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SVG Sit-Down: EditShare's Conrad Clemson Provides Update on Company's Evolution in His First Year as CEO

29/05/2020

SVG Sit-Down: EditShare's Conrad Clemson Provides Update on Company's Evolution in His First Year as CEO The primary goal is an open system of world-class software By Jason Dachman, Chief Editor

Friday, May 29, 2020 - 7:00 am

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Just over a year ago, EditShare announced that it had received a majority investment from private-equity firm ParkerGale Capital and brought on long-time Cisco executive Conrad Clemson as CEO. In the year since, EditShare has rapidly grown its revenue and team, debuted a variety of new and enhanced products, and plotted a new technology roadmap for the future.

SVG sat down with Clemson to discuss his management philosophy, the company's continued expansion, the latest enhancements to the platform, how EditShare has reacted to the coronavirus pandemic and served its customers' remote-editing needs, and what we can expect from the company over the next six to 12 months.

EditShare Conrad Clemson: As we start to see more people embracing remote and cloud environments, I think there's a real opportunity to start shifting the entire paradigm around how we think about content creation.

How has the transition gone since you came in as CEO?

I feel like we're somewhere between half and two-thirds of the way through our transformation from what EditShare was to what we aspire to become. I look at the transformation in three chunks: there's the externally facing go-to-market portion, there's the innovation factory, and there's the infrastructure of the company.

From a go-to-market perspective, I feel really solid about the work that we've done. I think we are still a little bit the market's best secret, but we're not quite as much of a secret as we were a year ago. We've made significant investments in the team with a new VP of worldwide sales, new VP of Americas sales, CMO and VP of customer success, and more [executive hires] on the way. We have made and will continue to make significant investments of time, resources, and money to strengthen our relationships with our channel partners.

On the innovation front, we've made a ton of progress, and I couldn't be happier with where we are. Our innovation roadmap is built on a few simple principles that are core to our strategy. We build great software. We are ruthlessly open. Our customers buy because they want to, not because they feel locked into our platform. I'm really proud of how quickly we've pivoted in this environment. For example, we did a great integration with Zoom, and I think that shows off some of the core capabilities of who we are and what we do. In just a weekend, our CTO and one of our engineers were able to take our APIs and Zoom's APIs and connect them together. As soon as video transcriptions are available, we can capture all that, ingest it into our system, and make it available in near real time to editors. If someone is streaming or broadcasting an event on Zoom, they can now capture that content immediately for [postproduction].

In terms of the rest of the company, when we closed [the deal], we hired a new executive team, and we had 98 employees. We were 138 at year's end, and we're at about 150 right now. So a large portion of the team has been with the company for less than a year. We've had a cultural transformation in the company. We established our core values: win together, dig deep, customer empathy, all-around players, and be humble. We developed our strategy. We've built our execution strategy around these pillars

How has EditShare boosted its remote-editing features and cloud-based workflows for customers working from home during the coronavirus lockdown?

You are going to see a compelling innovation roadmap for remote editing unfold, and the cloud innovation that we have accelerated in the last 90 days is really unbelievable. We have filed the core IP, and we're now sharing with some select customers our next-generation cloud editing platform. Not only is the performance that it brings out amazing, but we're also going to be able to hit unprecedented price points. EditShare has the products and services that allow you to edit on prem, remotely, or directly from the cloud. We have the vision and the roadmap to connect our editors to our content wherever they are and wherever their content is.

We have our first publicly announced partner on that with Jigsaw 24, one of the major resellers in the UK. They have set up an environment in AWS and been able to offer their customer base short-term virtual access to their systems and editing stations. They can grab the content, edit in the cloud, and deliver finished content. I think that's very interesting in terms of sports, as people start thinking more about remote productions rather than flying their whole crew out and seating them in a broadcast truck [onsite].

How are your sports customers trying to better utilize and monetize their content libraries during this period without live sports?

One of the things that we've been talking about with a number of our customers during this gap is how they can get access to some of their older content. Many of our sports customers have this big archive, and it's our job to give them a vision and help them better understand a direction for it.

We focus on three things: high-performance shared storage, a skinny MAM, and the API layer. And in tying those together, we can give you a path to go into your archive, pull data out, and tie that into some interesting machine learning and automated capabilities like visual recognition and speech-to-text. Now, all of a sudden, not only do you have an archive, but you've got an archive that you can actually use.

How is the sports-production market evolving, and what role can EditShare play in th
LINK: https://www.sportsvideo.org/2020/05/29/svg-sit-down-editshares-conrad-...
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