
ProSiebenSat.1 closes 2021 with revenue growth of 11%; adjusted EBITDA increases by a considerable 19%
2021 results
New record revenues with growth of 11% to EUR 4,494 million
Full-year advertising revenues again above pre-crisis 2019 level despite ongoing pandemic and weak Q1 2021
Significant increase in adjusted EBITDA of 19% to EUR 840 million and in adjusted net income of 64% to EUR 362 million
P7S1 ROCE clearly increased to 14.1%; leverage ratio reduced to 2.2x
Executive Board and Supervisory Board accordingly propose higher dividend of EUR 0.80 per share; increase of 63% compared to the previous year
2022 outlook
Full-year outlook: ProSiebenSat.1 aims for revenue growth to around EUR 4.6 billion with a variance of plus/minus EUR 100 million (previous-year figure adjusted for currency and portfolio effects: EUR 4.413 billion) and adjusted EBITDA of EUR 840 million with a variance of plus/minus EUR 25 million (previous-year figure adjusted for currency and portfolio effects: EUR 825 million)
In the medium- to long-term, the Group has the ambition to grow revenues organically by on average +4% - 5% per year
Unterf hring, March 3, 2022. ProSiebenSat.1 Group grew dynamically in 2021: Group revenues increased by 11% year-on-year to EUR 4,494 million (previous year: EUR 4,047 million); organically1, Group revenues also grew with a clear plus of 10%. The biggest growth driver was the Entertainment segment, with significantly higher advertising revenues than expected at the beginning of the financial year. At the same time, the broad set-up and cross-divisional cooperation within the Group, which ProSiebenSat.1 is driving forward in all segments, paid off. Part of this strategy was also the acquisition of the US online dating provider The Meet Group in September 2020, which has since strengthened the Dating & Video segment and had a very positive impact on Group revenues.
Rainer Beaujean, Group CEO of ProSiebenSat.1 Media SE: Despite the ongoing COVID-19 pandemic, 2021 was a record year for ProSiebenSat.1. We again demonstrated the success and resilience of our business model, raising our outlook three times during the year and finally achieving all financial targets in full. The main driver was our advertising business, which grew faster and more significantly than initially expected - thus enabling us to clearly strengthen our market leadership. At the same time, our robust positioning in three strong segments paid off again. We therefore not only grew profitably but can also propose to our shareholders a 63% higher dividend than in the previous year.
Operating performance
The Entertainment segment's external revenues increased by 12% to EUR 3,098 million in the financial year 2021 (previous year: EUR 2,768 million). The organic1 growth of the segment's revenues was 13%. This increase reflects the momentum of the advertising business, which has recovered significantly - and better than expected at the beginning of the year - from the impact of the pandemic. In the full-year, the segment's advertising revenues grew 11%, thus 2% above the pre-pandemic level of 2019. In this context, ProSiebenSat.1 remained the number one in the German TV market in the full-year. The Group leads the German TV advertising market with a share of 37.6%; in the TV audience market (14- to 49-year-olds), ProSiebenSat.1 is also market leader with a share of 25.6%. At the same time, revenues from program production and sales performed strongly in 2021, growing 25% year-on-year. In addition, distribution revenues grew by 6%.
In the Dating & Video segment, external revenues amounted to EUR 542 million for the full-year, up 63% on the previous year's figure (previous year: EUR 333 million). This significant increase was driven by the acquisition of The Meet Group in September 2020. The Dating business contributed 51% to the segment's external revenues, with the US matchmaking service eharmony generating strong organic growth. In the Video business, government stimulus programs in the US fueled private consumption in 2021 and had a positive impact on the revenues of this business. Organic1 revenues in the Dating & Video segment were about at the level of the previous year. The high previous-year figure had an impact here: In 2020, ParshipMeet Group had strongly benefited from the restrictions on public life resulting from the pandemic and increased its revenues dynamically accordingly. Adjusted for currency effects and on a pro forma basis, i.e. taking into account The Meet Group's revenues for the full-year 2020, the segment recorded a revenue increase of around 7% in 2021.
External revenues in the Commerce & Ventures segment amounted to EUR 854 million in 2021 (previous year: EUR 945 million) and thus 10% below the previous year's figure, particularly due to deconsolidation. This development mainly reflects the disposal of the OTC provider WindStar Medical in December 2020. In contrast, the segment's organic1 revenues increased by 3%: The online beauty provider Flaconi made a particular contribution to this. Strong growth rates were also recorded by the car rental comparison portal Billiger Mietwagen (Silvertours), although not yet at pre-pandemic levels. At the same time, the investment vehicle SevenGrowth and SevenVentures, with its media-for-equity and media-for-revenue business, increased their revenues. The increasingly tense situation in the energy market however had a negative impact on the Verivox comparison portal. In addition, the experience and leisure business of Jochen Schweizer mydays was affected by a renewed rise in infection rates, especially in the fourth quarter.
ProSiebenSat.1 Group's adjusted EBITDA increased significantly by 19% to EUR 840 million in the full-year (previous year: EUR 706 million), reflecting the strong growth in revenues
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
18/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...
18/09/2026
Qvest has appointed Jens Miedek as Senior Vice President Sales, Media and Entertainment. Before joining Qvest, Miedek spent 16 years at Riedel Communications an...
18/09/2026
Fonn Group has acquired full ownership of everviz, a cloud-native platform for interactive charts, maps, and data-driven graphics, and will rebrand it as Teikna...
18/09/2026
Other World Computing (OWC) has announced the acquisition of OpenDrives, a provider of software-defined video and rich media storage management solutions. The a...
18/09/2026
Kaltura and Verimatrix have announced a partnership integrating Verimatrix's Digital Rights Management and security capabilities into Kaltura's Cloud TV...
