Sony Pixel Power calrec Sony

Screen multiplication: content consumption in 2020

02/12/2020

As we approach the end of this 2020, the study of the impact that this unusual year has had on the Broadcast & Media industry is more interesting than ever, not only to confirm some early ideas about what remote working, confinement and the lack of leisure alternatives could cause, but also to begin to understand the new paradigms of an industry whose circumstances have led in many cases to a quantitative, cultural and technological leap forward.

This acceleration and shift in trends seems to have come to stay, so it is worth taking a look, first of all, at the evolution of content consumption in three of the areas that have experienced the most changes: linear television, video on demand and live streaming.

Linear television or the restoration of confidence

As could be expected, during the second and third quarter of 2020 there was a considerable increase in news monitoring on linear TV. According to LogIQ data, news consumption increased up to 80%, to which it is also necessary to add a change in the usual focus of interest from global to local relevance, as audiences sought to learn how their closest environment was evolving.

On the other hand, this renewed interest at present partly compensated for the general stoppage of live sports, a temporary drought that caused great losses for all concerned, as more than 50 disciplines, not including multi-sport events such as the Tokyo 2020 Olympic Games (now 2021) were postponed or cancelled. It is estimated, for example, that this Olympic postponement puts at risk more than $5 billion in television rights, or that FIFA, the international soccer regulatory body, has lost more than $14 billion to date.

Of course, these events have affected media revenues. On the one hand, advertisers are investing less in television (32% less on average according to Devoncroft data) compared to digital media, and on the other hand, the pay TV model is clearly in decline. AT&T recently reported close to 1 million cable TV cancellations in the second quarter of 2020 in the US alone, and it is now one of the business branches to be put up for sale.

Although with the return of many sports activities this income has increased slightly in recent months, most major groups already have a video-on-demand alternative, an immersion in an increasingly competitive landscape.

The increasingly populated VoD scene

If 2019 was the starting point for Streaming Wars, 2020 is a further step in the creation, expansion and consolidation of SVoD platforms, i.e. those that offer content to the user by means of a subscription, without forgetting the increasingly common presence of mixed models and those purely based on ads or AVoD, such as Pluto TV.

Netflix remains the reigning VOD platform with nearly 200 million subscribers, and has experienced unprecedented growth during the pandemic, gaining some 26 million subscribers in the first half of the year, when in 2019 it added less than 28 million throughout the year, although it failed to reach its growth estimate for the first time in the third quarter of 2020, which could be the first indication of a certain market saturation.

In second place is Amazon Prime Video, which to a large extent due to the unparalleled bundle of its Prime service has already accumulated more than 150 million subscribers worldwide, in addition to being the second in investment for its own productions with an estimated expenditure of 7.6 billion dollars, an investment that seems to be paying off judging by the success and recognition of features such as Fleabag or The Marveous Mrs. Maisel.

But without a doubt, the most outstanding case is that of Disney +, which debuted in the USA and Canada a year ago and which, despite still being in the process of international expansion, has already more than 70 million users. Due to this success, Disney recently declared that it will reorganize its structure to reinforce its direct-to-consumer strategy, a trend that was already apparent with the exclusive on-demand release of Mulan last September.

On the opposite side of the coin is the Quibi initiative, a short content platform initially designed for mobile consumption. Despite having great talent for its productions and an initial investment of more than 1 billion dollars, it seems that the combination of a dubious proposal content initially produced only for mobile consumption and with the functionality of being able to flip the image at any time as a star element -, the pandemic and other factors led the vast majority of users (96%) not to keep the application after the trial period, which would lead to its closure after only six months of existence.

Faced with this avalanche of American OTT services from large corporations, several European national media have chosen to ally themselves to be competitive, offering services that add up to the combined catalogs of the members, such as Salto in France, Britbox in the United Kingdom, Joyn in Germany or LovesTv in Spain.

Source: OTT Streaming Wars: Raise or Fold Capgemini

As we mentioned at the beginning of this article, the pandemic has accelerated processes that were already taking place in many households, where the paradigm is no longer the choice between linear TV or streaming, but which platforms to pay for and for how long.

