Turner International schafft Einheit f r digitale Werbung, um Marken mit Fans zu verbinden Friday, March 16, 2018
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Turner International erm glicht es Werbetreibenden erstmals, die gesamte Bandbreite globaler, regionaler und lokaler Kampagnen zentralisiert durchzuf hren und somit Fans ber die digitalen Angebote von Turner in ber 200 L ndern zu erreichen.
Mit dem Start von Turner International Digital Advertising Sales - T1 - b ndelt Turner seine internationalen Aktivit ten im Bereich digitale Werbung in einer eigenen Gesch ftseinheit. Dadurch wird sowohl das bestehende Angebot in der lokalen Werbevermarktung f r digitale und lineare Formate, als auch die Aktivit ten von CNN International Commercial (CNNIC) in Lateinamerika, der EMEA-Region* und im Asien-Pazifik-Raum erg nzt. Das Ziel von T1 ist es, globale Werbekunden au erhalb der USA mit dem Publikum aus dem digitalen Portfolio von Turner in den Bereichen Unterhaltung, Kinder, Nachrichten und Sport zu verbinden. Dazu z hlen Marken, wie Bleacher Report, Cartoon Network, Boomerang, CNN, ELEAGUE, TNT, TBS, Great Big Story, Esporte Interativo sowie COPA90, an der Turner Anteile h lt.
T1 bietet Markenunternehmen eine Vielzahl an kreativen und datengest tzten Werbel sungen. Diese reichen von strategischen Partnerschaften bis hin zur Erstellung ma geschneiderter Kampagnen, die Branded Content, Native Advertising und ProductPlacement sowie Pre-Roll- und Display-Inventar im gesamten digitalen Portfolio von Turner International umfassen. Die neue Gesch ftseinheit ist darauf ausgerichtet, dass sie mit gro en Markenunternehmen bei zahlreichen Kampagnen zusammenarbeitet. Diese werden ber mehrere Regionen hinweg skalierbar sein und k nnen unter Ber cksichtigung geeigneter Turner-Formate gezielt auf definierte L nder ausgerichtet werden. Dar ber hinaus k nnen Zielgruppen geclustert und mit Blick auf Demografien in einem markengerechten und qualitativ hochwertigen Mobil-, Desktop- und Social-Media-Umfeld erreicht werden.
T1 beruht auf der erfolgreichen Digitalstrategie von CNNIC, Daten- und Content-L sungen zu kombinieren, um Partnerschaften zwischen CNN und internationalen Werbetreibenden aufzubauen. CNNIC ist der Gesch ftszweig von Turner International, welcher alle CNNFormate au erhalb der USA monetarisiert. Auf Basis dieser Vorlage wird T1 von Rani Raad, Pr sident von CNNIC, aufgebaut und geleitet.
Die Einheit besteht aus einem Team aus Vertriebs-, Beratungs- und Fachexperten, die eng mit den F hrungs-, Technologie-, Werbe-, Produkt- und Redaktionsteams von Turner International zusammenarbeiten, um das Potenzial der Monetarisierung rund um digitale Formate auszusch pfen. Rob Bradley, Vice President Digital Commercial Strategy und Digital Advertising Sales bei CNNIC und T1, zeichnet sich f r den operativen Betrieb von T1 verantwortlich. T1 greift auf eine vereinheitlichte Werbetechnologieplattform zur ck, die kreative Kampagnen erm glicht, mit denen ein pr zise definiertes Premium-Publikum in einer enormen Gr enordnung erreicht wird. Dar ber hinaus greift die Einheit auf bestehende TurnerL sungen wie Launchpad zur ck, ein Social Media Amplification Tool, das die Daten der 750 Millionen weltweiten Follower des Unternehmens nutzt, um Markeninhalte an gleichgesinnte Social-Media-Gruppen auszuliefern.
T1 verk rpert die One Turner'-Philosophie, die das Herzst ck unseres Unternehmens bildet, w hrend wir neue Wege schaffen, um unser Publikum und unsere Gesch ftspartner optimal zu bedienen, sagte Rani Raad, President von CNNIC. Mit der Gr ndung dieser Einheit wird ein umfangreiches digitales Premium-Portfolio erschlossen, um neue, innovative L sungen auf den Markt zu bringen. Basierend auf der Multi-Plattform-Strategie, die das Wachstum von CNNIC vorangetrieben hat, freuen wir uns auf den Aufbau bahnbrechender Partnerschaften mit Marken, die Teil der immer gr er werdenden Content-Welt der Turner-Marken sein wollen.
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Turner International schafft Einheit f r digitale Werbung, um Marken mit Fans zu verbinden Friday, March 16, 2018 
