Turner International schafft Einheit f r digitale Werbung, um Marken mit Fans zu verbinden Friday, March 16, 2018
Share:
Share on facebook
Share on Twitter
Email this article
Download:
Download PDF
Turner International erm glicht es Werbetreibenden erstmals, die gesamte Bandbreite globaler, regionaler und lokaler Kampagnen zentralisiert durchzuf hren und somit Fans ber die digitalen Angebote von Turner in ber 200 L ndern zu erreichen.
Mit dem Start von Turner International Digital Advertising Sales - T1 - b ndelt Turner seine internationalen Aktivit ten im Bereich digitale Werbung in einer eigenen Gesch ftseinheit. Dadurch wird sowohl das bestehende Angebot in der lokalen Werbevermarktung f r digitale und lineare Formate, als auch die Aktivit ten von CNN International Commercial (CNNIC) in Lateinamerika, der EMEA-Region* und im Asien-Pazifik-Raum erg nzt. Das Ziel von T1 ist es, globale Werbekunden au erhalb der USA mit dem Publikum aus dem digitalen Portfolio von Turner in den Bereichen Unterhaltung, Kinder, Nachrichten und Sport zu verbinden. Dazu z hlen Marken, wie Bleacher Report, Cartoon Network, Boomerang, CNN, ELEAGUE, TNT, TBS, Great Big Story, Esporte Interativo sowie COPA90, an der Turner Anteile h lt.
T1 bietet Markenunternehmen eine Vielzahl an kreativen und datengest tzten Werbel sungen. Diese reichen von strategischen Partnerschaften bis hin zur Erstellung ma geschneiderter Kampagnen, die Branded Content, Native Advertising und ProductPlacement sowie Pre-Roll- und Display-Inventar im gesamten digitalen Portfolio von Turner International umfassen. Die neue Gesch ftseinheit ist darauf ausgerichtet, dass sie mit gro en Markenunternehmen bei zahlreichen Kampagnen zusammenarbeitet. Diese werden ber mehrere Regionen hinweg skalierbar sein und k nnen unter Ber cksichtigung geeigneter Turner-Formate gezielt auf definierte L nder ausgerichtet werden. Dar ber hinaus k nnen Zielgruppen geclustert und mit Blick auf Demografien in einem markengerechten und qualitativ hochwertigen Mobil-, Desktop- und Social-Media-Umfeld erreicht werden.
T1 beruht auf der erfolgreichen Digitalstrategie von CNNIC, Daten- und Content-L sungen zu kombinieren, um Partnerschaften zwischen CNN und internationalen Werbetreibenden aufzubauen. CNNIC ist der Gesch ftszweig von Turner International, welcher alle CNNFormate au erhalb der USA monetarisiert. Auf Basis dieser Vorlage wird T1 von Rani Raad, Pr sident von CNNIC, aufgebaut und geleitet.
Die Einheit besteht aus einem Team aus Vertriebs-, Beratungs- und Fachexperten, die eng mit den F hrungs-, Technologie-, Werbe-, Produkt- und Redaktionsteams von Turner International zusammenarbeiten, um das Potenzial der Monetarisierung rund um digitale Formate auszusch pfen. Rob Bradley, Vice President Digital Commercial Strategy und Digital Advertising Sales bei CNNIC und T1, zeichnet sich f r den operativen Betrieb von T1 verantwortlich. T1 greift auf eine vereinheitlichte Werbetechnologieplattform zur ck, die kreative Kampagnen erm glicht, mit denen ein pr zise definiertes Premium-Publikum in einer enormen Gr enordnung erreicht wird. Dar ber hinaus greift die Einheit auf bestehende TurnerL sungen wie Launchpad zur ck, ein Social Media Amplification Tool, das die Daten der 750 Millionen weltweiten Follower des Unternehmens nutzt, um Markeninhalte an gleichgesinnte Social-Media-Gruppen auszuliefern.
T1 verk rpert die One Turner'-Philosophie, die das Herzst ck unseres Unternehmens bildet, w hrend wir neue Wege schaffen, um unser Publikum und unsere Gesch ftspartner optimal zu bedienen, sagte Rani Raad, President von CNNIC. Mit der Gr ndung dieser Einheit wird ein umfangreiches digitales Premium-Portfolio erschlossen, um neue, innovative L sungen auf den Markt zu bringen. Basierend auf der Multi-Plattform-Strategie, die das Wachstum von CNNIC vorangetrieben hat, freuen wir uns auf den Aufbau bahnbrechender Partnerschaften mit Marken, die Teil der immer gr er werdenden Content-Welt der Turner-Marken sein wollen.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Turner International schafft Einheit f r digitale Werbung, um Marken mit Fans zu verbinden Friday, March 16, 2018 