Live streaming is the big winner

Finally, we cannot fail to analyze the phenomenon of live streaming. Because of the pandemic, live streaming platforms have managed to attract a much larger audience than before. As expected, with confinement many people are spending more time on social networks, and the consumption of live content on Facebook Live, Instagram Live, YouTube Gaming, and other platforms such as Twitch has increased considerably.

In fact, Twitch is undoubtedly the leading platform for live streaming, controlling 76% of this market according to Stream Elemen
LINK: https://www.vsn-tv.com/en/multiplication-screens-content-consumption-2...
See more stories from vsn

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

11/06/2026

HBSs Johannes Franken on Digital Innovations, the Role of the Influencer at the 2026 FIFA World Cup

The immense size of the tourney and its Atlantic-spanning operation also disting...

11/06/2026

Nielsen: Soccer Fandom in North America Tops 136 Million, Up 10.9% in Five Years

Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...

11/06/2026

Telemundo Announces All-Day Opening Day Coverage for FIFA World Cup 2026 on June 11

Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...

11/06/2026

Fubo Announces Distribution Agreement With NBCUniversal

FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...

11/06/2026

DAZN Announces In-App Features for FIFA World Cup 2026 Coverage in Spain, Italy, and Japan

DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...

11/06/2026

Roblox Report: Sports Engagement on Platform Drives Real-World Fandom and Purchases

Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...

11/06/2026

Andrea Bocelli, David Guetta, Megan Thee Stallion, and EJAE Release Official FIFA World Cup 2026 Anthem DNA'

FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...

11/06/2026

ESPN Announces Extensive English- and Spanish-Language World Cup 2026 Coverage

ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...

11/06/2026

SVG Students To Watch: Teddy Batkin, Rochester Institute of Technology

The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering In...

11/06/2026

DAZN and DSPORTS Announce Distribution Agreement Across Five Latin American Countries

DAZN has announced a multi-year agreement to make DSPORTS channels available to ...

11/06/2026

Resource Actors Throughout the Years at Sundance Institute's Directors Lab

Laura Dern at the 1986 Sundance Institute Directors Lab (Photo by Eric Edwards) By Lucy Spicer It takes a village to bring together the Sundance Institute lab...

11/06/2026

Introducing a New Standard for Podcast Plays and Upgraded Creator Analytics Experience

As podcast formats evolve in the streaming era, podcasting needs updated, transp...

11/06/2026

RADAR Italia Unveils 6 New Artists and a New Approach for 2026

As Spotify's global RADAR program enters its sixth year in Italy, a new class of artists is stepping into the spotlight. Today, we're announcing the six...

11/06/2026

5 Audiobooks that Amplify and Celebrate Queer Voices

Pride Month is a time for celebration, reflection, and amplifying the diverse stories and perspectives from the LGBTQIA+ community that enrich our world. To hel...

11/06/2026

VSL introduce Synchron Solo Violin 1 & Cello (sordino)

First in new line of muted string libraries VSL have just announced the launch of two new string libraries that represent the first two instalments in a new...

11/06/2026

Novation reveal the Launchkey 61 MK4 White

New colour option for 61-key Launchkey MK4 At Superbooth 2025, Novation introduced the Launchkey Mini 37 White and Launchkey 49 White, bringing an additiona...

11/06/2026

Arturia announce the MiniLab 37

Larger, but still compact! Arturia's popular compact MIDI controller keyboard is now available in a, well, slightly less compact version! The new MiniLa...

11/06/2026

Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield

Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield Rohde & Schwarz unveils next generation SIGINT/EW and CUAS solutions on uncrewed system...

11/06/2026

Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the future battlefield

Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the ...

11/06/2026

MTI FILM acquires Mango/New Edit

MTI FILM acquires Mango/New Edit Posted by MTI Film on June 10, 2026 LOS ANGELES, CA - June 2026 - MTI FILM, the multiple Emmy Award winning Hollywood post-p...

11/06/2026

Ungrounded LLM Fabricates Every Detail for Nearly 1 in 5 Movie and TV Titles Tested, New Gracenote Report Finds

Study underscores the need for authoritative content intelligence to build trust...

11/06/2026

PTZOptics, LayerJot Partner on AI-Powered PTZ at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Chyron Unveils PAINT 10.4

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Maxon Brings Real-Time Architectural Visualization to AIA26 With New Redshift for Revit and Archicad Integration Beta

Maxon Brings Real-Time Architectural Visualization to AIA26 With New Redshift fo...

