An update on our Sky Mobile prices

Tuesday 6 January 2026

An update on our Sky Mobile prices

Devesh Raj, Chief Operating Officer, Sky

Today, we've announced some changes to the prices of our Sky Mobile tariffs. I want to explain what this means for our customers, why it's needed, and how we're keeping Sky Mobile among the best value providers in the market.

Our customers are at the heart of everything we do at Sky. That's why we combine reliable connectivity, flexible data options, and award-winning service - making it easy to stay connected with choice and confidence.

To keep improving Sky Mobile and invest in the best and most reliable service, we need to adjust our pricing. These ongoing improvements, combined with rising wholesale and operating costs, mean that most Sky Mobile customers will see a change to their tariff price this year.

What this means for our customers

From 14 February, the majority of Sky Mobile customers will see their monthly bill increase by £1.50.

This represents an annual increase of £18, or less than 5p per day.

We've worked hard to keep this increase as low as possible while continuing to deliver the quality, service and value you expect from us - and it is lower than similar changes announced by other major mobile providers.

This is also the first time we have implemented a price rise for in-contract customers in over seven years. During this time, we've continued to enhance network access and expand trade-in offers, ensuring we're delivering added value.

We are committed to keeping our customers connected and supporting those who need it most. For the past four years, and continuing this year, we've kept our social tariff prices frozen to help protect our most vulnerable customers and ensure they continue to access essential services. There will also be no changes to out-of-tariff costs such as international calls or MMS.

Starting today, we'll be contacting all impacted customers to explain how these changes affect their plan, including clear information about their rights to cancel their contract penalty free.

Why we're making these changes

These adjustments reflect the increasing cost pressures all connectivity businesses continue to face across the board - for example, our wholesale network costs have increased significantly in the past year. At the same time, we're seeing an ever-increasing demand for mobile connectivity.

By making these changes, we can keep investing in our services and ensure we provide the best possible experience and level of customer care.

How we make these changes

I also want reconfirm Sky's approach to price rises and ensure our customers have transparency about how we manage these changes.

In 2024, Ofcom introduced new rules preventing inflation-linked mid-contract price rises. Unlike many other providers, Sky has never applied automatic, inflation based increases.

Instead, our prices are variable. This approach gives us greater flexibility to price competitively and helps us keep overall costs lower for customers. Importantly, it also means that if you are within a minimum term and we notify you of a price increase, you have the right to cancel your mobile tariff without paying early termination fees, as has always been the case at Sky.

This is why we always send detailed notifications explaining any price changes and clearly setting out your rights. When we contact you, we will confirm if and how these terms apply to your account.

We understand that price changes can be unwelcome, but they allow us to continue delivering reliable connectivity, flexibility, and exceptional customer care. Sky Mobile remains one of the best value choices on the market, with lower prices than many competitors and flexible benefits like the ability to roll over unused data, share data with family and switch your plan at any time.

I hope this provides some clarity on why we've made these changes. Thank you for choosing Sky Mobile.

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