10 December, 2020 - 07:00
HelloFCB is using digital and social media to communicate SABC3s festive season proposition to millennial fans of the channels programming. Awarded the task after a strategic and creative pitch held a few months ago, the agency launched the Escape the Norm campaign in November to reinforce the channels creative platform, The Stage is Yours. HelloMedia is handling the media buying.
SABC TVs Network Marketing Manager, Dichaba Phalatse, said the team from SABC3 was excited to have HelloFCB on board.
We have confidence in the teams strategy, creative and digital expertise to enable us to connect with our millennial audience in a meaningful way, entrenching the brand promise of The Stage Is Yours and giving much-needed escapism this festive season, he said.
HelloFCB s Managing Director, Danielle Sneiders, said the agency relished the challenge put to it by Phalatse and his team.
Connecting our clients brands with their target markets is something we believe we do very well, she said.
In fact, human connections are at the heart of everything we do at HelloFCB because we believe that people are not just consumers, theyre, well, people.
Thats why we use emotional data to help create emotionally driven communication across every touchpoint, turning individuals into loyalists and loyalists into advocates. And this is what were doing for SABC3s festive outreach, she said.
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