Roberto Duif started his path on VSN nine years ago. He was appointed as Americas Sales Director in 2015, after different international roles within the sales department. Since then, his team has overseen the expansion of VSN in the North American market and LATAM. After two years without on-site tradeshows, Roberto told us how VSN's sales team is preparing NAB 2022's return and the future actions for the company in this continent.
Question: It's been two years of wait, but on-site tradeshows are back with NAB 2022. What are VSN's expectations for this show?
Roberto: We have many expectations. We've exhibited at NAB Show for more than 20 years, but we understand we are in a new phase after the changes of these last two years. First, we must check the audience and see how our customers react and if we go back to the previous figures or if the professionals will be more selective with their travels.
In addition, we want to reconnect with our partners, both integrators and product dealers worldwide. They have been powerful allies during this period when we were pulled off from physical markets. We are willing to meet again and review the strategies for the following years.
An essential part of the tradeshow is face-to-face contact. We can talk via Teams, but these events strengthen the previous bonds differently. The social element and spending time with our customers and partners allow us to establish and reinforce the connection between us and make our daily work easier.
Q: How does the sales team prepare for a tradeshow like NAB? What are the previous actions?
R: I would divide this process into three parts, as NAB has three big groups of visitors for us: Commercial partners, technological partners and clients.
Regarding the clients, it's an excellent chance for them to check our products and meet the sales team, the company and set a base for a professional contact that will last for years in case the project goes on. Previously, we must define who attends these meetings and bring to the table the most interesting profiles for each project, allowing our clients to get the best of the experience.
On the other hand, we have to prepare how we are communicating our updates to our partners. Therefore, we use specific sessions during the tradeshow. Also, we do it for our technological partners, which helps us complement our products. These actions are useful to create synergies and to offer complete integrated solutions to different clients. The previous work is focused on setting up these meetings and deciding what we want to communicate to our visitors.
Q: How is a normal day at NAB?
R: Long. The team gets up early and we have breakfast together. We review the actions we need to take during the day and if there is any change required, something that is common. Afterward, we go to the hall and drink another coffee and maybe five or six more before the show starts. Basically, the day is a series of meetings, one after another. In the end, we collect the information and check if we need to get something done immediately for the next day or some project, as we need to exploit the face-to-face opportunity of the tradeshow.
Once we are out of the hall, we have a busy schedule, usually for the sales team. We have appointments with clients and partners. It's always positive to see each other outside the tradeshow and talk calmly. We meet with them and, usually, we organize some event or dinner with them. We go to bed late and get up early, but the effort is worthy.
Q: What actions did you take to substitute NAB during these two years?
R: Obviously, we had to develop remote and digital actions. A successful example was VSN Spotlight virtual events as an alternative to the tradeshow. We will maintain it for this edition as a parallel action on April 21st. We used this window to show all our updates and news and it was also an opportunity for the industry to see the faces that work on VSN.
We kept in touch with our partners through digital commercial missions during this break. We've visited our clients remotely and we tried not to lose the link and connection with them. We've achieved some valuable corporate actions that involved all the sales team.
Q: Let's move to your working field, from your position you are working in the VSN's expansion to North America. How is the company working in this market?
R: We've been working for a while in North America, but the last year was a turning point. We've achieved some important projects. For example, we closed a deal with a news corporation part of a big European group in Washington D.C. Also, we earned the trust of a relevant Canadian public TV channel in Toronto. Here, we are installing a complete media workflow with VSNCrea, VSNExplorer MAM, VSNExplorer BPM, VSNExplorer BI and VSNOne TV.
Therefore, it's not only that we have more projects. These sales are milestones for us, and we hope we can keep on this path. We tripled our sales goal and it's a market with huge potential in which we are obtaining good results. It's a big market for us and we'll continue with our efforts here.
Q: I want to ask you about LATAM market, what is the position of VSN in this market?
R: We've been working in the LATAM market for eighteen years, so we are above the adult legal age in this market. We've installed projects in all the region, from Mexico to Argentina or Chile. In addition, we rely on an active partner network, which assists us and guarantees a significant level of sales, independently of the lows and highs of a region that is particularly sensitive to macroeconomic events.
We achieved some interesting projects during the last year. We've amplified installations in traditional customers like Telecom Argentina, TV+ in Chile, and several TV Channe
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
Roberto Duif started his path on VSN nine years ago. He was appointed as Americas Sales Director in 2015, after different international roles within the sales department. Since then, his team has overseen the expansion of VSN in the North American market and LATAM. After two years without on-site tradeshows, Roberto told us how VSN's sales team is preparing NAB 2022's return and the future actions for the company in this continent. 
