ESPN has announced ESPN Fan House, a fan engagement hub powered by Flowcode, launching in August ahead of the 2026 college football season. Publicis Sports will be the first agency to pilot the initiative with Disney Advertising.
The hub includes features such as live polls, trivia, sweepstakes, merchandise, and brand integrations accessible at home, at on-site events, and across social and digital platforms. For advertisers, the platform offers participation-based sponsorship, digital wallet integration for exclusive offers and rewards, and sponsorship extensions into the ESPN app.
As fans increasingly expect connected experiences, we're creating new ways to bring them closer to the moments they care about most, says Rita Ferro, President, Global Advertising, The Walt Disney Company. The scale and frequency of college football creates an unmatched platform for sustained fan connections - each game week is a new opportunity to deepen that relationship. ESPN Fan House gives fans more ways to engage with ESPN while giving brands a direct connection to those moments.
Live sports are among the very few things that remain AI-proof, and fans are craving deeper connections to the moments that matter, says Suzy Deering, CEO, Publicis Sports. Having a solution like ESPN Fan House helps brands reach fans in those moments and provides an opportunity for deeper engagement, impact and measurement. When combined with our extensive portfolio of solutions and insights from our unique fan graph, it enables us to better help our clients grow fan engagement and maximize their sports investments.
ESPN is the home of college football and serves the most passionate fan communities in the world, says Tim Armstrong, Co-Founder and CEO, Flowcode. ESPN Fan House powered by Flowcode technology seamlessly connects the fan to the brand and the brand to the fan in a dynamic environment tied to the highest moments of fan engagement.
Last season ESPN networks averaged 2.2 million viewers per game for college football, their most-watched regular season since 2011. ABC averaged 6.9 million viewers, its best season since 2006, while ESPN's College GameDay averaged 2.7 million viewers, its most-watched season on record.
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ESPN has announced ESPN Fan House, a fan engagement hub powered by Flowcode, launching in August ahead of the 2026 college football season. Publicis Sports will be the first agency to pilot the initiative with Disney Advertising.
