
--
The challenges of an 8k workflow for post-production houses --
Mon, 24 Oct 2016 10:22
--
For a post production industry that suddenly has to manipulate and process images 70x what they were a scant couple of decades ago, the problems that the forthcoming massive leap in resolution about to engulf us brings are probably greater than most. Luckily, cloud technology will be there to provide the horsepower to cope.
As the French say: plus a change, plus cest la m me chose. The more things change, the more they stay the same.
For post production, this is a perfect expression, because post production facilities always have to consider upgrading. And for them, it s always been the same.
I ve been talking a lot lately about 8K. Even to the extent that some readers have complained about it. I can understand that. For most people, 8K is a distant dream (or nightmare, depending on your point of view). Many freelancers and facilities are still grappling with 4K workflows. And quite possibly the majority still work in HD or 2K.
Sometimes it s easy to forget that in the wake of all this new stuff, the majority of people don t merely have to write about it, but who have to sell it, service it, and most of all work with it. For them, it s not undiluted excitement. Instead it s pure hard work, and for business owners and freelancers, it means money too, mostly flowing in the wrong direction.
A couple of weeks ago, I was in a London post facility. I m always impressed when I go to these places. The quality of work is astonishing, as is the intensity of work that goes into getting these world-class results.
Remember that 4K is pretty commonplace in the shops now. Easily 80% of sets on sale in my local department store are 4K. The same goes (I haven t counted but it feels like this) for video cameras. So I kind of assumed it would be the same for post production. I m pretty familiar with post workflows, but for some reason I haven t recently asked what resolution post houses are typically working at. The answer was: something a bit more than 2K.
And this is where the headlines (including some of our own!) can sometimes lead to the wrong conclusions about the current post production industry. Look at it like this.
The move to HD from SD was a resolution increase (in terms of the number of pixels - not the linear resolution) of around five times. From HD to 4K is exactly four times. From 4K to 8K is another four times. From HD to 8K is sixteen times and SD to 8K is around seventy times.
This rapid increase in resolution is OK for cameras, fully accepting that it s not always easy to accommodate the sheer amount of data. Increases in storage sizes and decreases in cost largely deal with that, and if they don t now, they will, soon, in the future.
It s different for post. Increases in resolution not only demand more storage, they call for more computing power too. To produce work in more detail, as you would if you were transitioning from 2K to 4K, you either need faster computers or more time. Often you need both.
So, while I was surprised to learn that the London post facility I was visiting only output at a little over 2K, I can certainly see why.
Post facilities always have to decide whether to spend money on upgrading to accommodate new standards - in which case they ll be more expensive to use, or to stay with the current tech and charge less. I would guess that a large part of the business skill in running a successful post house is managing this balance.
It s always been like this. Even in the days of SD, there was the transition from tape to files. There are always new techniques. 3D didn t go well. HDR has great promise.
And 8K? Well, I strongly believe that there is a case for shooting in 8K. For post, the increased resolution helps with keying and compositing, and it s always possible to re-frame a shot if the output resolution is less than 8K - which it most likely will be. And it s well known that if you shoot in a higher resolution and then downsample, every lower-resolution derivative will look better as a result.
But while there s no end in sight for the post production dilemma, the move towards cloud-based workflows can at least distribute the pain; farming it out out-of-house in a way that may prove to be far most cost-effective than previous generations of technological change.
One of the biggest issues facing post facilities is the unpredictable nature of their workload. One production might be easily accommodated with existing equipment. The next might demand significantly more computing power. But the cloud gives us the possibility of buying in computing power and storage on demand, located remotely and accessed via a fast network connection.
Need more horsepower? Simply press a button and banks of servers in some hidden, temperature controlled and possibly even underground facility on another continent can spin up and come online to help you. More capacity than you need? Simply cut them adrift. The point is that this all takes place invisibly to the end user. Apart from a bill at the end of the month, if the software is written in the right way you simply don t need to know the details of what happens with your data in the cloud anymore than you need to know the internal architecture of the computer in front of you: you can delve into the details if you want to tweak performance to the nth degree, but for most users they can just understand that the power and capacity they need is there when they want it.
This is exactly how the likes of Netflix can pull off the stunt of rolling our its service to 130 countries worldwide with the puch of a button: it leverages the power of the cloud (in its case, mostly Amazon Web Services).
