Egg Films Lebogang Rasethaba directs savants of the social scene, mould breakers, paradigm shakers, rockers, rappers and revolutionaries in Jagermeisters Be the Meister.
The campaign sets out to celebrate individuals who disrupt by irreverently taking a shot at mastering their craft with passion and truth. The spot explores the space where sub culture and pop culture come together, where downtown meets uptown, where street style meets the runway.
You can view the work here: https://slt.re/540b5
Be the Meister was conceptualised by FoxP2s creative team of Oarabile Mahole and Athule Nano and the idea came to life under the creative guidance of ECD Grant Sithole.
The iconic Jagermeister stag was all thanks to computer graphics by the wizards from Sinister Studio.
We couldnt have made this without the team from Jagermeister. A brand that will challenge convention and smash the status quo to start a revolution, said Rasethaba.
Bea Theron, Donne Wolk, Lewis Jones, Kyle Pastor, and Jarrod Stewart are all incredibly cool, all very different, all very smart, and all contributed to this production in unique invaluable ways.
You can see more of Rasethabas work here: https://eggfilms.tv/south-african-commercials-director/lebogang-rasethaba/
Credits:
Product: Jagermeister SA
Regional Management: Lewis Jones
Marketing Manager: Donne Wolk
Experiential Marketing Manager: Bea Theron
Regional Management: Kyle Pastor
Marketing Director Spirits: Jarred Stewart
Agency: FoxP2
Executive Creative Director: Grant Sithole
Copywriter: Oarabile Mahole
Art Director: Athule Nano
Business Unit Director: Kim Stewart
Account Manager: Molly Modisakeng
TV Producer: Leigh Harris & Aileen Kennaugh
Production Company: Egg Films
Executive Producer: Colin Howard
Director: Lebogang Rasethaba
Producer: Julia Schnurr
Production Manager: Laura dAmore
Production Manager: Jade Manuel
Production Co-ordinator: Kirstin Twiss
1st Assistant Director: Carey Lagoe
DOP: Tom Revington
Focus Puller: Miche Bitz
Loader: Tyrone Poipao
DIT/VT: Owen Bruce
Key Grip: WD du Plessis
Gaffer: JP du Preez
Art Director: Keenan McAdam
Props Standby: Cara Falken
Hot Set Builders: Raphael Reineke
Wardrobe Stylist Thomas van Dyk
Hair & Make-Up Orli Meiri
Behind the Scenes Marty Bleazard
Edit: William Kalmer
Music: Muzi
Grade: Craig Simonetti
Final Mix: Audio Militia
Featuring Meisters: Francois Van Coke
Andile Mahlinza / Dj Wobbly
Anneline Mathiba
Mandisa / Dbn Gogo
Uteishia Masheba
Thobile Ndengezi
Merwe Marchand Le Roux
Cornelius
Rose-Mari Burger
Muzi
Clive Lionel / Young Stilo
Rouge
Lebo Othukile
Nolwazi Mkhwanazi
Jagermeister Brass Cartel: Pochung Chen
Saul Nossel
Malusi Masia
Lebo Mabe
Jack Mcwabe
Commercials
South Africa
Africa Stories
28/06/2025
Johannesburg, 27 June 2025 - As the nation commemorates Youth Month
2025, the N...
24/06/2025
Panels of the National Film and Video Foundation in Accordance with the NFVF Act...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
11/06/2025
Johannesburg, South Africa - 10 June 2025 - The National Film and Video Foundati...
10/06/2025
Johannesburg, South Africa - 10 June 2025 - The National Film and Video Foundati...
06/06/2025
S o Paulo Film and Audiovisual Company (Spcine) and the National Film and Video ...
05/06/2025
Johannesburg, South Africa 4 June 2025 - The National Film and Video Foundatio...
29/05/2025
Rest in Power, a True Legend of Our Screens
Johannesburg, South Africa 27 May...
29/05/2025
Johannesburg, South Africa 28 May 2025 - The National Film and Video Foundation (NFVF), Chief Executive Officer (CEO), Mr. Vincent Blennies, has resigned from...