18/09/2026
The sixth edition of the World Nomad Games combined traditional sports, large-scale cultural performances, and some decidedly modern broadcast technology. Held ...
18/09/2026
DAZN and Super League Basketball (SLB) have extended their partnership for the 2026-27 season. Every Championship, Cup, and Play-Off fixture will be available l...
18/09/2026
Nielsen has announced that its Streaming Content Ratings (SCR) product will move from weekly to daily data delivery, with clients now receiving viewership data ...
18/09/2026
ESPN will present LALIGA's ElCl sico on ABC for the first time, with FC Barcelona vs. Real Madrid airing Sunday, October 25 at 4 p.m. ET. A one-hour pre-mat...
18/09/2026
The University of Pennsylvania's Division of Recreation and Intercollegiate ...
18/09/2026
The Charlotte Hornets have announced DAZN as their exclusive direct-to-consumer streaming partner for the 2026-27 NBA season. The service launches immediately, ...
18/09/2026
Broadcast sports' original medium will let drivers keep on hearing the plays thanks to a new bill set to pass the Senate....
18/09/2026
Fourteen iPhone 18 Pro devices - eight connected over a T-Mobile Private 5G Netw...
18/09/2026
The Minnesota Lynx have announced that their final local broadcast of the 2026 regular season will air free on FOX 9 following the shutdown of Victory . The Ly...
18/09/2026
Monumental Sports Network (MNMT) has announced that its Monumental+ streaming service is now available as a subscription through Prime Video, giving Capitals an...
18/09/2026
WTGL, the women's team golf league created by TMRW Sports in partnership with the LPGA, has announced its inaugural season schedule. The season premieres Su...
18/09/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
18/09/2026
Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them, ...
18/09/2026
10 new voice models join line-up
The latest expansion for IK Multimedia's AI-powered vocal-modelling software has arrived, delivering a set of 10 new vo...
18/09/2026
A day of hands-on synthesis, sound design & performance
On Saturday 26 September 2026, The Museum of Synthesisers will be hosting a full day of hands-on syn...
18/09/2026
HPA is supporting Fix It or Risk It, a non-commercial, industry-wide public-service campaign helping organizations across the media and entertainment supply cha...
18/09/2026
AgileTV has successfully wrapped up its participation at IBC 2026 in Amsterdam, following four days of conversations with customers, partners and industry profe...
18/09/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, invites its shareholders and investors to a Virtual Investor Conference on Tuesday, September 29th, 2026, at 11.00 am.
...
18/09/2026
DHD reports a high level of interest in its range of audio production equipment on all four days of the September 11-14 International Broadcasting Convention in...
18/09/2026
Sonnet Announces Thunderbolt 5 eGPU With 850-Watt Power Supply and Integrated Do...
18/09/2026
DeckBridge adds live Resolve playback and Fairlight controls to Stream Deck
Brie Clayton September 17, 2026
0 Comments
DeckBridge starting profiles ac...
18/09/2026
Learn to arrange tracks using Color With Live's Free Stencil Pack
Brie Clayton September 17, 2026
0 Comments
Stencils are Color With Live's or...
18/09/2026
Berklee Establishes Susan Tedeschi Scholarship in Honor of Grammy-Winning Alumna The scholarship is announced as Tedeschi returns to headline the Berklee Bloc...
18/09/2026
The inside scoop on attention-grabbing market assets from those in the know 17 September 2026
(L-R): Sophie Green, Todd Brown and Edwina Waddy
Find this episo...
18/09/2026
Friday 18 September 2026
The new iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch ...
18/09/2026
Senior Colorist Siggy Ferstl of Company 3 has been grading The Boys since the sh...
17/09/2026
Lions vs. Bills will also be the first regular-season game at new Highmark Stadi...
17/09/2026
Teradek has announced Bolt 7, a wireless video and data system that adds an integrated 900MHz radio to the Bolt's zero-delay video pipeline. The 900MHz chan...
17/09/2026
DAZN has announced three appointments to its executive leadership team, all reporting to CEO Shay Segev effective immediately.
Patrick Delany has been appointe...
17/09/2026
Monumental Sports and Entertainment (MSE) has announced a leadership restructuring. Zach Leonsis has been named President and Vice Chairman, a newly created pos...
17/09/2026
CP Communications has been named Best of Florida for Audio-Visual Services, and its subsidiary Red House Streaming has been named Best Movie and Recording Studi...
17/09/2026
Scripps Sports and ION have announced a broadcast partnership for the Shriners Children's East-West Bowl, the nation's oldest college all-star football ...
17/09/2026
The 17th annual espnW: Women + Sports Summit, presented by Toyota, will take place October 14-16 at the Ojai Valley Inn in Ojai, California, with virtual attend...
17/09/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...
17/09/2026
Lithuanian broadcaster LNK Group has completed a migration of playout and media management for its five national television networks - LNK, BTV, TV1, InfoTV, an...
17/09/2026
Net Insight has announced a pan-Asian live media network created with its regional partners, giving broadcasters, production companies, and media service provid...
17/09/2026
After a high school football injury, the Orlando native found a new path in video production, gaining experience on ESPN college football broadcasts, Tampa Bay ...
17/09/2026
Popular DAW gains free pitch-correction tool
Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...
17/09/2026
Promises unprecedented realism, dynamic nuance and clarity
Gibson have teamed up with acoustic pickup experts Baggs, creating a next-generation' pickup...
17/09/2026
Two new libraries join percussion line-up
VSL (Vienna Symphonic Library) have just launched two new libraries that bring some intriguing new instruments int...
17/09/2026
Hardware & plug-in versions gain new features
Arturia have just released a free update that brings some significant new features to their MiniFreak synthesi...
17/09/2026
Respected journalist Catalina Fl rez to succeed Anton Enus as SBS World News pre...