There are complexities. As Netflix said of its own 7-year migration from data centre to cloud, you can t just forklift your
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Scripps Research immunologist Dennis Burton elected to American Academy of Arts and Sciences A leader in broadly neutralizing antibodies, Burton has helped driv...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
01/05/2026
BKB Bare Knuckle Boxing ( BKB ), today announced the appointment of Will Wright ...
01/05/2026
Lawo has been at the center of the industry's transition to IP and other next-generation technologies. At NAB 2026, its story was the Edge One AV stagebox, ...
01/05/2026
HBA Media, acting on behalf of NBC Sports and Churchill Downs Incorporated, has announced broadcast and streaming distribution for Kentucky Derby 152, taking pl...
01/05/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
01/05/2026
Florals for spring? Groundbreaking. But a playlist that tells you which The Devi...
01/05/2026
One of the world's biggest popstars is headed to El Cl sico. Later this mont...
01/05/2026
Limited-edition model celebrates 15th anniversary
Heritage Audio's range of monitor controllers has just gained a new member, the Baby RAM Black Edition...
01/05/2026
Dumble recreation now available as UAD plug-in
Along with their renowned processing plug-ins, Universal Audio have been steadily introducing emulations of c...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
To celebrate the opening of its new showroom and office, Lightware UK hosted a dedicated launch event at the new London location. The event welcomed partners, c...
01/05/2026
Choice without compromise
The broadcast industrys transformation is accelerating, and traditional broadcasters are having to fundamentally reinvent how they o...
01/05/2026
Beam Dynamics will return to MPTS 2026 with its asset intelligence platform, helping systems integrators, live production teams, media facilities and profession...
01/05/2026
Best-in-class UX design and rapid, scalable delivery for next-generation viewing experiences
Leading video software provider, Synamedia, today announced a coll...
01/05/2026
Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to t...
01/05/2026
Panavision welcomes Fritz Heinzle as Vice President of Sales
Brie Clayton May 1, 2026
0 Comments
Heinzle will support Panavision's global growth s...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
LONDON, APRIL 30, 2026 The Post Republic London's Re-recording Mixer and Dialogue Editor Dan Johnson has built a reputation for clean, emotionally resonan...
01/05/2026
Adobe Unveils Powerful New Innovations in Photoshop & Lightroom
Deepa Subramaniam April 30, 2026
0 Comments
Your most tedious creative tasks just got ea...
01/05/2026
Berklee Partners with Santander US to Establish Global Opportunity Fund The $400,000 grant offers students access to experiential learning opportunities withi...
01/05/2026
Student Spotlight: Keziah Thomas The Indian composer, who was named the 2026 student commencement speaker for Berklee College of Music, talks about how shes p...
01/05/2026
Friday 1 May 2026
Hannah Waddingham and Ncuti Gatwa to host the series final tw...
01/05/2026
Friday 1 May 2026
Got plans? Cancel them. Sky Sports Big Weekend is coming
Sky Sports is preparing for a bumper weekend of live action, including Manchester ...
01/05/2026
Friday 1 May 2026
Sky Sports to broadcast all matches from World Sevens Football London edition
Sky Sports will be the exclusive UK broadcaster of the women...
01/05/2026
Back to All News
NIAJ Fest Gets Los Angeles In on the Joke With Free Pop-Up Events
Entertainment
01 May 2026
GlobalUnited States
Link copied to clipboard
...
01/05/2026
RT Sport awarded first pick free-to-air on Wednesday nights
Champions League and Super Cup finals
Highlights on Wednesday nights
RT today (Thursday 30 Apri...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
30/04/2026
The Professional Women's Hockey League (PWHL) concluded its third regular season on Saturday, reporting growth across attendance, viewership, digital engage...
30/04/2026
NBC Sports will air national MLB coverage on Sundays beginning May 3, with MLB Sunday Leadoff on Peacock and NBCSN at 12:30 p.m. ET, followed by the debut of th...
30/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live.
Grahn joined Cle...
30/04/2026
ARRI has introduced the cforce MAX, a new lens motor for the Hi-5 lens control system. The cforce MAX is twice as fast as the cforce plus motor it replaces whil...
30/04/2026
Knuerr, Voxtronic, and IHSE will jointly present an integrated control room solu...
30/04/2026
The CW Network and ESPN have announced an agreement to make the ESPN App the exclusive streaming home for all CW Sports live events. CW Sports will continue to ...
30/04/2026
Ed Sheeran's The Loop' tour launched in Auckland in January 2026 before moving on to Australia, with South America and the United States to follow late...