11/06/2026

ABC Kid's Caper Crew Shoots Australian Adventure with Blackmagic Design

ABC Kid's Caper Crew Shoots Australian Adventure with Blackmagic Design Brie Clayton June 11, 2026 0 Comments DP Judd Overton and team bring Wes A...

11/06/2026

PTZOptics and LayerJot demo Visual Reasoning at InfoComm...

PTZOptics, and LayerJot today announced live demonstrations at InfoComm 2026 showing how prompt-based AI, robotic camera control, and high-performance computing...

11/06/2026

Lightware launches GPIO Button to deliver simplified hard...

Lightware, an industry leader in signal management, announces the release of GPIO-Button-10S, a dedicated control interface enabling straightforward press-to-a...

11/06/2026

NABs LeGeyt Urges Congress to Limit NFL's Antitrust Exemption

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Fubo Inks New Distribution Agreement with NBCUniversal

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Kiloview to Showcase Broadcast-Grade AV-over-IP Solutions...

Kiloview, a leading innovator in AV-over-IP video solutions, will return to InfoComm 2026 (Booth# N8327) with broadcast-grade AV-over-IP solutions designed for ...

11/06/2026

Australian Games Industry Glossary of Terms

Australian Games Industry Glossary of Terms 10 June 2026 From DAU and EULA to COT and QADE, here's a list of game industry terms, industry jargon and their...

11/06/2026

Berklee's Tonya Butler Named Music Business Educator of the Year

Berklee's Tonya Butler Named Music Business Educator of the Year The Music Business Association honored Butler at its annual Bizzy Awards. June 10, 2026 ...

11/06/2026

Ann Mincieli to Receive Honorary Doctorate at Berklee NYC Graduate Commencement

Ann Mincieli to Receive Honorary Doctorate at Berklee NYC Graduate Commencement The five-time Grammy-winning engineer and producer, known for her longstanding...

11/06/2026

Daisy May Cooper rallies the nation ahead of ICC Womens T20 World Cup

Thursday 11 June 2026 Daisy May Cooper rallies the nation ahead of ICC Women's T20 World CupTurn on cookies to view this content. Go to Privacy options and...

11/06/2026

Hadewych Minis and Geert van Rampelberg to Star in New Netflix Series Directed by Paula van der Oest

Back to All News Hadewych Minis and Geert van Rampelberg to Star in New Netflix...

11/06/2026

Official Trailer for Anime Adaptation of Thunder 3' Unveiled Ahead of July 9 Premiere

Back to All News Official Trailer for Anime Adaptation of Thunder 3' Unvei...

11/06/2026

RT Radio 1 and Irish Lights mark RT 100 with special broadcasts from Ireland's Lighthouses

Summer solstice shows from C il House and Late Date from 9pm on Saturday 20 Jun...

11/06/2026

Save Big and Play Bigger: GeForce NOW Summer Sale Brings Major Membership Savings

The GeForce NOW summer sale kicked off today with limited-time savings of up to ...

10/06/2026

SVG Sit-Down: Team Whistle's Joe Caporoso on Building World Cup Content Around Fans, Culture, IRL Experiences

DAZN-owned digital-media company launches three fan-first series leaning into cr...

10/06/2026

Clear-Com Appoints Jason Dino as Southwest Regional Sales Manager

Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...

10/06/2026

Caretta Research: 2026 World Cup Revenue Growth Due to More Matches; Rights Revenue Up 32%

An 11% decrease in number of global broadcast deals reflects the organization...

10/06/2026

Women Without Boundaries Awards Are Back!

The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...

10/06/2026

On Eve of World Cup Kickoff, FIFA and HBS Offer Deep Dive into IBC Operations, Commentary, and Ref Cam

Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...

10/06/2026

SES Supporting World's Biggest Soccer Tournament Broadcast Distribution Worldwide

SES is supporting broadcast distribution of the world's biggest football tou...

10/06/2026

BirdDog Achieves Full NDI 6.3 Compatibility Across Entire Product Line

NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...

10/06/2026

Emmy Award-Winning Audio Team To Present at SVG Audio Symposium

Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...