22/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
13/05/2025
The NFVF, an agency of the Department of Sport, Arts and Culture that was create...
10/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/04/2025
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
08/04/2025
We are pleased to announce the appointment of Mr. Vincent Blennies as Chief Exec...
04/04/2025
The National Film and Video Foundation (NFVF) invites final-year animation students to submit character designs inspired by lead characters from any South Afric...
14/03/2025
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/03/2025
Antis pticos Orales: Revisi n De La Literatura Y Perspectiva Actual Influenza son contradictorios, dadas las elevadas tasas de curaci n espont nea. De ser neces...
28/02/2025
The Future of Green Energy: Challenges and Prospects Green energy, also known as renewable energy, has emerged as a critical solution to global energy challenge...
27/02/2025
Beginner Coding in Python: Building the Simplest AI Chat Companion Possible
AI-powered Personal VoiceBot for Language Learning by Gamze Zorlubas
You can ear...
24/12/2024
The National Film and Video Foundation (NFVF) is calling for applications from South African film and television filmmakers to be part of the NFVF's delegat...
06/12/2024
The National Film and Video Foundation (NFVF) is pleased to announce that the cl...
30/11/2024
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
16/11/2024
The National Film and Video Foundation, an agency of the Department of Sport, Ar...
16/11/2024
The National Film and Video Foundation (NFVF) invites emerging female producers ...
16/11/2024
The National Film and Video Foundation (NFVF) invites current masters students t...
30/10/2024
Johannesburg, 26 October 2024 - The 18th Annual South African Film and Televisio...
30/10/2024
BEST ACHIEVEMENT IN SOUND DOCUMENTARY
!Aitsa
Practitioner: Simon Kohler
Production House: MED CINE
BEST ACHIEVEMENT IN EDITING DOCUMENTARY
Rise: The Si...
24/10/2024
In accordance with Section 6 (2) (c) of the National Film and Video Foundation A...
19/10/2024
The National Film and Video Foundation (NFVF) invites postgraduate students to s...
15/10/2024
The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...
11/10/2024
10 October 2024 Johannesburg, South Africa - The National Film and Video Found...
09/10/2024
Sportel stand number: Ravel Hall G06/07 After a summer filled with intense sport emotions in Paris, France and beyond, Globecast will be happy to welcome you...
04/10/2024
SAFTAs 18 Announces Date and Theme: Honouring Excellence in South African Film and Television with the theme Back to Basics . Johannesburg, South Africa Wedn...
04/10/2024
Johannesburg, South Africa Wednesday, 2 October 2024 The South African Film ...
01/10/2024
Johannesburg, South Africa - Monday, 30 September 2024 - The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (...
24/09/2024
Every little girl out there who has felt different because they are not what soc...
09/09/2024
The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...
06/09/2024
Johannesburg, 05 September 2024 - The National Film and Video Foundation (NFVF),...
09/08/2024
Johannesburg, 8 August 2024 - It is with profound sadness that the National Film...
01/08/2024
Globecast to Showcase the Broadcast Industry's Most Advanced Connectivity and Hybrid Cloud Solutions at IBC 2024
PARIS, 1 August 2024 Globecast, the lead...
16/07/2024
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
13/07/2024
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/07/2024
The NFVF, an agency of the Department of Sport, Arts and Culture that is created...
02/07/2024
Arabsat, ASBU and Globecast are commemorating 20 years with a renewed multi-year deal for Global Arabic Bouquet (GAB) services, providing a wide range of DTH di...
11/06/2024
Tuesday 11 June 2024, Johannesburg. The National Film and Video Foundation (NFVF...
31/05/2024
The National Film and Video Foundation (NFVF), the custodians of the South African Film and Television Awards (SAFTAs), has learned of the allegations of ill-tr...
22/05/2024
Judge blocks auction of Elvis Presley's Graceland estateA judge in Tennessee has temporarily halted a foreclosure sale of Graceland, the historic home of El...
Egg Films Lebogang Rasethaba directs savants of the social scene, mould breakers, paradigm shakers, rockers, rappers and revolutionaries in Jagermeisters Be the Meister. 
