adds that there are 150 crew at every game spanning production crew and engineering.
Each match has a minimum camera plan of 35 cameras including ultra motion, super slomo, Spidercam, drone and buggy cam.
The spec is well rounded and consistent, he says, and it will remain the same even for the final.
Hawk-Eye is providing DRS services including ball tracking and edge detection for officiating. Meanwhile AE Live is delivering the on-air graphics for the coverage, supplemented by in-depth cricket data analytics provided by Cricviz.
The format is in HD mainly because the biggest licensees which in India is Star Sports Network and the main market for the tournament are in the subcontinent where UHD is still a rarity.
Vertical feed first
In a first for the sport, coverage of every match is being produced in an additional vertical video for viewing on mobile phones. The vertical feed includes split-screens, designed to convey more context to the on-field action.
Ramachandran says: The production is based out of Mumbai and is the only hub model we are using at this World Cup. We use feeds from both a set of dedicated vertical cameras, plus some world feed cameras. Some of the world feed cameras frame for the centre anyway so you can crop in real time for vertical and mix with the vertically oriented ones.
Key features like ball tracking, player tracking and field plot are also tailored to fit the vertical format and includes bespoke commentary. In Mumbai a dedicated production team add match graphics.
ICC chief commercial officer, Anurag Dahiya added in a release: It is an innovative approach to cricket coverage that will place fans at the centre of the action bringing them closer to the game than ever before and providing a world-class production to the biggest Cricket World Cup ever.
Hawk-eye, working with the ICC, has expanded its graphics and data technology substantially since the Cricket World Cup 2019 where Hawk-Eye was giving the ICC ball tracking and lot of standard broadcast graphics, to today with ball pitch, speed and height, to off-bat tracking
Data hit for six
Live from the field data and analysis production has accelerated provision, Ramachandran says. We've jumped substantially ahead from the Cricket World Cup 2019 where Hawk-Eye was giving us ball tracking and lot of standard broadcast graphics like ball pitch, speed and height. We've long been able to track everything from the bowler's release onwards as long as the ball was within the pitch (the ball to bat field of play), but now Hawk-Eye, working with the ICC, has expanded that to off-bat tracking.
As the name implies, this data tracking feature tracks the ball off the bat to wherever it ends up, and includes telemetry for bat speed, ball launch angle, launch velocity, and the apex height of the ball when travelling, which is particularly useful for analysing the height of catches and sixes.
This innovation has a number of editorial uses such as helping the viewer understand why a catch was dropped, explains Ramachandran. We can also measure the distance thrown from the fielder back to the stumps.
Another innovation is a virtual field model used to illustrate fielding positions and strategies based on technology from Mumbai-based developers, Quidich Innovation Labs.
Its Quidich Tracker (QT) is a proprietary player tracking and visualisation solution that uses optical tracking and computer vision to display an always-live field plot showing player placements, changes and player distances in real time.
Hawk-Eye's data tracking feature for the ICC Men's Cricket World Cup 2023 tracks the ball off the bat to wherever it ends up, and includes telemetry for bat sp
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...