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Lebogang Rasethaba, Foxp2 & Jgermeister celebrate individuals who disrupt by taking a shot

09/12/2020

9 December, 2020 - 07:43

Egg Films Lebogang Rasethaba directs savants of the social scene, mould breakers, paradigm shakers, rockers, rappers and revolutionaries in Jagermeisters Be the Meister.

The campaign sets out to celebrate individuals who disrupt by irreverently taking a shot at mastering their craft with passion and truth. The spot explores the space where sub culture and pop culture come together, where downtown meets uptown, where street style meets the runway.

You can view the work here: https://slt.re/540b5

Be the Meister was conceptualised by FoxP2s creative team of Oarabile Mahole and Athule Nano and the idea came to life under the creative guidance of ECD Grant Sithole.

The iconic Jagermeister stag was all thanks to computer graphics by the wizards from Sinister Studio.

We couldnt have made this without the team from Jagermeister. A brand that will challenge convention and smash the status quo to start a revolution, said Rasethaba.

Bea Theron, Donne Wolk, Lewis Jones, Kyle Pastor, and Jarrod Stewart are all incredibly cool, all very different, all very smart, and all contributed to this production in unique invaluable ways.

You can see more of Rasethabas work here: https://eggfilms.tv/south-african-commercials-director/lebogang-rasethaba/

Credits:

Product: Jagermeister SA

Regional Management: Lewis Jones

Marketing Manager: Donne Wolk

Experiential Marketing Manager: Bea Theron

Regional Management: Kyle Pastor

Marketing Director Spirits: Jarred Stewart

Agency: FoxP2

Executive Creative Director: Grant Sithole

Copywriter: Oarabile Mahole

Art Director: Athule Nano

Business Unit Director: Kim Stewart

Account Manager: Molly Modisakeng

TV Producer: Leigh Harris & Aileen Kennaugh

Production Company: Egg Films

Executive Producer: Colin Howard

Director: Lebogang Rasethaba

Producer: Julia Schnurr

Production Manager: Laura dAmore

Production Manager: Jade Manuel

Production Co-ordinator: Kirstin Twiss

1st Assistant Director: Carey Lagoe

DOP: Tom Revington

Focus Puller: Miche Bitz

Loader: Tyrone Poipao

DIT/VT: Owen Bruce

Key Grip: WD du Plessis

Gaffer: JP du Preez

Art Director: Keenan McAdam

Props Standby: Cara Falken

Hot Set Builders: Raphael Reineke

Wardrobe Stylist Thomas van Dyk

Hair & Make-Up Orli Meiri

Behind the Scenes Marty Bleazard

Edit: William Kalmer

Music: Muzi

Grade: Craig Simonetti

Final Mix: Audio Militia

Featuring Meisters: Francois Van Coke

Andile Mahlinza / Dj Wobbly

Anneline Mathiba

Mandisa / Dbn Gogo

Uteishia Masheba

Thobile Ndengezi

Merwe Marchand Le Roux

Cornelius

Rose-Mari Burger

Muzi

Clive Lionel / Young Stilo

Rouge

Lebo Othukile

Nolwazi Mkhwanazi

Jagermeister Brass Cartel: Pochung Chen

Saul Nossel

Malusi Masia

Lebo Mabe

Jack Mcwabe

Commercials

Africa South Africa
LINK: https://www.filmcontact.com/news/south-africa/lebogang-rasethaba-foxp2...
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